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Tag: Scarecrow Communication

  • Kyoorius Awards sees 40% rise in entries for advertising & digital categories

    Kyoorius Awards sees 40% rise in entries for advertising & digital categories

    MUMBAI: The second edition of the Kyoorius Advertising & Digital Awards has received a whopping 1419 entries by Indian agencies and studios. This is a jump of over 40 per cent from last year’s total tally of 988 entries from Advertising & Digital Awards.

     

    Participating agencies include DDB Mudra, Ogilvy & Mather, Madison Group, Grey Worldwide, Contract Advertising, Creativeland Asia, Scarecrow Communication, Linen Advertising, Itsa Brand Solutions, Webchutney, Isobar, Rediffusion Y&R, Ideas@Work and BBH among others.

     

    Kyoorius founder CEO Rajesh Kejriwal said, “This number has been very encouraging and a sign of acceptance by the industry. Kyoorius thanks all the agencies for their support. We look forward to a packed jury session next week as these entries battle it out for Blue and Black Elephants.”

     

    The Kyoorius Awards recognise and award the most outstanding creative work in the Indian visual communications and digital sphere. To this end, Kyoorius, in association with D&AD, has endeavoured to create a neutral platform, complete with a jury composed of some of the top creative minds from around the world.

     

    All jury members for the Advertising & Digital Awards will gather in Mumbai to review, discuss and elect the best over a four-day period. To make the judging process as transparent and open as possible, members from the industry have been invited to see the jury in action at Nehru Centre from 29 April to 1 May. This is amongst the very few open to public jury sessions around the globe.

     

    Visitors can come in and watch the jury debate the entries, checkout some of the best in Indian creativity and attend four FYIdays conducted by the jury members.

     

    The FYIday sessions will be held at the Hall of Knowledge, Nehru Centre, Worli, Mumbai.

     

    29 April – 9 am: Isobar China chief creative officer Tim Doherty.

    29 April – 6 pm: Grey London deputy executive creative director Vicki Maguire

    1 May – 9 am: D&AD deputy president & Havas Work Club creative partner Andy Sandoz

    1 May – 6 pm: Made By Many co-founder Tim Malbon

     

    The Blue Elephant is recognised as a symbol of the very highest creative achievement. Kyoorius Awards have no winning tier structure – no gold, silver or bronze, and it is the jury’s prerogative to award one or multiple Blue Elephants in any one category, whereas none in another, if entries are not up to the mark.

     

  • Scarecrow wins creative duties of Kenneth Cole, Steve Madden and Quiksilver

    Scarecrow wins creative duties of Kenneth Cole, Steve Madden and Quiksilver

    MUMBAI:  Scarecrow Communications has been appointed as the creative agency to handle three of the fashion world’s most renowned brands – Kenneth Cole, Steve Madden and Quiksilver – as they foray to scorch up the Indian fashion scene. 

    The accounts were awarded to Scarecrow without any pitch process. All three brands have entered India through a joint venture with Reliance Brands, a source from Reliance brands confirmed.  

    Scarecrow Communications founder director Manish Bhatt is thrilled to add some glam quotient to the agency’s clientele. “What makes this triple acquisition really exciting is the fact that while all three brands are iconic, each has a unique tone of voice. They all have done some really brave, clutter-breaking work, globally. It’s indeed a privilege to work on brands with such great legacy.”

    Steve Madden and Kenneth Cole marketing head Kavita Khiara added “Increasingly fashion consumers expect from the brands that they adorn the same tonality that is the signature to its clothing and accessories ; bringing in a freshness and yet carrying forward the soul of the brand is a communication challenge that we see the team at Scarecrow well adept at handling.”

     

     Scarecrow Communication senior creative director Sarvesh Raikar said, “Fashion advertising has really evolved, globally. We have seen apparel catalogues sold as music albums! Not just ATL and digital, but even retail and promo-led communication offers huge scope for innovations today. Our young, tech-savvy and highly talented team makes us believe these brands are right up our alley!”

     

     The agency has won numerous awards and recognitions in a short span. The latest being named as the Agency of the Year at Mirchi Kaan Awards, that was held on 17 April, 2014, where many of the country’s big agencies were also contenders. 

  • Scarecrow Communication adds only Vimal to its kitty

    Scarecrow Communication adds only Vimal to its kitty

    MUMBAI: Reliance’s textile company ‘Only Vimal’, started by Dhirubhai Ambani with ‘dare to dream and learn to excel’ spirit. Scarecrow Communications has been appointed as the creative agency for the brand.

    According to the sources, the account size is Rs 30 crore.The creative agency has won the account in a multi agency pitch. The former agency on the account was Grey Worldwide.

    Scarecrow founder director Manish Bhat said, “Vimal is a truly iconic Indian brand. The brand pioneered lifestyle communication in India by using brand ambassadors like Sir Vivian Richards. In fact, with communication that was ahead of its times, the brand was a guiding light for the Indian advertising industry. Scarecrow is thrilled to contribute to the task of bringing back the brand’s iconic status.”

    Scarecrow Communication founder and director Raghu Bhat

    “It is interesting and challenging to reposition a strong Indian lifestyle brand in a scenario where Indians are constantly upgrading their lifestyles and global lifestyle brands are trying to penetrate the Indian Market,” added Scarecrow founder director Arunava (Joy) Sengupta.

    Scarecrow Communication founder and director Raghu Bhat said, “Winning the Only Vimal account is a definite landmark in the journey of Scarecrow. It is a brand we have grown up with and the task of re-launching it is a responsibility we shall do our best to live up to. We are thankful to the Vimal management for having reposed so much faith in a young agency like ours.”

    Officials have confirmed that the agency is working on the plans for TVCs.

  • Scarecrow Communications wins Pentair account

    Scarecrow Communications wins Pentair account

    MUMBAI: US-headquartered global water solutions and purification solutions provider company Pentair Water solutions has appointed Scarecrow Communications, Delhi as its advertising agency.

    Scarecrow will handle all aspects of Pentair’s communication including creative, strategy, design, activation and media.

    Pentair managing director and country head Mukund Vasudevan said “We look forward to work with Scarecrow not only to build our brand in the Indian market, but also increase overall awareness for water-related issues.”

    Scarecrow ECD Delhi Anindya Banerjee added, “Water Solutions is an interesting, yet challenging category especially in the Indian context. We look forward to partnering one of the leading water solutions specialists in the world.”

    Pentair Water offers water and waste management systems, water flow (pumping) and swimming pool solutions. It is known for technology and the range of products that are used in industrial applications, commercial Installations, municipal requirements and residential water solutions.

    The company claims a pan Indian presence with over 600 employs in India. Some of its projects include providing filtration solutions at IGI Airport, New Delhi, Taj Presidency Mumbai, pump packages at Gautam Buddh International circuit (F1 track), GMR Aerospace project in Hyderabad, Michelin Factory, Bhogat Oil Terminal for Cairn Energy and PepsiCo and pool equipment installations at ITC Maurya, Delhi and Taj Hotel Bangalore.

    Scarecrow Communications founder director Manish Bhatt added, “Pentair is a global brand. Yet in India, as far as branding goes, it is almost starting from scratch. So there is no baggage. So we can roll out the brand experience in India with maximum freedom.”