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Tag: Seddharth Merrotra

  • Dolby Atmos brings immersive audio to Battlegrounds Mobile India

    Dolby Atmos brings immersive audio to Battlegrounds Mobile India

    Mumbai: Krafton, the makers of Battlegrounds Mobile India (BGMI) and Dolby Laboratories have announced that Dolby Atmos immersive audio is now available in BGMI Arena or Team Death match mode, placing life-like sound at the forefront of the gaming experience. With this collaboration, Indian consumers with Dolby Atmos-enabled Android mobile devices will be able to experience BGMI in Dolby Atmos, allowing mobile players to love their favorite game even more with Dolby.  

    Krafton India’s head of business development Seddharth Merrotra said, “Sound is a transformative element in mobile gaming, and we are absolutely thrilled to introduce the groundbreaking Dolby Atmos immersive audio experience to BGMI. Dolby Atmos will significantly boost the gaming experience, offering players much deeper engagement. At Krafton, our passion for pushing the limits of mobile gaming drives us to explore and integrate the latest innovations. We are excited to see our players’ reaction and look forward to delivering more such experiences in the future.”

    “We are thrilled to bring Dolby Atmos immersive audio to BGMI, one of the most popular mobile games in India,” said Dolby Laboratories director marketing – India, Sameer Seth. “Dolby Atmos places the player in the center of the action as combat sounds come alive, immersing them into the game-world and enabling pick up of the subtle surrounding details, which provides a competitive advantage. Our collaboration with Krafton and device makers like Xiaomi ensures consumers with easy and seamless access to this fantastic Dolby Atmos gaming experience on their mobile devices.”

    Xiaomi India CMO Anuj Sharma expressed his views on the mobile gaming experience, “Gaming has become a significant passion for the Indian audience, with consumers now seeking immersive, true-to-life experiences on their smartphones. Xiaomi is excited to partner with Dolby and Krafton to elevate the mobile gaming experience to new heights. By integrating Dolby Atmos into BGMI on Redmi Note 13 Pro+ 5G, we’re bringing gamers closer to the action, making every moment more vivid and thrilling than ever before.”

    Sound is essential in gaming, and Battlegrounds Mobile India enhances its audio with Dolby Atmos. This technology allows players to hear the battlefield with clear detail and detect crucial sounds, such as footsteps from nearby opponents, with precision. Dolby Atmos creates immersive soundscapes, making each match in Battlegrounds Mobile India a highly realistic gaming experience.

  • KFC surprises BGMI fans with a ‘Winner Winner Chicken lunch’

    KFC surprises BGMI fans with a ‘Winner Winner Chicken lunch’

    Mumbai: It’s ‘Winner Winner Chicken Lunch’ for all BATTLEGROUNDS MOBILE INDIA (BGMI) players this summer, as KFC India collaborates with KRAFTON India, makers of India’s most-loved battle royale game for a crispy, crunchy, finger clickin’ good partnership!

    As a part of this limited-time collaboration, KFC and BGMI have a crunchy surprise for chicken lovers and gamers. With the purchase of the KFC Zinger Box, fans have a chance to get their hands on exciting in-game BGMI rewards.  

    The strategic partnership brings together two of Gen-Z’s top passion points, food and gaming. It comes at a time when gaming is increasingly gaining popularity amongst young Indians, with the audience base expected to grow to 750 million users by 2025.

    With the KFC Zinger Box, consumers can enjoy finger lickin’ good crispy chicken, and exclusive in-game rewards. Available for Rs 299/- on dine in or takeaway, the box includes KFC favourites like the Classic Zinger Burger, and two-piece Hot Wings, along with fries and a refreshing beverage.

    The KFC Zinger Box comes with a unique code, which can be unlocked on the BGMI website. The exclusive code gives fans a chance to collect exciting rewards such as parachutes, bags, hats, jackets, and more to enhance gameplay with friends.  

    Speaking about the collaboration, KFC India CMO Aparna Bhawal said, “KFC is a brand with culture at its core. We’re always exploring distinctive, cutting-edge and culturally relevant partnerships. The idea for a collaboration with BGMI was born when we introduced KFC’s Lunch Specials recently. We thought gamers often celebrate a win with a ‘Winner, Winner Chicken Dinner,’ so why not give it a KFC twist, and do it over lunch? It’s an epic partnership, and we’re confident that our Gen-Z consumers are going to find it finger-clickin’ good!”

    KRAFTON India head of business development Seddharth Merrotra added “As gaming continues to captivate a growing audience in India, our collaboration with KFC brings an exciting opportunity for BGMI players to enjoy their favorite game alongside a delicious KFC meal. This partnership not only enhances the gaming experience but also underscores our commitment to creating unique, immersive experiences for our players. With BGMI and KFC being standout brands in their respective fields, uniting them goes beyond a mere partnership; it’s a memorable journey where every bite and every gaming moment come together to redefine how fans indulge in their favorite pastimes.”

    To claim the exclusive in-game KFC rewards, consumers can scan the QR code which comes with the purchase of the KFC Zinger Box OR visit www.battlegroundsmobileindia.com/redeem.The KFC Zinger Box with BGMI rewards is available in restaurants across Bangalore, Chennai, Hyderabad, Kolkata, Mumbai, New Delhi and Pune till 30 August 2024 only.

    So, what are you waiting for? Rush to the nearest KFC restaurant, or order online through the KFC app or website (www.online.kfc.in) while the offer lasts.