ITV

Tag: score

  • HD advertisers score high at Super Bowl

    MUMBAI: In a first-of-its-kind survey US high definition (HD) network INHD has found that HD ads during the Super Bowl XXXIX were among the most impactful, and rated highly with adults who viewed the game in HD.
     
     
    The survey polled 500 people who watched the game in HD on 6 February. The survey found that the highest rated ad was a HD spot – the Ameriquest ad featuring the romantic dinner gone awry after the cat knocks over the sauce.
     
     
    Among ads that viewers said improved their opinion of the brand or company, eight of the top 12 were high-definition spots. 87 per cent of the viewers polled said that watching the game in high-definition increased their enjoyment of watching the commercials. 51 per cent said that it “greatly increased” their enjoyment. Most importantly viewers who watched the game in HD had an average of six other people watching with them. 21 per cent watched with 10 or more people.
     
     
    INHD states that for a long time it has advocated the fact that advertisers who jump on the HD bandwagon would benefit from the format’s ability to impact a very important audience. During the Super Bowl, we saw some of the nation’s largest advertisers fall behind a more forward-thinking group that was ready to embrace the inevitable rapid growth of HD.

    A recent study by Jupiter Research stated that there are currently close to 14 million HDTV sets installed in US households and that the number will jump to more than 30 million in 2006. For 60 per cent of INHD’s respondents, this was the first time that they had watched the Super Bowl in HD.

    In an earlier study INHD had found that 83 per cent of HDTV viewers could tell the difference between commercials that are shown in HD and those that are not. INHD is owned and operated by In Demand Networks.

  • IIFA tech awards: ‘Mujhse Shaadi Karogi’, ‘Aitraaz’ score

    MUMBAI: Mujhse Shaadi Karogi has scored a spectacular success in the technical awards category of the IIFA Awards 2005, with the film winning four awards out of the 14 categories. Other big winners are films such as Maqbool, Chameli, Dhoom and Aitraaz.
     

    For Mujhse Shaadi Karogi (MSK), Farah Khan won the best choreographer award will Vikram Phadnis took home the best constume designer title. Salim-Sulaiman’s background score for MSK won the top honour in the category while Sharmishta Roy won the best art director’s award for her work in the movie. Aitraaz, which bagged three awards, won the top honours in the re-recoding, sound recording and editing categories.

    The Technical Awards were decided as a result of voting by the Indian film industry, a unique system that involves the members of the film industry to vote for their peers, similar only to the Academy awards. With absolute credibility remaining the constant in the voting process of the IIFA Awards, the results were strictly monitored, collated and tabulated by the internationally reputed audit firm PriceWaterhouse Coopers, informs an official release.
     
     

    The IIFA Voting Week was held from the 29 March to the 3 April 2005, at the J.W. Marriott, Juhu. The week saw great participation from film stars, directors, producers, technicians and even spot boys from the Indian film industry. The Voting Week enjoyed participation of such luminaries like Amitabh Bachchan, Abhishek Bachchan, Anil Kapoor, Fardeen Khan, Ramesh Sippy and David Dhawan among others.