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Tag: Seagram’s

  • Seagram’s Royal Stag Barrel Select Large Short Films presents Select Films, Select Conversations

    Seagram’s Royal Stag Barrel Select Large Short Films presents Select Films, Select Conversations

    Mumbai: A pioneer in the short film format in India, Seagram’s Royal Stag Barrel Select Large Short Films presents Select Films, Select Conversations. The celebrated short film platform has always recognised and fostered a creative environment encouraging brilliance in short-format filmmaking. Royal Stag Barrel Select Large Short Films over the years has won six Filmfare awards and Oscar qualifications which has made the platform the largest and most credible destination for short films in India. Through this interactive activation platform, the brand aims to foster a creative environment for artists in the industry in two unique and engaging formats with host Mandira Bedi.

    ●   The On-Ground format: This live format travels to three hubs in India – Gurugram, Kolkata and Pune – bringing together some of the most dynamic and discerning film artistes from Indian cinema for an evening of engaging discussions, interactive conversations, and screenings of some of the select movies from the celebrated short film platform, Royal Stag Barrel Select Large Short Films

    ●   The On-Air format: A unique chat show concept spread across three episodes, where five prominent voices from the film industry – Jim Sarbh, Vijay Verma, Kalki Koechlin, Huma Qureshi and Sujoy Ghosh – discuss all things cinema with host Mandira Bedi. The On-air Episodes will be launched with the brand’s streaming partners, Jio Cinema

    The first of three on-ground events took place at DLF Club, Phase IV, Gurugram on Saturday, November 25. During the evening, host Mandira Bedi held an engaging conversation with Vijay Varma, Huma Qureshi, Kalki Koechlin and Swanand Kirkire. ‘Short Films – The Select Choice’ being the theme of the evening, the discussions revolved around the evolution of Indian cinema, diversity of genres and the short film format. It covered the evolution of the cinematic landscape from full length Feature films to Short Films, OTT and Anthologies. The conversation received immense engagement from the audience present at the event. This was followed by the screening of select Royal Stag Barrel Select Large Short Films.

    Commenting on the ideology behind the activation platform, Pernod Ricard India CMO Kartik Mohindra said, “Through the years, Royal Stag Barrel Select Large Short Films has evolved, creating an ecosystem that brings world class storytelling to curious and discerning audiences, thus becoming ‘the’ destination for Indian short films. Select Films, Select Conversations, the brand’s interactive platform, is an embodiment of this ideology, where we seek to explore the originality and creativity of the short film format and set it in the context of cinema today.”

    Speaking about her association with the platform as the host, actress Mandira Bedi said, “I am thrilled to be associated with Royal Stag Barrel Select Large Short Films. Getting to interact with different storytellers, artistes and understanding their diverse perspectives on cinema is a wonderful opportunity. I’m looking forward to all the riveting conversations, behind-the-scenes stories about the short film universe and the interactions with #TheSelectOnes.”

    Actor Vijay Varma said, “It really feels nice to be a part of this unique platform provided by Royal Stag Barrel Select Large Short Films. Any opportunity that brings together artists and stirs up conversations around cinema is precious to me. It’s a great learning experience.”

    Lyricist and actor Swanand Kirkire spoke about the platform, sharing, “The Indian film industry has evolved tremendously since the time I started my career. There are so many different kinds of films being made and appreciated today. When it comes to short films, Royal Stag Barrel Select Large Short Films has been a real gamechanger. The platform brings out the brilliance of short films like nothing else. I am happy to be associated with them in their endeavor to foster a creative environment for artists in this industry.”

    Actor Huma Qureshi said, “I am so happy to see Royal Stag Barrel Select Large Short Films curate an evening where select artistes and storytellers known for their craft come together under one roof and talk all things cinema. From discussing different genres to personal processes, it is absolutely amazing to be a part of this. I look forward to more such opportunities in the future!”

    Actor Kalki Koechlin shared, “With the changing content consumption patterns in today’s world, it’s an exciting time for cinema in India. I feel it is a transformational time for our industry and it is platforms like these that bring about the positive shift. I am delighted to have the opportunity to delve deeper into the world of cinema thanks to Royal Stag Barrel Select Large Short Films.”

    After successfully kicking off in Gurugram, Royal Stag Barrel Select Large Short Films is set to travel to Kolkata and Pune in December 2023. This will be followed by the release of on-air episodes.

  • Seagram’s Royal Stag Packaged Drinking Water unveils ‘A Billion Films for A Billion Fans’ campaign

    Seagram’s Royal Stag Packaged Drinking Water unveils ‘A Billion Films for A Billion Fans’ campaign

    Mumbai: Strengthening its long-standing association with cricket at the global level, Seagram’s Royal Stag is thrilled to announce the launch of an innovative and immersive AI-led fan experience ‘A Billion Films for A Billion Fans’. The campaign features three of India’s most talismanic cricketers, team captain Rohit Sharma, Jasprit Bumrah, and Surya Kumar Yadav. Fueling the larger-than-life emotions associated with cricket, the brand aims to ignite a whole new generation of young cricket fans, many of whom are witnessing their first World Cup in India as adults.

    This World Cup is happening in India and is already slated to be the “Greatest World Cup Ever.” Syncing with the brand’s ‘Live it Large’ philosophy, the AI-integrated campaign gives each fan an opportunity to become part of a personalized film featuring the cricketers. Conceptualized in association with creative agency partners FCB India, Digital Agency partners Dentsu India, Technology Partner Artizens Events, and Experiential solutions & media partners Wavemaker; the campaign is groundbreaking where every fan is able to not merely live their dream, but also, live large.

    The whole fan experience has been curated keeping today’s youth, aka, the digital natives, in mind by offering them a simplified user journey. A selfie and a voice sample coupled with the power of regenerative AI creates an ultimate fan experience. With these tools, the campaign uses the power of generative AI technology and machine learning, to create a platform that enables each fan to feature themselves as part of the Royal Stag Live It Large star cast. With the aid of this innovation, each fan can create a personalized edit of the film. Face-mirroring algorithms precisely map the unique facial features of fans onto the characters in the main film. In addition, with just a brief voice sample it also emulated the tone, pitch, and nuances of the fan’s voice. In essence, this campaign will transform the consumer journey into an extraordinary yet personal experience. The consumer experience also gives the fans a chance to go beyond boundaries and get close to their favorite players and World Cup trophy.

    The campaign will be amplified through a high-decibel 360-degree plan spread across digital, print, radio and OOH to offer an immersive, unforgettable experience.

    Pernod Ricard India chief marketing officer Kartik Mohindra stated, “Royal Stag aims to share the electric atmosphere in the stadium with cricket fans across the world. As a partner of ICC, AI allows us to deliver a truly “Live it large” experience to die-hard cricket fans everywhere. This year, we are giving each fan the power to craft their own Live It Large Story through this unique AI platform that integrates with the brand’s commitment to relishing every moment in their journey to success. While on one hand we celebrate cricket’s heritage, on the other we have embraced cutting-edge technology to broaden brand engagement and inspire cricket fans to immerse themselves in their favorite sport like never before.”

    FCB India president Abhinav Kaushik added, “In an age where experience is the only currency amongst the digital natives, how can a cultural icon like Royal Stag do something that epitomizes ‘large’ during the biggest sporting spectacle of the year. This was the starting point of the brief, and we are excited that this idea truly allows every cricket fan to create their own unique ‘Live it Large’ experience. I am confident that this power of creativity fuelled by technology, will not only deliver brand engagement but enhance the love for the brand multi-fold.”

    Wavemaker CEO – South Asia Ajay Gupte said, “Cricket World Cup is undoubtedly one of the most celebrated sports properties and this World Cup 2023 is touted to be the greatest ever. Through this collaboration, we aim to extend brand synergies and offer a unique, memorable, and thrilling ‘Live it Large’ experience to each and every cricket fan”.

    Dentsu Creative India CEO Amit Wadhwa said, “This campaign provided us a big platform where we could showcase how modern creativity can be infused into the Indian Cricket fandom. It’s a great example of how technology can be used to enhance and enrich our connection to sports and entertainment. This multi-faceted campaign has the potential to inspire fans to become more deeply involved in their favorite sport, creating memorable moments and experiences that will stay with them for a long time.”

    Artizens Events & Experiential Solutions founding partner Aditya Joshi said, “As technology partners to this innovative campaign, we are trying to harness the connection with the Generation Large who crave for social currency and vicarious thrills by bringing together AI and Machine learning and creating a never seen before immersive experience.”

    The ICC Men’s World Cup is scheduled to take place in India from 5 October to 19 November. Royal Stag is an associate partner for all ICC events.

  • Zoom rolls out red carpet for ‘Glam Awards’

    Zoom rolls out red carpet for ‘Glam Awards’

    MUMBAI: Zoom, the lifestyle channel from the Times group has brought glamour to the forefront. The channel held the Tuscan Verve Zoom Glam Awards where it succeeded in letting subtle elegance take over from the flaunt-it attitude. Taking a step forward from two of its successful shows, Page 3 and Popkorn, the Glam Awards is a channel positioning statement.

    Hosts Kamal Sidhu & Ash Chandler

    Hosted by Kamal Sidhu and Ash Chandler, it was one of the glitziest nights for the glamour industry as local celebrities went for understated elegance in gracing this first time held event. Colours were everywhere with many opting for sophistication and class, emphasising a confident attitude as opposed to brashness.

    Zoom looked to redefine the red carpet business by inviting a select gathering of people who epitomized personal style.Although the show looked to the past and present, it was also a powerful statement for a return of grace and sensuality in today’s fast paced life.

    An anticipated 200 odd guests including celebrities, very limited media presence, socialites and trend-setters walked the red carpet into a world of glamour and prestige.

    The celebrity culture has coined a phrase for its high profile glamour red carpet dressing. And, Indian style icons seem to be backing away from glitter. Speaking to Indiantelevision.com COO Upen Roop Rai said, “There has been incredible anticipation to this event. It went off even better than imagined.”

    The event had international standard performances by Shibani Kashyap, Shaheen Shaikh, Carol Gracias, Anchal Kumar and Diandra Soares. The finale act was performed by ex Miss India and Bollywood actress Neha Dhupia. The fresh new look at the glamour and glitz of Bollywood dance extravaganzas seen in the performances by the models is set to have the town talking.

    Models Carol, Diandra & Anchal dancing to “Kaisi paheli”
    A select gathering of guests graced the sit down function and all the awardees created a version of silver-screen stardom with amazing grace, in accepting the honour bestowed on them.

    Suave industrialist Gautam Singhania when accepting the Most Stylish Businessman Award said, “India is on the move. Zoom has helped change the image that businees people are boring. This award reveals our glamourous side.”

    Pooja Bedi, Bipasha Basu & Ritu Kumar
    Bollywood actor John Abraham said, “It feels nice to know that my simplicity is recognised as a glam quotient today.”

    Young designer Gaurav Gupta said, “Glamour is relative to time and perception. It is an honour to be recognised for how I present myself.”

    “People are fascinated by the world of glamour that is almost attainable – which is what celebrities are about,” Rai said. “The whole pageantry of dressing up is such an indulgence for our niche gathering. And, getting recognized for it is part of the emotion of the event.”

    The winners seem to be forging a new low-key evening look that blurs the boundaries between day and night where comfort is key. Among the celebs present were Mandira Bedi, Bipasha Basu, Anil Chopra, Hariharan, Bappi Lahiri, Neena Gupta, Dipannita Sharma, Pooja Bedi,, Nethra Raghuraman, Shruti Seth, Ashish Raheja, Art Surendranath, Shiny Ahuja,Kelly Dorji and Times Group MD Vineet Jain.

    In showcasing an event that highlights glamour among individuals from across different fields in society, Zoom has awarded stylish stalwarts in a glitzy night that will be remembered by all. The following are the winners of the Zoom Glam Awards held at the Hilton, Mumbai:
    Most Glam Actor ( Female) : Kareena Kapoor
    Most Glam Actor (Male) : John Abraham
    Most Talked About Debutant ( Male) : Kunal Kapoor
    Most Talked About Debutant ( Female) : Vidya Balan
    Most Stylish Businessman : Guatam Singhania
    Glam Sports Star : Yuvraj Singh
    Politician With Panache : Prafful Patel
    Glam Music Star : Himesh Reshammiya
    Glam Women’s Wear Designer ( Contemperory) : Sabyasachi Mukherjee
    Glam Women’s Wear Designer ( Indian) : Ritu Kumar
    Glam Men’s Wear Designer : Narendra Kumar Ahmed
    Glam Debutant Designer : Gaurav Gupta
    Glam Model ( Male) : Muzamil Abraham
    Glam Model ( Female) : Neha Kapoor
    Glam Photographer : Atul Kasbekar

    These awards are a logical extension of the Zoom brand identity of being a ‘Glamour & Lifestyle Television’ channel. Speaking to Indiantelevision.com prior to the event, the channel’s national sales head MK Anand said, “This event will emphasize the fact that Zoom is reaching new standards of excellence in the television industry.”

    Gautam Singhania receives his award from Ritu Kumar
    Recognising individuals in areas of fashion, music, business and politics amongst other categories, Zoom focused on the individual’s style and attitude. “The Awards is a step to recognize glam which is such an important quotient in our society today,” said Anand.

    Tuscan Verve, with its inimitable brand, reputation and all-round glamour was the main sponsor to the event. The other sponsors were National Institute of Fashion and Design, Reliance, D’Damas, Flying Cats, Pepsi, Sony Ericcson and the co-sponsors were Chateau Indage, Evian, Seagrams and Bright Advertising.

    Zoom will telecast a curtain-raiser including clips from Behind The Scenes and Red Carpet, on 7 May at 9 pm and the final event will be aired on 14 May at 9 pm.