ITV

Tag: SEA

  • Xiaomi hires Avow as its agency partner

    Xiaomi hires Avow as its agency partner

    Mumbai: A leading mobile original equipment manufacturer (OEM) Xiaomi has onboarded Avow, the specialist in mobile OEM user acquisition, as its official core agency for the entire regions of Europe, the Middle East and Africa, South-East Asia, and Latam.

    Through this representation, Avow will undertake all media sales activities for Xiaomi’s ad platform (Mi Ads) in the awarded regions and will interact as the main point of contact to manage a 360-degree execution of mobile ad campaigns on the platform—including media inventory buying, campaign set up, result measurement, and campaign optimisation. Brands and agencies looking to leverage the Mi Ads platform will now gain access to exclusive ad formats and reach untapped users from Xiaomi’s diverse user base via Avow’s international teams, who will offer managed campaigns as well as brand awareness activities.

    In India, this partnership will be crucial for mobile marketers, app developers, and brands looking to use OEM advertisement placement to reach previously untapped user audiences and make inroads into Xiaomi’s massive user base. In the past, Avow has engaged with leading brands in India like Amazon Prime, Unacademy, UpGrad, Byju’s, MoneyTap, Avail, and WazirX.

    Headquartered in Berlin, Germany with one of its regional offices in Bengaluru, India, Avow was twice ranked and recognised in the top 10 in AppsFlyer’s Performance Index XII and XIII, including a dedicated growth section: India, South-East Asia, and India, non-gaming finance.

    Mi Ads covers 200+ countries and regions, is supported in 70 languages, and offers reach to 280 million+ quality active users across the world. The platform provides a multi-faceted advertising portal through proprietary apps like Mi Browser, Mi Music, Mi Themes, Mi Video, AppVault, and its official alternative app store, GetApps. Through multiple targeting options, Xiaomi allows marketers to accurately locate target audiences and convert their users into the brand’s customers.

    Xiaomi’s media sales expansion strategy is to outsource these activities by selecting strong core partners to represent them in specific regions. This partnership comes at a crucial time, as marketers looking to promote apps are bound to rely upon third-party advertising sources with very little or no guarantee of fraud detection, booming costs, and user engagement. Xiaomi’s OEM advertising placements allow app marketers to achieve incremental user growth from customers who are brand loyal to Xiaomi in these local markets.

    “We are stoked to enter this new chapter in our cooperation with Xiaomi. Our long-term partnership is based on trust and shared goals for contributing to the mobile advertising industry. This new challenge will strengthen our alliance, and allow us to offer unique opportunities for mobile marketers to access some of Xiaomi’s most extensive markets in Europe, the Middle East and Africa, South-East Asia, and Latam,” said Avow CEO & co-founder Ashwin Shekhar.

    Avow’s reach and ability to deliver growth results for clients have allowed it to expand its global footprint, opening offices in India, Indonesia, China, Vietnam, Brazil, Philippines, and Russia to cater to its large client base in those local markets.

  • Pescafresh launches ‘Fresh Matlab Live’ campaign for Pescalive

    Pescafresh launches ‘Fresh Matlab Live’ campaign for Pescalive

    Mumbai: D2C seafood and meat brand Pescafresh has rolled out a new campaign “Fresh Matlab Live.” The new campaign focuses on promoting the world’s first live digital market in the seafood and meats category – Pescalive.

    The campaign is live in Mumbai and Pune and will target more than 50,000 households with door tag branding and 7,000 no-parking boards across the two cities.

    The focus is to create visibility, attract people’s attention, and acquire potential customers through an attractive offer. In the first phase of the activity, Goregaon (East and West), Thane, Andheri (East and West) and Powai will be covered.

    In Pune, the target areas are Baner, Magarpatta, and Koregaon Park. An online BTL brand activation is also being done at the society gates in these areas.

    Pescafresh has fully equipped fulfilment centres across Mumbai and Pune, and the BTL logistics plan has been designed keeping in mind the same.

    Speaking on the campaign, Pescafresh founder Sangram Sawant said, “We wanted to penetrate into customers’ homes with the right messaging, but without being too intrusive, which is why we chose this medium. The main objective of this campaign is to put the spotlight on the Pescalive platform and communicate the brand message to the customers. The idea is not only to be seen by the target audience but to create a top-of-mind brand recall.”

    Till now, we have had more than 75 live sessions on Pescalive, which streams on our app daily. We are committed to bringing transparency to all our buyers and ensuring that what they see on our digital platforms is exactly what they receive, quality-wise. Using technology in the right way to focus on customer delight will be our key to success. It is like having a shop in your living room,” he added.

    All Pescafresh products are packaged in vacuum bags and sent in temperature-controlled boxes to the customers. Recently, the brand has added the ‘chicken deli’ meats range to its product line.

    On Pescalive, the brand has started influencer editions, live cooking sessions with renowned chefs, interactions with food bloggers, and more. Customers get to see the right tips for buying seafood, hacks to cook, and other information on Pescafresh products.

  • Airbnb appoints Amanpreet Bajaj as GM for India, SEA, HK and Taiwan

    Airbnb appoints Amanpreet Bajaj as GM for India, SEA, HK and Taiwan

    NEW DELHI: Airbnb has announced the appointment of Amanpreet Bajaj as general manager for India, southeast Asia, Hong Kong and Taiwan.

    Bajaj brings a wealth of experience from playing a key role in the growth of Airbnb in India as country manager since 2015. In his expanded role overseeing southeast Asia, Hong Kong and Taiwan along with India, Amanpreet will be responsible for driving Airbnb’s strategy and long-term growth in some of Airbnb’s fastest-growing destinations in Asia-Pacific, which have grown on average almost 40 per cent YoY as of 2019.

    A business leader and web entrepreneur with a proven track record of building and scaling teams, Amanpreet brings with him years of rich experience in the digital space. Before joining Airbnb, he co-founded Letsbuy.com in 2010, which was acquired by Flipkart.com in 2012.

    “After a truly enriching five years at Airbnb, I am thrilled to take on an expanded challenge to ensure the long-term growth of Southeast Asia, Hong Kong and Taiwan — some of the world’s most popular travel destinations,” said Bajaj. “I am looking forward to applying my learnings and experience to further engage and grow our communities of hosts and guests across this region, working hand in hand towards tourism’s much-needed recovery.”

    Bajaj assumes this new role as Mike Orgill, the former general manager for southeast Asia, Hong Kong and Taiwan, returns to his former role as Airbnb’s regional policy director for Asia-Pacific. He will start his new role immediately and continue to report to Kum Hong Siew, Airbnb’s regional director for Asia-Pacific and chief operating officer of Airbnb China.

    “We are delighted to have Amanpreet take on an expanded role to lead Southeast Asia, Hong Kong and Taiwan in addition to managing operations for India,” said Hong Siew. “Amanpreet has been instrumental in driving the growth of India as a key geography for Airbnb, and we are looking forward to partnering with him in this new chapter of his career, helping this region reach new heights.

  • The Walt Disney South Asia promotes Amrita Pandey to lead media distribution & OTT

    The Walt Disney South Asia promotes Amrita Pandey to lead media distribution & OTT

    MUMBAI: The Walt Disney Company South Asia has elevated Amrita Pandey and appointed to the newly created role of regional head – media distribution and OTT, South Asia.

    Pandey adds management of the South East Asian (SEA) regional markets of Singapore, Malaysia, Indonesia, Thailand, the Philippines and Vietnam to her current purview of India.

    Responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent, and SEA, Pandey will report to The Walt Disney company EVP and MD Mahesh Samat and Walt Disney International media distribution senior VP Mark Endemaño.

    “Since joining Disney, Amrita has made a significant contribution to the business and was responsible for some of industry’s biggest theatrical releases in India. Her deep understanding of our brands and content portfolio, combined with her extensive experience in marketing and distribution, make her the ideal person to take our media business to the next level in this region,” said Samat.

    “As we continue to align our global media distribution strategies, Amrita will bring expertise from such a dynamic market as India to drive further growth across our wider South Asia business. I’m looking forward to working with her as we establish how to best work with partners, and deliver entertainment more directly to fans, throughout the region,” said Endemaño.

    Pandey joined Disney in 2012 and has held several leadership roles across studio distribution, marketing and local movie production in addition to leading the content syndication business.

    “Our media distribution team is focused on delivering world class content and experiences from Disney, Pixar, Star Wars and Marvel to consumer devices across the region. With a network of strong partnerships across platforms, I am excited to lead this transformative business to pursue digital connections everywhere,” said Pandey.