ITV

Tag: Savlon Swasth India Mission

  • Savlon Swasth India Mission presents ‘Haath Dhona Cool Hai’

    Savlon Swasth India Mission presents ‘Haath Dhona Cool Hai’

    Mumbai: In a unique move to make washing hands more relevant and a cool thing to do with youngsters, Savlon Swasth India Mission has brought together the talented children of The Dharavi Dream Project and popular rap artist Emiway Bantai to present ‘Haath Dhona Cool Hai’ – an anthem that taps into hip hop culture to encourage hand hygiene amongst young India.  

    Savlon Swasth India Mission, in its first collaboration with The Dharavi Dream Project, engages and empowers their children as community change ambassadors to further establish that washing hands is a universal practice to prevent the spread of diseases. The Dharavi Dream Project After School of Hip-Hop, a non-profit organisation based in Mumbai, through various educational programmes, mentorships and community engagement, supports children living in Dharavi, Mumbai. Today, Dharavi is known for its culturally vibrant hip hop talent. The popularity of the genre grew as it became the voice of everyday life.  

    In line with Savlon Swasth India’s Mission to make the message of handwashing not only informative but also engaging and appealing to the youth, Savlon Swasth India Mission manoeuvres the signature Hip Hop hand rub gesture, prevalent and synonymous to rap artists worldwide, into a symbol to promote hand hygiene. The campaign ‘Haath Dhona Cool Hai’ converts this simple yet significant cultural nuance of hip hop, into a cool promotion that not only encourages youngsters to more readily adopt the ritual of hand hygiene but also helps redefine the mundane task as an engaging and cool thing to do.

    Bantai, popularly known as the King of the Streets, has written and composed the Handwash Anthem for Savlon Swasth India Mission. He gained widespread recognition for his unique style and catchy lyrics. His raw, authentic style has helped build a dedicated fanbase in India.

    As Savlon Swasth India Mission immerses its innovative communication in the cultural reality of the youth of today, watch and groove to Haath Dhona Cool Hai, the latest track by Emiway Bantai and The Dharavi Dream Project.

    ITC Ltd divisional chief executive, personal care products business Sameer Satpathy stated, “Handwashing plays a pivotal role in maintaining overall health. ITC’s Savlon Swasth India Mission has been at the forefront of inculcating hand hygiene as a habit and continues to innovate with its communication and product idea to enable this change. With the anthem Haath Dhona Cool Hai, Savlon Swasth India Mission taps into the cultural truth of the youth of today to make the simple but predominant style of the hand rub by rap stars worldwide, an interesting and relatable symbol of washing hands. It is indeed a unique idea that makes washing hands a cool ritual.”

    Bantai added, “This is genius! I never thought once that the rap style of rubbing hands could mean so much more. I’m excited for this collaboration with Savlon Swasth India Mission as it has done the unthinkable and I can state with full confidence that once you have seen it you will always connect it back to washing hands. I am really glad that Savlon Swasth India Mission spotted it to broach one of the simplest yet the most important conversations on health today – hand hygiene. Watch and groove to the beat of #HandwashLegends!

    The Dharavi Dream Project team, as a collective, exclaimed, “Hand Hygiene is a must for all age groups and across strata of society. We are glad to be a part of this project of global importance and have a platform to express our point of view with Emiway through the foot tapping rap anthem for Savlon Swasth India Mission. Haath Dhona truly cool hai!

  • Savlon uses ‘ID Guard’ to promote hand hygiene among kids

    Savlon uses ‘ID Guard’ to promote hand hygiene among kids

    MUMBAI: ITC’s Savlon Swasth India has strengthened its commitment to address the widespread issue of hand hygiene by introducing the unique Savlon ID Guard today. The innovation offers a simple solution to hand hygiene for school children. An ID card is an integral part of a school kid’s daily routine. This has been imaginatively redesigned with a multi-use handwash sachet, thereby introducing the unique Savlon ID Guard.

    In line with its proposition of healthier kids, stronger India, Savlon Swasth India Mission was launched last year on Children’s day with the Healthy Hands Chalk Sticks. This year the mission expands its objective of encouraging behavioural change towards washing hands amongst children through various engaging and entertaining educational initiatives in schools. With the invention of the Savlon ID Guard, designed with the unique multi-use Savlon handwash sachet, Savlon Swasth India Mission takes a step forward to become an enabler.

    The simple yet effective idea stems from the fact that access to handwash or cleansers like soap is often limited. The inconvenience of carrying a soap or a handwash bottle adds to this limitation especially for children in the primary schools in India. Parents find it very difficult to ensure that children are following proper hand hygiene practices in school too. Savlon ID Guard with the innovative multi-use handwash sachet not only enhances convenience and comfort for parents but also is an effective way to induce children into the habit of washing hands with soap. Savlon ID Guards with 3 refill sachets are designed to take care of hand hygiene for more than a month for all children. The initiative has been piloted in 32 schools and will be rolled out in 1000 schools over the next six months.

    Savlon India chief executive of personal care products business Sameer Satpathy says, “Cleaning hands with cleansers like a soap or a handwash needs to become a routine behavioural practice amongst children. Access to a cleanser out of home, at times, is a challenge and could impede efforts to encourage behavioural change. Savlon ID Guard harnesses the power of design-thinking to encourage and enable hand hygiene.”