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Tag: Savio Mascarenhas

  • Axis Bank invites kids to paint their dreams

    Axis Bank invites kids to paint their dreams

    MUMBAI: Axis Bank is giving young dreamers a canvas to imagine, create and express. The bank has launched Splash 2025, the 13th edition of its nationwide art, craft and literature competition for children aged 7 to 14 years, inviting entries on the theme “Dreams.”

    The annual contest, inspired by Axis Bank’s philosophy of being Dil se open, aims to reach over 11 lakh participants through both online and offline formats. Kids can submit their entries on axisbanksplash.in till 31 December 2025, or join on-ground events at select Axis Bank branches, schools and residential societies.

    This year’s sub-themes, A day in my dream life (ages 7–10) and The future as I dream it (ages 11–14,) encourage children to turn imagination into expression. A panel of more than 100 experts, including Amar Chitra Katha’s Savio Mascarenhas, Ryan International Group’s  Snehal Pinto, and The Art Society of India’s Deepak Patil, will evaluate the entries.

    Winners won’t just take home medals and memories. The six winners and six runners-up will receive Rs 1 lakh and Rs 50,000 respectively, plus an invitation to an exclusive art and craft workshop at Tashkeel, Dubai. Their artworks will also be showcased at Bengaluru’s Museum of Art and Photography (MAP).

    Adding a futuristic twist, Axis Bank has also unveiled an ‘AI Dream Generator’, a playful tool that turns children’s dream descriptions, from flying cars to talking animals, into visuals inspired by their chosen medium: art, craft or literature.

    “We believe every dream deserves a voice,” said Axis Bank president & chief marketing officer Anoop Manohar. “Splash is more than a competition; it’s a celebration of creativity, courage and possibility.”

    Last year’s edition drew over 9 lakh entries from 3,300 plus schools and bagged honours including Best Integrated Media Campaign at the E4M Indian Digital Marketing Awards.

    From crayons to keyboards, Splash 2025 is all about turning little dreams into big inspirations, one masterpiece at a time.

  • Axis Bank announces the winners of SPLASH

    Axis Bank announces the winners of SPLASH

    Mumbai: Axis Bank, one of the largest private sector banks in India, announced six national winners of SPLASH, an annual Pan-India competition on art, craft, and literature for children in the age group of 7-14 years. All six finalists will be felicitated with scholarships of Rs. 1 lakh each, exciting hampers, and electronic gadgets from partners such as Hamleys, Faber Castle, American Tourister and BoAt and the runners-up will be awarded Rs 50 thousand each.

    Winners under the age group of seven-ten years:

    1. Art: Shivash Soni from GDGPS, New Delhi 
    2. Craft: Yashvi Premkumar from Senthil Public School, Salem, Tamil Nadu
    3. Literature: Krithika Reddy from City International School Aundh, Pune, Maharashtra

    Winners under the age group of 11 – 14 years:

    1. Art: P. Akshitha from The Presidential School, Visakhapatnam, Andhra Pradesh
    2. Craft: Devayudh Das from Delhi Public School, North 24 Parganas, West Bengal 
    3. Literature: Stuti Jain from D.A.V. Public School, Ludhiana, Punjab

    Marking a new milestone, the competition witnessed entries from over 6.8 lakh participants from all over the nation, which has increased by 36 per cent year on year. Through this initiative, the Bank has generated a cumulative reach of over 50 million by conducting the competition phygitally (both physically and digitally), ensuring that every child has an opportunity to showcase their talent.

    Speaking on the initiative, Axis Bank CMO Anoop Manohar said, “We would like to thank all the participants and congratulate the winners for their remarkable contribution in making this competition a huge success. We firmly believe that young minds hold the power to create, mould and change the world for a better tomorrow and we, at Axis Bank want to be part of this journey, in building a better community for our next generation. Through Splash, we endeavour to encourage young minds to express their ideas, thoughts, and views through creative medium such as arts, craft and literature and will continue to do so.”

    With an aim to instill the thought of kindness and foster a sense of goodwill amongst the new generation, Axis Bank reached out to over 1,900 plus schools and activated its 5000 plus branches. These participants were adjudged by jury panel comprising Vikrant Shitole, a revered artist from Art Society of India; Disha Katharani, co-founder of Imagimake; Savio Mascarenhas, group art director at Amar Chitra Katha; and Rajiv Chilaka, CEO of Green Gold Animation.

  • Axis Bank launches SPLASH, a pan-India competition

    Axis Bank launches SPLASH, a pan-India competition

    Mumbai: Axis Bank, one of the largest private sector banks in India, announced the launch of SPLASH, an annual Pan-India competition on art, craft, and literature for children in the age group of 7-14 years. This year, Splash will focus on the theme ‘Kindness’ to instil the thought of kindness and foster a sense of goodwill amongst the new generation. The participants can register and submit their entries on www.axisbanksplash.in, till 31 December 2023. Through this initiative, the Bank aims to reach out to over six lakh participants by conducting the competition phygitally (both physically and digitally), ensuring that every child has an opportunity to showcase their talent.

    The competition will be divided into two age groups: seven-ten years and 11-14 years. The participants will need to express their thoughts and ideas through two themes ‘Helping One Another’ and ‘Making the World a Kinder Place’. They can unleash their creativity through drawing, craft, or essay writing. The participants will be evaluated by an esteemed jury panel comprising Vikrant Shitole, a revered artist from Art Society of India; Imagimake co-founder Disha Katharani; Amar Chitra Katha Group art director Savio Mascarenhas; and Green Gold Animation CEO Rajiv Chilaka.

    Speaking on the initiative, Axis Bank CMO Anoop Manohar said, ”We are delighted to announce the 11th edition of Splash. This year’s theme of ‘Kindness’ stems from our brand philosophy ‘Open’- which aims to engage with communities beyond banking and business. Through Splash, we are providing a vibrant canvas for these young minds to explore, express and embrace the value of kindness in order to create a better tomorrow.”

    Scaling new heights, this year Axis Bank will reach out to over 2000 schools, 50 per cent more than the previous year. In addition to the competition, the Bank will organise engaging sessions and other fun-filled activities. It has roped in children’s beloved character ‘Chota Bheem’ to impart valuable life lessons on earning, saving, investing, and giving through the art of storytelling.  

    The winners will be conferred scholarships of Rs 1 lakh, exciting hampers, and electronic gadgets from partners such as Hamleys, Faber Castle and BoAt. They will also be given an opportunity to visit the National Institute of Design (NID) and participate in exciting workshops conducted by the Museum of Art & Photography (MAP). The runners-up will be awarded Rs 50 thousand each.
     

  • Navya Naveli Nanda and Tinkle comics present ‘Wonder Naari’

    Navya Naveli Nanda and Tinkle comics present ‘Wonder Naari’

    Mumbai: The eagerly awaited creative collaboration between social entrepreneur Navya Naveli Nanda and the beloved comics publication ‘Tinkle’ has come to fruition, with the official launch of their book on 25  September 2023.

    The event took place at the Dixit Road BMC School, Mumbai with a bunch of bright and enthusiastic students as participants. The collective efforts of Navya Naveli Nanda and the Tinkle Team have given rise to a truly remarkable collection of stories, ingeniously titled ‘Wonder Naari’. While the collaboration was eagerly awaited, the story themes remained under wraps, adding anticipation to the launch.

    It was revealed that the book ‘Wonder Naari’ shines as a beacon of empowerment, featuring four captivating stories, each intricately woven around a core theme that mirrors the pillars of Navya’s visionary initiative, Project Naveli. These themes encompass Legal Awareness, Entrepreneurship, Mental Health and Education, with narratives meticulously crafted to resonate deeply with readers and inspire a sense of empowerment. Post the book launch, there was an interactive workshop where the children were engaged with an opportunity to explore the world of ‘Wonder Naari’ through fun activities and games.

    At the launch, Navya Naveli Nanda passionately shared her journey of creation, vision for women’s empowerment and thoughts on the joy of storytelling through comics. Joining her on this momentous occasion was Amar Chitra Katha Pvt. Ltd President and CEO Preeti Vyas, Tinkle editor-in-chief Gayathri Chandrasekaran, Savio Mascarenhas, group art director, Deepesh Kothari, VP of digital and D2C Businesses and other members from the Tinkle Team.

    What truly distinguishes ‘Wonder Naari’ is its unwavering commitment to accessibility, ensuring that its messages of empowerment transcend boundaries and language barriers. The book will be thoughtfully available in multiple languages including Hindi and Marathi ensuring that its profound impact reaches diverse communities nationwide.

    Commenting on the book launch, Navya Naveli Nanda said “I am absolutely thrilled to finally share these stories with the world! We’ve poured our hearts and souls into crafting authentic narratives that shed light on the real-life challenges women encounter. My hope is that these stories will entertain and ignite inspiration while resonating deeply with our audience’s hearts. Collaborating with Tinkle truly felt like a magical journey!” Navya has worked closely with Tinkle’s editorial team to create each of these stories.

    Tinkle editor-in-chief Gayathri Chandrasekaran who was present at the launch said “At Tinkle, we’re very passionate about stories and storytelling. For over 40 years we have endeavoured to bring diverse, inclusive and empowering Indian characters and stories to children. With every new generation that we write for, our stories evolve in keeping with their needs and the changing social milieu. It has been an absolute joy partnering with Project Naveli to tell inspiring stories about the meaningful work they do in areas that are close to our hearts as well. We had a lot of fun co-creating this book with Navya and can’t wait for the stories to reach far and wide!”

    The book will be available on the Tinkle app to read for free. It will also be available in all leading bookstores.