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Tag: Scatter

  • Scatter Elevates Founding Members To New Leadership Roles

    Scatter Elevates Founding Members To New Leadership Roles

    Scatter, India's leading content marketing company, is excited to announce the elevation of several founding members into new leadership roles. The move comes as  Scatter shifts its focus towards developing in-house products that will boost the marketing ecosystem and facilitate growth, both within and outside the company. 

    Garima Sharma, formerly the VP of Content & Product, will now assume the role of Chief Product & Content Officer at Scatter. Bringing immense knowledge and innovation to the table, she will drive the Product and Content Production teams to new heights.

    Martha D'Souza, previously the AVP of Operations and Process Management, will advance as Sr. VP of Finance and Legal. In her role, she will oversee financial management and compliance related matters. 

    Abhishek Sharma, formerly the VP of Customer Success, will take on the role of Chief Revenue Officer, scaling up business and moving the company from a single revenue stream into multiple ones – Product and Services.

    All three founding members have been a part of Scatter from the time of its establishment, and have played a vital part, building and nurturing their teams during the company’s formative years. 

    In a statement released by the promoters, Mahip Singh and Rajan Srinivasan said “The new leadership roles come as the company launches the Scatter Content Box – India's first Digital Asset Management (DAM) solution. The MarTech platform aims to help agile marketers use the power of AI and ML to take complete control of their brand and marketing assets. The tool helps empower digital marketing, content, and social teams to work collaboratively and ensure business continuity. 

  • Robert Rose to address the marketing community in India

    Robert Rose to address the marketing community in India

    MUMBAI: One of the world's best known content marketing gurus, Robert Rose, will address the marketers, advertising professionals and digital publishers via a webinar presented by Scatter on 23 April. Robert has been at the forefront of content marketing and wears many hats. He's a keynote speaker par excellence, an author, an adviser to some of the globes best known organizations and one of the key people who have made Content Marketing World a magnum opus event. 

    Robert will dwell on the art and science of content marketing while spending some time on how technology enables marketers to meet the voracious appetite consumers have for content from brands. This webinar has been made possible after India's leading content marketing company, Scatter, connected with Robert last week and asked if he would address the marketing, advertising and publishing community in India. He immediately obliged and sounded excited about the opportunity to speak to an audience from a new geography outside the US. 

    In the past, Scatter has connected with thought leaders like Joe Pulizzi, Jeff Bullas, Guy Kawasaki etc. to help spread the word about the fundamentals and benefits of content marketing. Scatter has created over 50,000 pieces of content for over 200 brands since its inception. The webinar will be hosted by the CEO and Founder of Scatter, Rajan Srinivasan. Speaking on the opportunity to host this webinar, he said "Robert is a class act and his articulation of all things content marketing is very inspiring. I'm extremely excited about Robert sharing his experiences with the digital marketing community and can promise this will be one of the best marketing webinars of 2020."