ITV

Tag: screenz

  • Jio partners Screenz for interactive TV solution

    Jio partners Screenz for interactive TV solution

    MUMBAI: Mukesh Ambani’s Reliance Jio is wanting to capture every pie of the media and entertainment business. Even as it charters new growth avenues in digital, Jio has announced a partnership with Screenz to launch Jio Screenz.

    It will be a solution for broadcasters to get digital interactivity and will convert passive TV viewing and advertising into an interactive and participative one. Screenz is used globally by broadcasters and format owners for entertainment-based interactivity.

    For starters, there will be two-way communication between broadcasters and viewers through quizzes, polls and votes during the show. There will be an easy content management system (CMS) for broadcasters to design, create and launch interactive engagements. It can be enabled on any digital app using SDK with support on Android, iOS and Jio Kai-OS. Jio Screenz supports various social networks namely Google, Facebook, Twitter etc.

    It also has a drooling proposition to advertisers – better customer profile. Jio Screenz will support a rich data reporting and create unique profiles for each user, hence enabling targeted advertisement.

    This partnership will be an add on to Jio’s existing platform for gamification. Jio Screenz claims to be the largest and probably the only platform to provide entertainment-based gamification. Some of its features are to allow live, real-time interaction between broadcasters and viewers for intense engagement and viewership.

    In a press release, Jio calls itself a ‘customer obsessed organisation and will continue to bring disproportionate value, innovative features and best-in-class services to its customers, always’.

    A few days ago Jio launched JioInteract, an AI-based brand engagement platform.

  • ABC’s ‘Rising Star’ technology creator,Screenz, secures $5m investment

    ABC’s ‘Rising Star’ technology creator,Screenz, secures $5m investment

    MUMBAI: Cross-media company Screenz, announces the procurement of $5M investment from Marker LLC to expand research and development, accelerating the growth of technological advances in media entertainment.

     

    Screenz CEO Eli Uzan says, “The evolving media landscape provides partnership opportunities with major production companies and broadcasters, making traditional TV and second screen experiences inseparable. We are delighted that Marker LLC, a leading U.S. VC, is joining us to ensure Screenz continues to change how the world views and interacts with television.”

     

    Screenz and Keshet International’s Rising Star is the most social television series to date with 129,071 tweets at the series premiere and was the No. 1 downloaded iOS app. The ABC premiere outperformed NBC’s America’s Got Talent season premiere by 116% (59,734 tweets) and exceeded America’s Got Talent social media interactions by 290% (33,106 tweets).

     

    Rising Star scored the highest rating for an ABC summer series debut in two years. Sold into more than 25 territories, this format uses an extensive suite of products featured on Screenz’s Real-Time Platform.

     

    The cloud-based software solution developed by Screenz permits over 100 million interactions per minute while viewers engage with shows through second screen formats including: talent, trivia apps, real-time prediction, and social media extensions. Broadcasters and producers achieve live audience engagement while simultaneously capturing viewer data, extending their brands beyond the confines of TV, generating new advertising revenue opportunities, and taking TV into the Big Data marketplace.

     

    “Screenz is a leader in the emerging interactive television sector and helps navigate the future of the industry,” says Marker LLC Partner, Rick Scanlon. “The company has created and flawlessly managed real-time interactive experiences on a large scale with globally renowned entertainment companies. Marker is thrilled to partner with Screenz and support its rapid growth.”

     

    Screenz recently joined forces with Google extending the reach of its real-time technology. Screenz maintains a platform of innovative formats that will be revealed through leading technology and entertainment industry partnerships worldwide.

  • Screenz joins hands with Google to revolutionise TV viewing experience

    Screenz joins hands with Google to revolutionise TV viewing experience

    MUMBAI: Screenz has announced its collaboration with Google to host the Screenz Real Time Platform, a global, live, interactive infrastructure for television shows enabling broadcasters and format owners to transform programs into live events.

     

    The first show to use Screenz Real Time Platform is ‘Rising Star’– Keshet International’s hit TV show that first aired in Israel in September 2013, and will be launched in over 25 countries around the world including on ABC in the US on 22 June.

     

    ‘Rising Star’ is a trailblazing interactive TV format that marks a new era in home entertainment. The show enables real-time voting by viewers from their sofas via an innovative mobile app, fully integrated to the program. It is the first talent show where the viewer is the judge from start to finish. The show features performers making their debut on stage alone, from behind a giant wall of TV screens. They can only make their entry to the studio round by securing more than 70 per cent of the viewers’, judges’ and live audiences’ vote.  The audience can see the results of their vote in real time and if they vote positively, have a chance that their picture will be shown on the giant wall.  If a contestant achieves 70 per cent of the votes, the wall dramatically lifts revealing the studio audience and expert panel.

     

    The collaboration between Screenz and Google delivers the scale to process a huge number of interactions per second and has been successfully employed so far to support the show in Brazil, Portugal and Israel. In testing the Real Time Platform processed a remarkable 100 million interactions per minute.

     

    Screenz is working with broadcasters and TV production companies worldwide to leverage its unique Real Time Platform to create and support innovative new formats. The proven benefit of the Platform for broadcasters is the way it hikes up the level of engagement a viewer has with a show at the exact time when it is aired. The system also enables sophisticated audience targeting allowing broadcasters and brands to effectively identify viewer demographics and interests.

     

    “Broadcasters and producers are constantly looking to introduce new formats which enable them to engage directly with TV audiences. By working with the Google Cloud Platform, Screenz will empower them to rip up the rule book and combine compelling live content with real time viewer interaction” said Screenz CEO Eli Uzan.

     

    Google Cloud Platform director Daniel Powers said, “Screenz is at the forefront of a revolution which is changing the way we watch television. We are delighted that they have chosen to build their game-changing products on Google Cloud Platform. Our job is to make sure that the technology behind the Real Time Platform works effortlessly so that all viewers need to worry about is which way they are going to vote.”

     

    Keshet International general manager production Granit Noham added, “We are very pleased that our partner Screenz is collaborating with the digital prowess of Google Cloud Platform to provide a robust platform and safe pair of hands for each and every international version of ‘Rising Star’.”

     

    Screenz’s Real Time Platform utilises Google Compute Engine, Google Cloud Storage and Google BigQuery, which are part of Google Cloud Platform. The application is deployed globally on Google’s cloud infrastructure, to provide scalability and robustness. The needs of the local broadcaster and audience will always be met, even if multiple countries are broadcasting the live show simultaneously. By utilising BigQuery, Screenz is able to provide broadcasters with the ability to analyze the large amounts of data collected.