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Tag: Scarecrow

  • Size Does Not Matter Curry-Nation – Director Priti Nair

    Size Does Not Matter Curry-Nation – Director Priti Nair

    2011 has been good for independent agencies with a whole bunch of them sprouting in the year.

    The trend actually started three years back. Taproot. Cartwheel. Scarecrow. And what you witnessed was a fantastic new advertising culture emerging.

    The market is ready and willing for smaller non-network driven agencies. The big and small marketers are willing to experiment and are quite happy actually to have smaller agencies as their partners.

    Overall, it was an enormously encouraging place for you to start on your own if you wanted to. And that is how in 2011 there were more of us – indies as the media call us – coming up.

    The advertising world seems to be coming a full circle .The trend that happened many years ago suddenly stopped. It continued in other parts of the world, but not in India. With most Indian agencies selling stake, full or part, I am glad it is back.

    What is it that is letting the clients find ways around alignments and also breaking the self-created rule of working with big names only?

    Primarily I feel it is the partnering, the passion and the closely knit teams with which smaller agency set ups approach the business and the brands.

    And finally you don’t really deal with organisations, you deal with people. If the same people that you dealt with before and were happy with what they delivered for you, then how does it matter if they are in a small or a large agency? Also as small start-ups, you automatically work harder and harder and there are no goof ups whatsoever because there is no longer any cushioning or complacency. I guess all these factors combined make small start-ups an equally attractive option.

    It has been an amazing experience for Curry-Nation. We already have 10 brands with us. And have also done projects for four other brands. It was a good and solid foundation.

    Size has stopped bothering us. It is now about quality, service, partnerships and output.That is what matters. And that is what should have mattered all along.

    So last year for us was all new. A combination of getting talent, winning clients and working like close knit family that has got together. Evolving new ways of working, creating your culture. We got talked and written about.

    Now is the second year and the challenge is even bigger. Because once the ‘newsiness’ on your newness dries out, it is only your work that will make you stand shoulder to shoulder with the biggies. Taproot has done an admirable job. It is an agency we look up to in terms of what they have achieved over the last few years after starting.

    And there are our bold clients who have made the call, broken norms, put aside big agency repute myths and stood by us. Their faith is what made us smile everyday through last year and made us feel that we are on the right track.

    So we do salute the year that went and welcome 2012 with open arms as we step into the second year of our business.

     

  • Scarecrow bags Anchor Electricals’ creative account

    Scarecrow bags Anchor Electricals’ creative account

    MUMBAI: Anchor Electricals, a Panasonic Group company, has appointed Scarecrow Communications as its creative agency.

    Anchor Electrical director sales and marketing Dinesh Aggarwal said, “We were looking for an agency which will understand our transformation and growth need. I believe that Scarecrow does and we look forward to working together on our stated objectives.”

    Scarecrow Communications, the full-fledged advertising agency provides creative, media, PR, digital as well as design services.

    Scarecrow Communications founder director Raghu Bhat said, “It‘s a source of personal and professional pride to be associated with a brand like Anchor. The electrical product sector is highly unorganised. And there is a genuine opportunity to create interventions at multiple levels through the power of creativity.”

    Scarecrow Communications founder director Manish Bhatt said, “We have handled Anchor Electricals in our ex-agency and have the highest regard for the management. We are delighted by this opportunity and hope to use our category experience to create impactful creative work that boosts the topline.”

    Scarecrow Communications founder director Arunava (Joy) Sengupta added, “The sector is hotting up and it‘s the right time to create consumer pull. We are thankful to Anchor Electricals for reposing trust in us.”

    Mumbai headquartered-Scarecrow also has an office in Delhi and handles brands like DLF, Nestle, Future Capital, Religare and Rupa Innerwear.

    Anchor Electricals is a market leader in switches and accessories.

  • Scarecrow bags creative mandate of Nestle’s upcoming brand

    Scarecrow bags creative mandate of Nestle’s upcoming brand

    MUMBAI: Nestle India has appointed Scarecrow Communications as creative consultant for one of their soon-to-be launched brands.

    The company and the agency have denied revealing any further details about the brand.

    According to Scarecrow Communications founder director Manish Bhatt, the mandate was given based on the agency’s credentials—without any pitch involved

    Scarecrow Communications founder director Raghu Bhat added, “To work on a Nestle brand, after just one year of launch, is an incredible boost for Scarecrow. But what has been a real eye-opener is the receptivity, the courage of conviction and lengths to which the Nestle team goes, in the pursuit of a great creative idea. We thank Nestle India Brand team (Virat Mehta and team) for keeping the faith and hope to repay their confidence with communication that moves hearts as well as the market share needle.”

    Manish Bhatt also stated, “Nestle is one of the most trusted and legendary brand in the world. Everyone has born and brought up using Nestle products at the various stages of the life span. Nestle India considering Scarecrow as its Creative Consultant for one of its brands is really overwhelming. And we, at Scarecrow will put our best to fulfill the expectations from Nestle India in terms of creating effective

  • Scarecrow gets serious in Delhi, appoints Anindya Banerjee as ECD

    Scarecrow gets serious in Delhi, appoints Anindya Banerjee as ECD

    MUMBAI:Scarecrow Communications has roped in Anindya Banerjee to head its creative function in Delhi as executive creative director.

    Until now, the agency’s Delhi clients such as Religare and Bharat Petroleum were handled from Mumbai. With Banerjee on board, Scarecrow is intending to compete more effectively with Delhi-based agencies in new business pitches.

    Banerjee moves in from Law & Kenneth and has nearly 14 years of experience in agencies such as Ogilvy, Contract and Publicis.

    Says co-founder Manish Bhatt,” Andy will provide great creative leadership in Delhi. His equity comes from the work he has done, not from PR. He will also attract great talent and will make Scarecrow Delhi a happy, non-political, creative place to work in.”

    Banerjee has several successful campaigns on brands such as NIIT, Nestle, IBM, Hewlett Packard, IBM, Vodafone, Dabur Vatika, Allen Solly, LG Phones, Perfetti, Maruti, Unitech and Lotus Herbals.

    States Banerjee,” I have known Joy, Manish and Raghu for almost 15 years. And every time we have worked together, there was a vibe. And a joie de vivre that emanated from the sheer happiness of creating wonderful work without losing out on the objective of the campaign. In any case, I have always believed in the power of the independent agency, so when this opportunity arose, I grabbed it.”

    Also, amongst Banerjee’s two widely recalled campaigns have been the ‘Me and Meri Maggi‘ campaign and the relaunch of Limca.

    Says founder-director Raghu Bhat,” Andy brings many things to the table – subversive creativity, speed of thinking, a cool head primed by experience, bounce-backability, integrity and absence of ego. Hopefully, we should be able to announce a big signing in Delhi in the next few days.”

     

     

  • Scarecrow bags creative duties of Ackruti City

    Scarecrow bags creative duties of Ackruti City

    MUMBAI: Scarecrow Communications has won the creative mandate of a real estate company, Ackruti City.

    The duties will be handled out of the agency’s Mumbai branch.

    The mandate was awarded following a multi-agency pitch called by Ackruti, in which five agencies participated.

    Ackruti already works with Origin Beanstalk Creative Consultants. however, as the company Is growing, it has decided to split the portfolio between two agencies.

    Says Ackruti City head brand marketing and communications Gautam Maitra, “Our requirement for communication has grown over time. What Scarecrow offered was a fair amount of thought in their work. We were looking for the right creative thinking. Scarecrow impressed us as did their pro-active work.”

    Adds Scarecrow Communications founder director Manish Bhatt, “This is one category we did not have much experience in. However, you cannot ignore the real-estate category with the amount of buzz around it. We have touched projects in the category before, but when we met the people at Ackruti, we understood that they wanted something new and uncategory-like, and at the same time, exploit our knowledge of other categories.”

    Scarecrow Communications had recently bagged the creative duties of five Rupa brands: Frontline, Kidline, Euro, Thermocot and Bumchums. Also, the agency had bagged the creative mandate for DNA in January 2011 and created a mass campaign called ‘India Positive’.

  • Scarecrow bags Margo account; appoints Bhavik Gajjar as creative director

    Scarecrow bags Margo account; appoints Bhavik Gajjar as creative director

    MUMBAI: Advertising agency Scarecrow has been appointed as the communication agency for toilet soap brand Margo.

    DraftFCB Ulka is the incumbent agency.

    The mandate was given to Scarecrow following a multi-agency pitch, which involved 14 agencies.

    Says Scarecrow Communications founder director Raghu Bhat, “We thank Margo Brand Team for reposing their trust in us. Margo is an iconic brand and for Scarecrow, it is nothing less than a historic opportunity. We have a fair amount of experience in the beauty and skincare and hope to use that to create communication that wins hearts and builds marketshare.”

    Scarecrow has also appointed a new creative director.

    Bhavik Gajjar, who was working as art director at JWT Toronto has joined Scarecrow as its new creative director.

    On his appointment Manish says, “Bhavik is coming from an expat background and except a brief Indian stint, he has mostly worked abroad with International agencies. It would be also advantageous for our agency to have someone like him as he has a lot of experience in the electronic field, for our ATL activities.”

    In a career spanning close to a decade, he has worked at various agencies in Canada, including Leo Burnett, Taxi and Cossette Communication, after starting out at OgilvyOne in Mumbai.

    Gajjar has also worked on brands such as McDonald‘s, Nestle, Kraft, Walmart, Yellow Pages, Telus Telecommunications and Salvation Army.

  • Scarecrow bags the creative mandate of Future Capital

    Scarecrow bags the creative mandate of Future Capital

    MUMBAI: Scarecrow Communications has bagged the creative mandate of financial brand Future Capital Holdings (FCH). It will handle both ATL and BTL activities of the company.

    The mandate was awarded after a multi-agency pitch. Financial details of the account couldn’t be determined.

    Says Scarecrow Communications founder director Manish Bhatt, “It‘s a great step forward for us as an agency to get Future Capital‘s creative mandate after winning the account of Religare. Both of them are financial institutions and it‘s very heartening to work on topics such as home loans, broking and health insurance brands as the aam aadmi is associated with it.”

    “Future Group is a big name in the retail segment and it feels great to get a mandate from such a prestigious organisation. We are working on the look of the brand,” he added.

    FCH is an investment advisor with domain expertise in private equity and real estate.

  • Scarecrow bags creative duties of BPCL

    Scarecrow bags creative duties of BPCL

    MUMBAI: Impressed by the agency‘s Shriram Transport Finance Company‘s truck driver campaign done in February, Bharat Petroleum Corporation Ltd (BPCL) has awarded its creative mandate to Scarecrow. 

    BPCL is one of the most important state-owned oil and gas companies in India. Said Scarecrow Communications co-founder and director Manish Bhatt, “The BPCL account will be handled by our Delhi branch. However, the size of the account cannot be determined at this time.”

    According to Bhatt, the first campaign is expected to start at the end of the year or by the beginning of 2011 and can include both below-the-line and above-the-line communication.

    Recently, Scarecrow was awarded the creative mandates for Religare Broking and Health Insurance businesses.