ITV

Tag: scheme

  • Dish TV to unveil new promo scheme

    MUMBAI: Now you can actually get a DTH service and also get paid to flaunt it. Dish TV is all set to unveil a promotional scheme on these lines with an eye on significantly increasing the pace of ramp up of its subscriber base.

    With the festive season around the corner, Dish TV, 20 per cent owned by Zee Telefilms, will offer new customers its services for Rs 3,990 and a gift voucher worth Rs 4,000 as an additional sweetener.

    This new scheme, which becomes effective from 3 October, follows the marketing initiative launched a few months ago called ‘har chaat per dish’ (a dish on every rooftop) wherein Dish TV had dropped its service charges by 50 per cent to Rs 3,990 inclusive of one year subscription.

    The company’s new offering will run for 45 days till 15 November, Sunil Khanna, CEO of New Era Entertainment Network Limited (NEENL), which manages Dish TV, said.

    Under this scheme, new customers can redeem the gift vouchers at 46 select holiday destinations in India or choose amongst four foreign destinations that include Singapore and Bangkok.

    Under the scheme, a two-night and three-day stay at any hotel with which Dish TV has a tie-up is what is on offer.

    Khanna said the company will conduct lucky draws for Diwali in early November for the first prize (an Elantra car), second prize (10 Santro cars), third prize (100 Honda motorbikes) and the fourth prize (500 Samsung mobile phones).
    Khanna adds, “We are looking at targeting 300,000 subscribers during this period.” At present, Dish TV has a subscriber base of 450,000 and aims to touch the one million mark by the end of this financial year ending 31 March 2006.

    Additionally, Dish TV is planning to unveil value added services like movies on demand and personal video recorder (PVR) between October and November. The movie on demand service will come at a price of Rs 40 per film.

    The PVR hardware, which would cost Rs 16,000, will enable time-shifted viewing through a separate set-top box enabling subscribers to watch what they want, when they want.

    Dish TV will be marketing the scheme employing various media like press, television and outdoor.

    Apart from Dish TV, the other DTH service in the country, which is subscription free and run by pubcaster Doordarshan, is branded DD Direct Plus.

  • BBC launches 2005 News Sponsorship Scheme

    BBC launches 2005 News Sponsorship Scheme

    MUMBAI: The BBC has launched its News Sponsorship Scheme for 2005 in the UK. The scheme, now in its fifth year awards 15 students on the Broadcast Journalism Training Council (BJTC) accredited courses, full funding for their postgraduate diplomas in broadcast journalism, plus bursaries to help with living expenses during their course.

    Each student is also allocated a senior BBC journalist as a mentor, and is offered up to five weeks paid work experience and training in an area of network news. One place on the scheme is dedicated to Christopher Price, the late BBC Three presenter. Price fronted the entertainment news programme Liquid News following a career in BBC local radio, Radio Five Live and News 24, before his death in 2002 at the age of 34. This sponsored student will receive at least one of their work placements with BBC Three News.

    The News Sponsorship Scheme is aimed at attracting new and diverse talent into BBC News around the UK, while enabling students to fund their postgraduate course. BBC News director Helen Boaden, says, “BBC News should serve every community across the UK. To do that well, we need staff from a very wide range of backgrounds and experience.” Scheme director Daniell Morrisey said, “The scheme has successfully kick-started the careers of many spiring journalists. Many of its former students have remained with the BBC joining one of our national or regional newsrooms.”

    Christine Liu is one of the successful applicants from 2004. She said: “The most important thing to note is that the BBC is not looking for one particular type of person. My first degree is in physics – other people have backgrounds as diverse as finance and anthropology. A few have worked before while others, like me, came straight from university. The one thing we all have in common is a passion for journalism.”

    Debbie Jackson is another of last year’s successful applicants. She said: “The News Sponsorship Scheme changed my life. Having worked for a few years and previously worked in print journalism I really wanted to have a go at broadcast journalism and start a new career. Gaining the confidence and experience from the scheme made the big jump into leaving work and going back to college much easier.”

  • Air Deccan to offer ‘Freedom at Midnight’ scheme

    BANGALORE: Air Deccan has announced a Freedom at Midnight – – booking offer to mark the Independence Day occasion. The low-cost airline is releasing about 500 tickets for a period of 15 August to 21 August as part of the package.
     

     
    The tickets are priced at Rs 500/- + Rs 221/- taxes. According to a media release, the fares will be available between 11 pm and 12 am for all Airbus sectors.
     
     
    The airline presently has a ‘happy hours’ scheme running, where tickets are available between 9 pm and 11 pm at discounted fares. ‘Simply smile’ fares are valid on a few select sectors which change everyday depending on availability of seats.

     
     
    The media release also informs that the airline has ordered for 62 new aircrafts of which 32 Airbus A 320’s and 30 ATR- 72- 500’s would be delivered over the next five years.

  • Hathway announces ‘Best Buy’ scheme for South Delhi after CAS rollout

    Hathway announces ‘Best Buy’ scheme for South Delhi after CAS rollout

    NEW DELHI: MSO Hathway Cable and Datacom Pvt. Ltd., announced its ‘Best Buy’ value package scheme for the recently launched conditional access system (CAS) in South Delhi on 23 December.

    Hathway’s Best Buy will be priced at Rs 199 comprising all pay channels and will come with a discount of 60 per cent to the subscribers. This 33-pay channels package will cover all genres for a wholesome family entertainment at an extremely affordable price.

    According to an official release, apart from the best buy package, Hathway will also offer all pay channel bouquets and individual pay channels on a la carte rates where the subscribers will have the option to choose from the bouquets or individual pay channels.

    Hathway is also currently offering 60 free-to-air channels, which includes news, general entertainment, sports, music and regional channels at the basic cable TV rate.

  • Visa launches Olympic Mentors scheme

    LONDON: Visa EU, a subsidiary of Visa International, has announced the launch of ‘Team Visa’, an integrated sponsorship programme across a number of European markets that combines the popularity and appeal of famous Olympic greats (‘Olympic Mentors’) with the positive influence they will have on the up and coming Olympic and Paralympic stars (Olympic ‘Hopefuls’).

    Visa International is a worldwide Olympic partner and the exclusive payment card of next year’s Olympic games in Greece. An official release informs that this is an expansion of Visa’s commitment to the Olympic Movement, National Olympic Committees and national teams, which has been an important factor in ensuring the continuance and success of the Olympic Games.

    Across Europe, Visa, in partnership with its member banks, will be supporting a large group of Olympic ‘Hopefuls’. This refers to athletes with potential to get into their national teams for the Athens 2004 Olympic Games or Paralympic Games – through direct financial contributions. These can be used by the athletes to pay for their training and travelling expenses, as well as on-going advise and support from the Team Visa ‘Mentors’.

    Visa EU’s executive VP relationship management and marketing Steve Perry said, “We are supporting Team Visa across Europe because the Olympics are all about having pride in your national team, about celebrating national differences and backing local heroes.

    Some of the athletes in Team Visa in the UK are 400m Sprinter Daniel Caines who is ranked No.1 in Great Britain, Leanda Cave who became the first ever British female triathlete to win the World Triathlon title in 2002.

    The release states that there is a perfect synergy between Visa EU’s brand strategy of ‘The Future Takes Visa’ and supporting the Olympic Hopefuls through Team Visa – the up and coming athletes of the future. The Olympic Hopefuls are critical to the integration of the Olympics within ‘The Future Takes Visa’ as they provide the perfect link between the brand strategy and Olympic values.