Tag: SBI

Budget ’17: Real-Time Twitter updates in tie-up with SBI & CNBC

MUMBAI: Twitter, SBI and CNBC-TV18 have joined forces for the first Twitter Amplify deal in the news category to bring real-time updates of the Union Budget 2017. The public sector bank will sponsor content updates from CNBC-TV18 on Twitter.

The sponsorship package will allow both CNBC-TV18 and SBI to extend their brand presence to the targeted audience in India with exclusive content pertaining to the budget.

A first of its kind Twitter Amplify deal in the news category in Asia Pacific, the partnership aims at providing crucial Budget 2017 updates to Indians around the world in three phases: Pre-Budget Day, people will be able to watch videos on Twitter regarding budget expectations and speculations prior to the D-day, shared on the channel’s Twitter account @CNBCTV18News.

On the Budget Day, the budget speech will be live-streamed on Twitter via Periscope Producer and updates from the live budget speech will be tweeted out in the form of short clips. First reactions from industry stalwarts, experts & people as well as key highlights will also be tweeted on the day of the Budget.

Post the Budget announcement, people will also get an in-depth understanding of the Budget and its impact on various sectors as well as tax implications for consumers through specially produced industry reaction videos on Twitter.

Twitter Amplify enables publishers to monetise video content while making it easy for advertisers to reach massive engaged audiences and sponsor exclusive content. Twitter plays a key role in facilitating both content creators and brands to capture the excitement on TV and distribute it to fans and audience across the platform, far beyond their existing followers.

“The partnership helps surface the best of the Budget 2017 content on Twitter, making it easier for anyone interested in India to discover the latest news and share their thoughts on the platform as it breaks in real time,” said Twitter India Head of TV and Entertainment Partnerships Viral Jani.

Most of the consumers like to consume content on television and Twitter simultaneously to discuss television in the social space and share their reactions to key moments on Twitter. Twitter Amplify will help CNBC-TV18 make the most of the changing dynamic between audience and programming while making premium video content from Budget 2017 available to users. Twitter users will receive spectacular and timely updates that round out their TV experience and remind them to tune in to key budget discussion.

Network 18 MD, president – strategy, product & alliance Avinash Kaul said, “Content consumption in India is undergoing a radical shift beyond traditional media formats and we are now entering an era where all screens seems to work seamlessly regardless of its size. As a news broadcaster, we realise now is an opportunity for us to create, distribute and innovate with new content formats to tap this digital-first audience. As a leader of the genre, CNBC-TV18 has always been ahead of the curve and this partnership with SBI and Twitter is a testament to many such ‘first’ initiatives that we have taken towards embracing this transformation.”

Twitter Amplify will help SBI extend their reach on social media by tapping into the social conversation on Twitter. It will provide a multi-platform strategy essential for satisfying the users’ needs to consume content on mobile, making it a highly preferred medium.

SBI DMD & CIO Mrutyunjay Mahapatra said, “As a banker to Digital India, SBI is known for being technology forward, customer oriented and transparent. Through the partnership with Twitter and CNBC-TV18, we hope to connect with the citizens of India on the most important business and financial issues impacting India in real-time on Budget Day. We believe this will kick start a meaningful dialogue with the BFSI community and contribute towards fulfilling the mission of Digital India.”

January 30, 2017
Budget ’17: Real-Time Twitter updates in tie-up with SBI & CNBC

MUMBAI: Twitter, SBI and CNBC-TV18 have joined forces for the first Twitter Amplify deal in the news category to bring real-time updates of the Union Budget 2017. The public sector bank will sponsor content updates from CNBC-TV18 on Twitter.

The sponsorship package will allow both CNBC-TV18 and SBI to extend their brand presence to the targeted audience in India with exclusive content pertaining to the budget.

A first of its kind Twitter Amplify deal in the news category in Asia Pacific, the partnership aims at providing crucial Budget 2017 updates to Indians around the world in three phases: Pre-Budget Day, people will be able to watch videos on Twitter regarding budget expectations and speculations prior to the D-day, shared on the channel’s Twitter account @CNBCTV18News.

On the Budget Day, the budget speech will be live-streamed on Twitter via Periscope Producer and updates from the live budget speech will be tweeted out in the form of short clips. First reactions from industry stalwarts, experts & people as well as key highlights will also be tweeted on the day of the Budget.

Post the Budget announcement, people will also get an in-depth understanding of the Budget and its impact on various sectors as well as tax implications for consumers through specially produced industry reaction videos on Twitter.

Twitter Amplify enables publishers to monetise video content while making it easy for advertisers to reach massive engaged audiences and sponsor exclusive content. Twitter plays a key role in facilitating both content creators and brands to capture the excitement on TV and distribute it to fans and audience across the platform, far beyond their existing followers.

“The partnership helps surface the best of the Budget 2017 content on Twitter, making it easier for anyone interested in India to discover the latest news and share their thoughts on the platform as it breaks in real time,” said Twitter India Head of TV and Entertainment Partnerships Viral Jani.

Most of the consumers like to consume content on television and Twitter simultaneously to discuss television in the social space and share their reactions to key moments on Twitter. Twitter Amplify will help CNBC-TV18 make the most of the changing dynamic between audience and programming while making premium video content from Budget 2017 available to users. Twitter users will receive spectacular and timely updates that round out their TV experience and remind them to tune in to key budget discussion.

Network 18 MD, president – strategy, product & alliance Avinash Kaul said, “Content consumption in India is undergoing a radical shift beyond traditional media formats and we are now entering an era where all screens seems to work seamlessly regardless of its size. As a news broadcaster, we realise now is an opportunity for us to create, distribute and innovate with new content formats to tap this digital-first audience. As a leader of the genre, CNBC-TV18 has always been ahead of the curve and this partnership with SBI and Twitter is a testament to many such ‘first’ initiatives that we have taken towards embracing this transformation.”

Twitter Amplify will help SBI extend their reach on social media by tapping into the social conversation on Twitter. It will provide a multi-platform strategy essential for satisfying the users’ needs to consume content on mobile, making it a highly preferred medium.

SBI DMD & CIO Mrutyunjay Mahapatra said, “As a banker to Digital India, SBI is known for being technology forward, customer oriented and transparent. Through the partnership with Twitter and CNBC-TV18, we hope to connect with the citizens of India on the most important business and financial issues impacting India in real-time on Budget Day. We believe this will kick start a meaningful dialogue with the BFSI community and contribute towards fulfilling the mission of Digital India.”

January 30, 2017
Demonetisation: Paytm & SBI most talked about on Twitter and Insta

MUMBAI: It’s been close to a month since PM Narendra Modi announced the demonetisation of higher currency notes and the buzz around the topic hasn’t receded still. After all, several sections of the market remain affected by the scarcity of liquidity in the economy.

While the country debates on whether the move has been successful in curbing black money or not, one thing is for certain, it caught everyone’s attention.

Maxus Kaleidoscope has released data that reveals the location-wise mood of India from Twitter and Instagram.

The conversations were mapped between the 8 to the 24 of Nov 2016 by when we would get a clear picture of the how the initial euphoria of the demonetization panned out over time.

Location based Tweets and Instagram Posts oscillated largely between Action oriented and Calm Moods in the fortnight since the demonetization from an All India basis. Calm moods were dominant in the North Eastern states of Mizoram and Meghalaya as depicted in the map below.

Nearly 5 Lakh conversations on Twitter & Instagram made up the top 10 trending topics. Demonetization accounted for 6 of the top 10 trending topics since the announcement, of which the PM accounted for half of the trending topics. #IamwithModi and #Modi were the topics that made up for 19% of the conversations within the top 10 trends. Cricket shared a bit of the spotlight from demonetization thanks to the ongoing England-India test series.

Brands too shared some of the light light that demonetization drew. A total of 23 brands of were linked to the top 10 trending topics during the past fortnight. These brands factored in slightly over 30 per cent of the total conversations. PayTM leading the bunch (avg. 53% association) and SBI (avg. 16% association) carved out the larger part of the Brand Share of Conversation.

The top 5 metros reflected similar patterns of Moods where Action dominated the moods however there were some days especially like 17 Nov in Delhi when the expression of Calm gave way to Action. Additionally Tamil Nadu showed a blip towards Anxiety on the 18, 19 and 21 Nov 2016 when subsequent announcements of the demonetization easing by the government and news of the CM Jayalalithaa seemed to have driven up the specific mood.

According to Maxus Kaleidoscope’s mapped data over Twitter and Intagram, there is a sense of patient restraint in cities across India as the demonetization moves on into the 3rd week and nears the critical end of the month period when cash flows really come into play.

December 5, 2016
Demonetisation: Paytm & SBI most talked about on Twitter and Insta

MUMBAI: It’s been close to a month since PM Narendra Modi announced the demonetisation of higher currency notes and the buzz around the topic hasn’t receded still. After all, several sections of the market remain affected by the scarcity of liquidity in the economy.

While the country debates on whether the move has been successful in curbing black money or not, one thing is for certain, it caught everyone’s attention.

Maxus Kaleidoscope has released data that reveals the location-wise mood of India from Twitter and Instagram.

The conversations were mapped between the 8 to the 24 of Nov 2016 by when we would get a clear picture of the how the initial euphoria of the demonetization panned out over time.

Location based Tweets and Instagram Posts oscillated largely between Action oriented and Calm Moods in the fortnight since the demonetization from an All India basis. Calm moods were dominant in the North Eastern states of Mizoram and Meghalaya as depicted in the map below.

Nearly 5 Lakh conversations on Twitter & Instagram made up the top 10 trending topics. Demonetization accounted for 6 of the top 10 trending topics since the announcement, of which the PM accounted for half of the trending topics. #IamwithModi and #Modi were the topics that made up for 19% of the conversations within the top 10 trends. Cricket shared a bit of the spotlight from demonetization thanks to the ongoing England-India test series.

Brands too shared some of the light light that demonetization drew. A total of 23 brands of were linked to the top 10 trending topics during the past fortnight. These brands factored in slightly over 30 per cent of the total conversations. PayTM leading the bunch (avg. 53% association) and SBI (avg. 16% association) carved out the larger part of the Brand Share of Conversation.

The top 5 metros reflected similar patterns of Moods where Action dominated the moods however there were some days especially like 17 Nov in Delhi when the expression of Calm gave way to Action. Additionally Tamil Nadu showed a blip towards Anxiety on the 18, 19 and 21 Nov 2016 when subsequent announcements of the demonetization easing by the government and news of the CM Jayalalithaa seemed to have driven up the specific mood.

According to Maxus Kaleidoscope’s mapped data over Twitter and Intagram, there is a sense of patient restraint in cities across India as the demonetization moves on into the 3rd week and nears the critical end of the month period when cash flows really come into play.

December 5, 2016
Aritra Chaudhuri is Grey’s new senior creative head

MUMBAI: Grey group India has appointed Aritra Chaudhuri as new senior creative director in its Bangalore office. Chaudhuri will be responsible for driving the agency’s creative mandate for its impressive mix of clients based out of Bangalore.

Grey group India chief creative officer Sandipan Bhattacharyya said, “While a lot is said about the need for experimental, medium-bending work in our industry, very few actually walk the talk. Aritra displays that rare knack for exploring the new and finding ways to create pop culture that makes brands famous”

He joins with 10 years of extensive experience in various sectors including strategic planning, advertising, integrated campaign design, trans media storytelling, digital marketing, social media, art direction and graphic design.

Before joining Grey, he has worked with Leo Burnett as the creative director, where he was responsible for creating a yardstick and setting up the creative team in Delhi. Brands he handled there includes Olx, Snapdeal, Bacardi and SBI Cards. Enormous, Commonwealth and Mccann Worldgroup, Ogilvy and Mather, JWT, TBWA are the other agencies he worked with. He has been creatively associated with various brands like SBI, Zaffran, Baskin n Robbins, Chevrolet, The Economist, Sony, Taco Bell, Tropicana, Mountain Dew, National Geographic, History Channel, Pedigree, Adidas, etc.

Chaudhuri added, “Grey is changing, in terms of its people, systems and work culture. I look forward to the new challenges and do some intriguing work in a city that is intriguing in itself as far as business is concerned”

September 19, 2016
Aritra Chaudhuri is Grey’s new senior creative head

MUMBAI: Grey group India has appointed Aritra Chaudhuri as new senior creative director in its Bangalore office. Chaudhuri will be responsible for driving the agency’s creative mandate for its impressive mix of clients based out of Bangalore.

Grey group India chief creative officer Sandipan Bhattacharyya said, “While a lot is said about the need for experimental, medium-bending work in our industry, very few actually walk the talk. Aritra displays that rare knack for exploring the new and finding ways to create pop culture that makes brands famous”

He joins with 10 years of extensive experience in various sectors including strategic planning, advertising, integrated campaign design, trans media storytelling, digital marketing, social media, art direction and graphic design.

Before joining Grey, he has worked with Leo Burnett as the creative director, where he was responsible for creating a yardstick and setting up the creative team in Delhi. Brands he handled there includes Olx, Snapdeal, Bacardi and SBI Cards. Enormous, Commonwealth and Mccann Worldgroup, Ogilvy and Mather, JWT, TBWA are the other agencies he worked with. He has been creatively associated with various brands like SBI, Zaffran, Baskin n Robbins, Chevrolet, The Economist, Sony, Taco Bell, Tropicana, Mountain Dew, National Geographic, History Channel, Pedigree, Adidas, etc.

Chaudhuri added, “Grey is changing, in terms of its people, systems and work culture. I look forward to the new challenges and do some intriguing work in a city that is intriguing in itself as far as business is concerned”

September 19, 2016
Zee Classic launches ‘The Golden Years 1950 -1975’ on Mumbai locals

MUMBAI: Adhering to its core proposition of ‘Woh Zamaana Kare Deewana’, Zee Classic now aims to entertain music lovers with a new show – The Golden Years 1950 – 1975 by initiating the Zee Classic Radio Train in Mumbai. The new show, a musical journey with Javed Akhtar, is a celebration of 25 years of timeless music. The Golden Years 1950 -1975 is produced by EVPL, presented by Dettol, co-powered by State Bank of India and Good Knight Fast Card.

Local trains in Mumbai are exclusively branded as Zee Classic Radio trains. These trains are playing classic melodies along with the untold stories narrated by the veteran lyricist and poet Javed Akhtar through their in-built sound system. This pioneering activity will not only entertain lakhs of daily commuters of local trains, but also offer them a respite from the humdrum of a busy city life says Zee Classic.

Zee Classic has also made other innovative partnerships across media platforms to make the show accessible to more and more people. The channel has partnered with the retro radio station – 92.7 BIG FM for special segments which is airing songs from yesteryears aided by untold stories and trivia about the music. A robust digital campaign encompassing platforms like Twitter, Facebook, Miss Malini, amongst others is also active in full swing.

Commenting on the 360 degree marketing promotion, Zee Hindi Movie Cluster business head Ruchir Tiwari said, “The channel has always gone beyond the usual with innovative shows and content. For the latest offering, ‘The Golden Years 1950 – 1975, A musical journey with Javed Akhtar’ we will entertain and engage audience through various platforms i.e. radio, television and experiential marketing. These routes will enable us to reach out to various touch points and take the audience on a soulful journey. ”

March 16, 2016
Zee Classic launches ‘The Golden Years 1950 -1975’ on Mumbai locals

MUMBAI: Adhering to its core proposition of ‘Woh Zamaana Kare Deewana’, Zee Classic now aims to entertain music lovers with a new show – The Golden Years 1950 – 1975 by initiating the Zee Classic Radio Train in Mumbai. The new show, a musical journey with Javed Akhtar, is a celebration of 25 years of timeless music. The Golden Years 1950 -1975 is produced by EVPL, presented by Dettol, co-powered by State Bank of India and Good Knight Fast Card.

Local trains in Mumbai are exclusively branded as Zee Classic Radio trains. These trains are playing classic melodies along with the untold stories narrated by the veteran lyricist and poet Javed Akhtar through their in-built sound system. This pioneering activity will not only entertain lakhs of daily commuters of local trains, but also offer them a respite from the humdrum of a busy city life says Zee Classic.

Zee Classic has also made other innovative partnerships across media platforms to make the show accessible to more and more people. The channel has partnered with the retro radio station – 92.7 BIG FM for special segments which is airing songs from yesteryears aided by untold stories and trivia about the music. A robust digital campaign encompassing platforms like Twitter, Facebook, Miss Malini, amongst others is also active in full swing.

Commenting on the 360 degree marketing promotion, Zee Hindi Movie Cluster business head Ruchir Tiwari said, “The channel has always gone beyond the usual with innovative shows and content. For the latest offering, ‘The Golden Years 1950 – 1975, A musical journey with Javed Akhtar’ we will entertain and engage audience through various platforms i.e. radio, television and experiential marketing. These routes will enable us to reach out to various touch points and take the audience on a soulful journey. ”

March 16, 2016
Reliance to launch Jio On Demand with over 450 TV channels

MUMBAI: The employee launch of Reliance Jio has raised the bar of expectation and filled the atmosphere with promise. And there are no better companies in India than Reliance when it comes to meeting expectations. The disruptive march that started since the announcement of Reliance Jio is now getting more and more exciting. India’s richest man Mukesh Ambani and his company is now set to disrupt the content consumption ecosystem with the launch of an on-demand content consumption service, which will also have live TV.

Christened Jio On Demand, the service will be unveiled by April 2016.

“The service will be launched with over 450 channels on board. We are in constant talks with broadcasters in order to make sure that Jio On Demand has a versatile catalog,” a company official told Indiantelevision.com on condition of anonymity.

Jio On Demand is already available for Reliance employees. A user of the service said, “I connect it with my TV, I see content on my smart-phone and being a Reliance 4G subscriber, I have yet to face a bandwidth issue. The app is very user friendly and the interface is least complicated. I can see the millennials going crazy about this.”

The app is available for both iOS and Android platforms, but only for Reliance employees and privileged consumers as of now. The pricing of the service is yet to be determined.

A associate working closely on the Jio On Demand service added, “I think the app will only be available for Reliance Infocom 4G subscribers and will be bundled with a data pack. So the consumer will have access to both data and the app. I am very sure that the pricing will be reasonable and may set a new benchmark for data pricing in India.”

Reliance Jio Infocomm’s social networking service Jio Chat was last year and is accessible to all for free. Reliance has already teamed up with the State Bank of India (SBI) to launch the digital wallet service called Jio Money. The service is expected to launch in the next few months, and will help consumers to make cashless payments. Amongst other services are also Switch-and-Walk, Jio Drive and music streaming service Jio Beats.

“All the apps will have special and unique offerings, they are already rolled out for Reliance employees and are tested thoroughly so that once they come out commercially, they are a thrill for the users,” concludes the senior official.

February 19, 2016
Reliance to launch Jio On Demand with over 450 TV channels

MUMBAI: The employee launch of Reliance Jio has raised the bar of expectation and filled the atmosphere with promise. And there are no better companies in India than Reliance when it comes to meeting expectations. The disruptive march that started since the announcement of Reliance Jio is now getting more and more exciting. India’s richest man Mukesh Ambani and his company is now set to disrupt the content consumption ecosystem with the launch of an on-demand content consumption service, which will also have live TV.

Christened Jio On Demand, the service will be unveiled by April 2016.

“The service will be launched with over 450 channels on board. We are in constant talks with broadcasters in order to make sure that Jio On Demand has a versatile catalog,” a company official told Indiantelevision.com on condition of anonymity.

Jio On Demand is already available for Reliance employees. A user of the service said, “I connect it with my TV, I see content on my smart-phone and being a Reliance 4G subscriber, I have yet to face a bandwidth issue. The app is very user friendly and the interface is least complicated. I can see the millennials going crazy about this.”

The app is available for both iOS and Android platforms, but only for Reliance employees and privileged consumers as of now. The pricing of the service is yet to be determined.

A associate working closely on the Jio On Demand service added, “I think the app will only be available for Reliance Infocom 4G subscribers and will be bundled with a data pack. So the consumer will have access to both data and the app. I am very sure that the pricing will be reasonable and may set a new benchmark for data pricing in India.”

Reliance Jio Infocomm’s social networking service Jio Chat was last year and is accessible to all for free. Reliance has already teamed up with the State Bank of India (SBI) to launch the digital wallet service called Jio Money. The service is expected to launch in the next few months, and will help consumers to make cashless payments. Amongst other services are also Switch-and-Walk, Jio Drive and music streaming service Jio Beats.

“All the apps will have special and unique offerings, they are already rolled out for Reliance employees and are tested thoroughly so that once they come out commercially, they are a thrill for the users,” concludes the senior official.

February 19, 2016