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  • iProspect India wins SBI’s digital mandate

    iProspect India wins SBI’s digital mandate

    MUMBAI: iProspect India, the digital marketing agency from the house of Dentsu Aegis Network (DAN), has won the digital mandate for the Indian financial services and banking leader – State Bank of India (SBI).

    As per the mandate, iProspect India will handle the entire gamut of digital duties – paid media, social media, creative, SEO (search engine optimisation) and ORM (online reputation management) for the brand. The account was won following a multi-agency pitch and will be handled from the agency’s Mumbai office.

    SBI is the largest Indian bank in terms of its balance sheet size and its number of branches. It caters to approximately one-third of the country's population and aspires to stay the preferred bank for the Indian Youth. SBI continues to be India’s largest commercial bank with its digital-first approach and its vision to be the first choice of the ever-changing modern India. To evolve its digital presence, iProspect India will help the bank achieve its digital marketing objectives by devising innovative digital campaigns, using proprietary tools and solutions.

    Commenting on the win, iProspect India CEO Rubeena Singh said, “One in every three Indians is an SBI customer. That is the mammoth reach of the Indian bank. We are delighted that our deep domain understanding of the banking sector and a unique integrated creative and media approach won us the mandate to partner with them in their digital outreach and communication strategy. #DigitalIndia is a reality now.”

    On the partnership, SBI CMO Sweta Aggarwall added, “iProspect India came in with a great creative-first, solution-driven, 360-degree digital marketing approach and we are looking forward to working with them. We want to ride the digital wave and delight not just the existing but potential new customers as well.”

  • The Zoom Studios to premiere ‘Happily Ever After’ on 01 February

    The Zoom Studios to premiere ‘Happily Ever After’ on 01 February

    MUMBAI:  Closing 2019 on a high note with its originals transcending reviews from the critics and masses alike, The Zoom Studios kickstarts the New Year with its sixth original, ‘Happily Ever After’, a slice of life series that explores the reality of modern day wedding goals. Firmly positioning itself as a leading content house, The Zoom Studios with its five originals registered a viewership of over 120 million on its YouTube Channel. 

    The last offering from the content house, The Holiday, alone clocked a viewership of more than 45 million on YouTube and created a sensation on digital media with its loyal fan base. Continuing with its promise to offer relatable stories that are brought to life with strong narratives and power packed performances, The Zoom Studios’ upcoming show, ‘Happily Ever After’ will premiere on 01 February at 7 PM on The Zoom Studios YouTube channel and Zoom.

    ‘Happily Ever After’ captures the essence of a modern millennial relationship and brings to light the hitches and glitches the millennial couple – Roneet Bagchi and Avani Mehndiratta faces as they strive to achieve their dream wedding. Determined to host the biggest wedding, Avani and Roneet struggle to pull off their grand wedding with their limited savings. Resorting to their ‘jugaad’ ideas to tackle each impediment, Avani and Roneet are in for a roller coaster ride as the show unfolds.

    The show marks the web debut of acclaimed director, Navjot Gulati and brings together digital powerhouse talents, Naveen Kasturia (Roneet Bagchi) and Harshita Gaur (Avani Mehndiratta) to play the lead roles. Shot in the picturesque locations of Rajasthan, the show presents an ensemble cast of 54 actors from the small screen, coming together for the first time on an OTT original. Shivankit Parihar, Shruti Das, Gurpreet Saini, Shabnam Vadhera, Rajiv Khanna amongst others will be seen playing key characters in this situational drama-comedy.

    Times Network COO and executive president Jagdish Mulchandani said, “In a short span, The Zoom Studios has strongly built itself in delivering real, conversational and engaging narratives that have successfully resonated with our viewers. Continuing with our promise to bring forth strong narratives, ‘Happily Ever After’, is a refreshing take on modern day wedding goals and attempts to focus on the real happiness, which is devoid of a price tag. We are excited and thrilled to present our new show and I am confident that the show will reiterate the success of our previous shows”.

    Watch ‘Happily Ever After’ co-presented by Ponds and Digital Loans partner: SBI on 01 February 2020 at 7 PM on The Zoom Studios YouTube Channel and Zoom.

  • How brands are leveraging Children’s Day for moment marketing

    How brands are leveraging Children’s Day for moment marketing

    MUMBAI: Gone are the days when marketing only used to target adults with disposable income. Now-a-days, kids are an important constituent of marketing eco-system for brands, as they understand that kids can influence a lot of buying decisions of their parents. It’s no wonder then that 14 November is an important day for brands, not only for boosting sales through product-specific discounts but also for brand placement and building brand recognition and brand loyalty through ethical, moment marketing.
    We take a look at the marketing strategies of brands for this Children Day, to understand better how brands are leveraging November 14 for their products and brand image.

    Google

    Every year Google organises a doodle contest for school children in India and the doodle submitted by the national winner of the contest is featured on the Google homepage on Children's Day.
    The theme for this year’s contest was 'When I grow up, I hope….’ The contest was held in five class groups. Four entries from each group were finalised as the national finalist. Each finalist entry was put up for voting from 25 October to 6 November.
    "A cumulative score based on public voting, scores by guest judges and panel of Google executives will choose one of the five group winners and announce the National Winner on 14 November 2019," says the official Doodle for Google website.
    The winner of the contest, apart from their doodle being placed on Google India homepage, will receive Rs 500,000 college scholarship, Rs 200,000 technology package for their school, a certificate / trophy of achievement, and a trip to the Google office.

    SBI

    Every year, on the occasion of Children’s Day, SBI Life Insurance releases inspiring real life videos of people who strive towards child development. Over the years, SBI Life has associated with various institutions like Parikrma Humanity Foundation’s founder, Maneka Stephen, who rose from slums to become a beacon of hope for underprivileged kids, NGOs like Canshala – CanKids…KidsCan, Freedom 4U Foundation, Smile Foundation, etc. to encourage the cause and awareness of children’s rights, care and education.
    This year SBI has associated with Muskan Foundation’s founder Dipti Gandhi to support the cause of ‘equal education’ for children having multiple disabilities with visual impairment (MDVI) under SBI Life’s digital property #DilBacchaTohSabAccha.

    McDonald’s! #ImKiddinit

    McDonald’s is trying to market itself as the ultimate family outing destination for the whole month and celebrating November as #ChildrensMonth2019. For the same, McDonald’s has launched #ImKiddinit – under which it will offer discounts on Family Meal plans from 12 November to 24 November. Besides, the restaurants will also get a kiddie makeover as the menu boards will be changed to display doodle sketches (like children’s drawings). There will also be cute toys, doodle mats, kiddie menu boards and amazing offers at its outlets.

    Parle-G

    Parle-G, the iconic biscuit brand by Parle, has launched #BackToBachpan challenge for this Children’s Day. It asks Twitter users to recreate a moment from one of their old childhood picture and share both pictures after tagging Parle-G and one or more friends, asking them to accept the same challenge. The initial response from Twitter users has been encouraging with hundreds of young people recreating a moment from their childhood picture and sharing it on social media.

     

    The fact that it’s mandatory to tag friends and ask them to accept and participate in the challenge, is ensuring that the campaign goes viral and increases its reach with every new participant. The result – hundreds of people tagging Parle-G along with their personal pictures, in the process enhancing Parle-G’s brand recognition in urban markets.

    Vodafone

    Vodafone has come up with #LookUp campaign for Children Day. The telco has also launched a 15-second supporting video for the campaign. The video exhorts mobile-users to ‘Sush Your Phone, Not Your Kid’ this children day. It encourages parents to give the most precious gift to the kids this Children Day, their time by looking up from their phones. The campaign also asks parents to share their thoughts on how they want to spend this 14 November with their kids.

     

     

    The campaign is an attempt to communicate to Vodafone users that the company cares for their family lives and their emotional well being, at the same time, increasing brand recognition and loyalty.

    GrabOn


    Brands understand kids influence the buying decisions of their parents, and a day like 14 November could be leveraged for marketing products in kids’ category. Thus, GrabOn has curated many Children’s Day-specific discount offers and coupons at one place. It says that this savings’ special is for everyone and not just kids, as everyone loves saving. Many of the discount coupons are in children-specific products and services like – First Cry, Kids Carnival, Simplilearn, etc.

    Adani

    Adani Group has tried to stand out from other Brands by sharing a warm message for India about its aged population on this Children’s Day. The message is supported by a heart warming video that reminds the nation – home to the world’s largest young workforce – that our elderly need as much care as our children.
    The campaign aims to shed light on this novel thought and bring forth the idea of becoming parents to our own parents and raise awareness amongst the youth who tend to overlook the needs and aspirations of their parents and highlight the importance of making them feel loved and needed in our fast paced lives. The campaign video highlights the innocent and compassionate relationship between a young couple and their parents along with the little things they do to take care and make him happy.
    Sharing a statement with the media, the conglomerate said: “Adani Group believes in the growth of goodness and this campaign has brought in a new perspective of celebrating the special occasion of Children’s Day with our aged.”

    Ford 

    Ford India has launched several unique initiatives on the Children’s Day – including a specially created Comic Book titled Discover More with Ford.

    A unique content initiative, the comic book inspires readers to be the change they wish to see in making travel safe – for drivers and pedestrians.

    With Ford EcoSport as the narrator, the story highlights a day in the life of Dia – the lead character -and how she never fails to follow traffic rules. Her courteous behaviour throughout the story makes her a role model not just for the kids travelling with her, but also the readers.

    “From providing the best of safety technology in Ford cars –to– encouraging drivers to be courteous to others while driving and follow rules, we believe in making every effort possible to ensure that every family travel safely,” said Kapil Sharma, Director, Communications, Ford India. “With the Comic Book, we look to put an influencer in each car, persuading others to be courteous and drive safe.”

    Besides the Comic Book, Ford dealerships will organize special on-ground engagement zones to sensitize kids on the significance of road safety with games like Spot the Hazards, Kaun Banega Safety Champion and Ditches & Bridges.

    Children visiting the dealerships will also be given the tour of the service area, wearing safety gear specially made for them, and play the technician. In return of their participation, children will be given a gift hamper of safety kits including a safety champion badge, Discover More band and a board game on road safety.

  • YONO SBI felicitates 20 Under 20 young leaders

    YONO SBI felicitates 20 Under 20 young leaders

    MUMBAI: YONO SBI, an integrated digital banking platform by State Bank of India launched its recent campaign 20 Under 20 to felicitate young leaders. Interestingly, YONO SBI took an unconventional route to reach the masses by working closely with over 2000 content creators across India citing the young audience they connect.

    The 360-degree marketing campaign saw influencers from every walk of life coming together in support of the 20 Under 20 initiative and propagating the larger message of the campaign. Platforms like TIKTOK, Instagram, Facebook and Twitter were all used in a strategic way to reach the masses and the vote share is a clear indication of the success story.

    Over 1.7 lakh people voted for 60 nominations across 10 diverse categories, who were shortlisted by eight eminent personalities including actor Dia Mirza; sports journalist and author Boria Majumdar; Microsoft India MD Sashi Sreedharan; NPCI MD and CEO Dilip Asbe, MD; and social media influencer Mallika Dua among others. Finally, 20 winners were selected basis votes casted by people across the nation.

    The campaign was executed by Buzzoka, one of India’s leading influencer marketing companies which was responsible for end-to-end management of the campaign.

    SBI chief marketing officer Dinesh Menon said, “YONO SBI is the first and only one of its kind comprehensive, digital only platform that brings together not just banking, financial products, but lifestyle products and services as well. In its initial phase, we deployed a digital-only advertising campaign. Besides using our own social media platforms for distributing relevant content, we took to influencer marketing, Twitter first view, among others”.

    Buzzoka CEO Ashutosh Harbola said “It is a pleasure to work with the amazing team of YONO SBI and I wish them lots of luck for their path breaking approach. The campaign truly reflects the connect that YONO SBI cracked with the audience hence making this campaign a truly awesome case study. I am sure a lot of brands will see this as an aspiration in coming years. Also, it is one of the biggest influencer lead campaigns in the history of Indian advertising and we are glad to empower it 360-degree.”

    SBI senior manager digital marketing Meghna Chettri said, “Initially, we were apprehensive to approve influencer marketing. However, keeping in mind our agenda as well as the need to garner votes from the youth, we agreed upon fixing this. Post which, the entire flow was discussed, drafted and executed in collaboration with the influencer agency partner, Buzzoka, we were convinced with their execution plan. And today, I can happily talk about the numbers we generated. We were able to reach an exceptional number of people through these influencers, who already possessed an impressive follower base.”

  • SBI launches ‘YONO 20 Under Twenty’ to celebrate young achievers

    SBI launches ‘YONO 20 Under Twenty’ to celebrate young achievers

    MUMBAI: State Bank of India (SBI) has announced the launch of ‘YONO 20 under Twenty’ to recognise and reward young achievers below 20 years of age across 10 diverse fields such as sustainability, performing arts, acting, entrepreneurship or innovation, sports, global Indian, disability champion  among others. The campaign aims to establish SBI as most preferred bank for the youth.

    SBI had kicked off the YONO 20 Under Twenty initiative in October 2018 by identifying 100 young individuals who have gone way beyond enjoying their teen age and visualised changing the world. The list of 200 boiled down to 60 with 30 male and 30 female nominees. These nominees were short listed by an esteemed jury panel of eight eminent personalities including Bollywood actresses Soha Ali Khan and Dia Mirza; sports journalist and author Boria Majumdar; Microsoft India MD Sashi Sreedharan; NPCI MD and CEO Dilip Asbe; and social media influencer Mallika Dua, among others. The entire process was managed independently by audit firm KPMG.

    Jury members shortlisted three names (3 males and 3 females) under each category. Eventually, one winner will be picked from each category.  Winners will be decided by an online public voting process that will open from 14 January and will close on 27 January 2019. People can vote for their favourite nominees by logging on to www.yonosbi20under20.com.

    The 60 nominees for this grand event include names like Bollywood actors Faisal Khan, Zaira Wasim, athlete Hima Das, cricketer Prithvi Shaw, global Indian Sparsh Shah, to name a few. Winners will be felicitated and conferred with the awards at a grand ceremony on 4 February 2019 in Bengaluru.

    SBI MD, corporate client group and IT Arijit Basu said, “YONO 20 Under Twenty is SBI’s endeavor to strengthen bank’s appeal and connect with the youth and we are very excited to host this unique concept. We believe these winners would positively influence, encourage and motivate the youth of India to dream big and become great innovators. It is a matter of pride for SBI to celebrate these young achievers who can make India proud. Achievers are not born with everything magical, it is the result of their effort, ideas and faith that makes them successful and we at SBI would like to congratulate them and wish them all the very best for their inspiring work and making India proud”.

  • Reliance Jio, SBI partner to boost digital transactions

    Reliance Jio, SBI partner to boost digital transactions

    MUMBAI: SBI and Reliance Jio have entered into a collaboration to increase SBI’s digital customer base multi-fold. SBI’s Yono app will integrate with MyJio platform. Yono’s digital banking features and solutions will be enabled through the MyJio platform.

    Jio Prime will offer exclusive deals from Reliance retail, Jio, partner brands and merchants. SBI customers will be offered additional loyalty reward earning opportunities as well as broader redemption within Reliance, Jio and other online and physical partner ecosystems.

    “As India’s largest Bank with leadership in digital banking, we are delighted to partner with Jio the world’s largest network. All the areas of co-operation are mutually beneficial enhancing the digital foot-print for SBI customers with superior and rewarding customer experiences,” SBI chairman Rajnish Kumar commented on the partnership.

    SBI will engage Jio as one of its preferred partners for designing and providing network and connectivity solutions. Moreover, the public sector bank will launch customer-centric services such as video banking and other on-demand services.

    “The scale of the SBI customer base is unmatched globally. Jio is committed to using its superior network and platforms combined with the retail ecosystem to accelerate digital adoption serving all the needs for SBI’s and Jio’s customers,” RIL chairman Mukesh Ambani said.

  • SBI says secure your children’s love, not anxiety

    SBI says secure your children’s love, not anxiety

    MUMBAI: SBI Life Insurance has launched SBI Life – Poorna Suraksha, a one of its kind non-linked, non-participating term assurance plan, with an inbuilt critical illness cover. The policy offers coverage for a wide range of 36 critical illnesses. The policy helps consumers boost their evolving needs as they age.

    The brand has unveiled #PapaKiPappi, a TV-led integrated campaign, to launch and promote the new offering. The campaign explores the concept of reverse parenting. When children are young, parents provide protection and care to their children but as the parents grow old the same role is taken over by their children. Through this TVC, SBI Life aims at keeping children’s anxiety towards their parents at bay, so that they can love their parents without any worry. The campaign has been created by Leo Burnett Orchard.

    SBI Life Insurance SVP and chief of brand and corporate communication Ravindra Sharma says, “In an ideal world, there is no one who would voluntarily depend on their children for their needs, especially in old age. As parents grow older, children start getting anxious for their parents’ health and well-being and the love and care that parents provide for their children somewhere turns into children’s worries towards their ageing parents. With this insight, SBI Life has unveiled #PapaKiPappi, a new campaign that lets children love their parents, minus the anxiety.”

    Leo Burnett Orchard executive creative director Amod Dani adds, “We saw the ‘Papa Ki Pappi’ as a beautiful expression of the daughter’s reciprocation towards her ever-protective father’s care and love. And with time, as they both grow older, it is the daughter who reciprocates and shows her protective and caring side to her father. Through the idea of reverse parenting, we wanted to show that parents expect only love and need nothing more from their children. I am confident that consumers will find this film endearing and relatable.”

  • Inter-Ministerial group examining TSPs’ system issues

    NEW DELHI: Communications minister Manoj Sinha has said that an inter-ministerial group (IMG) has been formed to examine systematic issues impacting viability and repayment capacity in telecom sector.

    He said the IMG would furnish recommendations for resolution of stressed assets at the earliest and recommend policy reforms and strategic interventions for telecom sector.

    The IMG has held wide consultations with Banks and telecom service providers and is likely to submit its report shortly.

    The Minister assured that the necessary corrective steps will be taken by the Government for ensuring orderly growth in this sector in terms of services to the common-man including in rural areas.

    The Minister said this in a meeting with promoters of telecom service providers where representatives of Department of Financial Services and State Bank of India were also present.

    The industry put forward the problems of telecom sector causing financial stress on the companies and roadmap for addressing the situation.

  • Efficient management: DD implements online scheduling, billing & payment

    MUMBAI: Doordarshan has implemented the Broadcast Air Time Traffic Scheduler (BATS) for online commercial scheduling & billing as well as for payment through SBI gateway.

    This is a major initiative for bringing transparency and credibility in Doordarshan operations. In Phase-I , BATS has been made operational for DD National channel and DD Kisan channel. In Phase-II BATS is ready and live for DD News, DD Urdu, DD Bharati and DD Sports.

    It would be operational by March 2017. In Phase-III, BATS will be implemented in 16 Major Regional Kendras by July 2017.

    BATS has many advantages as the entire commercial billing and scheduling can be done online through user friendly and well protected software. The delay in preparation of bills, issue of telecast certificate, co-ordination in preparation of FPC & Inserting Commercials is no more. Keeping record of all the documents is now easier. This has resulted in faster communication among Programme Wing, Marketing Divisions and DCS apart from minimising scope of error.

    Apart from having a provision to generate commercial bill cum telecast certificate it has the provision to pay the bill online through SBI gateway thus it is very useful for Advertising Agencies/ Accredited Agencies too for online verification of bills and payments. With minimum human intervention and cross -checks, it would be a step further towards efficient management practices by the public broadcasters.

    This also is a step forward for enhancing transparency and credibility.

    Also Read:

    http://www.indiantelevision.com/television/tv-channels/terrestrial/doordarshan-employs-german-innovator-for-upgrading-news-studios-170225

    http://www.indiantelevision.com/television/tv-channels/terrestrial/freedishs-first-e-auction-after-upgradation-in-mar-170206