ITV

Tag: School Contact Program

  • Cartoon Network & POGO announce School Contact Program edition 16

    Cartoon Network & POGO announce School Contact Program edition 16

    Mumbai: Warner Bros. Discovery’s kids’ brands, Cartoon Network and POGO, are thrilled to unveil the edition 16 of the School Contact Program (SCP) in India, an initiative that connects with over one million children. With a focus on fostering engagement and igniting inspiration, the SCP will reach out to young minds in nearly 1400 schools across 16 cities. Rolling out in schools across India from 21 August until the end of October, the program strives to impart important values in students thereby nurturing holistic development.

    SCP encapsulates two captivating concepts: Cartoon Network’s theme, ‘Titans of Tomorrow,’ champions virtues like recycling and energy conservation as essential components of children’s daily lives, fostering their active contribution to a better society. Conversely, POGO’s theme, ‘Heroes of Kindness,’ is dedicated to cultivating a more positive, joyful, and healthier community by inspiring and promoting various acts of kindness among individuals.

    Warner Bros. Discovery head of kids cluster, South Asia Uttam Pal Singh said, “We are excited to roll out this year’s much-anticipated School Contact Program for kids. Through the much-loved cartoon characters and interactive content, our aim is to inspire students to become catalysts for positive change. By incorporating themes like ‘Titans of Tomorrow’ and ‘Heroes of Kindness’ into the program, we intend to nurture essential qualities such as kindness and best practices related to conservation and recycling within their lifestyles. What better way to achieve this than by reflecting the ethos of their animated companions—Chhota Bheem, Little Singham, and Teen Titans Go.”

    With associate sponsors including Exo, Kellogg’s Chocos, and game partner Topps, Cartoon Network’s “Titans of Tomorrow” program champions environmental responsibility, akin to the ethos of ‘Teen Titans Go!’ characters. In parallel, POGO’s “Heroes of Kindness” initiative, also backed by Kellogg’s Chocos, Godrej Good Knight, and Ziggy Donuts, focuses on cultivating values of peace, empathy, and affinity, spotlighting characters like ‘Chhota Bheem’, ‘Little Singham’, and ‘Titoo’.

    Warner Bros. Discovery, South Asia head of marketing – OTT and linear Azmat Jagmag said, ‘Bringing fans closer to their favourite cartoon characters from Cartoon Network and POGO is vital to our fan-first strategy. The 16th edition of the School Contact Program aims to captivate kids’ imagination and nurture positive personality traits through engaging activities. We are excited to design an initiative that encourages kindness and teamwork in young minds, all while delighting our fans across 16 cities.”

    As an integral part of the engagement program, a forty-minute thematic session is being planned for each school. These sessions will include a diverse array of activities, including icebreaker sessions, thought provoking discussions about sustainability, and promote incorporating acts of kindness into their daily routines. Additionally, the program will include hands-on activities related to the environment. These activities will lead to a special ceremony where students make a promise to make thoughtful and responsible choices for the planet’s improvement. Acknowledging students’ active involvement, participating students will receive engaging goodie bags and certificates from POGO and Cartoon Network, inspiring them to embrace and lead positive change.

    During the upcoming weeks, the SCP will be held in various cities throughout India, including Delhi, Ghaziabad, Gurugram, Chandigarh, Ludhiana, Noida, Mumbai, Pune, Surat, Ahmedabad, Kolkata, Bangalore, Chennai, and Hyderabad.

  • Little Singham propagates the importance of Self Defence in Discovery Kids’ school contact Program titled ‘Little Singham Squad’

    Little Singham propagates the importance of Self Defence in Discovery Kids’ school contact Program titled ‘Little Singham Squad’

    MUMBAI: Discovery Kids, India’s fastest growing kids channel, announced the launch of an all India School Contact program titled “Little Singham Squad” targeting more than 500+ schools in 11 cities across the country. Little Singham animation series, inspired by ‘Singham’, one of Bollywood’s biggest blockbusters and mentored by ace director Rohit Shetty, has in a short span garnered unprecedented traction across the country.  Little Singham, as a part of the school contact program, will sensitize young minds about the importance of self-defense. The initiative has garnered support from marquee advertisers including Dabur, Cipla, Unicharm, Dettol, and Gulf Oil.

    As a part of the special contact initiative, Discovery Kids will showcase a specially created movie offering practical tips to children to handle difficult day to day situations such as a powerful elder grabbing a young one et al. The aim is to make the child more aware about the situations that can arise and offer a guidance towards a plausible solution.

    Vikram Tanna, Head of Advertising Sales, Discovery Communications India, said, “This special school contact program will work towards enlightening young minds about learning practical ways to defending themselves in the hour of need. Little Singham is an inspiration to young children – he is brave, intelligent, responsible, patriotic, honest and is an agent of change. We want our audiences to imbibe these positive traits of Little Singham and join the Little Singham Squad.”

    Talking about the activity, Harkawal Singh, Marketing Head- Oral Care, Dabur India Ltd, said, "Dabur is committed to its motto of being dedicated to the health & wellbeing of every household. Oral hygiene is an important part of being fit & healthy. If you look after your body and your eating habits, it's also equally important to look after your basic oral and dental hygiene. However, brushing your teeth is generally seen as a mundane and routine activity. So, there's a need to educate consumers about oral-care and its impact on overall well-being. With this initiative, Dabur has taken the onus of promoting oral hygiene among school kids."

    "Immuno Boosters by Cipla Health is proud to partner with Discovery Kids in their School Contact Program. It allows the brand the opportunity to strengthen our connect with kids by educating them about the importance of 'Suraksha and immunity' via a much-loved character like Little Singham. We are sure that through the engaging content that the teams have built, kids will be more mindful of their nutrition and learn various ways to improve their own immunity," said, Ketan Mohile, Category Director (Kids Nutrition Category), Cipla.

  • Cartoon Network to reach out to 1 million kids with its School Contact Programme

    Cartoon Network to reach out to 1 million kids with its School Contact Programme

    Mumbai: Cartoon Network’s most awaited annual engagement, ‘School Contact Program’, is back to delight its young audience. Funventure, the theme for this year’s School Contact Program, will be introducing cool toons – Grizzly, Panda and Ice Bear from We Bare Bears and the superhero of Cartoon Network, Ben 10. The programme will include galore of fun games and interactions to engage with its young audience.

    Cartoon Network and Pogo’s School Contact Programme will reach out to 1 million kids in 550 schools, for each of the its channels, Pogo and Cartoon Network, across 13 cities. Some of the key cities that the School Contact Program will cover starting August first week are, Mumbai, Delhi, Bangalore, Chennai, Lucknow, Ludhiana, Kanpur, Kolkata and Pune. The six-week long engagement with kids will conclude mid-September.

    Funventure will be a blend of fun filled competitions and activities for kids to enlighten them about the various current affair issues. Cartoon Network characters, Ben 10 and We Bare Bears will focus on building team spirit amongst children and underscore the importance of togetherness.

    That’s not all! For kids across the country, Cartoon Network will be conducting an exciting on-air contest based on “Funventure”. Children need to tune into Cartoon Network, from Monday to Friday at 5 pm and answer simple questions via SMS, to participate in the contest. The winners stand a chance to win uber cool merchandise like Bicycles, football kits from Ben 10.

  • Cartoon Network to reach out to 1 million kids with its School Contact Programme

    Cartoon Network to reach out to 1 million kids with its School Contact Programme

    Mumbai: Cartoon Network’s most awaited annual engagement, ‘School Contact Program’, is back to delight its young audience. Funventure, the theme for this year’s School Contact Program, will be introducing cool toons – Grizzly, Panda and Ice Bear from We Bare Bears and the superhero of Cartoon Network, Ben 10. The programme will include galore of fun games and interactions to engage with its young audience.

    Cartoon Network and Pogo’s School Contact Programme will reach out to 1 million kids in 550 schools, for each of the its channels, Pogo and Cartoon Network, across 13 cities. Some of the key cities that the School Contact Program will cover starting August first week are, Mumbai, Delhi, Bangalore, Chennai, Lucknow, Ludhiana, Kanpur, Kolkata and Pune. The six-week long engagement with kids will conclude mid-September.

    Funventure will be a blend of fun filled competitions and activities for kids to enlighten them about the various current affair issues. Cartoon Network characters, Ben 10 and We Bare Bears will focus on building team spirit amongst children and underscore the importance of togetherness.

    That’s not all! For kids across the country, Cartoon Network will be conducting an exciting on-air contest based on “Funventure”. Children need to tune into Cartoon Network, from Monday to Friday at 5 pm and answer simple questions via SMS, to participate in the contest. The winners stand a chance to win uber cool merchandise like Bicycles, football kits from Ben 10.