ITV

Tag: Savvy Dilip

  • VideoTap to unveil interactive smart video platform, to deliver dynamic, personalised VOD

    MUMBAI: VideoTap Digital, the media technology company, promoted by media veteran Dilip Venkatraman, former CEO of CNN-IBN and IBN7 and Savvy Dilip, former Group CMO of ITV Network, is all set to showcase VideoTap, the next generation video platform at 4YFN – Mobile World Congress at Barcelona. VideoTap is a highly innovative, cloud based Interactive Smart Video platform, powered by proprietary patent pending technology, that is all set to transform the way video content is delivered, viewed and monetised.

    Consumers want video on demand, but many times they want to watch only a specific segment within a video, and not the full video. They also want to watch many such specific segments one after the other, continuously, for a personalized experience. They do not want to waste time to search from many videos. Addressing this gap VideoTap offers consumers personalized real time video compilations, interactivity on videos, and direct-to-scene watching.

    Commenting on this VideoTap founder and CEO Dilip Venkatraman said: “VideoTap is an original concept and is fundamentally differentiated from existing offerings in the world. Our highly motivated and innovative in-house technology team has built this platform from scratch. We are very excited about showcasing VideoTap at a global platform.”

    VideoTap co-founder and COO Savvy Dilip adds: “Consumers want more control over their viewing experience, and we have built an entire ecosystem to deliver an unparalleled user experience. We are excited about working with video publishers, especially broadcasters and production houses, to unlock the value of their content libraries.”

    Dilip Venkatraman’s last assignment was as the Group COO of ITVNetwork, which operates news channels India News, NewsX, and Sunday Guardian. Prior to that he worked at Network18 as the CEO of CNN-IBN & IBN7. Dilip has over 23 years of corporate experience, including 3 years in USA. Prior to joining TV18, he held key positions at the India Today Group and the Zee Network. He was the Head of Brand Management at Zee News and the President of Marketing for Dish TV. Dilip is an accomplished professional, with many industry benchmark setting initiatives to his credit. In 2011 Dilipwon the prestigious “News CEO of the Year Award” at the “Exchange4media News Broadcast Awards”. He is a Graduate in Public Administration, and has completed his management Program from IIM Bangalore, and the Advanced Management Program from Harvard Business School, Boston.

    Savvy Dilip till recently was the Group CMO of the ITVNetwork, (India News, NewsX & Sunday Guardian), where she developed and launched the network identity. Prior to that she worked at Network18 as the VP – Marketing for CNN-IBN & IBN7. She has vast experience in product management, brand management, and brand building across media including digital media, strategic alliances, programming planning, events & experiential marketing, sales enablement and public relations. Savvy was the driving force behind some of the most popular, credible and editorial driven media awards like CNN-IBN Indian of the year, IBN7 Diamond States Awards, Real Heroes, IBN7 Super Idols, Zindagi Live Awards, India Positive Awards, Citizen Journalist Awards, Young India Leaders, Guru Sishya Awards, 4GLTE, ShauryaSanman Awards. She is a Commerce Graduate and has completed her management Program from IIM Bangalore, and the Advanced Management Program from Harvard Business School.

  • NewsX launches new brand campaign titled ‘See Beyond’

    NewsX launches new brand campaign titled ‘See Beyond’

    MUMBAI: In order to differentiate itself in the news channels’ space, NewsX has repositioned itself to bridge the differences between the augmented reality and ground reality of every story. The channel has launched a new brand campaign titled ‘See Beyond’ to this effect.

     

    The campaign looks to take the channel’s brand values to the next level and seek to promote its philosophy at large. With the theme ‘See Beyond’, the campaign will be a continuation of ‘News. Not Noise’, which is the defining value of the English News channel. 

     

    Speaking on the launch of the campaign, iTV Network managing director Kartikeya Sharma said that the channel is evolving and the group is overwhelmed with its success in a short span of time.

     

    According to Sharma the campaign is a conscious effort to emphasise on facts, not opinions. The campaign will be devoid of hysteria and sensationalism. “This brand campaign will help the brand stand out as a catalyst of fair and unmolded news broadcaster,” he adds.

     

    iTV Network group CMO Savvy Dilip said she was delighted to introduce the novel brand campaign as it continued with their legacy of delivering quality news. She stated that this brand campaign will be promoted through a 360 degree campaign across platforms comprising on-air, print, outdoor, digital and social media along with interactive viewers engagement activities. 

     

    “We are also optimistic about adding considerable value to all our stakeholders through this brand repositioning,” concluded Savvy.

  • NewsX hosts Vision 4G LTE Telecom Conclave

    NewsX hosts Vision 4G LTE Telecom Conclave

    MUMBAI: In a first of its kind initiative, NewsX hosted ‘Vision 4G LTE (Long Term Evolution) Telecom Conclave’ a platform that brought together, Government bodies and industrialists from public and private sectors to explore and discuss ideas and strategies to implement 4G LTE in India for the growth of telecom sector and Indian economy.

     

    Communications and Information Technology minister Ravi Shankar Prasad delivered the keynote address, which was followed by his interview, CEO Sessions and presentations by industry experts. The engaging panel discussions covered a range of topics such as leveraging 4G LTE to drive in robust business models; meeting challenges in implementing 4G in India etc.

     

    Speaking on the Vision 4G LTE an initiative by NewsX, Prasad said, “We recognise the vision of 4G and the worth of LTE technology and believe that it is going to be the next revolution in the telecom sector with a great potential for Indian economic growth. The Government of India has come up with a lot of initiative like Digital Literacy program, introduced the concept of digital locker and electronic manufacturing is also on our priority. We want to work in a manner keeping consumer satisfaction and the growth of telecom sector in mind. We will ensure that the end user is benefitted and also facilitate all that is required in terms of policy initiative from the Government of India in a fair and transparent manner.”

     

    iTV Network managing director Kartikeya Sharma added, “In last few years, Indian telecom industry has shown overwhelming growth due to domestic demand, policy initiatives undertaken by the government and admirable efforts by the key players of the industry. Through this initiative this is our endeavour to bring all the stakeholders on the same platform and set a roadmap for the implementation of 4G LTE in expediting the growth momentum and modernisation of telecom sector as well as transforming the nation’s economy.”

     

    iTV Network chief marketing officer Savvy Dilip said, “This is a pioneering initiative by NewsX that will pave the way for the future of telecommunications. This path-breaking initiative will help all the stakeholders work towards a common agenda and our channels will provide ample support to leverage this further.”

  • iTV Network appoints MSLGROUP as its PR firm

    iTV Network appoints MSLGROUP as its PR firm

    NEW DELHI: iTV, India’s fastest growing news network has appointed MSLGROUP as its PR agency, to handle the PR mandate for the entire network. iTV Network is going through an expansion phase and aims to emerge as the biggest independent news network in the country. The Network employs more than 2000 people across 25 bureaus and offices in India. With a reach of 91 million viewers & readers across the country the umbrella brand has two national news channels- News X and India News, four regional news channels- India News (Haryana, MP & Chhattisgarh, UP & Uttarakhand and Rajasthan), two newspapers- Sunday Guardian and Aaj Samaj and various digital assets to its portfolio.

    Savvy Dilip, Group CMO, iTV Network, said, “We were looking for an agency with expertise in the media segment and found MSLGROUP to be the most effective and credible one. I am hopeful MSLGroup will add value to our brand and help us create brand salience. We are optimistic that this association will further boost the aggressive growth track we are set to follow.”

    Jaideep Shergill, Chief Executive Officer, MSLGROUP India, said, “The industry is evolving and clients are looking for strategic and integrated communications that will differentiate them in the marketplace. We are pleased to partner with iTV Network and look forward to take this association to a whole new level with our expertise and media knowledge.”

  • Savvy Dilip joins ITV Network as group CMO

    Savvy Dilip joins ITV Network as group CMO

    MUMBAI: ITV Network that runs news channels NewsX and India News has made another appointment. Savvy Dilip has been appointed as the group chief marketing officer. She will report to group CEO RK Arora.

     

    As CMO, Dilip will be responsible for marketing activites, including marketing strategy, creating flagship events, brand building and digital marketing for the ITV Network.

     

    Prior to this, Dilip was co-founder and COO of Vigovea Media, a consumer focused digital media company. She was also the vice president marketing at TV18 where she was responsible for the marketing operations of CNN-IBN and IBN7. Dilip comes with experience in the media space covering brand management and development, product development and management, strategic alliances, content development, events and experiential marketing, sales enablement and PR across various media.

     

    Speaking on her appointment, ITV Network managing director Kartikeya Sharma said, “Savvy is an outstanding addition to our leadership team and brings a unique blend of global experience and expertise to ITV Network. Her extensive background in the media industry, proven marketing expertise, and rich experience makes her the ideal person to continue to drive our brand’s growth and momentum.”

     

    “Savvy’s exceptional marketing expertise will allow us to further enhance our strategic marketing initiatives across the company,” said Arora. “With Savvy coming on board at this juncture, we really feel optimistic that this will further boost the aggressive growth track we are set to follow and will enhance our revenue stream.”

     

    Talking about her new association, Dilip said, “It is a great opportunity for me to contribute towards further consolidating and cementing ITV Network’s leadership position in the news genre. The group has tremendous impact and the company is backed by the most cohesive team in the media industry. My focus is to increase the engagement between our brands, advertisers and our viewers.”

     

    Dilip has done her executive management program from IIM-Bangalore and has completed the advanced management program from the Harvard Business School in Boston USA.