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Tag: SBI

  • Mecturing sweeps into festive season with smart Mopx and big savings

    Mecturing sweeps into festive season with smart Mopx and big savings

    MUMBAI: Looks like this festive season just got a smart upgrade! Mecturing, India’s homegrown innovator in smart home and lifestyle tech, has kicked off its ‘Smart festive sale 2025’, a month-long celebration of intelligent living that runs from 22 September to 22 October 2025.

    From jaw-dropping discounts of up to 60 per cent, instant 10 per cent savings on SBI and ICICI cards, to 0 per cent EMI options and free Diwali demos, the sale promises to make high-tech living not just aspirational but accessible. Customers can also enjoy a one-year extended warranty and a 10-year suction motor warranty, the first of its kind in the industry.

    At the heart of the celebration is the launch of the all-new Mopx series, a futuristic cleaning marvel featuring, biomimetic dual rotating mop technology that mimics real human scrubbing for spotless results. Priced at Rs 24,999, the Mopx delivers professional-grade cleaning designed especially for Indian homes and at a fraction of typical market costs.

    Founder and CEO Aditya More summed up the spirit of the campaign perfectly.  “The festive season is a time of joy and togetherness. With our smart festive sale 2025, we want to inspire people to embrace smarter living by upgrading to intelligent home solutions that combine convenience, innovation, and long-term value.”

    And that’s not all, every purchase during the sale brings assured festive gifts, from smart mixers and consumable kits to water heaters, mop liquids, and even surprise vouchers. Plus, Mecturing’s free exchange plan offers up to 80 per cent buy-back value, underscoring its customer-first approach.

    Whether it’s cleaning smarter, cooking quicker, or simply living better, Mecturing’s festive initiative makes sure Indian homes shine brighter and cleaner this Diwali.

  • Jiostar fields big brands for Women’s World Cup 2025

    Jiostar fields big brands for Women’s World Cup 2025

    MUMBAI: Cricket isn’t the only thing hitting boundaries this season, brands are too. As the ICC Women’s World Cup 2025 kicks off on 30th September, broadcaster and streaming partner Jiostar has unveiled a sponsorship squad as glittering as the trophy itself.

    From Google’s tech powerhouses: Gemini, Pay, Android and Pixel, to household giant HUL’s Rexona, banking behemoth SBI, and luxury authority IGI, the line-up underscores how women’s cricket has become the big-ticket stage for global and Indian brands alike. More names are set to join the roster in the weeks ahead.

    “We are thrilled to welcome this incredible mix of sponsors,” said JioStar chief revenue officer-sports Anup Govindan. “Each brings unique strengths and a shared vision to elevate women’s cricket worldwide. With these marquee partners, the tournament will inspire millions and open up high-impact engagement opportunities.”

    For IGI, the tie-up is more than branding. “Just as every diamond is shaped under pressure to shine, so too are these exceptional athletes,” said IGI’s global CEO Tehmasp Printer. “This partnership celebrates brilliance, authenticity, and women embracing their true shine on and off the field.”

    Running till 2 November, the World Cup brings together the best of women’s cricket, with India opening its campaign against Sri Lanka. Fans can watch every ball live on Star Sports or stream exclusively on Jiohotstar.

    This festive season, expect not just fours and sixes, but brand fireworks too.

  • SBI Life & BCCI drive breast cancer awareness with ‘Thanks-a-dot’

    SBI Life & BCCI drive breast cancer awareness with ‘Thanks-a-dot’

    MUMBAI: SBI Life Insurance, in partnership with the Board of Control for Cricket in India (BCCI), took breast cancer awareness to the international stage with the ‘Thanks-a-dot’ initiative. As part of the campaign, the Indian Women’s cricket team donned distinctive pink jerseys featuring the ‘Thanks-a-dot’ logo during their ODI against Australia, using the unifying power of cricket to amplify the life-saving message of early detection and self-examination.

    Ahead of the match, SBI Life leaders along with actress and breast cancer survivor Mahima Chaudhry presented the specially designed jerseys to team India captain Harmanpreet Kaur and her teammates, symbolising solidarity and commitment to women’s health.

    SBI Life, president & CDO, M. Anand said, “Thanks-a-dot is our heartfelt effort to empower women with awareness that can save lives. Partnering with BCCI and team India allows us to reach millions and inspire timely action on breast health.”

    The initiative was integrated across multiple match touchpoints, from a reimagined dot ball counter tied to breast health kits for underprivileged women, to the pitch mat emblazoned with the TAD logo. Fans were engaged through symbolic gestures that reinforced the need for awareness and proactive self-checks.

    Launched in 2019, ‘Thanks-a-dot’ has continually innovated to spread its message, including the “hug of life” hot water bag with 3D training lumps to encourage regular breast self-examinations.

    By combining cricket’s reach with education, SBI Life’s ‘Thanks-a-dot’ continues to normalize conversations around breast cancer, reminding women that early detection can make all the difference. Staying true to its philosophy “Apne liye, apno ke liye,” the brand reaffirms its commitment to protection, awareness, and hope for families across India.

  • Radio tunes into growth as ad volumes rise 3 per cent in H1 2025

    Radio tunes into growth as ad volumes rise 3 per cent in H1 2025

    MUMBAI: Radio isn’t just background noise, it’s making advertisers sit up and listen. According to TAM Adex’s Half-Yearly Advertising Report, radio ad volumes grew by 3 per cent in January–June 2025 compared to the same period last year, signalling a steady tune-up for the medium.

    Services struck the loudest chord, accounting for a massive 30 per cent share of all ad volumes. Collectively, the top ten sectors spanning auto (11 per cent), banking and finance (10 per cent), education (9 per cent), and food and beverages (7 per cent) captured nearly 89 per cent of the airtime. Durables made a new entry into the top 10, showing the medium’s appeal beyond traditional categories.

    Among categories, properties and real estate kept their prime spot with 14 per cent share, but hospitals and clinics surged into second place, clocking 18 per cent growth, while jewellers glittered with 17 per cent growth. Pan masala puffed up by 78 per cent, and commercial vehicles raced ahead, multiplying their presence 27 times over.

    On the advertiser leaderboard, Maruti Suzuki India overtook LIC of India to claim pole position, while newcomers like Vishnu Packaging and Muthoot Financial Enterprises accelerated into the top 10. Jeena Sikho was the leading brand on radio, followed by Maruti Suzuki Arena and SBI.

    Regionally, Gujarat topped the charts with an 18 per cent share of ad volumes, with Maharashtra close behind at 16 per cent. Jaipur retained its crown as the country’s leading radio city, commanding 9 per cent of the pie, ahead of Nagpur and Delhi.

    Evenings were prime time, accounting for 37 per cent of ad volumes, followed by mornings (31 per cent). And when it came to messaging length, advertisers kept it short and snappy 94 per cent of ads were under 40 seconds.

    With over 360 categories and 8,000 advertisers using radio in the first half of 2025, the medium is proving it’s still music to brands’ ears blending reach, resonance, and regional punch in equal measure.

  • Infectious Advertising hires Divesh Mehta and Kiran Salkar for key roles

    Infectious Advertising hires Divesh Mehta and Kiran Salkar for key roles

    MUMBAI: Infectious Advertising has just doubled its dose of creative and strategic medicine and the side effect could be potent campaigns. The independent agency has onboarded two industry veterans: Divesh Mehta as associate vice president planning and Kiran Salkar as creative director for art, bolstering both its brand strategy muscle and design flair.

    Mehta, who clocks in nearly 15 years in marketing communications, was a founding member of an omni-channel apparel brand that shook up casual wear retail. His advertising innings have spanned BFSI, finance, hospitality, pharma and heavy industry, all with the belief that “the right strategic intervention can transform client business.” On his move, Mehta said Infectious’ work is “both rooted and refreshing the kind of energy I want to be part of.”

    Salkar also brings over 15 years of adland experience, leading campaigns for marquee brands like Lux, Sunsilk, BMW, Tata Motors, Parle, Taj, SBI and Orra. An illustrator at heart with a photographer’s sensibility, he’s known for marrying bold aesthetics with brand storytelling. “I’m excited to join Infectious and look forward to doing some kickass work,” he said, adding that he’s been following the agency’s work “for a while” and likes what he’s seen.

    Co-founders Nisha Singhania and Ramanuj Shastry called the duo’s arrival a shot in the arm: “Both bring the attitude and skill sets needed to take Infectious to the next level.” With Mehta’s strategic scalpel and Salkar’s visual sizzle, the agency looks set to turn more heads and maybe win a few more awards in the months ahead.

  • Green carpet call as BT spotlights India’s most sustainable companies

    Green carpet call as BT spotlights India’s most sustainable companies

    MUMBAI: India Inc’s ESG stars are set to walk the green carpet. Business Today Multiverse is rolling out a new kind of red carpet green, actually as it launches the inaugural edition of BT India’s Most Sustainable Companies – Summit & Awards 2025. Slated for 6 June in New Delhi, the event puts the spotlight on the companies walking the talk on ESG, sustainability and responsible business.

    With the theme ‘Charting India Inc’s Sustainable Future’, the event promises not just trophies, but timely conversations and action plans. Union minister Bhupender Yadav will headline the summit with a special keynote on India’s environmental strategy, setting the tone for a day packed with powerful dialogue.

    The awards are backed by a rigorous methodology, led by Careedge ESG Ratings, which evaluated 1,000 listed companies across 11 impact-heavy sectors using publicly available data. The final winners were selected by an expert jury chaired by former SBI chairman Rajnish Kumar.

    The speaker list reads like a who’s who of India’s sustainability and policy ecosystem. From Pepsico’s Yashika Singh and Zomato’s Anjalli Kumar to JSW’s Prabodha Acharya, Mahindra’s Abanti Sankaranarayanan, and SEBI’s Pramod Rao, leaders from corporates, think tanks, and regulatory bodies will tackle how sustainability can shift from boardroom buzzword to operational backbone.

    Panel discussions will feature experts like ORF’s Nilanjan Ghosh, CEEW’s Vaibhav Chaturvedi, Avaana’s Anjali Bansal and Swapna Gupta, ISA’s Joshua Wycliffe, Diageo’s Ashish Parikh, and legal minds like Meyyappan Nagappan (Trilegal) and Amit Kapur (JSA), offering multidisciplinary takes on climate strategy, regulation, investment, and innovation.

    Supporting the summit are sustainability stalwarts: L&T (Green Partner), Pepsico (Sustainable Progress Partner), Diageo (CPG Sustainability Partner), along with KREDL and RVNL as associate partners.

    The evening will culminate in the BT India’s Most Sustainable Companies Awards and the unveiling of a special Business Today edition centred on the campaign: ‘Sustainability is no longer an option, it is the only way forward.’

    For India Inc, the message is clear going green isn’t just good optics. It’s the only playbook that matters now.

  • Times Internet clicks refresh on M&A strategy with Johney Maheshwari hire

    Times Internet clicks refresh on M&A strategy with Johney Maheshwari hire

    MUMBAI: Times Internet has made a power move in its corporate playbook, appointing Johney Maheshwari as head of corporate development. With a decade-long track record in M&A and investment banking, Maheshwari is set to lead the company’s inorganic growth strategy, strengthening its foothold in India’s dynamic digital landscape.

    Bringing experience from Razorpay, where he orchestrated high-profile acquisitions of Ezetap, Billme, and Curlec, among others, Maheshwari is no stranger to deal-making. His past stints also include investment banking at EY, where he advised financial giants like SBI, ICICI Lombard, and NIIF on M&A and fundraising. Now, at Times Internet, a company that has invested over Rs 1,000 crore in the past decade in brands like Uber, Swiggy, and Ola, his mandate is clear: accelerate strategic investments and expand the company’s digital ecosystem.

    “We are excited to welcome Johney to the Times Internet family,” said Times Internet COO Puneet Gupt. “Strategic investments and M&A have been foundational to our growth story, and with Johney’s exceptional track record and deep industry insights, we’re reinvigorating this crucial aspect of our business.”

    Commenting on his appointment, Johney Maheshwari said, “I am excited to join Times Internet and contribute to its impressive growth journey. The company’s diverse portfolio and ambitious vision present tremendous opportunities for strategic investments and acquisitions. I look forward to working with the talented teams across the organization to identify and execute value-creating opportunities that will accelerate our growth trajectory and expand our digital ecosystem.”

    With Maheshwari at the helm of corporate development, Times Internet is doubling down on its commitment to shaping the future of India’s digital economy, one strategic move at a time.

  • JioStar lines up impressive 20-brand sponsor squad for Tata IPL 2025

    JioStar lines up impressive 20-brand sponsor squad for Tata IPL 2025

    MUMBAI: JioStar has bowled over advertisers ahead of this year’s Tata IPL, announcing a robust sponsorship lineup of 20 brands ready to bat for consumer attention during cricket’s most-watched tournament.

    The impressive roster includes heavyweight brands spanning diverse categories—from food and beverages (Campa Energy, Campa, Thums Up, Amul) and fantasy sports platforms (Dream11, My11Circle, PokerBaazi, ) to financial services (SBI, PhonePe, Mutual Funds Sahi Hai, Zupee, Gpay,) and consumer goods (Joy Cosmetics, Asian Paints, Birla Opus, Jaquar Bath + Light, Allen Solly) to  digital  (Google search)  and bikes (TVS), 

    “IPL is more than just a sporting event—it’s a cultural juggernaut,” said at JioStar chief business officer for sports revenue Ishan Chatterjee. “We’re delivering scale, impact, and deep consumer engagement through cutting-edge ad innovations and seamless synergy between TV and digital platforms.”

    The broadcasting giant is pulling out all technological stops to help sponsors hit advertising sixes, offering AI-powered audience segmentation, interactive ad formats, and multilingual broadcasts. Television advertisers can capitalise on unique solutions including ‘Brand Spotlight’ exclusive placements during the crucial first five overs and CGI-led live interventions that promise to catch viewers’ eyes between boundaries.

    Running from 22 March to 25 May, the tournament will be broadcast exclusively across JioStar’s sports network and streamed on JioHotstar, giving brands unprecedented access to cricket-mad audiences across both traditional and digital viewing platforms.

    Industry analysts note this year’s sponsorship line-up reflects advertiser confidence in cricket’s premier tournament, with one marketing expert remarking: “Despite economic headwinds, brands know IPL delivers an unbeatable googly of engagement that sends ROI metrics cartwheeling.”

    As the cricketing extravaganza approaches, both fans and advertisers are padding up for what promises to be another season of spectacular sporting drama and equally impressive brand visibility plays on the commercial front.

  • iPhone 16e arrives in India with A18 chip & big offers

    iPhone 16e arrives in India with A18 chip & big offers

    The iPhone 16e has arrived, and Ingram Micro is making sure it’s more accessible than ever. With breakthrough battery life, the blazing-fast A18 chip, and a powerful 48MP 2-in-1 camera system, Apple’s latest innovation is now available at 7,200 plus retail locations across India backed by exciting bank offers, exchange deals, and easy loan options.

    For those looking to snap up the iPhone 16e at a steal, Ingram Micro is rolling out a Rs 4,000 cashback offer on ICICI Bank, Kotak Mahindra Bank, and SBI credit cards (EMI and non-EMI), as well as ICICI debit card EMI transactions. Additionally, the iPhone for Life plan allows ICICI Bank credit card holders to pay 75 per cent of the device cost over 24 months, with the remaining 25 per cent payable at the end of the term.

    Customers opting for loan financing can choose from Bajaj Finance Ltd, HDFC Bank, HDB Financial, ICICI Bank, IDFC FIRST Bank, and TVS Credit, offering flexible EMI plans such as 13 per cent-0-21 (24/3) and 0-0-18 (18/0), along with short-term loan options. Exchange deals sweeten the deal further, with a bonus of up to Rs 6,000 available on transactions made through bank cards, loans, or the iPhone for Life programme.

  • JioStar bags 10 major sponsors for Tata Women’s Premier League 2025

    JioStar bags 10 major sponsors for Tata Women’s Premier League 2025

    MUMBAI: With the Tata Women’s Premier League (WPL) 2025 returning for its third edition, the tournament is set to deliver even more electrifying cricket action. As the official broadcaster and streaming partner, JioStar has locked in ten major sponsors spanning diverse industries, a testament to the increasing commercial power of women’s sports in India.

    JioStar’s impressive sponsor lineup for Tata WPL 2025 includes some of the biggest names across banking, finance, FMCG, and infrastructure. The brands stepping up to the crease are:

    ●    State Bank of India (SBI)

    ●    Tata Capital

    ●    Association of Mutual Funds in India (AMFI)

    ●    Kajaria Ceramics

    ●    Black & White Ginger Ale

    ●    Himalaya No.1 Facewash

    ●    Tata Motors Limited

    ●    APAR Industries Limited

    ●    Amul (Gujarat Cooperative Milk Marketing Federation Limited)

    ●    MSD Pharma

    These partnerships reflect the soaring popularity of the Tata WPL and demonstrate the confidence that brands have in its audience reach and engagement. With sponsors cutting across BFSI, infrastructure, beverages, automotive, and FMCG, the league continues to cement itself as a mainstream commercial powerhouse.

    JioStar EVP & business head, premium sports and agency relationships, Udit Sharma expressed his excitement over the sponsorship lineup, “We are thrilled to welcome a varied set of sponsors on JioStar’s coverage of the Tata WPL 2025 Season 3. Their support will play a pivotal role in promoting women’s cricket and empowering female athletes. With Tata WPL growing stronger each year, this season will undoubtedly deliver a unique and exhilarating experience for fans and partners alike. Our platform helps brands engage India’s growing women’s sports audience and high-intent consumers. We are confident our sponsors will see significant brand impact and ROI through their association with JioStar’s coverage of Tata WPL.”

    The Tata WPL 2025 kicked off on 14 February, leading up to a grand finale on 15 March 2025. All matches are being broadcast on Star Sports and Sports18, with live streaming available on JioHotstar.

    With an increasing number of brands betting big on women’s cricket, the Tata WPL is proving that the game is no longer just about men’s leagues.