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  • Sony says beats Zee in Females 25+ demographic

    MUMBAI: Sony Entertainment Television (SET) has furnished statistics that show that the channel performs better than Zee TV on all day and prime time shares in the females 25+ years SEC ABC.
    SET also has a higher average TVR in the females 25+ target group as compared to Zee, according to the data provided.
    Channel share (07:00 – 24:59 hrs)
    Channel
    Week 23
    1-7 June
    Week 24 
    8-14 June
    Week 25
    15-21 June
    Week 26
    22-28 June
    Sony
    5.6
    6.0
    5.3
    5.8
    Zee
    5.4
    5.4
    5.1
    4.9
    Channel share (20:00 – 24:59 hrs) 
    Channel
    Week 23
    1-7 June
    Week 24
    8-14 June
    Week 25
    15-21 June
    Week 26
    22-28 June
    Sony
    7.3
    7.5
    7.6
    7.8
    Zee
    6.3
    5.8
    6.4
    5.1
    Channel shares (all day and prime time) 4 + yrs. 
    Prime Time
    2000-2259 hrs
    All week
    All week
    Weekdays
    Weekdays
    Weekends
    Weekends
    TVR
    Share
    TVR
    Share
    TVR
    Share
    Sony
    1.8
    7.2
    1.5
    5.8
    2.4
    11.4
    Zee
    1.4
    5.8
    1.4
    5.5
    1.4
    6.5
    [All data is for a four week period in June (week No 23-26) for Females 25+ yrs SEC ABC C&S – All India excluding South. Source – TAM]
    SET India executive vice president Sunil Lulla says: “Also, if we were to look at figures for the last week (week ending 5 July 2003), Sony’s prime time GRP’s have grown 9 per cent while Zee has dipped 16 per cent, thereby further widening the gap.”