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Tag: Screen Awards

  • Star Plus gears up for 22nd Annual Screen Awards

    Star Plus gears up for 22nd Annual Screen Awards

    MUMBAI: Star India has acquired the rights to the 22nd Annual Screen Awards, which are slated to take place on 8 January in Mumbai. The awards will be aired on Star Plus.

     

    While the telecast rights of the Screen Awards vested with Star Plus from 2000 to 2011, Colors showcased the awards in 2012 and 2013. However, for the last two years (2014-15), Star India’s second Hindi general entertainment channel (GEC) Life OK aired the awards. This year, the network has decided to put back the awards extravaganza on its flagship Hindi GEC Star Plus.

     

    While the final telecast date of the awards has not yet been decided, it is likely to be aired on Star Plus in the last week of January.

     

    The 22nd Annual Star Screen Awards will see a stellar line-up of some of the biggest names in Indian cinema along with the characters of Star Plus’ shows.

     

    “Screen Awards are the Indian film Industry’s most coveted and distinguished awards built on credibility and integrity, recognising the best of talent. With the acquisition of Screen this year, the reason for celebrations has doubled. We hope to set a new benchmark with Star Screen Awards 2016 cherishing and celebrating the star studded night,” said a Star Plus spokesperson.

  • Life OK rakes in ratings with ‘Screen Awards’

    Life OK rakes in ratings with ‘Screen Awards’

    MUMBAI: In the week 4 of TAM TV ratings, Colors returned to the number two position. Life OK that acquired one of the biggest award properties – the Screen Awards – this year, gained a lot because of it. The award show that was telecast on 25 January with Shah Rukh Khan as the host, garnered 8,998 TVTs for the channel.

     

    While the top three Hindi GECs – Star Plus, Colors and Zee TV, witnessed a sharp decline in their viewership, Star Plus continued to lead the ratings chart by garnering 606,361 GVTs (625,772). Colors reclaimed its second position and registered 449,428 GVTs (466,690), whereas Zee TV that moved to its usual third spot garnered 441,168 GVTs (470,680). Life OK maintained its fourth spot with a record 375,025 GVTs (347,326). Sab fetched 323,148 GVTs (318,311), and Sony at number six scored 253,722 GVTs (257,635). Sahara One continued to be at the bottom of the chart by recording 36,351 GVTs (35,959).     

     

    Coming back to Star Plus, its dance reality show Nach Baliye 6 saw a dip and recorded at 3,727 TVTs (4,449). The viewership of the epic series Mahabharat also declined as it could manage just 6,954 TVTs (7,538).

     

    On Colors, the fifth edition of the talent reality show – India’s Got Talent lost viewers too as it scored just 7,187 TVTs (7,857) on Saturday and Sunday. However, Comedy Nights With Kapil scored 10,091 TVTs (11,016)

     

    Zee TV again witnessed a dip in almost all its offerings. Its sitcom Bh Se Bhade scored 1,712 TVTs (1,931), dance reality show – Dance India Dance 4 lost its charm on Saturday when it witnessed a major drop and scored 2,974 TVTs (6,838). However, on Sunday it got a better response as it garnered 4,036 TVTs (3,878). Its fiction series Aur Pyaar Ho Gaya also saw a minor rise in its viewership with 3,883 TVTs (3,637).

     

    Sony’s dance reality show – Boogie Woogie Kids Championship saw a drop in its seventh week and garnered 2,080 TVTs (2,381).

     

    In the movie channel genre, Zee Cinema reported 221,256 GVTs (198,135); Star Gold registered 211,743 GVTs (216,328) and Movies OK scored 140,490 GVTs (138,124). While &pictures scored 93,142 GVTs (93,317), Zee Anmol earned 71,456 GVTs (74,522) and Max scored 230,720 GVTs (203,203).

  • Watch Screen Awards on Life OK

    Watch Screen Awards on Life OK

    MUMBAI: Barely days since it completed two years on 18 December, Life OK has acquired the telecast rights of one of film and television’s biggest properties – the Screen Awards – currently in its 20th year. 

    With this development, one of Bollywood’s most credible and prestigious awards have come a full circle. Aired on Star Plus for a good 11 years to begin with, they were later telecast by Colors for two years and now, will be seen on Star Plus’ sister channel Life OK.

    To be aired on 26 January, 2014 at 8pm, this year’s Screen Awards, themed ‘Commemorating heroes’, will celebrate excellence in over 30 categories across the entire sweep of filmmaking in the Hindi and Marathi film industry.

    Life OK general manager Ajit Thakur exults: “While it may have been aired on other platforms earlier, Star network has always had this unique proposition. On Life OK this year, the Screen Awards will have much more of a natural effect. But having said that, we will also scale up since it is the 20th year of the awards plus two years of the channel, and we want to add a lot more inspiration to it. We will create more categories for honouring good cinema. We’re also looking at honouring the heroes of our cinema. We will build it around that platform, adding more to the credibility and inspiration for viewers.”

    The Indian Express Group CEO George Varghese opines: “The Screen Awards are known for their credible and unbiased approach towards celebrating excellence in Indian cinema, and are the most respected in the entertainment fraternity. For the 20th edition of the Screen Awards, we are proud to be associated with Life OK, and are committed to making it bigger and better than before.”

    The idea behind acquiring the telecast rights of the Screen Awards was very simple for the channel. They want to create an impact on the masses with popular properties. “We completed two years and we were at a good run for the last 12 months. It was important for us to now go to the next level. And when we say next level, one of the things which we want to do is create an impact by acquiring some big properties,” explains Thakur. “We were very clear about acquiring this award show which we have never done before, keeping in mind our criteria in programming that is very clear. We wanted a show which stands out in terms of entertainment and some amount of credibility and inspiration also.”

    And so far, the channel has enjoyed working with Screen for the award ceremony. “It’s been wonderful. When we met the CEO of Indian Express George Varghese and the Editor of ScreenPriyanka Sinha Jha, initially, they had a lot of questions about Life OK since the awards used to air on the top two channels earlier and we are at number four. But we shared our plans with them and told them that how we were aiming to grow the channel. They loved our programming philosophy, our belief in social causes and our airing inspiring content. Because of these things, they were finally convinced about going ahead with the partnership,” says Thakur.

    The on-ground will be handled by Cineyug and though sponsors haven’t been confirmed yet, many new categories such as FMCG, automobiles and telecom are interested in coming on board.

    We will build it around that platform, adding more to the credibility and inspiration for viewers, says Ajit Thakur

    Marketing-wise, Thakur informs they are doing a nomination night one week before the awards’ night, which will be one of the biggest marketing campaigns for Life OK. In the pipeline are activities across 150 TV channels; a 10-day city outdoor starting first week of January that will cover buses, malls and cinema halls; cinema advertising; radio and mobile activations; and a road show that will take the Screen Awards trophy to different cities across the country.

    An industry source pegs the value of the Screen Awards property at around Rs 25 – Rs 30 crore but adds, “Because it is coming on Life OK, the value will come down a bit.”

    Probed further, the source says: “It would be about Rs 10 – 12 crore. The channel is trying to invest in programming to get and buy the viewer out. Possibly, they might have paid Rs 25 – 30 crore for it, knowing that though they will lose Rs 10 – 15 crore in the first year, in two or three years’ time, it will start making money and make their channel larger. Typically, you can’t make much money on the property in the very first year though it also depends on the scale and execution.”