ITV

Tag: schools

  • Himalaya Wellness reaches out to thousands of teenagers through pimple campaign

    Himalaya Wellness reaches out to thousands of teenagers through pimple campaign

    MUMBAI:  Zits are popups on a teenager’s face which get him or her  all riled up. Riled up enough to lose sleep and shed a river of tears. 

    To address the knowledge gap about pimples, wellness firm Himalaya Wellness  organised its impactful My First Pimple campaign and even successfully wrapped it up. 

     It reached thousands of young girls in over 125 schools across west Bengal, Bihar, and Uttar Pradesh. The initiative aimed to empower adolescents with knowledge and confidence to navigate puberty-related skin changes, particularly pimples.

    The campaign educated participants on the hormonal shifts that cause pimples, emphasising that they are a natural part of growing up. Interactive sessions led by local skincare influencers offered insights into managing skin health, including practical tips and emotional support.

    Himalaya Wellness marketing director – beauty & personal care  Ragini Hariharan  stated, “Pimples are a common experience that shouldn’t undermine a young person’s confidence. With My First Pimple, we normalised these changes and equipped girls with the knowledge to embrace healthy skincare habits.”

  • Turning boring into fun, while spreading a message

    Turning boring into fun, while spreading a message

    MUMBAI: The brand which follows its corporate social responsibility (CSR) to the T has launched another campaign to promote healthy lifestyle.

    After ‘Help a child reach 5’ campaign from Lifebuoy, germ protection soap from the house of Hindustan Unilever (HUL), comes ‘Jump Pumps’. An on-ground activation to raise awareness about hand washing was based on the insight that more than 2 million children losing their lives to diarrhea every year.

    Time and again, Lifebuoy has implemented several innovative programs to create a habit change for hand washing amongst children as well as to raise awareness about the five critical hand washing occasions in a day.

    HUL general manager (skin cleansing) George Koshy says, “Lifebuoy has a proud history of being a brand that stands for saving lives. It is indeed our mission to ensure that hand washing with soap becomes a habit for children, as a step to reducing diarrheal mortality. The ‘Jump Pump’ activation is an innovative approach that is appealing to children by making it fun and enjoyable.”

    In April 2014, Lifebuoy chose the occasion of the mid-day meal to convey this message. India’s mid-day meal scheme feeds over 120 million children a day, making it the perfect opportunity to address the maximum number of children across schools, at the actual moment of truth.

    Across many rural schools, the FMCG giant in the country found that children were not washing hands before having lunch, despite the availability of soap. The old & heavy hand-operated pumps are the only way to access water in these schools, and hence young children find it difficult and tiresome to operate them.  The challenge before the company was to create an intervention on this key barrier.

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    So, it came up with a simple idea – turn the boring and cumbersome hand pump into a fun game!

    HUL installed specially-crafted rocking horse, made from a combination of wood and metal with a simple screw-on mechanism, on to the handles of these hand pumps in schools – transforming them into ‘Jump-Pumps’.

    At lunchtime, when children headed out of class for their meal, they were taken by surprise by this colourful addition to their school premises. The concept and the proper technique of washing hands with soap along with putting up posters at prominent spots in the school to explain the “Jump Pump” game was then explained to the kids. Apart from this, Lifebuoy soap was also provided to ensure soap availability throughout the activation period.