ITV

Tag: SDK

  • Moloco plugs into Google’s AdMob and Ad Manager with self-serve SDK

    Moloco plugs into Google’s AdMob and Ad Manager with self-serve SDK

    MUMBAI: Moloco, the AI performance advertising company, has rolled out its SDK on Google’s AdMob bidding and Ad Manager’s SDK bidding platforms, making the tool fully self-serve for publishers.

    The move cements Moloco’s credentials with Google’s stringent performance and reliability standards, giving app developers fresh access to its global advertiser demand while preserving user experience. Publishers already plugged into Google can now tap Moloco’s ecosystem without extra effort.

    “Moloco has consistently been recognised as a top-performing platform for ad monetisation, optimised to drive real business outcomes,” said Moloco supply head Yoni Markovizky He added that with Google onboard—alongside existing integrations with AppLovin’s Max and Unity’s LevelPlay—the company can fuel more publishers’ growth “with no margin fees, applying the cost savings directly to our partners.”

    Nearly 500 publishers, including Voodoo, Crazy Maple and Audiomack, already use Moloco’s SDK. The platform’s AI ensures the right ad finds the right user, maximising revenue while allowing publishers to control how creative formats appear. Advertisers, too, gain sharper targeting and more control, boosting return on investment.

    Moloco, founded in 2013 by ex-Google machine-learning engineers, now operates across the US, Europe and Asia. Its platform powers mobile app growth, retail media and streaming monetisation for businesses worldwide.

  • Pokkt launches Apple tvOS SDK

    Pokkt launches Apple tvOS SDK

    MUMBAI: Pokkt has announced the launch of its brand new SDK for Apple’s tvOS. With this, it plans to enable publishers in monetizing their Apple TV apps with premium video ads.

    Pokkt adds this new premium channel to its growing inventory bucket giving brand advertisers the ability to target quality audiences in India and South East Asia markets.

    “Brands can simply take advantage of the capacity and authority of big screen video combined with the advantages of digital. We know banners won’t work here. Video is the most logical form of advertising on the Apple TV platform, not just for it’s inherent impact but also the amount of brand lift, recall and storytelling capabilities,” said Pokkt co-founder and COO Vaibhav Odhekar.

    The tvOS SDK will be sold both direct and programmatically.

    “Developers in the highly lucrative OTT space can now bring new experiences to the big screen and control monetization goals within their tvOS apps.” added Pokkt co-founder and CTO Manish Tewari. He further added, “Our SDK will enable Developers to plan and condition how video ads play within their Apple TV app.” He confirmed with the launch, that Developers will be able to develop for the Apple TV just like they otherwise did for iOS, with minimal overhead effort.

    Pokkt’s tvOS SDK is now live and available for download on the their dashboard.

  • Pokkt launches Apple tvOS SDK

    Pokkt launches Apple tvOS SDK

    MUMBAI: Pokkt has announced the launch of its brand new SDK for Apple’s tvOS. With this, it plans to enable publishers in monetizing their Apple TV apps with premium video ads.

    Pokkt adds this new premium channel to its growing inventory bucket giving brand advertisers the ability to target quality audiences in India and South East Asia markets.

    “Brands can simply take advantage of the capacity and authority of big screen video combined with the advantages of digital. We know banners won’t work here. Video is the most logical form of advertising on the Apple TV platform, not just for it’s inherent impact but also the amount of brand lift, recall and storytelling capabilities,” said Pokkt co-founder and COO Vaibhav Odhekar.

    The tvOS SDK will be sold both direct and programmatically.

    “Developers in the highly lucrative OTT space can now bring new experiences to the big screen and control monetization goals within their tvOS apps.” added Pokkt co-founder and CTO Manish Tewari. He further added, “Our SDK will enable Developers to plan and condition how video ads play within their Apple TV app.” He confirmed with the launch, that Developers will be able to develop for the Apple TV just like they otherwise did for iOS, with minimal overhead effort.

    Pokkt’s tvOS SDK is now live and available for download on the their dashboard.

  • POKKT announces the launch of a first-of-its kind technology revolutionizing ad-viewing for brands and consumers

    POKKT announces the launch of a first-of-its kind technology revolutionizing ad-viewing for brands and consumers

    Mumbai: POKKT, Asia’s leading rewarded video ad network co-founded by Rohit Sharma, Manish Tewari and Vaibhav Odhekar, is creating and setting industry benchmarks again with the launch of their cutting edge technology that promises to transform the functioning of the ad-tech industry. With this in-house technology, a first of its kind in the region, brands will be able to pay only for viewable impressions through tracking sensors in real time that will observe if the user is watching the video or not, thereby negating misleading or fraud traffic numbers.

    Launched in 2012, POKKT enables over 500 global and local game publishers and developers to monetize their apps through branded video ads by integrating their Software Development Kits (SDKs) and has a reach of over 100 million unique users in the region.

    While ensuring 100% viewership of all in-app mobile video ad campaigns, POKKT’s new technology also aligns to the Media Rating Council’s* guidelines for measurement of in-app viewable impressions. It applies to all in-app video ads bought directly or via private programmatic deals.

    This technology aims to do away with the current ad-tech and mobile video advertising industry challenges related to ad blocking and fraud traffic. Ensuring 100% viewership is an important Key Performance Indicator (KPI) for POKKT to re-innovate mobile advertising by providing top notch ads and measurements that advertisers can understand.

    Speaking about their latest innovation, Manish Tewari, CTO & Co-Founder, POKKT said, “The ad tech and mobile industry had been facing a major roadblock in measuring effectiveness of their campaigns and its exact reach. To resolve this for all of our clients, we have developed this technology wherein the advertisers and we can measure whether the target is actually watching the video through tracking sensors which provides us with data such as if there is a change in the angle at which the video is being watched etc. If the sensors indicate that the person is not watching the video, we pause the ad, thereby reducing fraud traffic numbers.”

    POKKT’s new proprietary technology will give all campaigns and advertisers the most comprehensive viewership offering possible. Advertisers will only have to pay on viewable impressions that are calculated on a CPM-basis (Cost per thousand impressions) verified by an independent third party ad rating tools like Nielsen, Moat, Comscore.

  • POKKT announces the launch of a first-of-its kind technology revolutionizing ad-viewing for brands and consumers

    POKKT announces the launch of a first-of-its kind technology revolutionizing ad-viewing for brands and consumers

    Mumbai: POKKT, Asia’s leading rewarded video ad network co-founded by Rohit Sharma, Manish Tewari and Vaibhav Odhekar, is creating and setting industry benchmarks again with the launch of their cutting edge technology that promises to transform the functioning of the ad-tech industry. With this in-house technology, a first of its kind in the region, brands will be able to pay only for viewable impressions through tracking sensors in real time that will observe if the user is watching the video or not, thereby negating misleading or fraud traffic numbers.

    Launched in 2012, POKKT enables over 500 global and local game publishers and developers to monetize their apps through branded video ads by integrating their Software Development Kits (SDKs) and has a reach of over 100 million unique users in the region.

    While ensuring 100% viewership of all in-app mobile video ad campaigns, POKKT’s new technology also aligns to the Media Rating Council’s* guidelines for measurement of in-app viewable impressions. It applies to all in-app video ads bought directly or via private programmatic deals.

    This technology aims to do away with the current ad-tech and mobile video advertising industry challenges related to ad blocking and fraud traffic. Ensuring 100% viewership is an important Key Performance Indicator (KPI) for POKKT to re-innovate mobile advertising by providing top notch ads and measurements that advertisers can understand.

    Speaking about their latest innovation, Manish Tewari, CTO & Co-Founder, POKKT said, “The ad tech and mobile industry had been facing a major roadblock in measuring effectiveness of their campaigns and its exact reach. To resolve this for all of our clients, we have developed this technology wherein the advertisers and we can measure whether the target is actually watching the video through tracking sensors which provides us with data such as if there is a change in the angle at which the video is being watched etc. If the sensors indicate that the person is not watching the video, we pause the ad, thereby reducing fraud traffic numbers.”

    POKKT’s new proprietary technology will give all campaigns and advertisers the most comprehensive viewership offering possible. Advertisers will only have to pay on viewable impressions that are calculated on a CPM-basis (Cost per thousand impressions) verified by an independent third party ad rating tools like Nielsen, Moat, Comscore.

  • NHK World TV live on Opera TV store app platform

    NHK World TV live on Opera TV store app platform

    NEW DELHI: NHK World TV, the 24/7 English-language channel for Japan’s largest broadcaster NHK, is now live on the Opera TV store app platform, enabling viewers to live-stream the station’s huge selection of entertainment content.

    From the free NHK World TV app on their connected TVs, audiences can reach news, documentaries, music, cooking programs, fashion trends, technology insights and much more from Japan, Asia and the rest of the globe.

    The Opera TV store, by Opera Software, brings viewers a rich variety of HTML5-based apps tailor-made for Smart TV. In addition to NHK World TV, the Opera TV store also offers apps for video, music, games, social media, news and utilities.

    “The world truly is flattening when premium regional broadcasters like NHK give viewers anywhere in the world more choice of exciting on-demand content,” said Opera Software TV & Devices senior vice-president Aneesh Rajaram. “NHK is extremely savvy with seeing the potential of early technology trends, and viewers will agree that its app adds even more engaging and entertaining content to the Opera TV Store.”

    The Opera TV Store is an HTML5-based app platform that gives users a rich selection of entertaining apps. It has already launched globally on Smart TVs and Blu-ray Disc players from Sony and TCL, and has also been selected by Humax, Hisense and MediaTek.

    The Opera ecosystem spans more than just the Opera TV Store, with the Opera browser and Opera Devices SDK powering the web experience on tens of millions of devices, including those made by Sony, Samsung, Philips, TCL, Sharp, Loewe, Boxee, Freesat+, Vestel and Altech.

  • AOL extends open AIM initiative

    AOL extends open AIM initiative

    MUMBAI: American Online Limited (AOL) has extended its Open AIM initiative (http://developer.aim.com) to include support for AIM Bots, location-based services and PC-to-PC voice calling. The update also includes support for developers working on the Mac OS X, Linux, and Pocket PC platforms or with the Java language.

    Launched in March of this year, the Open AIM initiative empowers companies, communities and independent developers to build customized plugins, communications clients and mash-ups that access AOL’s global instant messaging network, states an official release.

    “Already, more than 45,000 developers are working with the AIM Software Development Kit (SDK) to bring their creativity and ingenuity to the 43 million Americans in the AIM community,” says AOL’s vice president for Instant Messaging Marcien Jenckes. “Today, we are extremely pleased to add AIM Bots as well as voice and location services to the Open AIM toolkit, and to invite developers on the Mac, Linux and Pocket PC platforms to get involved.”

    The latest update include:

    — AOL has added support for AIM(r) Bots to the Open AIM initiative. With the new Open AIM Bots program, one click can turn any AIM screen name into a bot. AIM Bot sample code has been added to the updated Open AIM SDK in both C++ and Java.

    AIM Bots are dedicated, opt-in Screen Names that help developers, marketers and individuals create new connections and establish strong bonds with contacts in the AIM community. In addition, AIM Bots can support audio calls, file transfers and picture sharing. For example, an AIM Bot could be created to let users send pictures or podcasts to their blogs.

    AIM Bots respond automatically to instant messages they receive and can maintain IM conversations with multiple users – reaching up to 10,000 people per day – before encountering limits. To prevent IM spam, AIM Bots cannot initiate IMs without permission.

    — AOL’s new AIM Location services are now part of the Open AIM SDK. The new application program interfaces (APIs) – with sample code – have been added to the SDK to let developers build location services into clients, plugins and, in the coming weeks, web sites.

    — AOL is also giving developers the ability to add AIM Talk’s PC-to-PC voice functionality and multi-party voice chat into their custom AIM clients. For the first time, developers can integrate robust audio features based on the open source sipXtapi SIP stack, from sipfoundry.org, into their applications with a single turnkey solution.

    — Finally, AOL has also added Open AIM support for developers working on the Mac OS X, Linux, and Pocket PC platforms, as well as support for the Java language. For complete documentation and to learn more about these Open AIM initiatives, visit http://developer.aim.com/.

    The recent open AIM projects include:

    — Bandalong Entertainment Inc., an interactive media company, formed an agreement with AOL to release an AIM(r) enabled version of their imstar service, which is now built on the Open AIM platform. imstar is the only lifelike, 3-D avatar-based instant messaging program for teens.

    — Doppelganger, designer of the world’s first virtual nightclub, introduced a virtual lounge for music audiences that seamlessly integrates the AIM service. AIM users can log on to a customised version of the AIM client and experience real time communications in Doppelganger’s The Lounge featuring the Pussycat Dolls (http://www.pcdmusiclounge.com).

    — Super Computer International, Inc., (http://www.supercomputerinc.com) announced an agreement with AOL to create a customized version of the AIM service called PlayLinc that will optimize the instant messaging (IM) experience for online gamers.

    — WebEx Communications, Inc., (http://www.webex.com) the leading provider of on-demand collaborative business applications, teamed with AOL in February of this year to announce the creation of a secure, feature-rich version of the popular AIM service for businesses and at-work instant messaging users.