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Tag: Save Water

  • Goldmedal Electricals urges to ‘Save Water’ with Holi campaign

    Goldmedal Electricals urges to ‘Save Water’ with Holi campaign

    MUMBAI: Goldmedal Electricals announced the launch of a thought-provoking video on the importance of saving water this Holi. The video showcases the significance of saving water and curbing water wastage during the festival of colours.

    Commenting on the launch of the video Goldmedal Electricals director Kishan Jain said, “Today, citizens are becoming more conscious about mother nature and how their choices can make a positive impact on the environment. There are many parts of the country that still face acute water shortage, especially in the summers, and could result in a crisis if the requisite sustenance measures are not undertaken. Through our ‘Save Water’ video, we are looking to drive the message of water scarcity that exists in India and urge every citizen to celebrate the festival of colours responsibly.”

    Conceptualised by Creative Balcony, the idea of the video is simple yet interesting: Water has a direct relation with everything that’s positive in life. Without water, there can be no joy and happiness. The video highlights the fact that if we play Holi responsibly, we can save lakhs of litres of water which can then be the source of joy and happiness for lakhs of people. The essence of Holi is to spread happiness and joy – and we can achieve it by being more responsible about how we use water. 

    Shot in the interiors of India, the film shows a typical summer day where people struggle to get water for their daily needs. The creative idea here is the use of balloons and pichkaris instead of utensils and pots which instantly draws the viewer's attention to the amount of water we end up wasting. Whether it’s one balloon or one water gun – every drop of water counts – the need to save water is important and urgent. The film has been released across social media so that the message reaches people all across the country.

    According to reports, over 150 lakh litre of water is wasted every Holi and a recent study by WaterAid revealed that an estimated 163 million people lack access to clean water. Through this thought-provoking video that showcases the difficulties that people undergo, especially in smaller towns and cities, Goldmedal would like citizens to consciously make an effort to not waste water, and use water responsibly. Goldmedal Electricals as a company has been at the forefront of the promotion of the use of sustainable products and solutions to help in conserving and protecting mother nature.

  • Gagan Oil promotes water conservation

    Gagan Oil promotes water conservation

    MUMBAI: Food, while not the solution for all of life’s problems, is certainly the solution for some of them. From this very belief stems Gagan Cooking Oil’s core philosophy that every meal should be a celebration. Gagan is a heritage cooking oil brand that predominantly focuses on markets in Northern parts of India. The brand’s tagline ‘Khao Gagan, raho magan’ urges consumers to savour and celebrate all kinds of food with Gagan.

    The digital campaign created by Leo Burnett India urges consumers to celebrate Holi with colour and food, but also by avoiding the use of a scare resource like water. This message with the brand core has been articulated in its typical humorous way.

    Bunge India head of marketing Milind Acharya says, “We Indians, and more so the people of North India, are full of life, celebration and food. Brand Gagan is an integral part of their lives as it carries the same attitude. Festivals are mainly where this attitude comes alive. We see an opportunity to talk to our consumers carrying the same attitude.”

    Throwing light on the campaign, Leo Burnett India executive creative director Vikram Pandey said, “Do’s and don’ts around festivals can be quite a downer. The brand urges people to look at these ‘rules’ positively with the mantra of ‘Khao Gagan, Raho Magan’, and keep their festive spirits high with great food. While for Diwali we positivised the ban on crackers, we took up ‘Save Water’ for Holi. With quirky execution as the brand language, this one delivers a Happy Holi message that’s like no other.”

    Late last year, Gagan Oil had also unveiled a tongue-in-cheek campaign on the occasion of Diwali. The campaign took on the firecracker ban by urging consumers to eat food crackers, instead!

  • Bisleri joins hands with Mumbai Dabawallas

    MUMBAI: Bisleri International has reached out to Mumbaikars to spread the message of ‘Save Water’. The first leg of the movement saw a unique association with world famous six sigma organization, “Mumbai Dabawallas”.

    Bisleri, along with Mumbai Dabbawalas, shared Bisleri bottles across the city containing eco-friendly colours to spread awareness on playing dry Holi. These bottles were delivered with the tiffin boxes that the Dabbawalas delivered across Mumbai.

    Bisleri representatives also gathered at different toll nakas in Mumbai to give away colours promoting waterless Holi. The core objective of the initiative is to create awareness and sensitize citizens on using water judiciously.

    To make the environment a better place to live in, it has launched several initiatives like rainwater harvesting, check dams and lake restoration and PET recycling. As part of these initiatives, effort is made to proactively involve as many consumers as possible in making our planet a healthier place to live in.