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Tag: Scoop

  • Vinod Bhanushali & Parag Sanghvi invest in Hansal Mehta’s & Sahil Saigal’s True Story Films

    Vinod Bhanushali & Parag Sanghvi invest in Hansal Mehta’s & Sahil Saigal’s True Story Films

    MUMBAI: Vinod Bhanushali has got a great catch in his bag. The former T-series executive now turned producer has invested along with film producer and former managing director of K Sera Sera Parag Sanghvi in film maker Hansal Mehta and Sahil Saigal’s production house True Story Films.  No details of the amount of investment being pumped in by the two were provided but estimates are that Sanghvi and Bhanushali have committed to bring in at least Rs 75 crore in funds into the company to start with. Company officials were not available to confirm or deny the amount. 

    Hansal is known for films and series such as  Shahid, Citylights, Aligarh, Scam 1992, and Scoop, while Sahil is known for Faraaz and The Buckingham Murders. 

    True Story Films aims to deliver high-quality content across cinema and streaming platforms, with Mehta taking on the dual role of producer and director, with  Saigal handling  business operations.

    The production house plans to develop a diverse slate of projects, including feature films and digital originals, spanning genres like dramas, thrillers, romances, comedies, and inspiring real-life stories. With a commitment to innovation and collaboration, the company intends to work with both seasoned filmmakers and emerging creative talent. True Story Films has set an ambitious production target of projects worth approximately Rs 500 crores, with the first releases expected in early 2026.
     

    “True Story Films is not just a production house; it’s the realisation of a dream to craft meaningful narratives that challenge norms and resonate deeply with audiences,” said Hansal.  “With Sahil Saigal’s expertise and shared vision, we are committed to creating stories that provoke thought, entertain, and leave a lasting impact.”

    Bhanushali expressed his enthusiasm: “Partnering with Hansal Mehta is a step towards pushing creative boundaries and delivering unforgettable cinematic experiences. His visionary storytelling aligns perfectly with our passion for impactful narratives.”

    Parag Sanghvi added: “Hansal’s ability to create socially relevant and engaging stories is unparalleled. Supporting True Story Films is an opportunity to contribute to meaningful and groundbreaking content for audiences globally.”

  • AI powered conversational analytics platform, Scoop to help brands glean unique insights from all customer conversations across voice, video, and, text

    AI powered conversational analytics platform, Scoop to help brands glean unique insights from all customer conversations across voice, video, and, text

    MUMBAI: In a recent development that highlights how rep-customer interactions can be leveraged to gain market intelligence. Scoop, a Mumbai based startup, has developed an AI-powered conversational analytics platform designed to help Inside Sales teams to maximize sales conversion optimization.

    Scoop leverages machine learning to mine insights from customer conversations across voice, video, and text sources to discover sales opportunities. The insights gleaned by the AI can be utilized to coach sales representatives, helping them win more deals with more efficient conversations over time.

    Conversations between a sales representative and a customer are a storehouse of valuable information that usually lies untapped.These conversations usually happen across channels and mediums. Scoop ensures that all the conversations are transcribed and searchable, which are then mined by ML algorithms to uncover unique market insights.

     The platform provides a clear and timely view of customer intent, while revealing the gaps and strengths of the representatives. This information can thus be analyzed to prepare a personalized coaching plan, shared with each representative, to unravel the mystery of why deals are won or lost. Scoop aims to enable enterprises to leverage conversational analytics, understand the key problems and eventually skyrocket their conversions.

    VeerChand Bothra, Co-founder of Scoop said, “Although enterprises have CRMs to address multiple customer problems, there is a need to go beyond that. Rep-customer conversations comprise a barrage of hidden details, which CRMs fail to cover. Analyzing this information is critical for an enterprise to win customers. Our latest product, Scoop leverages ML algorithms to decode conversations and perform conversational analytics for generating effective marketing leads, helping digital sales teams close a deal during customer interactions. We foresee this product emerging as a game-changing tool for enterprises, helping them identify areas of improvement, and achieve large-scale success in the long run.”

    Several enterprises are already leveraging new-age tools like chatbots, live chat, natural language processing, and automated speech recognition, among others to decipher conversations and help sales teams maximize conversions.

    Scoop is an expansion of SalesTech that goes beyond CRM and is intricately designed to help enterprises secure more customers in the future.