MUMBAI: Carat has won the global remit for media strategy, planning and buying for Standard Chartered Bank, operated from Singapore across 60+ markets including India. The win follows a competitive pitch process.
Standard Chartered Bank is an international bank with a presence in 67 countries across the globe. The Bank has operated for over 150 years in some of the world’s fastest-growing markets, across Asia, Africa and the Middle East.
Carat APAC CEO Sean O’Brien said, “Our strength in strategic thinking, quality of product and consistency across markets enabled us to win this business. It’s also testament to Dentsu Aegis Network’s collaborative brand value that we have expanded from the pre-existing iProspect relationship. We’re looking forward to working with the team at Standard Chartered Bank and their agency partners.”
Carat India managing director Kartik Iyer said, “Carat and Dentsu Aegis Network will bring together all their capabilities to create cutting edge communication solutions that deliver true business value for SCB in India.”
The account will be handled out of the agency’s Mumbai office. West executive vice president Himanka Das said, “It’s a great way to begin the new year with such a prestigious business win.”