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All posts tagged "Sayantani Das"

Applications5 months ago

Brands navigate trust, AI and culture to thrive in today’s media landscape

MUMBAI: If marketing is war, then the battlefield is shifting from loud campaigns to sharper trust-building, from chasing clicks to curating culture. That was the resounding...
Brands9 months ago

Loyalty’s no longer blind: India’s marketers say it’s earned, not bought

MUMBAI: In a world of swipe-right consumption and split-second brand switches, loyalty is less about freebies and more about frictionless delivery. This was the consensus at...