ITV

Tag: Scangroup

  • MEC Africa launched; Monica Kambo to head

    MEC Africa launched; Monica Kambo to head

    MUMBAI: Media agency MEC has officially opened its doors to a new Sub-Saharan network, headquartered in Nairobi, Kenya.

     

    Following WPP’s move to a controlling stake in ScanGroup last year, MEC Africa has launched with a team of over 20 people and will cover 22 markets in East and West Africa, supplementing MEC’s existing offering in South Africa and North Africa.

     

    Monica Kambo has been named as managing director of the new office, and will work closely with MEC’s international team, Global Solutions, in London.

     

    MEC Africa will work with existing ScanGroup clients and with MEC international clients in the region. 

     

    MEC global COO and EMEA chairman Alastair Aird said, “Launching MEC in new markets is always exciting, so I’m personally delighted to be welcoming 22 new markets into the MEC EMEA family. Africa is a complex but fascinating region, with many great opportunities, so it’s a truly exciting time to be partnering with our clients here. With the support of our collaborative and experienced network, and with Monica at the helm, I’m confident we’ll be able to integrate the same rigour and strategic leadership to our work for our clients as we do elsewhere in the world, and that for us is key to delivering growth to them.”

  • GroupM launches MEC, MediaCom & Mindshare in Sub-Saharan Africa

    GroupM launches MEC, MediaCom & Mindshare in Sub-Saharan Africa

    MUMBAI: GroupM has launched its MEC, MediaCom and Mindshare media agencies in sub-Saharan Africa, supplementing GroupM’s existing offering in South Africa and Northern Africa and strengthening its position as the global leader in media investment management.

     

    This development follows the lead of GroupM parent company WPP, which last year increased its stake to a controlling interest in Scangroup, the leading advertising and communication services group in East Africa.

     

    Based out of Nairobi, GroupM and the three media agencies will manage all sub-Saharan entities and client relations managed out of Nairobi. Monica Kambo, Rajiv Gopinath and Mac Machaiah will serve respectively as the agency leads for MEC, MediaCom and Mindshare. Kambo comes over from Ogilvy & Mather Africa where she was the general manager of media services, Gopinth joins from MediaCom Singapore where he was responsible for running the P&G account in China and Machaiah previously led Mindshare in Southern India.

     

    Clients who work with MEC, MediaCom and Mindshare will benefit from the consolidated media management of GroupM, while receiving best-in-class client leadership, communication strategy and executional delivery deeply connected to the agencies’ respective global networks. This will provide clients in sub-Saharan Africa with the market’s most advanced media capabilities and give access to training and development on the latest strategic planning, media tools and technology.

     

    “Sub-Saharan Africa is a key growth priority for many of our clients and we are increasing our presence and capabilities across the region,” said GroupM CEO EMEA Dominic Grainger.

     

    These operations will have a market-leading position and the overall network, along with its affiliates, shall comprise a team of more than 150 people across sub-Saharan Africa. The evolution of the company’s media offering supports its growth strategy, client growth, and fast-changing opportunities for brands.

     

    Nandu Buty will assume day-to-day leadership of GroupM in sub-Saharan Africa, in addition to his responsibilities as COO of Scangroup, with the management team of each of the operating agencies.

     

    “This is an important development for us as it means we can advance our media agencies aligned to their respective global networks,” said Buty.