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Tag: Second Anniversary

  • The Walt Disney Co announces Disney+ Day global event on 12 Nov

    The Walt Disney Co announces Disney+ Day global event on 12 Nov

    Mumbai: The Walt Disney Company is set to host Disney+ Day global event on 12 November to celebrate the second anniversary of its streaming service Disney+. The streaming platform will also expand to new Asia-Pacific markets on the day of the event.

    Subscribers to Disney+ Hotstar will access exciting content releases including Hotstar Specials’ series “Special Ops 1.5” helmed by Neeraj Pandey, starring Kay Kay Menon. Marvel Studios’ “Shang-Chi and  The Legend of The Ten Rings,” “Jungle Cruise,” and “Home Sweet Home Alone” will premiere digitally along with fresh content from Disney, Pixar, Marvel, Star Wars, National Geographic, and Star in international markets. 

    Disney+ will give non-subscribers access to preview 100 hours of content across genres to promote its service, said the statement.

    “The inaugural Disney+ Day will be a grand-scale celebration of our subscribers across the entire company,” The Walt Disney company chief executive officer Bob Chapek. “This day of appreciation brings to life our mission to entertain, inform, and inspire fans and families around the globe through the power of unparalleled storytelling, and will become an annual tentpole event to be amplified across our global businesses.”

    On the day of the event, viewers can watch the content premieres of titles like Walt Disney Animation Studios’ “Olaf Presents,” and “Frozen Fever.” Oscar-winning shorts “Feast” and ”Paperman,” and Oscar-nominated Mickey Mouse short “Get A Horse!”.

    The content slate also includes an animated short film “Ciao Alberto” from Pixar, featuring characters from this summer’s animated hit breakout film “Luca.” A new short from “The Simpsons.” The first five episodes from season two of “The World According to Jeff Goldblum” from National Geographic.

    Furthermore, a special celebrating the origins and legacy of Star Wars’ legendary bounty hunter, Boba Fett. A special celebrating of the Marvel Cinematic Universe on Disney+ with an exciting look towards the future. “Dopesick” an original series starring Michael Keaton, will be released in international markets as part of the Star general entertainment content offering.

  • India websites eligible for government advertisements

    India websites eligible for government advertisements

    NEW DELHI: Timing the move with its second anniversary of assumption of office, the government today announced that only websites which are owned and operated by companies that are incorporated in India will be considered for empanelment by Directorate of Advertising & Visual Publicity (DAVP) for government advertisements.

    However, websites owned by foreign companies/origin can still be empanelled if such companies have branch offices which are registered and operating in India for at least one year.

    In a move aimed at highlighting the government’s flagship programmes and achievements of the past two years, the Information & Broadcasting Ministry has framed guidelines and criteria for Empanelment of suitable agencies and Rate fixation for government advertisements on websites.

    The aim of the guidelines is to devise principles and instruments to streamline the release of Government advertisements on websites. The policy stipulates eligibility criteria for websites to get empanelled with DAVP which includes Unique Users (UU) per month data which shall be cross-checked and verified by internationally accepted and credible third party tool that monitors website traffic in India.

    The guidelines aim to ensure that the visibility of government advertisements online increased by strategically placing the ads on websites having higher Unique Users per month.

    The policy requires that the websites shall run the government ads through a Third Party Ad Server (3-PAS) engaged by DAVP for providing all relevant reports linked with online billing and will be used for verification of bills for payment. The Unique User Data of each empanelled websites will be reviewed in first week of April every year. The guidelines categorises the Unique User per month data of the websites into three categories:

    The key features of the policy guidelines include different rates for different ad properties like Standard Banners on Cost per Thousand Impressions (CPTI) basis and a minimum Click-Through Rate (CTR) of 0.30, Video ads per five second videos, Fixed Banner on home page with minimum display size of 300 X 250 pixels in a time frame on six-hour slots (6 am-12 noon, 12 noon to 6 pm, 6 pm to 12 midnight and 12 midnight to 6 am) and Fixed Video ads for 24 hour time slots on home page.

    The policy emphasizes that DAVP shall be the nodal agency for all central government ministries / departments for advertising through DAVP empanelled internet websites. However, autonomous bodies/PSUs can directly release advertisements but at DAVP rates and to agencies empanelled with DAVP.

     

  • India websites eligible for government advertisements

    India websites eligible for government advertisements

    NEW DELHI: Timing the move with its second anniversary of assumption of office, the government today announced that only websites which are owned and operated by companies that are incorporated in India will be considered for empanelment by Directorate of Advertising & Visual Publicity (DAVP) for government advertisements.

    However, websites owned by foreign companies/origin can still be empanelled if such companies have branch offices which are registered and operating in India for at least one year.

    In a move aimed at highlighting the government’s flagship programmes and achievements of the past two years, the Information & Broadcasting Ministry has framed guidelines and criteria for Empanelment of suitable agencies and Rate fixation for government advertisements on websites.

    The aim of the guidelines is to devise principles and instruments to streamline the release of Government advertisements on websites. The policy stipulates eligibility criteria for websites to get empanelled with DAVP which includes Unique Users (UU) per month data which shall be cross-checked and verified by internationally accepted and credible third party tool that monitors website traffic in India.

    The guidelines aim to ensure that the visibility of government advertisements online increased by strategically placing the ads on websites having higher Unique Users per month.

    The policy requires that the websites shall run the government ads through a Third Party Ad Server (3-PAS) engaged by DAVP for providing all relevant reports linked with online billing and will be used for verification of bills for payment. The Unique User Data of each empanelled websites will be reviewed in first week of April every year. The guidelines categorises the Unique User per month data of the websites into three categories:

    The key features of the policy guidelines include different rates for different ad properties like Standard Banners on Cost per Thousand Impressions (CPTI) basis and a minimum Click-Through Rate (CTR) of 0.30, Video ads per five second videos, Fixed Banner on home page with minimum display size of 300 X 250 pixels in a time frame on six-hour slots (6 am-12 noon, 12 noon to 6 pm, 6 pm to 12 midnight and 12 midnight to 6 am) and Fixed Video ads for 24 hour time slots on home page.

    The policy emphasizes that DAVP shall be the nodal agency for all central government ministries / departments for advertising through DAVP empanelled internet websites. However, autonomous bodies/PSUs can directly release advertisements but at DAVP rates and to agencies empanelled with DAVP.