ITV

Tag: Season 4

  • Switch powers up as SA20’s official energy drink partner for three more years

    Switch powers up as SA20’s official energy drink partner for three more years

    JOHANNESBURG:  SA20 and Switch Energy Drink have struck a renewed and expanded multi-year deal, cementing the proudly South African brand as the league’s official energy drink partner from Season 4, which kicks off on 26 December.   

    The partnership — now locked in for the next three years — builds on a successful debut season where Switch electrified fans with tastings, cash giveaways and stadium activations across 34 match days.   

    “I am thrilled to renew and expand our partnership with Switch Energy Drink for Season 4,” said SA20 league commissioner Graeme Smith. “Switch is a bold, proudly South African brand that shares the same energetic and youthful approach as SA20. Together we will ignite stadiums and give fans unforgettable experiences.”  

    Switch CEO Christian Wentzel echoed the sentiment. “This isn’t just a sponsorship — it’s a celebration of South African sport and culture. The league brings people together and that’s the kind of energy Switch lives for.”   

    The timing is no accident. Preparations are ramping up for a much-hyped Season 4, with pre-signed and retained players already announced, featuring marquee Proteas and overseas stars. The next major milestone is the player auction in Johannesburg on 9 September , where franchises can collectively splash up to $7.4m to finalise their 19-player squads.   

    Watch the Switch-SA20  brand promotion video by clicking here: 

  • ‘Dil Beats’ returns with new fourth season on MTV Beats

    ‘Dil Beats’ returns with new fourth season on MTV Beats

    Mumbai: Hindi music channel MTV Beats is all set to bring back the highly anticipated love show “Dil Beats” for the fourth season.

    This new season is named as ‘Unfiltered Love’ and will see popular musician and singer-songwriter sibling-duo Sukriti Kakar and Prakriti Kakar as ‘Love Queens.’ The upcoming season will feature eight love stories that reflect the true spirit of romance, starting 25 May, every Wednesday at 12 noon and 5 p.m.

    Supported with a cross-media integrated marketing campaign, MTV Beats’ “Dil Beats: Season 4” will have an array of activities to drive viewer engagement and widen its fan base. Viewers can immerse themselves in the world of Dil Beats Unfiltered Love through interesting activities on Instagram with the hosts.  They also stand a chance to win merchandise signed by them by participating in the #BAEmisaalLoveStories contest on Instagram Reels. Sukriti and Prakriti will also touch upon topics that are usually considered relationship red flags, in their segment #BehenSuno on the platform. The upcoming season will also be promoted across Viacom18’s vast network of television channels, said the statement.

    The new season will explore love in its various stages and compel viewers to rethink their definition of it. Each love story will be complemented with some of the best love songs, caller-interactive segments, signed merchandise giveaways and personal anecdotes shared by the hosts. The promo for season 4 is already out!

    Speaking on the success of the previous seasons and the launch of the upcoming season of “Dil Beats,” Viacom 18 head of youth, music and English entertainment Anshul Ailawadi said, “’Dil Beats’ struck a chord with the audience since its first season, thanks to its unique format and concept, and the viewership has only grown. Season 3 alone reached out to over sixty million viewers across India with engagement levels at an all-time high. Given the show’s popularity and vast fan base, we are certain that the upcoming season of Dil Beats will further cement MTV Beats at the forefront of the Hindi and Bollywood music space.”

  • Pune joins the Vodafone Premier Badminton League bandwagon; Season 4 to have nine franchises

    Pune joins the Vodafone Premier Badminton League bandwagon; Season 4 to have nine franchises

    MUMBAI: In its endeavour to take the Vodafone Premier Badminton League (PBL) to unprecedented heights and making it a much bigger affair, the Badminton Association of India (BAI) is introducing a new team for the fourth edition of league, having its highest prize money.

    The league is owned by BAI and is organised by Sportzlive, the official license holders under the aegis of the Badminton Association of India. After the highly successful completion of three editions, the city of Pune will join the bandwagon to make the event a nine-team affair from the forthcoming season.

    The Pune team has been baptized as Pune Seven Aces and is owned by popular Bollywood actress, Taapsee Pannu and KRI. 

    The new addition underlines BAI and its President, Dr. Himanta Biswa Sarma’s philosophy of taking badminton to all the corners of the country as well as making the League the most talked about and followed not only in India but also globally.

    Echoing the thoughts, BAI President and Chairman PBL Dr. Himanta Biswa Sarma said, “The number of people getting inclined towards badminton in this country has witnessed a steep rise in the last few years. PBL especially has been instrumental for such a development. The League started off with six teams in Season 1 and now we have nine franchisees within a span of three years, which is an incredible feat. I am confident we will continue to increase the popularity of the sport and PBL will continue to make waves all across in the future too.”

    The upcoming season will begin from December 22, 2018 to January 13, 2019 and will be played across five cities, Mumbai, Pune, Hyderabad, Ahmedabad and Bengaluru. 

    Critically acclaimed for her acting Taapsee Pannu, the Pune owner, said after signing her association with the League, “I have played quite a bit of badminton in my early days and have a special liking for the game. I always wanted to associate myself with the game in a big way and I have found the perfect avenue to express my passion through the League. I am confident that Pune Seven Aces will be a team to reckon with.”