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Tag: Schindler India

  • Schindler India and Times OOH join forces to redefine the in-lift advertising landscape

    Schindler India and Times OOH join forces to redefine the in-lift advertising landscape

    Mumbai: Schindler India has joined forces with Times Innovative Media Limited (Times OOH) a part of Times of India Group, India’s leading outdoor advertising company, to redefine in-lift advertising.

    This partnership between industry leaders will empower brands to seamlessly convey their messages, offerings, and advertisements through strategically positioned in-lift 24×7 connected screens. These screens present an opportunity for real-time interaction in elevators with a captive audience within residential condominiums, households, and corporate premises. The estimated daily reach is at over 1 million impressions across major cities, including Mumbai, Pune, Bangalore, Hyderabad, Chennai, NCR, Kolkata, and Ahmedabad.  

    Schindler India CEO Nitin Chalke said, “Our elevators are evolving into compelling communication platforms and channels that can be served and managed from a single source, allowing us to share spectacular entertainment and essential information with passengers daily, enhancing in-lift digital advertising experiences.

    Teaming up with Times OOH, a market leader in OOH advertising, we’re poised to revolutionize how brands connect with audiences. This collaboration brings cutting-edge technology and creative prowess to our in-lift digital screens, fostering captivating interactions. Times OOH’s proven track record in the Indian OOH advertising space aligns seamlessly with our commitment to innovation. Together, we’re set to elevate advertising within the confined spaces of elevators, creating memorable moments for viewers and unlocking new avenues for brands to shine.

    With a growing number of residential complexes and office spaces across urban metropolises and tier one and tier two areas, the Indian DOOH advertising space is poised for exponential growth. This trend is further accentuated by the fact that elevators are naturally suited for OOH advertising.  They’re confined spaces where people actively seek distractions, and ads can effortlessly capture their undivided attention.”

    “Regarding our association, Times OOH president Shekhar Narayanaswami stated, ‘At Times OOH, our mission is to revolutionise untapped avenues with the potential to foster direct engagement between brands and their target audience. We find in-lift branding particularly fascinating as it provides an ample opportunity to create high-recall brand value through one-on-one communication. It’s a pleasure to collaborate with Schindler India, a standout player in their industry. With our extensive experience in managing premium spaces like airports, city media, and agency business, we view in-lift branding as another successful addition to our portfolio.”

    “Schindler media network turns elevators into communication platforms. This revolutionary technology captivates an audience with in-lift advertising. Our partnership with Times OOH is an outcome of our shared commitment to keep the viewers and riders entertained and informed in the most impactful way.” said, Existing Installation Business senior vice president Tarunesh Mathur.  

  • Brands keep up positivity during Covid-19 pandemic

    Brands keep up positivity during Covid-19 pandemic

    MUMBAI: As millions of people across the world are isolating themselves inside their homes to fight the spread of novel coronavirus, the need for positivity assumes far more significance. This might look like an unusual time to talk about positivity. Nevertheless, positivity remains the main ingredient to create a healthy recipe of not giving up in crisis.

    People posting messages on social media brands are coming forward to bring a positive sentiment among people during these troubling times. And amidst the global challenges posed by COVID-19, brands are trying to spread positivity through various campaigns.
    Mankind Pharma has come up with #Thanksforbeingmyfamily – a short film that showcases the hard work done by doctors and medical staff for the society.

    Mankind Pharma CEO Rajeev Juneja says: “With the exponential rise in coronavirus cases in our country, we should acknowledge our medical fraternity like doctors, nurses and paramedics for their fighting spirit and selfless services. Let’s all of us follow required guidelines and help them by taking care of our own self.” 

    #Thanksforbeingmyfamily resonates everyone's thoughts of saluting the medical personnel, who are not giving up even in the adverse situation.

    The COVID19 virus has been affecting hundreds of thousands of people and is having a growing impact on the global economy.

    Says Metro vice president – marketing and e-commerce Alisha Malik: “At Metro Brands, the safety of our customers and employees is at the top of the priority list. All necessary safety measures like regular cleaning, sanitization, creating awareness among staff, work from home, setting up helplines internally and many other measures have been taken to ensure the safety of employees. We have also implemented all the best-known safety guidelines available for both employees and customers. It’s extremely important to keep employees motivated as well. Hence, we have been constantly motivating our employees, working from home, to utilise this time to enhance their own skills.”

    Private radio network 93.5 RED FM has launched an on-air initiative ‘Care Karona’ that puts the spotlight on spreading authentic information about Coronavirus. Amidst the ongoing global health crisis, it has become more important to protect and safeguard everybody irrespective of their professions. With a similar vision, RED FM is encouraging its listeners to become facilitators of correct information by educating their maids, and drivers who are in direct contact with people to contain the ripple effect of virus.

    Sarva founder and Diva Yoga co-founder Sarvesh Shashi said, “The Coronavirus outbreak has left many of us worried and restricted to our homes. Although our physical studios are currently non-operational, we have launched special online classes and a gratitude feature for those who wish to stay at home and practice. The classes are not only meant for our members but anyone and everyone who wants to continue their fitness regimen despite being unable to venture out. These are aimed at three things – physical fitness, immunity building and anxiety management. Both SARVA and DIVA yoga are utilising technology in the best possible way to help people achieve this and tide over the crisis.”

    Housejoy CEO Sanchit Gaurav has launched a Virus Fumigation Service for offices and homes. “The products we use have proven to be highly effective in curbing the spread of 65 strains of viruses, 400 strains of bacteria and 100 strains of fungi. We are currently providing free services to a few old-age homes and hospitals and in the process of creating a brief guideline for anyone wanting to sanitize their homes."  

    “We at Munchilicious take this opportunity through our social media posts to create awareness and communicate directing our consumers to stay safe, stay at home and eat healthy. The major purpose is to focus on angles like social distancing, healthy eating and pro tips which are the most needed in this kind of pandemic. It also intends to provide a solution to the eating patterns for all those who are working from home because of this pandemic,” adds SOCH Foods LLP founder Rohit Pugalia

    Joining the bandwagon is Schindler India, a provider of escalators and elevators. It has launched an additional employee assistance programme called 'Schindler cares' – a wellbeing initiative.  

    Speaking about the initiative, Schindler India and South Asia chief people officer Shubha Arora says, “As a leader in employee engagement, we recognise the link between happiness, wellbeing and fulfilment for achieving productivity at the workplace. Schindler India values the wellbeing of its employees and we understand that preventive measures need to be taken to fight this current outbreak of COVID-19.

    “Our employees and their families through our Employee Assistance Programme ‘Schindler Cares’ can access wellbeing services confidentially. We are pleased to have partnered with Santulan, and their team of experts to help provide guidance and counselling to deal with life’s expected and unexpected events,” said Arora.

  • Schindler India launches an additional employee assistance program

    Schindler India launches an additional employee assistance program

    MUMBAI: Head-quartered in Mumbai, Schindler India's growth is evident with its service presence across 50 major cities across the country. Schindler India is the leading provider of escalators and elevators and a 100% owned subsidiary of Schindler Group. Today, almost everyone in India is talking about only one thing that’s COVID-19 and as the number of cases and fatalities has intensely risen in recent weeks, keeping in mind the employee’s physical and emotional well-being, Schindler India reinforces the access and use of its Employee Assistance Program called ‘Schindler Cares’ which was started in 2016.

    Schindler Cares partners with Santulan | http://santulan.co.in/ and its expert team of psychiatrists, psychologists, behavioural researchers and ~100 Partner Counselors to provide proactive guidance to deal with life’s expected and unexpected events, as the employees and their family’s physical and emotional well-being is crucial to Company in these trying times  #CoronaVirus. Santulan is administering the EAP services for Schindler India employees and their eligible dependents across the country. The employees can reach out to the counselling team for telephonic, face to face or e-counselling sessions. All the costs involved for Schindler Cares have been prepaid by the company, with utmost assurance that all issues are handled confidentially.

    Providing an avenue of support that respects Schindler India’s employees' privacy, the EAP service is absolutely confidential. No identifying information will be given to or shared with anyone in the organization. The EAP provides professional assistance for a wide range of issues, including:

    •               Couple and marital relationship issues

    •               Personal and emotional difficulties

    •               Death, grief and bereavement issues

    •               Family matters / parenting concerns

    •               Stress, anxiety and depression

    •               Work-related issues

    •               Work and personal / family balance

    •               Alcohol and drug misuse

    •               Crisis counselling

    •               Managing life's changes

    •               Personal Legal and Financial Stressors

    And many more… 

    Schindler India and South Asia chief people officer Shubha Arora says, “As a leader in employee engagement we recognise the link between happiness, wellbeing and fulfilment for achieving productivity at the workplace. Schindler India values the wellbeing of its employees and we understand that preventive measures need to be taken to fight this current outbreak of COVID-19.

    Our employees and their families through our Employee Assistance Program, ‘Schindler Cares’ can access wellbeing services confidentially. We are pleased to have partnered with Santulan, and their team of experts to help provide guidance and counselling to deal with life’s expected and unexpected events”.

  • SCHINDLER INDIA BAGS “BRAND OF THE YEAR” AND “INNOVATIVE PRODUCT OF THE YEAR” AWARDS 2020

    SCHINDLER INDIA BAGS “BRAND OF THE YEAR” AND “INNOVATIVE PRODUCT OF THE YEAR” AWARDS 2020

    Mumbai: A pioneer in bringing new and innovative offerings to the elevator and escalator industry, Schindler India, a 100% owned subsidiary of Schindler Group has bagged one of the prominent awards of the year- “Brand Of The Year” at the ‘Interior & Exterior’ (INEX) Awards 2020 that was organized by Realty Plus, held in Mumbai, January 2020. Adding on to its recognition, Schindler India was also presented with the “Innovative Product of the Year” Award for their DOOH services under Schindler’s Digital Business – the new advertisement and information solution for the elevators and escalators.

    Schindler India is one of the leading brands in the escalator and elevator industry. Its innovative and environmentally-friendly access and transit-management systems make an important contribution to mobility in urban societies. Safety is a top priority at Schindler. They design and build their elevators and escalators keeping in mind the end-user safety and comfort to ensure every ride a peaceful journey.

    Recently, the brand launched its DIGITAL OOH ADVERTISEMENT SOLUTIONS for elevators and escalators along with ‘SCHINDLER AHEAD’ which is the first fully digital closed-loop maintenance, emergency services, and information system. A new digital solution for elevators and escalators, enabling a whole range of new digital products and services.

    Commenting on the occasion, Mr. Ashok Ramachandran – President, Schindler India & South Asia said, “We are extremely pleased to receive these prestigious awards and gain recognition for our work at such a huge platform. Our commitment to providing the best in class facilities and partners in India’s infrastructure overhaul is unwavering. Inspired by the vision of being the best service provider in the industry for its customers, Schindler will continue to develop highly innovative and user-friendly mobility solutions to move India – Safely & Reliably!”

    Commenting on the introduction of Schindler Ahead to the audience, Mr. Amjad Sayyed, said, “More than one billion users across the globe, rely on Schindler's mobility solutions every day. The new Internet of Elevators & Escalators (IOEE) connectivity solution is a crucial element of Schindler’s digital platform and enables Schindler to better monitor, analyse and leverage data generated from its elevators and escalators. Timely and efficient management of these assets is critical for safety and customer satisfaction. The Predix based digital platform will enable Schindler to predictively identify, analyse and resolve possible service issues before they happen, reducing and eliminating downtime. With Schindler Ahead, we are changing the way we live and move.”

  • Schindler India announces its new brand campaign ‘WE ELEVATE’

    Schindler India announces its new brand campaign ‘WE ELEVATE’

    MUMBAI: Schindler India, a leading manufacturer of elevators and escalators launches its new brand campaign ‘We Elevate’. After completing 20 years in India, providing top of the line Urban Mobility solutions, Schindler India which is the first multinational company to have an elevator & escalator manufacturing plant in the country as well as a corporate R&D Centre and Schindler University at its Chakan facility in Pune has defined a new vision that the company aspires to achieve.

    The new claim, ‘We Elevate’ Schindler aims at enhancing safety, elevating mobility in the urban world and attracting diverse talent. It is their promise towards People, Planet & Customers that is focused towards enhancing value for all its stakeholders as well as the environment.

    Schindler always strives towards greener practices, invests in people, and ultimately makes a positive contribution towards the society.

    Schindler India’s Brand Campaign -‘We Elevate’ features ‘Addressing the needs of all their stakeholders – Relevant’, ‘Affirming what they do for their customers and employees – Commitment, ‘Global alignment – Harmonize’, ‘A clear connection to what they do and their goal- Association’, ‘Setting the brand apart from the competition –  Differentiation’ via innovation in both its products and services thereby becoming ‘The Customer’s First Choice’.

    To achieve these objectives, their sustainability strategy focuses on six priorities:

    To Enhance Safety |Create Values in Communities| Attract Diverse Talent |Lower Carbon Footprints| Increase Sustainability performance of Suppliers |Pioneer Smart Urban Mobility.

    Talking about the new Brand Campaign, Mr. Ashok Ramachandran – President, Schindler India and South Asia, said, “We are pleased to introduce our new claim ‘We Elevate’ via our new brand campaign. While we at Schindler India are constantly aiming at enhancing our products, services, experience, our main goal is to also elevate and create value for people and continuously improve the quality of life in cities for all our stakeholders.

  • Schindler India appoints Ashok Ramachandran president of schindler india and south asia

    Schindler India appoints Ashok Ramachandran president of schindler india and south asia

    MUMBAI: A leading global provider of escalators and elevators, Schindler India appoints Mr. Ashok Ramachandran the President of Schindler India and South Asia with effect from 1st July, 2019. Ashok Ramachandran joined the company in 2006 and has spent over a decade at the Company in various roles within the Schindler Group.

    He started his career in Schindler at Australia in the Quality department, post which he was appointed as Managing Director of Schindler Vietnam in 2012. After a successful stint there where he achieved a complete turnaround of the business at Vietnam, he was assigned the role of Managing Director of Schindler Malaysia in 2016 and was then appointed the CEO at Schindler India in 2018. With his rich professional experience, he now takes charge as the President at Schindler India and South Asia.

    Mr. Ramachandran takes over the responsibility from Mr. Uday Kulkarni who has taken retirement from the role after being associated with the company for over 11 years. Mr. Kulkarni would continue to be associated with Schindler India and would be responsible for the Schindler University, the training facility for developing future leaders in the industry.

    As President, Mr Ashok Ramachandran will assume day-to-day leadership of the Company and will be responsible for the overall Sales, Marketing and Operations of the company and the factory which is the first MNC factory in India to have manufacturing of both elevators and escalators and also the R& D facility.

    On the appointment, Mr. Ashok Ramachandran, President, Schindler India and South Asia commented, “It is with great honour and gratitude that I step into the role of President at Schindler India and South Asia. I have been associated with the organisation for the past 13 years and have witnessed several advancements in the offerings across various sectors. As a part of our ‘We Elevate’ mission, it has been our primary goal to deliver memorable experiences and we have been successful in doing so. In this new role, I look forward to further enhancing the quality of our products and services with a customer centric approach, while focussing on people at the core of our organization and thereby creating long term value for all our stakeholders and consumers.”