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Tag: SBS Biotech

  • TAM AdEx: FMCG ad volumes shift as print & TV decline, digital & radio grow in H1 2024

    TAM AdEx: FMCG ad volumes shift as print & TV decline, digital & radio grow in H1 2024

    Mumbai: The latest TAM AdEx report for January-June 2024 shows a six per cent decline in print ad space for the fast-moving consumer goods (FMCG) sector compared to the same period last year. January held the highest share of print ad space at 20 per cent, with March following closely at 18 per cent.

    Toilet soaps topped the print ad space with a 10 per cent share, while digestives held onto their leading position from the previous year. Spices, OTC products, vitamins, and health supplements also contributed notably to the ad space, highlighting FMCG’s focus on daily essentials and health-related items.

    Hindustan Unilever commanded an 18 per cent share of FMCG ad volumes in print, followed by SBS Biotech and GCMMF(Amul). New additions to the top advertiser list included Munimjee & Sons, Mankind Pharma, and Vicco Laboratories. Leading brands in the period were Dr. Ortho Oil, Pet Saffa Range, and Roop Mantra Ayur Face Cream, with the top 10 brands collectively contributing 16 per cent of the overall print ad space.

    The North Zone led regional ad distribution, capturing 38 per cent of the total FMCG print ad space, with the West, South, and East zones following. Delhi and Mumbai ranked as top cities for FMCG print ads, alongside regional leaders Kolkata and Bangalore. Sales promotions made up 22 per cent of ad space, with volume promotions holding 35 per cent and discount promotions at 29 per cent.

  • TAM AdEx: Education leads print ad space with 19 per cent in Jan-Jun’24

    TAM AdEx: Education leads print ad space with 19 per cent in Jan-Jun’24

    Mumbai: According to the latest report from TAM AdEx India for the period Jan-Jun’24, print ad space saw a five per cent growth compared to the same period in 2023.

    The education sector was the biggest contributor, accounting for 19 per cent of the total ad space, followed by services with 15 per cent and the auto sector with 13 per cent. Together, the top three sectors captured over 47 per cent of total ad space. Notably, the telecom products sector made its entry into the top 10 sectors in print advertising.

    Cars led the way in terms of ad space growth, with a 25 per cent increase compared to last year. The cellular phones/smartphones category saw the highest growth rate, expanding by 2.9 times. Other growing categories included two-wheelers (plus 29 per cent) and multiple courses (plus 21 per cent).

    Among advertisers, Maruti Suzuki India maintained its leadership position, followed by SBS Biotech and Honda Motorcycle & Scooter India. A significant rise was noted for Samsung India Electronics, which moved from 30th place in 2023 to sixth place in 2024. Eight of the top 10 advertisers from last year remained in the top rankings for 2024, with newcomers Samsung and Kent RO System making the list.

    In terms of brands, Honda Shine 100 topped the print ad charts, followed by Aakash Medical/IIT-JEE/Foundation and Allen Career Institute. The top 10 brands together contributed six per cent of the total print ad space, with a strong representation from the auto and education sectors.

    On the language front, Hindi and English publications together accounted for more than 60 per cent of total ad space in both 2023 and 2024. Hindi publications took the largest share at 38 per cent, followed by English at 26 per cent.

    Lastly, sales promotion ads made up 28 per cent of the total print ad space, with discount promotions leading the way at 44 per cent, followed by multiple promotions at 41 per cent.

     

  • TAM AdEx: Top 10 advertisers contributed 16 per cent share of ad space in print

    TAM AdEx: Top 10 advertisers contributed 16 per cent share of ad space in print

    Mumbai: TAM AdEx India has released a print advertising quarterly report for Jan-Mar’24.

    In print, ad space per publication witnessed growth of seven per cent and 17 per cent during Jan-Mar’23 and Jan-Mar’24 respectively, compared to Jan-Mar’22. Also, compared to Jan-Mar’23, ad space per publication observed growth of 10 per cent in Jan-Mar’24.

    The top five sectors retained their respective positions in print advertising during Jan-Mar’24 over Jan-Mar’23. The top ten sectors collectively added 82 per cent share of ad space. Compared to Jan-Mar’23, telecom products was the only new entrant among the top sectors in Jan-Mar’24.

    Among the top 10 categories present in Jan-Mar’24, three belonged to the education sector. The top 10 categories together covered 40 per cent share of ad space. During Jan-Mar’24, multiple courses and cellular phones smartphones entered the top 10 categories and secured ninth and tenth positions compared to their 11th and 21st positions respectively in Jan-Mar’23.

    Top 10 advertisers contributed 16 per cent share of ad space in print. On print, SBS Biotech ascended to first position during Jan-Mar’24 compared to Jan-Mar’23. Whereas, Maruti Suzuki India descended to fourth position in Jan-Mar’24, compared to its first position in Jan-Mar’23. In print advertising, more than 57K advertisers were present during Jan-Mar’24.

    Top 10 brands contributed seven per cent share of print ad space. Among the top 10 brands present, six of them were new entrants during Jan-Mar’24 over Jan-Mar’23. Honda Shine 100 was the leading brand for print advertising in Jan-Mar’24. Fiitjee shifted down to eighth position in Jan-Mar’24, compared to its first position in Jan-Mar’23.

    Cellular phones – smart phones witnessed the highest growth of three times in terms of both ad space difference and growth per cent, followed by cars with 17 per cent growth in Jan-Mar’24 over Jan-Mar’23.

    33 K plus advertisers & 43 K plus brands exclusively promoted during Jan-Mar’24 in print compared to Jan-Mar’23. Shri Ram Janmabhoomi Teerth Kshetra and Honda Shine 100 were the top exclusive advertiser and brand respectively in Jan-Mar’24.

    Sales promotion advertising covered 29 per cent share of ad space in print during Jan-Mar’24. Among sales promotions, discount promotion obtained first position with 44 per cent share of ad space followed by multiple promotion. The top two promotions covered more than 85 per cent share of ad space during Jan-Mar’24.

  • TAM report: SBS Biotech was the leading advertiser during Q’1, Q’2 and Q’3 of 2023

    TAM report: SBS Biotech was the leading advertiser during Q’1, Q’2 and Q’3 of 2023

    Mumbai: TAM AdEx India has released a quarterly advertising report on FMCG sector for Jul-Sept’23.

    TV:

    Ad volumes on television for the FMCG sector witnessed growth in Apr-Jun’23 and Jul-Sept’23 by four per cent and three per cent over Jan-Mar’23. Also, Jul-Sept’23 observed growth of two per cent in ad volumes over Jul-Sept’22 for the FMCG sector.

    May’23 had the highest share of ad volumes of 12 per cent for the FMCG sector. Whereas, Feb’23 had the lowest share of ad volumes on television advertising for the FMCG sector.

    Toilet Soaps, Toilet/Floor Cleaners and Washing Powders/Liquids retained their first, second and third positions respectively in Jul-Sept’23 compared to Apr-Jun’23. Tea and Mosquito Repellents were the only new entrants in the top 10 category list during Jul-Sept’23 over Apr-Jun’23. The top 10 categories collectively added 47 per cent share of ad volumes on TV for the FMCG sector.

    Hindustan Unilever and Reckitt Benckiser (India) retained their first and second positions throughout first, second and third quarters of year 2023.

    Together, the top 10 advertisers covered 71 per cent share of ad volumes on TV advertising for the FMCG sector. The top seven advertisers present in all the quarters of the year 2023 i.e. Jan-Sep. Britannia Industries and Nestle India entered the top 10 advertisers list and secured ninth and tenth positions compared to their 12th and 11th positions in Apr-Jun’23.

    The top 10 brands collectively added the highest share of ad volumes of 17 per cent in Apr-Jun’23. Out of the top 10 brands present in Jul-Sept’23, five of them belonged to Reckitt Benckiser (India), four belonged to Hindustan Unilever and one belonged to Wipro. Dettol Toilet Soaps ascended to first position in Jul-Sept’23 compared to its fourth position in Apr-Jun’23. Santoor Sandal and Turmeric, Lifebuoy Toilet Soap and Surf Excel Easy Wash were the new entrants in the top 10 brand list in Jul-Sept’23 over Apr-Jun’23.

    GEC channel genre was majorly preferred by the FMCG sector advertisers in Jul-Sept’23 with 37 per cent share of ad volumes. The top two channel genres i.e. GEC and Movies together accounted 63 per cent of the ad volumes’ share for the FMCG sector during Jul-Sept’23.

    Feature films is the most commonly used genre for promoting FMCG brands on television with 28 per cent share. The top two program genres i.e. feature films and drama soap together added 43 per cent share of ad volumes on TV.

    Prime time had the highest advertising share on TV followed by afternoon and morning time-bands. Prime time, afternoon & morning time bands together accounted for 72 per cent share of ad volumes.

    Advertisers of the FMCG sector majorly preferred 20 – 40 secs ad size on TV with 70 per cent share of ad volumes followed by <20 secs ads.

    Print:

    Ad space in print medium for FMCG sector witnessed growth of six per cent and 12 per cent during both the quarters Apr-Jun’23 and Jul-Sept’23 respectively. Also, Jul-Sept’23 observed growth of seven per cent in ad space for FMCG sector compared to Jul-Sept’22.

    The highest share of ad space on print medium was observed in Aug’23 with 13 per cent and the lowest share of ad space was in Feb’23 with nine per cent for FMCG sector.

    During Jul-Sept’23, the range of OTC products ascended to first position with nine per cent share of ad space compared to its third position in Apr-Jun’23. Tooth pastes and range of food products were the new entrants in the top 10 category list during Jul-Sept’23 over Apr-Jun’23. The top categories together contributed 47 per cent share of ad space in Jul-Sept’23.

    SBS Biotech was the leading advertiser during Q’1, Q’2 and Q’3 of Y 2023. It had 14 per cent share of ad space during Jul-Sept’23. The top 10 advertisers together added 41 per cent share of ad space in Jul-Sept’23. Divya Pharmacy was an exclusive advertiser that entered the top 10 advertiser list and secured third position compared to AprJun’23. Hindustan Unilever, Dabur India, and K P Pan Foods were the new entrants in the top 10 advertisers list in Jul-Sept’23 over Apr-Jun’23.

    The top 10 brands in Jul-Sept’23 together added the highest share of ad space of 20 per cent. Patanjali Divya OTC products was an exclusive brand that entered the top 10 list and secured first position in Jul-Sept’23 over Apr-Jun’23. Dr Ortho Oil descended to the second position in Jul-Sept’23 compared to its first position in Apr-Jun’23. Patanjali range of products, Patanjali Dant Kanti and Pushp Tikha Tadka Mirch Powder were the entrants in the top 10 brand list in Jul-Sept’23 over Apr-Jun’23. Out of the top 10 brands present in Jul-Sept’23, four of them belonged to SBS Biotech and two belonged to Patanjali Ayurved.

    In the period of Jul-Sept’23, Publication with the Hindi language dominated by securing a 51 per cent share of advertising space. The top five publication languages together accounted for 85 per cent share of ad space.

    North Zone was the leading territory for advertising with 36 per cent share of ad space during Jul-Sept’23 for the FMCG sector. Mumbai & Kolkata were the top two cities in Pan India during Jul-Sept’23.

    Sales promotion for ‘FMCG’ sector accounted for 18 per cent share of ad space in the print medium. Among sales promotions, volume promotion occupied 39 per cent share of the pie followed by discount promotion with 22 per cent share in Jul-Sept’23.

    Radio:

    The FMCG sector observed growth in ad volumes on Radio Medium by 12 per cent and 19 per cent during Apr-Jun’23 and Jul-Sept’23 respectively. Compared to Jul-Sept’22, ad volumes of the FMCG sector observed growth of 48 per cent in Jul-Sept’23.

    May’23 and Aug’23 had the highest share of ad volumes of 13 per cent on radio medium for the FMCG sector. Whereas, Jan’23 & Feb’23 had the lowest share of ad volumes of nine per cent.

    In Jul-Sept’23, Pan Masala category retained its first position with 14 per cent share of ad volumes compared to Apr-Jun’23. Range of Hair Car was a new category that entered the top 10 category list and secured seventh position in Jul-Sept’23 over AprJun’23. The top 10 categories together added 59 per cent share of ad volumes during Jul-Sept’23. Edible oil and rubs and balms were the new entrants in the top 10 category list in Jul-Sept’23 over Apr-Jun’23.

    Vishnu Packaging secured first position in the first three quarters of Y 2023. Together, the top 10 advertisers added 46 per cent share of ad volumes in Jul-Sept’23. Compared to Apr-Jun’23, Vishnu Packaging and SBS Biotech retained their first and second positions with 11 per cent and 8 per cent share of ad volumes in Jul-Sept’23. DN Global Marketing and Lakshmi Snacks were exclusive brands that entered the top 10 advertiser list in Jul-Sept’23 over AprJun’23.

    Vimal Pan Masala was consistent in securing the first position during the first three quarters of the year 2023. Jan-Mar’23 had the highest collective ad volume share of the top 10 brands with 35 per cent for FMCG category. There were four exclusive advertisers present in Jul-Sept’23 compared to Apr-Jun’23. Glaxo Smithkline entered the top 10 list in Jul-Sept’23 and secured third position, compared to its 34th position in Apr-Jun’23.

    Gujarat was the leading state with 24 per cent share of ad volumes on Radio for the FMCG sector. The top three states occupied 56 per cent share of ad volumes for the FMCG sector.

    Advertising for FMCG was preferred in the evening followed by morning time-band on the radio. Together, evening and morning time bands added 70 per cent share of ad volumes on radio advertising for FMCG sector.

    Digital:

    Ad impressions on Digital medium for the FMCG sector witnessed growth of 29 per cent during Apr-Jun’23 compared to Jan-Mar’23. Whereas, Jul-Sept’23 observed a de-growth of six per cent over Jan-Mar’23. Also, ad impressions decreased by 29 per cent in Jul-Sept’23 compared to Jul-Sept’22.

    In digital medium, Apr’23 & Jun’23 both had the highest monthly ad impressions of 14 per cent, whereas Feb’23 and Jul’23 had the lowest share of ad impressions i.e. nine per cent.

    Corporate-pharma/healthcare ascended to first position with 11 per cent share of ad impressions compared to its second position in Apr-Jun’23. Out of the top 10 categories, five of them were new entrants in Jul-Sept’23 compared to Apr-Jun’23. The top 10 categories together added 45 per cent share of ad volumes during Jul-Sept’23.

    Hindustan Unilever ascended to first position in Jul-Sept’23 with seven per cent share of ad impressions compared to its third position in Apr-Jun’23. Out of the top 10 advertisers present in Jul-Sept’23, four of them were new entrants compared to Apr-Jun’23. The top 10 advertisers together accounted for 48 per cent share of ad volumes on radio in Jul-Sept’23 for the FMCG sector.

    Hear.Com retained its first position in Jul-Sept’23 compared to Apr-Jun’23.

    The top 10 brands of Jan-Mar’23 and Jul-Sept’23 had the maximum share of ad impressions i.e. 28 per cent. Fortune Xpert Total Balance and Britannia Nutri Choice Seeds were exclusive brands present in Jul-Sept’23. Out of the top 10 brands present in Jul-Sept’23, seven of them were new entrants compared to Apr-Jun’23.

    Programmatic (86 per cent) was the top transaction method for digital FMCG advertising based on impressions during Jul-Sept’23. Programmatic and ad network transaction methods together captured 94 per cent share of FMCG ad impressions on digital.

  • TAM report: Kia Seltos entered the top 10 list of brands in Jul-Sept’23

    TAM report: Kia Seltos entered the top 10 list of brands in Jul-Sept’23

    Mumbai: TAM AdEx India has released a quarterly advertising report on print for Jul-Sept’23.

    Print advertising experienced a six per cent increase in ad space from Jan-Mar’23 to Apr-Jun’23. However, from Jul-Sept’23, there was a two per cent decline in ad space compared to Jan-Mar’23. Additionally, during Jul-Sept’23, there was an 11 per cent reduction in ad space compared to the same period in 2022 for print advertising.

    The services sector claimed the top spot, capturing a 16 per cent share of ad space in Jul-Sept’23, surpassing its position in Apr-Jun’23. Computers emerged as the sole newcomer in the top 10 sectors, securing a two per cent share of ad space in Jul-Sept’23 compared to the previous quarter. Together, the top 10 sectors added 82 per cent share of ad space in Jul-Sept’23.

    During Jul-Sept’23, coaching/competitive exam centre descended to ninth position with a three per cent share of ad space compared to its first position in Apr-Jun’23. Whereas, in Jul-Sept’23, public issues ascended to fourth position with five per cent share of ad space compared to its tenth position in Apr-Jun’23. Additionally, the top 10 categories collectively added 44 per cent share of ad space in Jul-Sept’23.

    Maruti Suzuki India was the leading advertiser during Jan-Mar’23 and Apr-Jun’23. During Jul-Sept’23, the top 10 advertisers together covered 13 per cent share of ad space. SBS Biotech ascended to first position in Jul-Sept’23 compared to its second position in Apr-Jun’23. 38k plus exclusive advertisers were present in Jul-Sept’23 compared to Apr-Jun’23.

    Kia Seltos entered the top 10 list of brands in Jul-Sept’23 and secured first position compared to its 78th position in Apr-Jun’23. 47k+ Exclusive Brands were present during Jul-Sept’23 compared to Apr-Jun’23. Patanjali Divya OTC Products was an exclusive brand in Jul-Sept’23 compared to Apr-Jun’23. Also, the top 10 brands covered six per cent share of ad space in Jul-Sept’23.

    Public issues among categories witnessed highest increase in ad seconds with twofold growth followed by cars with 29 per cent growth during Jul-Sept’23 compared to Apr-Jun’23. In terms of growth percentage, the corporate-IT category witnessed the highest growth percentage among the top 10 i.e. four times in Jul-Sept’23.

    Sales promotion advertising covered 29 per cent share of ad space in Print during Jul-Sept’23. Among sales promotions, multiple promotion secured first position with 52 per cent share of ad space followed by discount

    promotion with 34 per cent share. The top two promotions covered 86 per cent share of ad space during Jul-Sept’23.

  • TAM report: News genre observed seven per cent de-growth in ad volumes in Jul-Sept’23

    TAM report: News genre observed seven per cent de-growth in ad volumes in Jul-Sept’23

    Mumbai: TAM India has released an advertising report on TV news channel for Jul-Sept’23.

    Television ad volumes in news genre witnessed growth in both Apr-Jun’23 and Jul-Sept’23 by seven per cent and one per cent respectively compared to Jan-Mar’23. Whereas, news genre observed de-growth in ad volumes in Jul-Sept’23 by seven per cent compared to Jul-Sept’22.

    Services and food & beverages sectors retained their first and second positions during Jul-Sept’23 compared to Apr-Jun’23. ‘Banking/Finance/Investment’ was the only new entrant in top 10 list of sectors during Jul-Sept’23 over Apr-Jun’23. The top 10 sectors together added 80 per cent share of ad volumes during Jul-Sept’23.

    During Jul-Sept’23, cars ascended to first position with five per cent share of ad volumes compared to its third position in Apr-Jun’23. Toilet soaps, corporate/brand image and tooth pastes were the entrants in the top 10 categories list during Jul-Sept’23 over Apr-Jun’23. Together, the top 10 categories added 27 per cent share of ad volumes in Jul-Sept’23.  Retail outlets – Jewellers descended to second position in Jul-Sept’23 compared to their first position in Apr-Jun’23.

    Reckitt Benckiser (India) was the leading advertiser in Jul-Sept’23 with seven per cent share of ad volumes. Also, Hindustan Unilever, SBS Biotech and Amazon Online India retained their second, sixth and tenth position during Jul-Sept’23 compared to Apr-Jun’23.  The top 10 advertisers collectively added 24 per cent share of ad volumes in Jul-Sept’23. During Jul-Sept’23, Life Insurance Corporation of India was the only new entrant in the top 10 advertisers list compared to Apr-Jun’23.

    During Jul-Sept’23, 4.5K plus brands were present on television advertising for news genre. Compared to Apr-Jun’23, Dettol Toilet Soaps, Policybazaar.Com and LIC-Corporate were new entrants in the top 10 brand list during Jul-Sept’23. Lalithaa Jewellery retained its first position during Jul-Sept’23 compared to Apr-Jun’23. Out of the top 10 brands, three of them belonged to Reckitt Benckiser (India) in Jul-Sept’23.

    ‘Mortgage Loans’ category saw highest increase in ad secondages with growth of 55 per cent on television advertising for the news genre. In terms of growth percentage among top 10 categories, Cellular Phones-Smart Phones witnessed highest growth of five times during Jul-Sept’23.

    During Jul-Sept’23, ‘Hindi News’ was the leading subgenre for advertising on news genre with 17 per cent share of ad volumes. The top five channel subgenres accounted for 54 per cent share of ad volumes during Jul-Sept’23.