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Tag: Schneider electric

  • Lauritz Knudsen flips the switch with cricket stars for nonstop India

    Lauritz Knudsen flips the switch with cricket stars for nonstop India

    MUMBAI: When the lights stay on and the game never stops, you know someone’s powering the innings behind the scenes. Lauritz Knudsen Electrical and Automation, a leader in India’s electrical and automation space, has rolled out its latest campaign Powering a Non-Stop India with the star power of Mumbai Indians’ trio, captain Hardik Pandya, Rohit Sharma and Suryakumar Yadav.

    As the Principal Partner of Mumbai Indians, the brand isn’t just about logo placement on jerseys. The campaign spotlights how Lauritz Knudsen keeps India moving from hospitals running 24/7 and factories working round the clock, to homes that never miss a beat. The film runs seamlessly through these everyday scenarios, reflecting the company’s promise of reliability and resilience.

    Backed by creative muscle from Saatchi & Saatchi India, the campaign goes beyond advertising bravado. “Empowering bold and future-ready operations is at the heart of what we do,” said Schneider Electric vice president of marketing for Greater India Rajat Abbi emphasising Lauritz Knudsen’s role in driving a relentless India forward. Saatchi’s Chief Creative Officer Rohit Malkani added, “When you have three cricketing giants and a brand that never stops, the film itself had to move nonstop.”

    With India’s love for cricket as its amplifier and a message rooted in everyday resilience, the campaign blends entertainment with utility. Live across multiple platforms, it plugs Lauritz Knudsen’s story straight into households, reminding viewers that while the stars may play on the field, it’s reliable power that keeps the country’s innings going.

    Would you like me to also suggest a crisper alternate headline option without the cricket pun, in case you want to emphasise the “non-stop India” theme more strongly?

  • Schneider Electric plugs into India’s smart home boom with a power-packed portfolio

    Schneider Electric plugs into India’s smart home boom with a power-packed portfolio

    MUMBAI: Schneider Electric is flipping the switch on home innovation. The global energy and automation giant has juiced up its consumer electricals portfolio in India, targeting homeowners hungry for smarter, safer, and more stylish living.

    With India’s residential market expected to grow at over 10 per cent CAGR, Schneider is betting big on its home vertical as a serious growth driver. And it’s not just about sockets and switches anymore — it’s about lifestyle. Enter: “Bring Home the Smart.” The company’s new integrated campaign aims to wire an emotional connect with homeowners, while also winning over architects, builders, retailers, and electricians.

    The campaign ditches dull utility talk for something warmer — reimagining homes as sanctuaries where tech serves comfort, care, and quiet control. It’s about making smart homes feel less sci-fi and more soul-soothing.

    Among the standout innovations is the Miluz Zeta switch range, now with an industry-first air quality indicator that monitors indoor pollution in real time. Also in the mix: motion-sensing LED foot lamps for safer midnight wanderings, and the Wiser Smart Home solution, which offers GPS-enabled appliance control and a slick energy management system — all designed for modern lives and Indian homes.

    Backed by a three-pronged strategy — deeper channel partnerships, cutting-edge launches, and stronger consumer pull — Schneider Electric is clearly out to rewire the home automation conversation. And this time, it’s personal.

    Schneider Electric India, vice president – Home & Distribution Sumati Sahgal added: “This is a defining moment in our journey to build stronger brand affinity with Indian consumers. Our switches and home automation range are thoughtfully designed to meet the evolving needs of today’s households—where design, convenience, safety, and sustainability go hand in hand. With ‘Bring Home the Smart’ campaign we aim to make smart living more accessible, intuitive, and delightful for every Indian home.”

    Schneider Electric vice president – Marketing, Greater India, Rajat Abbi said “With our new ‘Bring Home the Smart Campaign’, we’re redefining smart living by shifting the narrative from complexity to intuitive comfort — where intelligent technology seamlessly integrates into everyday life, empowering consumers to focus on what truly matters. Through this integrated marketing campaign, our aim is to creatively communicate the differentiated value proposition of our innovative offers to our customers.”

    o   Film 1 showcasing Miluz Zeta Switches equipped with industry-first AQI Indicator:

    o   Film 2 showcasing Miluz Zeta motion-sensing LED foot lamps:

    o   Film 3 showcasing Wiser Smart Home automation –

  • Schneider Electric India wins Golden Peacock Award for best-in-class energy efficiency

    Schneider Electric India wins Golden Peacock Award for best-in-class energy efficiency

    Mumbai: Schneider Electric, the global leader in the digital transformation of energy management and NextGen automation, has been honoured with the prestigious Golden Peacock Award for exceptional energy efficiency initiatives at its Chennai plant. This covers exceptional performance in various areas such as energy policies, training & performance monitoring practices, energy conservation and improvement efforts, and communication of best practices. These efforts have resulted in an impressive ~ 33 per cent improvement in energy efficiency over the past three years, leading to a substantial reduction of 6,368 tonnes of CO2 emissions.

    Through focused energy-efficiency initiatives, 1/3rd of the plant’s energy now comes from renewable sources, aligning with Schneider Electric’s goal of reaching 100% green energy usage within five years. This outstanding accomplishment underscores the plant’s commitment to sustainability and environmental responsibility.

    Schneider Electric India zone president – Greater India, MD & CEO Deepak Sharma said, ” At Schneider Electric, we believe that electrification is the most potent tool for decarbonization. We understand that technology-infused, energy-efficient factories are pivotal for manufacturers to drive innovation and attain operational excellence. Our dedication to sustainability remains resolute, and we are immensely proud of the acknowledgment of our Chennai plant’s energy efficiency initiatives, exemplified by the prestigious Golden Peacock Award. This accolade is a testament to our endeavours in shaping the factories of the future, and we are committed to setting similar high standards throughout our 31 factories in the country.”

    Schneider Electric India  vice president – Sustainability Venkat Garimella  added, “At the core of Schneider Electric’s heritage lies a steadfast dedication to energy efficiency and a sustainable tomorrow. Our pride stems from ongoing investments in technological innovations and progress, coupled with a robust approach to responsible energy management across our factories, products, and services. By nurturing a culture that champions energy-efficient practices and decarbonization, we remain steadfast in our pursuit of environmental distinction. Over the next five years, Schneider Electric will unwaveringly follow its definitive path to embracing 100% renewable energy. Through this accolade, we take immense pride in setting the standard for the creation of greener, sustainable smart factories.”

    Building energy-efficient and sustainable factories in India aligns with Schneider Electric commitment to environmental responsibility and innovation. Embracing sustainable practices not only benefits the environment but also contributes to long-term cost savings and a positive impact on local communities. Schneider Electric currently has 31 factories in India and has targeted an investment of Rs 3200 crore in expanding its Industrial footprint with the addition of ~1,200,000 sq.ft. up to 2026, as part of its continued commitment towards Atmanirbhar Bharat. 

  • Partha Sinha in the Effie HongKong Grand Jury

    Partha Sinha in the Effie HongKong Grand Jury

    Mumbai: Partha Sinha, President of the Times of India group, was the only international face in the recently concluded grand jury meeting of Effie HK.  The Association of Accredited Advertising Agencies of Hong Kong (HK4As) is the organiser and presenter of the Effie Awards in Hong Kong and has been doing so since 2004.  

    Other than Partha following four marketing experts were members of the grand jury.

    1. Andreas Moellmann (independent brand and marketing consultant)

    2. Eva Ng (global director of brand strategy, Schneider Electric)

    3. Jason Spencer (managing director, Kantar Insights Hong Kong)

    and

    4. Lambert Chan (adjunct professor, City University of Hong Kong)

    DDB Group Hong Kong’s ‘Unbroken’, for Hagar International, won the Grand Effie.

    Talking of the experience, Partha said, “ It’s very interesting for an Effie to get an international jury member for the grand Effie. Grand Effie judging is the only place where some meaningful discussion takes place about the work from that market and about the award winning cases. HK could be a small market, but there are some great thought provoking pieces of work from that market. The Grand Effie winning case worked on cultural authority and hence got some disproportionate traction in the marketplace. For me, personally, it was an enriching experience”

  • Bidisha Nagaraj promoted as Schneider Electric’s VP global marketing – home and distribution business

    Bidisha Nagaraj promoted as Schneider Electric’s VP global marketing – home and distribution business

    Mumbai: Schneider Electric India has promoted Bidisha Nagaraj to a new role as global head of marketing-home business.

    Prior to this promotion, she was serving as the vice president of marketing for Schneider Electric India.

    Nagaraj brings with her over two decades of experience across brand, consumer and retail marketing for established brands as well as start ups, advertising, product and segment development and entrepreneurship in segments such as consumer non-durable products and information technology & energy management.

    She was associated with Schneider Electric India for the last five and a half years. She shared the update on her new role via a LinkedIn post. It read, “I am happy to announce that after 5.5 years I commence a new journey at #schneiderelectric . From the Head of India Marketing I move to the position of a Global Head of Marketing for our Home Business. Exciting and challenging times ahead.”

    Over the years, she has worked with companies like Google India, Lowe Lintas, Intel Corp. in India and the APAC region, Coffee Day Group, and more.

  • DDB Mudra Delhi gets Parab and Mohsin as ECDs

    DDB Mudra Delhi gets Parab and Mohsin as ECDs

    MUMBAI: DDB Mudra Delhi has appointed Mahesh Parab and Talha Bin Mohsin as executive creative directors. They will be based in Delhi and will report to DDB Mudra Group chairman and chief creative officer Sonal Dabral.

    The duo will lead the creative teams of all of DDB Mudra Delhi‘s clients including Wrigley, India Yamaha Motor, Dhara and Dabur.

    Parab and Mohsin come in from McCann Erickson‘s Mumbai office where they were creative directors. With over 13 years of experience, Parab has worked on some brands such as Vaseline, Hanes, Siemens, Amul, Lakme and Liril.

    This is Mohsin‘s second stint with DDB Mudra Group (formerly Mudra Communications). With a decade of experience in the advertising field, he has worked on some world-class brands such as Coca-Cola, Schneider electric, Philips Lighting, National Geographic Channel, Parachute Hair Oil and Kwality Walls.

    Dabral said, â€?Both Talha and Mahesh have that rare combination of outstanding creativity and strategic thinking. Delhi is an extremely important market and we‘re very excited to have this formidable team lead our creative force in New Delhi.”