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Tag: Sector 36

  • Streaming Wars 2024: Prime Video, Netflix, and Disney+ Hotstar capture viewer eyeballs, Ormax Report Reveals

    Streaming Wars 2024: Prime Video, Netflix, and Disney+ Hotstar capture viewer eyeballs, Ormax Report Reveals

    MUMBAI: Prime Video and Netflix led India’s streaming landscape in 2024, capturing significant viewership across Hindi originals, while Disney+ Hotstar excelled in Tamil and Telugu content, according to Ormax Media’s Streaming Originals in India – The 2024 Story.

    Hindi originals unscripted

    The Hindi language space saw Prime Video’s Mirzapur Season 3 topping  the list with 30.8 million viewers, followed by Panchayat Season 3 (28.2 million) and Netflix’s Heeramandi (21.5 million). Both platforms secured five entries each in the top 15 Hindi web series.

    In Hindi direct-to-OTT films, Netflix dominated with 11 of the top 15 spots, including Do Patti (15.1 million viewers), Sector 36 (13.9 million) and Sikandar Ka Muqaddar (13.5 million).

    Hindi films and Tamil

    The Hindi non-fiction space saw JioCinema’s Bigg Boss OTT Season 3 come out trumps and emerge as the most-watched unscripted show with 17.8 million viewers. Netflix’s The Great Indian Kapil Show followed with 15.7 million. Then came the great Indian start up hunt show SonyLiv’s Shark Tank India Season 3  which garnered 12.5 million viewers.

    Telugu and International
    Disney+ Hotstar reigned supreme in Tamil and Telugu streaming. Save The Tigers Season 2 (five  million viewers) and Inspector Rishi (4.9 million) led their respective categories. The platform secured four Telugu and seven Tamil entries in the top 10 lists.

    Netflix’s Squid Game Season 2 became the most-watched international series with 19.6 million viewers, setting a new all-time record in India. Prime Video’s Road House led among international films with six million viewers.

    The report highlighted the growing demand for regional and franchise-driven content, supported by a robust subscriber base across platforms. Ormax Media’s methodology estimated unique viewership based on primary research, reflecting India’s expanding streaming audience.

    You can download the report here

  • Sector 36’s electrifying album drops ahead of its release

    Sector 36’s electrifying album drops ahead of its release

    Mumbai: As the release of the crime thriller Sector 36, starring Vikrant Massey and Deepak Dobriyal, approaches, excitement builds with the launch of its album. Featuring a mix of devotion, emotion, and contemporary sound, each track reflects the film’s intense narrative. Directed by Aditya Nimbalkar and produced by Jio Studios and Maddock Films, the film has already generated buzz with its track ‘Dumroo.’ The four-track album features a range of musicians who capture the film’s energy and essence, immersing listeners in a world of crime and suspense.

    The first track, Dumroo, sung by Mohit Chauhan and Anupam Amod and composed by Dhunkey, released earlier this week and received a strong response for its thunderous beats and devotional chants. Following it, Saaya, composed, produced, and sung by Kanishk Seth with lyrics by Yashwardhan Goswami, captures the film’s tension. Maan Kafira, sung by Amit Mishra, composed by Gourav Dasgupta with lyrics by Farhan Memon, reflects inner conflict with a blend of rebellious and soulful tones. The final track, Ruan, sung by Kamakshi Khanna with additional vocals by Savera, composed by OAFF and Savera with lyrics by Sameer Rahat, explores themes of despair, fear, and inner turmoil.

    “Creating ‘Saaya’ was a deeply fulfilling experience. This song speaks to that part of us we often ignore – the shadows we carry within. Composing this song gave me the space to explore a sound that feels meditative yet modern, reflecting the inner search for meaning. This song is close to my heart as it reflects intense feelings, suspense and passion that I hope resonates with every listener,” added Kanishk Seth while talking about ‘Saaya’.

    Delving into the depth of their track ‘Ruan’, OAFF and Savera expressed, “With ‘Ruan’, we wanted to capture the quiet strength that comes with vulnerability. Kamakshi’s voice brought that to life in a way that was both tender and powerful. Sameer Rahat’s evocative lyrics really brought out the atmosphere of the film and we hope the track speaks to the heart.”

    The album is a collection of songs that will take you on an emotional and spiritual journey, pulsating with energy, devotion, and human depth. Prepare to be captivated by the rhythms and emotions of Sector 36, where every beat tells a story and every note heightens the suspense. The film is available exclusively on Netflix starting 13 September 2024.