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Tag: Savlon

  • ITC’s Savlon engages Saina Nehwal as its brand ambassador

    ITC’s Savlon engages Saina Nehwal as its brand ambassador

    MUMBAI: ITC’s leading health & hygiene brand, Savlon is proud to announce Saina Nehwal, ace shuttler as its brand ambassador.

    In its new campaign with Saina, Savlon seeks to inspire parents to let go of their fears and encourage children to push their limits and maximize their potential to succeed in life.

    Savlon antiseptic has a heritage of more than 50 years in India and enjoys great equity. It is trusted by 90% doctors and offers 8 times better germ protection*. Its unique formulation is recognized by expertsfor its powerful action against a broad spectrum of germs.

    Saina’s magnificent journey to become a global Badminton champion exemplifies the core brand philosophy of Performance Power.

    Announcing the association, Sameer Satpathy, Chief Executive, Personal Care Products Business, ITC Limited, said, “Savlon is happy to engage ace shuttler Saina Nehwal as the Brand Ambassador. Her journey truly exemplifies determination, dedication and hard work. Saina personifies Savlon’s core brand thought of performance power in more ways than one.”

    He added, “Parents want their children to succeed but also want to protect them from the world. As a brand we seek to inspire parents to encourage their children to challenge limits and maximise their true potential. The brand purpose is to impact society in a positive manner and create a meaningful engagement. And also to showcase the performance of Savlon, which is the best product of its kind in the market.”

    Savlon brings alive the narrative of Saina Nehwal. A young girl who relentlessly pursued her dreams fighting against all adversities with the unstinted support of her parents. Her parents’ encouragement lent her belief in her talent to journey the course to becoming World’s no. 1.

  • ITC’s Savlon engages Saina Nehwal as its brand ambassador

    ITC’s Savlon engages Saina Nehwal as its brand ambassador

    MUMBAI: ITC’s leading health & hygiene brand, Savlon is proud to announce Saina Nehwal, ace shuttler as its brand ambassador.

    In its new campaign with Saina, Savlon seeks to inspire parents to let go of their fears and encourage children to push their limits and maximize their potential to succeed in life.

    Savlon antiseptic has a heritage of more than 50 years in India and enjoys great equity. It is trusted by 90% doctors and offers 8 times better germ protection*. Its unique formulation is recognized by expertsfor its powerful action against a broad spectrum of germs.

    Saina’s magnificent journey to become a global Badminton champion exemplifies the core brand philosophy of Performance Power.

    Announcing the association, Sameer Satpathy, Chief Executive, Personal Care Products Business, ITC Limited, said, “Savlon is happy to engage ace shuttler Saina Nehwal as the Brand Ambassador. Her journey truly exemplifies determination, dedication and hard work. Saina personifies Savlon’s core brand thought of performance power in more ways than one.”

    He added, “Parents want their children to succeed but also want to protect them from the world. As a brand we seek to inspire parents to encourage their children to challenge limits and maximise their true potential. The brand purpose is to impact society in a positive manner and create a meaningful engagement. And also to showcase the performance of Savlon, which is the best product of its kind in the market.”

    Savlon brings alive the narrative of Saina Nehwal. A young girl who relentlessly pursued her dreams fighting against all adversities with the unstinted support of her parents. Her parents’ encouragement lent her belief in her talent to journey the course to becoming World’s no. 1.

  • ITC to acquire J&J’s Savlon, Shower To Shower; expand FMCG portfolio

    ITC to acquire J&J’s Savlon, Shower To Shower; expand FMCG portfolio

    KOLKATA: Kolkata-headquartered cigarettes-to-hotels conglomerate ITC has entered into an agreement with Johnson & Johnson (J&J) to acquire Savlon and Shower To Shower trademarks and other intellectual property (IP) primarily for use in India in order to expand its FMCG portfolio. 

     

    Savlon is an antiseptic brand while Shower To Shower is a personal care product brand. 

    It should be noted that this acquisition, which will be ITC’s first purchase in the personal care segment, is in line with the company’s growing focus on its non-cigarette FMCG business. 

     

    “The company has entered into asset purchase agreements with Johnson & Johnson, India & Johnson & Johnson, Singapore on 12 February for purchase of Savlon and Shower To Shower trademarks and other intellectual property, respectively, primarily for use in India,” ITC said in a BSE filing. 

     

    These agreements are subject to customary closing conditions and regulatory permissions as may be necessary, the filing further reveals.

     

    A senior official on the condition of anonymity said that the company has used inorganic route to expand and strengthen its business earlier. “We acquired juice brand B Natural for our entry into fruit beverages market,” he said.

     

    When being asked to comment on the revenues ITC is looking at, he said that the current acquisition is in line with ITC’s aim for a revenue of approximately Rs 1,00,000 crore from the new FMCG businesses alone by the end of year 2030.

     

    ITC had acquired Bangalore-based Balan Natural Food’s B Natural brand last year to strengthen its portfolio. 

     

    When asked to comment, ITC declined to divulge the size of the deal for purchasing the two brands from Johnson & Johnson.

     

    However when some analysts tracking FMCG firms were contacted to comment on the probabilities of the deal, they assume that the size of the current acquisition would be small compared to ITC’s total size of the business. 

     

    After this acquisition, the company’s topline in FMCG segment may go up by a small amount of about one per cent, said a Kolkata based analyst. 

     

    ITC’s non-cigarette FMCG revenue stood at around Rs 8,122 crore during the financial year 2013-14.