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Tag: Scarecrow Communications

  • Zandu Sona relaunches with Bheem-stein

    Zandu Sona relaunches with Bheem-stein

    MUMBAI: Emami has rolled out a new campaign for its Chyawanprash brand, Zandu Sona Chandi.

     

    The campaign is created by Scarecrow Communications. The agency’s founder director Raghu Bhat said, “Our communication had to establish the dual benefits and product superiority of the brand in a mother’s mind. We used the insight that a mom wants to make her child’s dream come true and also a creative device of ‘Bheem-stein’ to drive home the functionality. The use of a child as a fighter pilot in the opening sequence is another visual that adds to recall of the ad.”

     

    On the new campaign, Emami director Harsha V Agarwal said, “This year post revamping the entire marketing mix, we launched Zandu Sona Chandi Chyawanprash Plus. The objective of the re-launch is to offer the consumer a completely differentiated and relevant offering that keep’s up with today’s needs.  Immunity is a generic offering by the Chyawanprash category, by fortifying our product with natural nootropic agents, our product offers the added benefit of mind power which is a category first and relevant in today’s competitive space. We expect the re-launch to reposition the age old category and give Emami a far larger role in the wellness space”

     

    The TV campaign is supported with press, outdoor and cinema advertisingScarecrow Communications founder director Arunava Sengupta added, “It was very important for us to deliver the product promise of ‘Plus’ in an emotional yet hard hitting manner. Something that sticks with the viewer.”

     

    Apart from Zandu Sona Chandi, Scarecrow Communication handles four other brands from the Emami portfolio.

  • Zee to capture world viewers with a corporate film

    Zee to capture world viewers with a corporate film

    MUMBAI: Films are one of the best ways to express oneself. And that is exactly what even Zee Entertainment Enterprises (Zee) is doing with a Corporate Brand film that was unveiled today. It is based on its brand positioning – “Vasudhaiva Kutumbakam – The World is My Family”.

    Through the film, the company reinforces its vision to welcome the entire world to be a part of the Zee Family in an extremely unique and creative manner.

    The musical film, which has been created by Scarecrow Communications, blends people from various countries staying with Indians like a joint family – working together, enjoying rituals and celebrating festivals in an Indian style. It reflects the essence of Zee’s brand image, conveying that it has been a cultural ambassador of India, to millions of viewers across the globe for more than two decades. The network has also roped in Hot Films Production Company for the corporate brand film.

    Zee’s head corporate brand Roland Landers said in a release: “I am extremely glad to unveil the new brand film. Zee’s brand positioning envisions its world as a unified family, without any caste, boundary or religion, which this film has beautifully brought to life showcasing a blend of multiple nationalities celebrating togetherness.”

    Zees brand positioning envisions its world as a unified family, says Roland Landers
    		 We are confident that this communication will establish the perfect connect with the audience, says Manish Bhatt

    The channel will be rolling out the film on all Zee channels, social media platforms and the newly launched corporate website and other key on ground properties very soon. It will certainly ensure that the film reaches all the key internal and external stakeholders of Zee.

    Scarecrow Communications founder director Manish Bhatt, said: “It was like an opportunity to create this one-of-its-kind World Anthem. Creating communication for the brand that connects with more than 700 million viewers and over 169 countries was a mammoth as well as a prestigious assignment for Scarecrow. We are confident that this communication will establish the perfect connect with the audience.”

    The entire music video has been shot at exotic locations – like the Royal lands of Rajasthan and scenic Maharashtra. Monumental sites like Patwa Haveli, Jaisalmer Fort, Gadisar Lake, Suryagarh Palace along with Streets of Jaisalmer and Koyna Lake in Satara were chosen to bring out the essence of distinct visual that the world identify India with.

    The song in film is sung by Keerthi Sagathia, who became popular after singing the title song for Aamir Khan’s Satyamev Jayate. She has also sung A R Rahman’s compositions like Maiya Maiya from Guru, Veera from Raavan among others, Vivienne Pocha, who has sung many hits for movies like Taare Zameen Par, Housefull, Fashion, Delhi-6, Bachna ae Haseeno, The Blue Umbrella, Bas Yun Hi, Yuvvraaj among others, and Akshat, a young classical singer.

    It is composed by Rooshin Dalal, one of the youngest music directors known for his composition and background score for Ram Gopal Varma’s The Attacks of 26/11, Rajat Kapoor’s Mithya and Dibakar Banerjee’s Love Sex aur Dhoka.

    The music video has been directed by Vijay Maurya of Hot Films, who is known for his performance as an actor in movies like Socha Na Tha, Black Friday, Paanch and Mumbai Meri Jaan. 

    This brand film can be watched on www.zeetelevision.com

  • Zee appoints Scarecrow for its food channel Khana Khazana

    MUMBAI: Zee Entertainment Limited has appointed Scarecrow Communications as the creative agency for Khana Khazana, its 24×7 food channel. The account will be handled out of Scarecrow‘s Mumbai office. The win came after a systematic pitch process, involving the top agencies in the country.

    The new creative campaign for Zee Khana Khazana is based on a powerful insight and will serve as a platform to showcase the exciting line up of new shows, thereby continuing the tradition of creating people-centric content by the Zee family which is appreciated across genres.

    Says Raghu Bhat- Founder Director, Scarecrow Communications, “We are thrilled to partner Zee in this new journey of capturing Indian stomachs and eventually, their hearts.”

    Says Joy Sengupta, Founder Director, Scarecrow Communications, “Our association with the Zee group is not new. But it‘s highly satisfying to bag one more prestigious mandate from the pioneers of Indian TV entertainment space.”

    Says Manish Bhatt, Founder Director, Scarecrow Communications, “Zee is Indian by heart, Indian by nature and Indian by actions. We hope to use our instinct and knowledge of the Indian pulse to create a distinct positioning for Khana Khazana.”

    With fully functional offices in Mumbai and Delhi, Scarecrow Communications is India‘s one of the fastest growing advertising agencies with brands such as Danone Narang, Reliance Digital, Anchor Panasonic, Future Capital, Emami, Religare, Eristoff, Kohinoor McCormick, Viacom 18, Quikr, Rupa and DLF. Recently, Scarecrow started its full fledged design outfit, Scarecrow Designs.

    Zee Khana Khazana which pioneered the cookery show content in India is all set to build on its legacy with a slew of highly exciting and original new shows, targeting Sec A, B housewives across India.

  • Scarecrow wins Reliance Mutual Fund’s creative biz

    MUMBAI: Scarecrow Communications has won the creative mandate of Reliance Mutual Fund (RMF) following a multi-agency pitch.

    Scarecrow with offices in Mumbai and Delhi handles brands like Nestle, Reliance Digital, DNA, DLF, Future Capital, Eristoff (Bacardi), B‘lue and Rupa Innerwear.

    A subsidiary of Anil Dhirubhai Ambani Group, RMF offers investors a portfolio of products to meet varying investor requirements and has presence in 179 cities across the country.

  • Roma reinforces numero uno status through new campaign

    MUMBAI: Anchor Panasonic has unveiled television campaign aimed at cementing Roma switch‘s status as the numero uno modular switch brand.

    The company has rolled out three ad films that have been created by Scarecrow Communications. The films have been directed by Naren Multani of Equinox Films.

    The campaign appeals to humor and makes the point about Roma‘s “best-selling status” in an effective manner by using “memorable” casting, “comic” timing and “interesting locales”, such as the Wat Arun Pagoda, an underwater oceanarium and the lush green forests around Pattaya, the company said.

    Scarecrow Communications founder director Raghu Bhat said, “Roma is the largest selling modular switch by a distance and yet, very few people know this. Hence this campaign. We used foreigners as the guides and made them speak Hindi, in their own distinctive manner, without tutoring them – all of which adds to the enjoyment.”

  • Scarecrow elevates Kapil Tammal to ECD

    MUMBAI: Scarecrow Communications has elevated Kapil Tammal to the position of executive creative director.

    Tammal, earlier creative director (art) for both Scarecrow Mumbai and Delhi, has taken charge of his new role from today.

    He will also continue his additional responsibility as design director – Scarecrow Designs.

    Scarecrow Communications founder director Manish Bhatt said, “Scarecrow has seen lots of good news in the past one year and we wanted to give it a RTB (Reason to Believe). Our vision is to create the best second line and empower it from time to time. We brought Kapil on board because he is a rare talent. But his stunning performance, in the span of a year and a few months, led him to this new designation. In fact, Kapil is the fastest growing creative leader of one of the the fastest growing ad agencies in the country.”

    Prior to joining Scarecrow Communications, Tammal was with McCann Erikson Mumbai as creative director art. He has also worked at Umbrella Design, Concept Communication and McCann Worldgroup. He has handled clients like Vaseline, Pears, Liril (Unilver), Maybelline (L‘oreal), The Economic Times and Onida.

  • Emami Tasty & Healthy is Scarecrow’s third win of the week

    MUMBAI: Scarecrow Communications has reason to cheer as it bags its third account this week. The agency will get to handle the creative duties of Emami Healthy & Tasty, the oil brand of Emami Biotech.

    The agency‘s Mumbai office will be in charge of the account.
    Says Scarecrow Communications founder director Manish Bhatt, “This is one of the sweetest wins for Scarecrow. Emami is one of the most advertising-savvy companies in India and it is an honor to work on one of their most prestigious brands.”

    The brand, which is present in six Indian states, has plans to go national during the current financial year.

    Emami Biotech CEO Saroj Chakraborty said, “Healthy & Tasty is a young brand with a strong appetite for growth and needed an equally young creative agency with great creative abilities to be able to match it‘s aspirations. Scarecrow fits the bill absolutely and I have no doubt that their creative skills would be able to bring forth the inherent goodness of the brand to the consumer and help translate the brand‘s aspirations into reality. “

    Scarecrow had earlier in the week won the account of Religare and Justbooks. The agency‘s other clients include Future Capital, DNA, Eristoff, Viacom 18, Nestle, MVL & Pentair, Quikr and Rupa.

  • Scarecrow deepens ties with first client, bags Religare’s corporate account

    MUMBAI: Scarecrow Communications has deepened its relationship with its first client. The agency will handle the creative duties for Religare Enterprises‘ corporate brand, dislodging incumbent agency Ogilvy, Delhi.

    Scarecrow already services the accounts of Religare Broking, Religare Health Insurance and Religare Macquarie.

    Says Scarecrow Communications founder director Raghu Bhat, “Religare was Scarecrow’s first client. It’s fair to say that Scarecrow came into existence because of Religare. It’s very satisfying to note that since KILB, we have maintained our standards of creative excellence on this brand and have been rewarded with this very significant assignment.”

    Scarecrow will handle the account from its Mumbai office. Religare offers a wide array of services including broking, insurance, asset management, lending solutions, investment banking and wealth management. It has a network of over 2,200 business centres across 550 plus locations and more than a million clients.

    Says Religare director, Branding and Communications Subhrangshu Neogi, “The team at Scarecrow has consistently delivered high quality and path breaking creative work across all product lines assigned to them so far. We have now decided to enlarge the scope of their mandate to include some key corporate assignments as well.”

    With fully functional offices in Mumbai and Delhi, Scarecrow Communications handles brands such as Reliance Digital, Future Capital, DNA, Eristoff, Viacom18, Nestle, Quikr, Rupa and DLF. Recently, Scarecrow started its full fledged design outfit, Scarecrow Designs.

  • Euro launches new campaign created by Scarecrow

    Euro launches new campaign created by Scarecrow

    MUMBAI: Fashion innerwear brand Euro, from the house of Rupa & Co, has launched a campaign with a view to reinvigorate its brand presence in partnership with creative agency Scarecrow Communications.

    Euro was launched with ‘Prepare to get assaulted‘ campaign. The campaign was successful, but having ran it for years, the brand team felt it was about time Euro took a fresh stance and reconnected with the target audience.
    The new campaign breaks the category codes and introduces a new brand of humour in the segment. It stems from the insight that ‘size‘ is a big thing for men. It boosts their ego and even self-esteem.

    The campaign through a series of press ads and hoardings asks men the million dollar question – what‘s your size? The print campaign is shot exclusively in Prague by photographer Colston Julian. The TVC are conceptualised by Scarecrow and produced by Salt Management.

    Rupa & Co president brand promotion Rajnish Agarwal said, “Euro is another success story from the house of Rupa. The earlier positioning ‘prepared to get assaulted‘ had created a distinct space for Euro. Now we need to take it to the next level and cement our bond with the youth of India. The current campaign ‘What‘s your size?‘ is a step in that direction.”

    Scarecrow founder director Manish Bhatt said, “‘Mine is bigger than yours‘ is the most fundamental male insight. The campaign is single-mindedly based on this insight. Hence, we think the campaign will touch a chord with the audience.”

    Scarecrow senior creative director Kapil Tammal added, “We are in a process of revamping the entire Rupa portfolio in phases. Euro kicks off this transformational journey in style. For the idea to realise its full potential, we needed the casting and the production to be spot on. Models were flown in from all parts of Europe. We are happy the production teams in India and Prague didn‘t let us down.”