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Tag: SBC

  • Grofers buckles up India for the Grand Orange Bag Days

    Grofers buckles up India for the Grand Orange Bag Days

    MUMBAI: India’s biggest Grocery Sale – Grand Orange Bag Days by Grofers is just around the corner and the brand has left no stone unturned for the launch of the Sale. The 360° marketing campaign roll-out includes launch of television commercial, print advertisements, radio sports, billboards, transit advertisements and online marketing spread.

    With this Sale Grofers aims to bring Bharat on e-commerce platform. Thus far, 1 Million+ users have already signed up for the Grand Orange Bag Days which will be held from January 19 to 27, 2019. Grofers has a loyalty based subscription program called Smart Bachat Club (SBC) which has six lakh paid subscribers currently. With the 100% cash back in the Grand Orange Bag Days, Grofers aims to acquire the next set of loyal consumers on their platform

    Through its latest campaign the brand seamlessly communicates how much consumers love to save on their daily grocery needs. The ad film features protagonists in a short and quirky advertisement, who are excited to shop during Grand Orange Bag Days  given the 100% cash back.

    Speaking about the campaign, Mr. Prashant Verma, VP, Marketing, Grofers said, “Grofers has always believed in giving the best quality products at the best value. With the Grand orange Bag Days sale, we are giving 100 % cash back to our consumers by introducing an innovative cash back called the Orange Cash. This new feature of Orange Cash will help us in driving loyalty for brands that customers regularly shop. Not only our consumers are getting a 100 % cash back which literally means getting their favourite brands for free  during the sale but also a guaranteed reward on future purchases of their favourite brands. Our growth has always come from consistently delighting our consumers and this is our way to reward their loyalty and bring new consumers onto the platform.”

  • Eros Now partners with Leading Indian Online Supermarket Grofers to Grow Customer Base

    Eros Now partners with Leading Indian Online Supermarket Grofers to Grow Customer Base

    MUMBAI: Eros International PLC (NYSE:EROS) (“Eros”), a leading global company in the Indian filmed entertainment industry, announced today that Eros Now, it’s cutting-edge digital over-the-top (OTT) South Asian entertainment platform, has entered into a partnership with Grofers, a leading Indian online supermarket. As part of the association, Grofers’ Smart Bachat Club (SBC) Annual Plan will now have access to Eros Now’s rich library of over 11,000 film titles, original shows and music videos. The offer is available to both, existing and new customers of Grofers SBC annual pack subscribers, which is currently priced at 449 Rupees per year.

    Launched in January this year, Grofers Smart Bachat Club, is the first of its kind and now the biggest loyalty program in the grocery segment. The membership-based service enrolled 50,000 members within the first two weeks of its launch and currently has over 500,000 subscribers. The program gives consumers access to over 3,000 products at wholesale prices. Apart from this, Smart Bachat Club members get special discounts and cashback offers during sale days including exclusive bank offers. The subscribers are also eligible to avail lower prices when they shop for dairy, fruits and vegetables and pharmacy at offline stores that are part of the Smart Bachat Club network.

    Commenting on the partnership, Rishika Lulla Singh, CEO, Eros Digital said, “It is an exciting development for Eros Now to join hands with Grofers – India’s leading low price online supermarket.  Processing and sharing large quantities of data has led to some significant disruptions in the design of business models, especially in the Indian retail sector. With Grofers’ extensive customer reach, we are looking at expanding our subscriber base and giving them access to our compelling and engaging content. Always being ahead of the curve, this partnership further reaffirms Eros Now’s leadership position with regards to unique marketing tie-ups”

    Commenting on the partnership, Albinder Dhindsa, Co-founder and CEO of Grofers said, “We are delighted to partner with Eros Now, as a part of our endeavor to reach out more and more consumers with Smart Bachat Club, a first of its kind and now the most successful grocery loyalty program in the country.  Since its start in January 2018, SBC has given a strong boost to our business. The subscription offering, where the customer pays in advance for special pricing on items has crossed half a million subscribers already and is expected to touch one million by 2018 end.”