ITV

Tag: second screen

  • Cricket fans score with second screens: Glance report

    Cricket fans score with second screens: Glance report

    MUMBAI: Cricket enthusiasts across India are no longer content with merely watching the game—they’re demanding a richer, more immersive experience on their second screens. A new report from Glance, the world’s leading smart lock screen platform, has caught the digital behaviours of these sports-mad fans with their fingers firmly on their mobile devices.

    Released yesterday in partnership with InMobi Advertising and AppsFlyer, the Decoding Indian Cricket Fans report lays bare how cricket has become less about passive viewing and more about active engagement across multiple screens.

    During last year’s IPL tournament—a veritable religious experience for Indian sports fans—a whopping 120 million users turned to the Glance smart lock screen platform, driving engagement levels 2.4 times higher than normal periods. These smartphone-wielding enthusiasts spent 44 per cent more time consuming cricket-related content, generating an eye-watering 314 billion glances and 433 million taps.

    “At Glance, we’re reimagining how consumers interact with their daily devices such as mobile lock screens and connected TVs, transforming them into more engaging screens and smarter surfaces,” says InMobi and Glance chief marketing officer  Bikash Chowdhury clearly pleased as punch with the findings.

    While English dominated content consumption at around 81 per cent, regional languages are staging a remarkable comeback. Hindi led the vernacular charge at 36.22 per cent, followed by Tamil (25.31 per cent), Kannada (15.35 per cent), Marathi (12.13 per cent) and Telugu (10.99 per cent)—suggesting cricket’s appeal transcends linguistic boundaries.

    The report also reveals that 74 per cent of cricket content consumers use devices priced under Rs 30,000, making this a mass-market phenomenon rather than an elite pastime.

    Cricket season isn’t just about runs and wickets—it’s about apps and clicks too. Last year’s tournament saw Android app installs surge by a hefty 35 per cent from pre-season to peak, while iOS installations jumped 28 per cent.

    Gaming apps enjoyed click-through rates six times higher than normal periods, while home entertainment platforms saw rates 5.6 times higher. Cricket fans also proved themselves to be an advertiser’s dream, with 9.4 per cent more in-app clicks, 21 times higher video ad engagement, and full-screen interstitials delivering 13 times better performance than industry benchmarks.

    “The intersection of cricket and digital engagement has never been more powerful,” says AppsFlyer,  general manager Insea/ANZ Sanjay Trisal, clearly bowled over by the numbers. “This is a prime opportunity for brands—not just to reach audiences but to engage them meaningfully at high-intent moments.”

    For marketers looking to cash in on cricket mania, the report offers a clear message: start early, target multiple screens, and don’t retire once the tournament ends. Remarketing strategies should be timed according to category, with entertainment and food delivery apps performing best mid-season, while finance and investment apps hit their stride after the final whistle.

    As the report aptly concludes: “As with a good shot, timing is everything.”

  • BroadcastAsia 2014 to focus on 4K technology and monetisation of second screen

    BroadcastAsia 2014 to focus on 4K technology and monetisation of second screen

    MUMBAI: One of Asia’s largest information and communications technology events, BroadcastAsia, returns this year between 17-20 June at the Marina Bay Sands in Singapore. BroadcastAsia 2014 will focus on 4k technology and monetisation of second screens by broadcasters. Showcasing the ‘pay TV boom’ will be various technological displays at the exhibition as well as keynotes, case studies and conference topics.

     

    Summing up the event, BroadcastAsia assistant project director Calvin Koh said, “As India moves into its final stages of digitisation, the demand for higher quality digital content looks set to escalate. The industry has never been more ready to embrace the latest and most advanced technologies, and BroadcastAsia provides the ideal platform for Indian industry professionals to get acquainted with the world’s best.”

     

    Spread over an area of 57,000 sq m across five levels will be key Indian companies including Essel Shyam Communication, Indiasign, Interra, Monarch Innovative Technologies, Prime Focus, RGB Broadcasting Equipments, Studio Systems, Wasp 3D and Cable Quest Satcom. The event will also see participation by new exhibitors such as Akamai, Mstar Conductor, Anevia, NEC, DJI, DYVI, Rosco, Brightcove and Arris. “Nearly 90 per cent of the exhibitors are direct manufacturers,” informed Koh.

     

    Also present will be Blackmagic Design, which will unveil in Asia many of its recent launches including the 4K studio camera and the Cintel film scanner. Blackmagic Design Asia country manager India Vishal Alex Chacko said, “Our products with UltraHD and 6G SDI technology lead the industry in production, broadcasting and post-production workflows.”

     

    On the content value chain side, focus will be on sportscasting, professional audio technology and cinematography/film/production zones. While on the technology front, the spotlight will be on 4K/UHD, DVB-T2, NextGen broadcasting-OTT/Hybrid/LTE/Broadband/Cloud, video content delivery network and multi-screen streaming.

     

    Tracks to look out for at the conference are: Second Screen- the TV viewing transformation, second screen and social TV- redefining user experiences and DVB in Asia and advanced broadcast solutions with key speakers such as BBC Global News CEO Jim Egan, YouTube APAC head and marketing partner Benjamin Grubbs, and Twitter media director of Australia Danny Keens.

     

    CommunicAsia 2014 and EnterpriseIT 2014

     

    This year, CommunicAsia will focus on technologies including 4g/LTE, mobile marketing/payment/security, OTT, sustainable ICT and smartphones and devices. EnterpriseIT 2014 will highlight cloud computing and services, enterprise applications, enterprise networks and technologies and IP technology.

     

    The summit will see topics such as consumerisation of the enterprise-BYOD vs CYOD, monetizing fibre broadband for your business and digital and social disruptions being discussed. A visionary keynote will be given by Twitter APAC, America and emerging markets vice president, Shailesh Rao.

     

    Over 715 exhibitors from 12 international groups including China, France, Germany, Italy, Korea, Singapore, Spain, US/Canada and UK will participate in BroadcastAsia this year

     

    Indiantelevision.com had a little chat with Koh along the sidelines of the event. Excerpts…

     

    Do you see the role of BroadcastAsia changing over the years?

     

    Koh: Yes. Now, we have a lot of new non-traditional exhibitors with us unlike the past when we had a lot of camera exhibitors. Now we have companies such as Akamai and Arris who are participating for the first time this year. We are witnessing a new dynamic which is good for the show and the businesses that come to see not just camera exhibition but also management and delivery. BroadcastAsia and CommunicAsia allow businesses to see everything from acquisition to delivery.

     

    What are the key trends for this year?

     

    Koh: 4K is surely one of it. The other is that though second screen technologies took off about two years ago, it is important for broadcasters to know how to monetise them. Some of the conferences and case studies will discuss and show how successful businesses have monetised the second screen.

     

    Is adoption of technology on a rise because of reduction in rates of equipments?

     

    Koh: Adoption is certainly increasing but at the end of the day, broadcasters have to see what technology will give them the best ROI. For some broadcasters, second screen is an early adoption while for others, it has already been implemented. So, the need is not just to go for technology that costs less but to know where to invest and how to get good ROI. We do see companies getting efficient and providing things at a lesser price but efficiency matters.

     

    Where are the new entrants coming from to BroadcastAsia 2014?

     

    Koh: We are seeing an increase in participation from China, Singapore, UK and parts of Europe and some growth in the US.

     

    How does Asia stand?

     

    Koh: Asia is surely a place to reckon with. India, Indonesia and Malaysia are big markets for media consumption which is why a lot of exhibitors want to be present at BroadcastAsia.

     

    What are the key changes at this year’s BroadcastAsia?

     

    Koh: We have improved the physical experience. We have streamlined level four exhibition by anchoring key exhibitors to get people to come to level four. We are moving from a vendor speaking to user speaking format, where we are engaging people to talk about their experiences.

  • SPT Networks unveils second screen app to accompany ‘Hannibal‘

    SPT Networks unveils second screen app to accompany ‘Hannibal‘

    MUMBAI: Sony Pictures Television (SPT) Networks has unveiled a customised second screen viewing app to accompany the premiere of their hotly anticipated drama, ‘Hannibal’, which it co-commissioned for its global portfolio of channels.

    Developed by SPT Networks’ digital arm, the ‘Hannibal’ app will initially be made available in local languages to accompany the series on AXN channels serving pan Asia Spanish-speaking Latin America, Brazil, Spain and Portugal. It will be the first scripted second screen app in several territories.

    SPT’s second screen ‘Hannibal’ app will synchronise to each episode as it airs live, and also use audio watermarking technology that will trigger it to synchronise during any DVR and VOD playback. The app will be available through iTunes for all iOS mobile phones and tablets to accompany international premieres on AXN channels.

    Users will be able to access exclusive ‘Hannibal’ content, learn more about characters, watch relationships unfold, and access behind-the-scenes footage. Integrated social media elements will enable viewers to interact directly with the show and other fans in a hosted ‘Hannibal’ community.

    SPT executive VP – Digital Networks – Eric Berger said, “SPT’s second screen Hannibal app will be a first for drama series in many markets, breaking new ground for pay TV. ‘Hannibal’ is bursting with additional material and storylines that enrich the viewer experience through this app and which, thanks to the technology now available, we can synchronise live to any schedule, anytime.”

    SPT Executive VP Programming and Production Networks Marie Jacobson said, “‘Hannibal’ is tailor-made for this kind of real-time digital experience. We feel strongly the deep mythology and intricate character weaves of our series will drive core fans of the genre to seek out our app and engage at new levels.