Tag: Scandinavia

  • The 2013 season finale of the 16th JK Tyre racing championship promises to be a Mega affair

    The 2013 season finale of the 16th JK Tyre racing championship promises to be a Mega affair

    MUMBAI: The grand finale of the 16th JK Tyre Racing Championship to be held at the Buddh International Circuit on November 30-December 1, will see the unique coming together of the high-octane world of motor racing, glamour and music. The 2013 season opener held at the Kari Motor Speedway which created history in the Indian Motorsport industry is all set to culminate on a grand note at BIC.

    JK Tyre, the biggest promoters of motorsport in the country in its yet another path breaking initiative has invited renowned international professional women’s racing team to race in the ‘Ultima Queens Cup’ which will run as a support race in the final round of the 16th JK Tyre Racing Championship. Keeping in mind the fact that India has very few women race drivers, JK Tyre in its efforts to promote women in this challenging sport has taken this step forward to encourage women drivers to take up racing as a serious sport. The audience will be treated to some adrenaline racing action as the Ultima Race Queens from Scandinavia, Puerto Rico, Hungary, and Netherlands display some wheel-to-wheel action in their Race Polos at the world’s best racing track.

    JK Tyre has produced some of the most talented Indian male race drivers and with the JK Ultima Queens Cup they have taken the step to inspire Indian women into motorsports at a professional level.

    Talking about this initiative, Mr. Sanjay Sharma, Head-Motorsport, JK Tyre & Industries Limited said, “We have always supported women race drivers and have been associated with the Duchess Car Rally for Women in Chennai, Trichy, Patna to name a few. By inviting the Ultima Race Queens to race here in India we want to encourage more and more women to take up motorsport which is otherwise considered a male-dominated spor
    t.”

    Besides the Ultima Queens Cup, the competition has heated up across the three race categories namely the JK Racing India Series, the JK-VW Polo R Cup and the LGB Formula 4. Fans will be treated to high-quality racing as India’s best race drivers will battle it out for the coveted ‘JK Tyre Racing Champion’. With few points separating the top 3 in all the categories, the weekend will be a thriller for all the fans.

    To enthrall the crowd, German stuntman and world record holder Ronny Wechselberger along with India’s best Rally Drivers will do the Guinness Record breaking 360 degree parking at above normal speeds.

    The 2013 season of the JK Tyre Racing Championship which was spread over four rounds has set new benchmarks in the industry in all aspects be it introducing world class racing technology & racing cars to young Indian racers in their country, practicing racing as practiced anywhere in the world, packaging to make the sport more viewer friendly, hospitality & a heady mix of speed & entertainment.

    The qualifying & few races across each category will be held on Saturday, Nov 30 and the balance set of races on Sunday, Dec 1, 2013.

  • Tigmanshu wins Best Director at Norway Bollywood film festival

    Tigmanshu wins Best Director at Norway Bollywood film festival

    Tigmanshu Dhulia was presented the best director award for Paan Singh Tomar at the 11th Norway Bollywood Film Festival at a packed Loreskog cinema center in Oslo on 17 September.

     

    While filmmaker Rahul Mittra bagged the Best Producer award for his last year’s hit Saheb Biwi Aur Gangster Returns, Jimmy Sheirgill got the best actor award for the same film.

     

    Organised by Nasarullah Qureshi, this festival is one of the biggest film festivals in Scandinavia, attracting hundreds of Indians, Pakistanis and Norwegians each year, apart from top names from Bollywood.

     

    Mittra and Dhulia also announced the date of their upcoming film Bullett Raja starring Saif Ali Khan, Sonakshi Sinha and Jimmy Sheirgill which is releasing on 29 November.

  • Rainbow Media signs deals for Mag Rack Vod content

    Rainbow Media signs deals for Mag Rack Vod content

    MUMBAI: US media firm Rainbow Media Holdings has added international broadcasters to the growing reach of its Mag Rack video-on-demand (Vod) content.

    The latest round of deals delivers several Mag Rack titles into the UK, Sweden, Central and Eastern Europe, Russia and the Middle East. Continuing Rainbow’s international expansion, the deals represent 319 VOD segments.
    Launched in 2001 in the US, Mag Rack is an on-demand television service, delivering made-for-Vod programming. Mag Rack is available to 12 million on-demand customers in 50 US markets, and several of its series were sold into Scandinavia, Hungary and Greece earlier this year.

    iD MD Sally Miles says, “Our continued momentum with Rainbow’s stable of brands is truly a testament to the international appeal of this top-quality programming. With Mag Rack, buyers are getting a rich array of series that speak to the diverse tastes of their viewers’ evolving, on-the-go lifestyles. Mag Rack is a truly progressive brand to be working with in the VOD marketplace.”

    The newest round of international Mag Rack deals includes:

    Inside Weddings has been Sold to Wedding TV (UK), TV7 (Sweden), Club Channel (Poland & Hungary), CTC Domashy Network (Russia) and Spektrum (Czech Republic). The show has advice on everything from gowns and formal wear, flowers and photography to places to celebrate.

    Mama Gena has been sold to TV7 (Sweden) and Club Channel (Central & Eastern Europe). In this “school of womanly arts,” Mama Gena’s lessons teach women to take control of their power of pleasure to have their way with the world and men, with each episode offering new tips and techniques.

    Eight segments of Wild Wheels have been sold to TV4 (Sweden) and 24 sold to Prava/Prevodi (Bosnia & Herzegovina). This series takes viewers into a world of crazy cars—rock crawlers, aqua cars, modified stretch limos, mud/ice racers and more—for a drive on the wild side.

    Let’s Go Garden has been sold to ACE (Russia). Let’s Go Garden, hosted by Jackie Albarella. This focusses on the practical side of gardening with projects real people can achieve whether a beginning gardener or a passionate green thumb.

    Motorcycle Freedom has been sold to Ananey (Israel). These short segment programs take viewers onto the open road with a virtual ride on some of the latest superbikes.

  • TNS & Viasat renew Baltics contract

    TNS & Viasat renew Baltics contract

    MUMBAI: TNS, a provider of TV and radio audience measurement (TAM) services has announced a renewal of the agreement with Viasat Broadcasting for the provision of TV audience measurement services in the three Baltic States.

    An official release stated that the agreement will run for three years and will cover all three countries – Estonia, Latvia and Lithuania – for both audience data and advertising expenditure (AdEx) estimates.

    TNS internet TV and Radio Audience Measurement Sector Global marketing director Tony Taylor said, “We are very pleased to have signed this new contract with Viasat, which is a leading broadcaster across Scandinavia, Russia and Central Europe as well as in the Baltics. The fact that Viasat has re-appointed TNS to continue supplying audience measurement services highlights their confidence in us.”

    TNS is a market information group and provides custom research and analysis, political and social polling and supplies consumer panel, media intelligence and TV and radio audience measurement services. TV audience data (TV-ratings) and AdEX monitoring data are used by broadcasters for planning TV programmes and advertising. The panel size of homes that participate in the peoplemeter measurement in the Baltics is 850 households, adds the release

  • Digital radio is where it’s at

    Digital radio is where it’s at

    SINGAPORE: Looks like it’s time for traditional radio stations in India to pull up their socks, as digital and internet radio is already being lapped up by about 50 million music lovers across the world.

    Not just that, but new ways of accessing music, (via wireless and Internet) has brought in a paradigm shift in the functioning of the traditional audio medium…

    Just a quick dekko at some facts and sweeping changes. With Podcasting gaining ground, interactive and savvy consumers are creating their own customized radio stations online. We already have have more than 40,000 radio stations podcasting live; which is a disturbing fact considering that there are only 30,000 traditional radio stations across the world. Also, the success of sites like myspace.com have gone on to show that social networking sites will become more important for selling music as compared to TV or Radio.

    Media futurist, & ThinkAndLink, CEO, Gerd Leonhard dwelled at length on the future of radio yesterday, the last day of Broadcst Asia. Addressing a packed audience of professionals from across the world, Leonhard said, “Digital & internet radio is now big in countries like UK, Japan, Korea, Scandinavia and very soon it’s going to catch on across the world. Traditional radio companies have to accept this and move ahead with the changes.”

    He further added, “The radio industry is touted to be roughly around $ 50 billion a year, constituting around 15 per cent of total advertising revenues. Now, this pie is going to be further fragmented and shared by mobile companies, and even companies like Apple, Google; even mobile companies as well as wireless companies. What has now emerged is that content owners will not hold distribution rights to their content anymore, so the only thing is to accept this and try to monetize from this. So, one will see a a new type of advertising which will be the revenue driver along with the content.

    Some relevant data which emerged from the session was that myspace.com, which currently has 28 billion page views, seems to be more important tpo advertisers than even a heavy rotation on MTV. Also, to listen to music, it’s the always with you/always on devices that are critical (2 billion mobile users, coupled with 50 million ipods). 
    When queried on his views on the Indian radio market, Leonhard said that, India along with China, and some untapped markets in Africa and Middle East will lead the rapid growth.

    Also, with the mobile and technology revolution sweeping India, the rates will fall further and people will access digital radio sooner than even other parts of the world.