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Tag: Scapia

  • Prime Volleyball League adds Kannada feed as regional push gathers pace

    Prime Volleyball League adds Kannada feed as regional push gathers pace

    HYDERABAD: The RR Kabel Prime Volleyball League powered by Scapia is betting big on regional languages. From Saturday, matches will be available in Kannada—the sixth tongue added to a lineup that already includes English, Hindi, Telugu, Tamil and Malayalam. The move targets Karnataka’s volleyball-mad fanbase, particularly supporters of the Bengaluru Torpedoes.

    The tournament, now in its fourth year, is underway at Gachibowli Indoor Stadium in Hyderabad. First-day viewership on YouTube was robust, with reach spread across all regional feeds. The Kannada addition comes as the league chases deeper penetration in southern markets.

    “The support we receive from Karnataka is immense,” says Bengaluru Torpedoes co-owner and director Yashwanth Biyyala. “Providing the livestream in our local language is a sincere effort to engage more deeply with our loyal fans.”

    Prime Volleyball League  chief executive Joy Bhattacharjya frames the expansion as nation-building. “Our large viewership on the opening day demonstrates the massive, multilingual appetite for volleyball across India,” he says. “This is about more than just numbers—it’s about creating a model for deep, inclusive fan engagement.”

    The 2025 season is being broadcast live on Sony Sports Network and streamed globally via YouTube. The channel offers match highlights, recaps, behind-the-scenes footage and other content designed to hook armchair fans. Four teams clash on Saturday: Kochi Blue Spikers face Bengaluru Torpedoes, whilst Chennai Blitz take on Kolkata Thunderbolts.

    The tournament runs until 26 October. By then, the league will know whether its multilingual gambit has scored the breakthrough it so craves.

  • RR Kabel serves up power as title sponsor of Prime Volleyball League

    RR Kabel serves up power as title sponsor of Prime Volleyball League

    MUMBAI: Talk about an electrifying partnership RR Kabel has spiked into the spotlight as the Title Sponsor of the Prime Volleyball League powered by Scapia, just in time for its fourth edition. The announcement was made in Mumbai, where RR Kabel’s leadership sealed the deal alongside league organisers, unveiling the official match ball with plenty of flair.

    The tournament, set to begin 2 October 2025 in Hyderabad, will see 10 teams including debutants Goa Guardians battle it out across 38 matches and 21 action-packed days. The defending champions, Calicut Heroes, will face off against hosts Hyderabad Black Hawks in the opening clash. The stakes climb as the top four sides advance to the semi-finals on 24 October, with the grand finale scheduled for 26 October. Fans can catch all the high-energy action live on Sony Sports Network and the league’s Youtube channel.

    For RR Kabel, one of India’s leading wire and cable manufacturers, the tie-up is more than just branding, it’s about plugging into the spirit of sport. “Volleyball embodies energy, teamwork, and resilience values that resonate strongly with our brand,” said RR Global director Kirti Kabra calling the partnership “historic”. RR Kabel CMO Shishir Sharma added that the title sponsorship is a “commitment to fuelling India’s youthful, forward-looking spirit” through sport.

    The league itself has been steadily growing in scale and appeal. Baseline Ventures MD & co-founder Tuhin Mishra hailed the deal as proof of volleyball’s rising commercial traction. With RR Kabel on board, he believes Season 4 will deliver bigger visibility, more opportunities for players, and an expanding fan base across the country.

    From double-headers to do-or-die finals, the RR Kabel Prime Volleyball League is gearing up to be India’s most electrifying sporting festival this October, a season where the game, quite literally, runs on power.

  • Scapia launches Leap Year to fund year-long global trip for two Indians

    Scapia launches Leap Year to fund year-long global trip for two Indians

    MUMBAI: Who says you can’t buy time? Scapia, India’s travel fintech disruptor, is offering two lucky Indians the chance to trade in deadlines for departure gates with The Leap Year, a fully funded, 12-month adventure spanning four continents. Think flights, stays, visas, a daily stipend, curated experiences, and even mentorship all covered.

    The initiative reimagines the old-school “gap year” as a bold, purposeful leap into self-discovery. Open to all Indians aged 23 and above, including existing and future Scapia users, the contest requires applicants to upload a short video at scapia.cards/leapyear explaining what travel means to them and why they’re ready to take the plunge. The deadline is 31 August, with the two winners set to be revealed in September 2025.

    To ensure authenticity, Scapia has roped in a diverse jury: celebrity chef Sarah Todd, solo traveller Aakanksha Monga, and storyteller Gaurav Sharma (Wanderda), alongside its own team. Their task? To select two individuals whose stories capture travel’s power to transform lives. The prize isn’t just sightseeing, winners will co-design their itineraries with Scapia, ensuring each journey reflects their passions and personal goals.

    The campaign launches with a digital film reminding young Indians that “there’s never a perfect time to take the leap,” a message backed by a high-impact social push and teaser content designed to spark wanderlust. With over 7,500 plus pincodes already in its user base and a growing suite of credit and travel-first features from rewards to visa services Scapia isn’t just funding trips, it’s reframing travel as an investment in self. For the chosen pair, 2025 won’t just be another calendar year, it’ll be the leap of a lifetime.