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Tag: SBI Life Insurance

  • SBI Life launches ‘Apno ki #PoornaSuraksha’ campaign

    SBI Life launches ‘Apno ki #PoornaSuraksha’ campaign

    MUMBAI: SBI Life Insurance, today, unveiled its new product campaign ‘Apno Ki #PoornaSuraksha’, highlighting the product’s (SBI Life’s Poorna Suraksha) dual protection feature which offers complete financial immunity by providing both Life cover and protection against 36 critical illnesses in a single plan with an auto-rebalancing aspect which is much needed to navigate through the current uncertain times.

    The ad film features popular playback singer, Shaan alongside his son Shubh, emphasising the need to maintain immunity. The film opens with a charming father-son role reversal conversation, where Shaan is being interrupted by Shubh at various instances while performing daily activities, only to be reminded of ways to boost and keep the health immunity in check at all times. Shaan, expresses how kids these days have become immunity specialists to their parents. Similarly, he continues to highlight the importance of building a healthy financial immunity for choppy times that will enable in creating a financial cushion to safeguard oneself and the loved ones from any monetary stress led by lifestyle diseases or other unforeseen consequences.

    Today, critical illnesses account for 60 per cent of deaths in India, according to the Global Burden of Disease Study. Treatments to cure critical illnesses are usually lengthy and expensive, making it very difficult for the family to afford the costs. Therefore, it is paramount to focus on building one’s financial immunity for tough times so that mental immunity stays guarded, in case of a lifestyle disease or any other unforeseen event. 

    SBI Life, chief of brand and corporate communication Ravindra Sharma said, “A newfound immunity regime has become second nature for most of us, today the larger populace is consciously making smart choices around health, wellness and life in general. Delving deeper into this intrinsically protective behaviour, that is consuming everyone across sections of the society, we realised that as an Insurance player our role to provide immunity to the consumer has never been more accentuated. With an approach of keeping a simple communication for an insurance category, we have drawn a parallel for financial immunity via the concept of health immunity which is understood by all. We hope to educate the consumer on the importance of building one's financial immunity like they have towards their health. SBI Life’s Poorna Suraksha being a unique product combining both life cover and protection against 36 critical illness in a single package, this dual protection can enable individuals to build a holistic financial immunity, as a safety net for themselves and their family to battle against any odds.”

    Mullen Lintas CCO Garima Khandelwal said, “Health Immunity is of a priority today, with everyone aware and abreast like never before. We have all realised the importance of being proactive about immunity when it comes to good health, and made changes to our routines, self-care is undoubtedly the no. 1 learning today. This being the context, we wanted to introduce a parallel need for one’s family’s financial immunity, being as proactive about the same. And it’s relevance in this landscape. Drawing a simple parallel between health and financial immunity and stressing on the need for both, borrowing from the current and changed awareness in the behaviour.”

  • SBI Life’s ‘Apnoki #HimmatWaliSeeti’ highlights the importance of family support

    SBI Life’s ‘Apnoki #HimmatWaliSeeti’ highlights the importance of family support

    MUMBAI: SBI Life Insurance, one of the most trusted life insurance companies in India, today launched its latest integrated brand campaign ‘Apnoki #HimmatWaliSeeti’; that reiterates the power of family support in reinstating individual’s belief in himself/herself. Built on the insight that individual’s happiness is key to his/her family’s happiness. The 360° brand campaign encourages individuals to pursue their passion responsibly, by first making life insurance a financial priority to secure the needs of their loved ones.

    The new ad film pivots through a heartwarming scene where a father, in his mid-thirties on a stand-up podium, describes his life as a ‘pressure cooker’. Wherein, the pressure of responsibilities keeps growing, until his 9-year-old daughter is seen passionately whistling amongst the audience, cutting through the noise. The daughter’s whistle is symbolic of the depressurizing effect of family’s support in today’s challenging life.

    SBI Life Insurance chief of brand and corporate communications Ravindra Sharma, said, “In our society, family continues to be the bedrock of support and our communication seeks to highlight the strength of family support. Especially in today’s challenging times family support plays a fundamental role in shaping an individual’s well-being; it acts as a de-pressuring agent in life. Our new brand campaign ‘Apnoki #HimmatWaliSeeti’ attempts to communicate a strong message that with the support and encouragement of the family one can wholeheartedly pursue their dreams and ambitions. He further added, “Through this campaign, we aim to support every individual in securing their family’s well-being in a better way, without compromising on their dreams.”

    ‘Apnoki #HimmatWaliSeeti’ campaign continues to establish SBI Life’s sharp focus on the importance of having protection insurance for securing loved ones against any life uncertainty. The campaign highlights that once an individual has ensured a safe future for the family, a little encouragement from loved ones can definitely boost one’s confidence in taking up an alternative interest which may have delayed due to other commitments.

    “Life Insurance is seen as a responsibility towards one’s loved ones, and we wanted to start a new dialogue about the reason for Life insurance for today’s shifting landscape. The shift about the category with this campaign is that our loved ones are not our responsibility, but our biggest strength, our biggest cheerleaders and we don’t need to endure a life doing what we don’t love to see them happy, to see them taken care of. Life is about going after your dreams, our loved ones are still taken care of. We have a story of a girl learning to whistle so she can cheer for her father as she witnesses him most happy, most content when he’s pursuing what he loves to do”, said Mullen Lintas India CCO Garima Khandelwal and Azazul Haque.

  • Fulcro launches Fulcro Communications, forays into mainline with dedicated communications agency

    Fulcro launches Fulcro Communications, forays into mainline with dedicated communications agency

    Mumbai:  Fulcro, announced its entry into the mainline communication space through their new company, Fulcro Communications. The move comes after they onboard mainline industry young talent to bring creative firepower and build a  completely independent business unit that would compete with the best mainline agencies out there.

    Fulcro has always been a disruptive agency, they yet again prove it by reverse integrating the integrated agency structure. In a perfect world mainline agency have forayed into digital through partners, Fulcro takes a disruptive step of integrating mainline into digital integrated ecosystem.

    Commenting on the move, Mr. Sabyasachi Mitter, Founder and Managing Director, Fulcro, said, “When the world has moved onto a multi-screen experience, then why does mainline advertising have to be just a TV experience. The integration of Digital with TV was inevitable, we have just positioned ourselves as the ultimate hybrid, since we have a legacy of digital and now the creative brains of mainline.”

    “In a digital first world, where ideas are born with a digital audience in mind, the lines between ‘mainline’ and ‘digital’ are purely imaginary. While mainline agencies have either acquired digital agencies or setup in house digital teams to stay competitive, it was time for Fulcro to add the mainline story telling might to its portfolio so as to be able to offer clients a real fully integrated service. We had always had best in industry strategy, planning, digital, technology and data capabilities, by adding world class mainline communications capabilities we complete our portfolio. This will give clients a nimble, digital first and cost competitive mainline offering that can compete with the best out there.” adds Mitter.

    Fulcro communications, will be spearheaded by 3 seasoned advertising specialists, they bring together their young energy and over a decade of advertising experience

    Akshat Trivedi, who brings in the storytelling expertise that he has proven through work on Saregama Carvaan, FOGG, Star TV, Cadbury Perk, Nutrela, Zeel Rainwear, ASUS, SBI Life insurance, Coverfox, TB awareness campaign and so on. 

    Brijesh Parmar, who has bagged a bagful of national and international awards including Cannes for his design, for work on brands like McDonalds, Bajaj Electricals, Tata Capital, Cadbury Eclairs, etc.

    Jugal Kathuria leads the charge on the agency management and strategy front with experience across brands like Tata Sky+, Microsoft, FOGG, Aditya Birla group, Saregama etc.

    The trio are moving steadfast towards a singular goal to make communication truly integrated, memorable and disruptive.

    Currently, the new arm has been serving the needs of current clients of Fulcro, but soon they will be visible on the pitch block against some of the best in the industry. Fulcro has been in business with reputed Indian companies like NPCI, ACC Cement, Hero MotoCorp, ASUS, Airtel, Tata Docomo, Pepsi, Kotak Mahindra, Whisper, Zee, Canara HSBC OBC Insurance, Tata Motors, P&G, Croma, MakeMyTrip, Renault, SBI, Marico, Bajaj Auto, Tata Strategic Management Group, Bajaj Electricals, Tata Teleservices, Morphy Richards, Bajaj Finserv, Aristocrat, GAP, Standard Chartered Bank, Pearson Education, Kohler, Religare, Vivanta By Taj, and many others. The integrated digital marketing and communication agency has been instrumental in creating innovative and effective marketing campaigns that synchronize the approach of the creative medium backed by technology and data. The parent company is dedicated to catering to the business needs of a brand in every aspect.

  • SBI Life Insurance launches breast cancer awareness campaign “Thanks a Dot”

    SBI Life Insurance launches breast cancer awareness campaign “Thanks a Dot”

    MUMBAI: SBI Life Insurance, one of India’s largest private life insurers, has launched ‘Thanks A Dot’, an innovative breast cancer awareness initiative that is supported by the Women’s Cancer Initiative -Tata Memorial Hospital. The programme intends to empower the women of India by educating them about early lump detection through simple self-examination techniques. An easy-to-use self-training module to detect the early signs of lump formation can be ordered free of cost through SBI Life’s corporate website.

    To take this initiative forward and ensure maximum reach, the communication and promotions online will be handled and executed by SBI Life’s digital and social media partner, WATConsult, the digital and social media agency from the house of Dentsu Aegis Network.

    Tata Memorial Hospital vice president of women’s cancer initiative and a Breast Cancer survivor Devieka Bhojwani said, “The Women’s Cancer Initiative, has been constantly working towards making a difference, by spreading awareness about the importance of early detection in Breast Cancer. India is seeing a steady rise in the cases of Breast Cancer, with as many as 1,00,000 new cases being detected every year. Early detection is vital and can improve cure rates in about 80% of the cases. Many Indian women and their families rarely understand the importance of this issue and fail to undergo regular check-ups. SBI Life’s Thanks-A-Dot tool allows you to learn and understand what a lump would feel like. It is your way to start familiarising yourself.”

    ‘Thanks A Dot’ self-detection tool has been designed using real breast cancer mammograms to re-create breast cancer lumps using a special algorithm and 3D printing. The breast cancer lump shapes are put on a learning card in the form of a language inspired by Braille. Users solve puzzles and quizzes using the special language (present on the learning card), thus capturing a positive feeling of carrying out early detection examination and promoting regular self-checks. 'Thanks A Dot' helps improve tactile (touch) capacity in women to detect early signs of lump formation.

    SBI Life Insurance chief of brand and corporate communications Ravindra Sharma said, “Cancer in India has more than doubled over the last 26 years. The impact can be devastating on families both emotionally and financially. Though breast cancer is most common among Indian women both in terms of occurrence as well as mortality, it continues to remain a taboo in India. Moreover, women who are aware of the concept of self-examination are unsure of what a lump feels like. ‘Thanks-A-Dot’ is a path-breaking initiative. While improving tactile capacity in women it also simultaneously fosters positive conversations around self-breast examination, thereby breaking social barriers that have plagued our society for long.”

    “As a responsible life insurer, we believe that we have an important role to play in educating and empowering women by increasing awareness about breast cancer and its financial implications. We hope that ‘Thanks A Dot’ can make a meaningful difference by helping women in being prepared for the uncertainties of life,” Sharma added.

    SBI Life has leveraged multiple digital platforms to launch the ‘Thanks a Dot’ awareness initiative; the campaign has rolled out with the launch of a video that highlights the significance of the power of touch and showcases the benefits of self-breast examination through this tool. The video urges every woman to take a step further and inculcate a habit of self-breast examination regularly and confidently.

    WATConsult founder and chief executive officer Rajiv Dingra said, “Early detection is the key to breast cancer survival and even though many women are aware of this, most are unsure of the feel of a lump formation. Thus, taking an inspiration from the Braille language and Power of Touch and to inculcate a habit of self-examination at an earlier stage, we created an innovative product – "Thanks A Dot", an easy-to-use self-training puzzle card to bring the power detection to your fingertips and enabling women to take necessary actions sooner rather than later.”

    The first phase of the initiative kick-started on International Women’s Day, featuring the ‘Real Life Real Story’ video of Sujaya Walia, a breast cancer survivor and activist. In the video, Walia is seen talking about her journey fighting cancer, how family and financial preparedness holds key and urges more women to come forward and discuss such issues openly.

  • SBI Life Insurance renews ‘Main Se Hum’ campaign with Cheteshwar Pujara

    SBI Life Insurance renews ‘Main Se Hum’ campaign with Cheteshwar Pujara

    MUMBAI: SBI Life Insurance has renewed its ‘Main Se Hum’  brand campaign, this time featuring cricketer Cheteshwar Pujara and his wife Puja Pujara. The ad created and conceptualised by WATConsult captures Pujara's real life, highlighting his relationship with his life partner.

    The ad shows instinctive moments of love, care, commitment, and happy responsibilities through Pujara's journey and highlights the positive approach of today's consumer towards life insurance. It explores the cricketer's personality off the field and how he puts his family's needs ahead of his own at all times.

    SBI Life #MainSeHum is a 360° campaign that targets consumers across multiple platforms including TV, print, outdoor, along with digital and social media.

  • SBI Life Insurance, WATConsult launch India’s first-ever programmatic digital OOH campaign

    SBI Life Insurance, WATConsult launch India’s first-ever programmatic digital OOH campaign

    MUMBAI: SBI Life Insurance, for its ‘Main Se Hum Campaign’, has launched the first-ever programmatic digital out-of-home (OOH) campaign in India. Planned by WATConsult, the digital and social media agency from Dentsu Aegis Network (DAN) along with DAN’s Programmatic Arm – Amnet, this innovation aims to help the brand in reaching out to newer audiences & build a programmatic connect thereafter.

    Exploring New Year as a topic, the campaign is being executed across major establishments in Maharashtra and Delhi-NCR. Google’s marketing platform in partnership with Lemma Technologies, has helped the brand serve this digital inventory across OOH touch points and also plans to re-target audiences on mobile through the beacons installed at each location.

    WATConsult founder and CEO Rajiv Dingra said, “With this activity, SBI Life adds another innovation with us with the key objective of testing Digital OOH, extend further reach for their "Main Se Hum" campaign exploring New Year as a topic to leverage and programmatically retarget with relevant brand messages. Well, this is the first-of-its-kind initiative in India and will surely open more dynamic avenues for the brand in the coming future.”

    SBI Life Insurance chief of brand and corporate communications Ravindra Sharma said, “For a long time marketers have been trying to bridge the gap between offline and online audience, to holistically target consumers. Using the existing advertising ecosystem, the programmatic digital out of home campaign (DOOH) successfully bridges the offline to online audience gap, by simple yet intelligent application of technology.” He further added, “At SBI Life we take great pride in being the early adopters of upcoming technologies and are extremely thrilled to start 2019 on an innovative note. We believe this will mark a transformation in the evolution of digital marketing.”

    AMNET in association with Lemma Technologies ran this DOOH campaign as a RTB (Real-Time Bidding) campaign on Lemma’s platform which had Google DV360 participating as demand partner. “It’s an innovation in the outdoor industry to connect outdoor media to a centralised platform based on advertisement standard & protocols. Such standardisation gives DOOH inventory more visibility to direct and programmatic demand,” says Lemma Technologies founder and CEO Gulab Patil.

    AMNET vice president Salil Shanker said, “This is a revolution in outdoor industry to connect DOOH screens to a digital advertisement ecosystem. At AMNET, we believe in driving innovations to our partners and with success of launching programmatic radio in India, now we are thriving to launch DOOH inventory through programmatic.  The new platform offers advertisers with innovative solutions to connect with the right audience with right messages at the right time along the consumer journey. While the lines are slowly blurring between digital and offline, in the short term this step will surely help SBI Life in getting that extended reach through offline impressions and a possibility to re-connect audiences in digital world to help close the loop. The standardisation gives more simplicity to manage all media channels through a single lens.”

  • SBI Life Insurance, WATConsult launch Christmas campaign under #MainSeHum series

    SBI Life Insurance, WATConsult launch Christmas campaign under #MainSeHum series

    MUMBAI: As a part of its “Main Se Hum” series, SBI Life Insurance has launched a Christmas campaign that led focus to the activities of Robin Hood Army (RHA) through a film produced by WATConsult.

    Over the course of the film, SBI Life fed over 200 underprivileged children and homeless adults, covering several sections of New Delhi with blankets as well. The Robin Hood Army's activities are intertwined deeply with the values of the 'Main Se Hum' campaign as well as the Christmas spirit of joy and benevolence.

    RHA traces its origins to New Delhi—started with a team of only 6 people in 2014, it is now an international organisation spanning 12 countries and several Indian cities. Its key purpose, as covered in the film, is to take excess food from sources like restaurants, events, corporates, and individuals and redistribute it to deprived sections of society. Around winter and Christmas though, they also distribute blankets and organise fun events for the children they work with.

  • SBI Life Insurance extends ‘Main se Hum’ brand campaign on ground

    SBI Life Insurance extends ‘Main se Hum’ brand campaign on ground

    MUMBAI: SBI Life Insurance, a private life insurance company in India, has collaborated with advertising startup, CupShup, known for its popular technique of converting tea and coffee cups into a platform for brands. The on-ground extension of SBI Life’s ‘Main se Hum’ campaign is aimed at creating a deeper consumer connects by unintrusively participating in their daily tea breaks. SBI Life’s 360° campaign targets consumers across multiple platforms through conventional marketing media such as TV, print, outdoor, along with digital and social media.

    8 lakh cups are being distributed among 75 leading corporate houses through this promotion which has been live since October 2018. The cups carry simple illustrations on ‘Main se hum ka kadam' describing the services that individuals can opt for themselves or their family.

    Commenting on the collaboration, SBI Life Insurance Company Ltd chief of brand & corporate communication Ravindra Sharma said, “The challenge to connect with today’s consumer is to device strategies which are unintrusive yet powerful enough to capture their mind-space. In that context, the association with CupShup works as a fitting extension for Main Se Hum, as it places the brand literally in the hands of our consumers without interrupting their routine. We hope to leverage the social beverage of India to encourage today’s consumer to take on insurance as happy responsibility.”

    Adding further, CupShup co-founder Sidharth Singh said, “We are extremely glad to tie up with SBI Life for this campaign. The beauty of paper cup marketing is that it is targeted and takes the brand to the right hands, literally! Having tea is an emotion for Indians and the paper tea cup is a part of their life everywhere they go. Tea drinking is a social habit that triggers discussion and engagement. With paper cup branding, relationship building is easier and that is also the idea behind SBI Life’s ‘Main se Hum’ campaign.”

    Along with paper cups branding, CupShup will also conduct corporate activation for SBI Life taking the brand right inside the corporate premise to engage with employees and generate leads.