Mumbai: This is not a drill! We repeat this is not a drill! Brace yourself for a riot of vibrant hues as ColourPop Cosmetics, the leading California-based, cruelty-free brand that offers wallet-friendly, high-performance beauty, makes its grand entrance into the Indian beauty scene, exclusively on Nykaa. Get ready for a beauty revolution like no other, as Nykaa, the foremost destination for beauty and lifestyle in India, introduces ColourPop’s kaleidoscope of eyeshadows and a spectrum of luscious lip colours to Indian consumers.
Born and raised in LA, all ColourPop products come from its California-based headquarters, with love. Founded in 2014 by Seed Beauty, the brand prides itself on being high-performance, wallet-friendly and always cruelty-free. In December, ColourPop dropped over 100 must-have products on Nykaa’s platforms, marking an exciting milestone for its launch in India. From the essential Pretty Fresh Foundation and Concealers to the fan-favourite Super Shock Eyeshadow, Lippie Stix, and iconic nine-pan Eyeshadow Palettes – get ready to glam with the best of ColourPop. Nykaa and ColourPop are here to bring fun to your beauty routine with a burst of vibrant hues. Don’t miss out – the beauty buzz has officially hit India!
Talking about this partnership Nykaa Beauty executive director & CEO Anchit Nayar said, “We’re proud to begin our partnership with ColorPop Cosmetics in India. ColourPop is a global brand known for being on-trend and accessible, resonating deeply with Nykaa and its millions of loyal beauty enthusiasts. This partnership not only expands our diverse colour cosmetics portfolio but also marks a significant step in offering consumers access to a brand known for its quintessentially vibrant makeup products. Together, we look forward to championing self-expression boldly, colourfully.”
“We are thrilled to be bringing the magic and fun of ColourPop to Nykaa,” said Seed Beauty Founder Laura Nelson. “ColourPop was founded with the mission of creating luxury beauty that doesn’t break the bank – and our goal is to bring that magic to customers all over the globe. Our community has been asking to see ColourPop IRL outside of the U.S., and the launch of ColourPop in Nykaa is a huge step forward in our brand mission of delivering on our community’s asks and just the beginning of our efforts to introduce cruelty-free, fun and accessible beauty worldwide.”
ColourPop Cosmetics is exclusively available on Nykaa’s platforms, ensuring that consumers can access their beauty essentials with ease. Shop now on the Nykaa app, website and across Nykaa’s retail stores.