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Tag: Saurav Ganguly

  • Cycle Pure Agarbathi launches #PrayforIndia victory challenge

    Cycle Pure Agarbathi launches #PrayforIndia victory challenge

    Mumbai: With the anticipation of the World Cup 2023 hosted on Indian grounds, Cycle Pure Agarbathi’s newest #PrayforIndia campaign promises to ignite a nationwide wave of enthusiasm and unity. This campaign, of Cycle Pure Agarbathi, brings in dance and cheer to create an innovative blend of tradition with a modern touch aimed at the younger generation.

    “Pray for India, win win India” isn’t just a chant. It’s an emotion conceptualised and brought to life. The campaign’s core objective, amplifying the recall value of #PrayforIndia and spreading its anthem, was masterfully strategised resulting in an engaging hook step that resonates with millions.

    Additionally, this conceptualisation also roped in the brand’s brand ambassador Saurav Ganguly to be a part of the movement. The campaign strategy was pivotal in creating an array of social media assets around this collaboration such as posts to promote the giveaways and ensuring the campaign reached an extensive audience.

    The campaign’s success is defined by the millions of views garnered across social media platforms. With a multitude of content forms, from animations to reels and vox-pop reels, the brand was able to resonate with the younger generation.

    From collaborating with a choreographer to onboard creators for content generation, to conceptualising the influencer matrix and their specific content angles, the campaign’s breadth was truly expansive. The anthem got a refreshing rendition by the creator known as ‘The9teen’, and comedy influencers such as Vicky Pedia were roped in to craft content centered around India’s cherished cricket memories.

    But the innovation didn’t stop there. It was elevated a step further by creating an AR filter, which offers users a chance to win an iPhone and Amazon vouchers. To capitalise on this, all one needs to do is engage with posts by these influencers or use the filter.

    With the innovative strategies and engaging content formats employed, Cycle’s #PrayforIndia campaign took to new heights where they have gotten the whole country to engage with them through an age-old chant. Their commitment to modern, innovative, and effective campaign strategies ensures that traditional brands like Cycle Pure Agarbathi resonate powerfully with today’s audience. Join the #PrayForIndia movement and let’s rally behind Team India together. This campaign was amplified digitally in collaboration with OWLED Media, a creative marketing agency.

  • Saurav Ganguly & VVS Laxman team up for My11Circle’s T20 World Cup campaign

    Saurav Ganguly & VVS Laxman team up for My11Circle’s T20 World Cup campaign

    Mumbai: Multi-game platform Games24x7 that owns fantasy sports platform My11Circle has launched a mass media campaign for its T20 World Cup fans.

    The new campaign launched on Sunday is called ‘Game Ke Deewane’ and celebrates the fervour of cricket fans. And in order to laud their winning spirit, whenever Team India wins a match, the player gets to win double the prize in the fantasy game.

    Games24X7 director-brand and marketing strategy Avik Das Kanungo said, “We set out to give a tribute to the game of cricket, celebrating the passion of Indian cricket lovers, and the campaign captures the sentiment extremely evocatively. We’re delighted with the initial response from all quarters, and are glad that cricket fans are enjoying yet another unique offering from My11Circle.”

    Speaking about the campaign, The Script Room co-founder Rajesh Ramaswamy (Ramsam) said, “It’s a very simple and fundamental thought. All of us know that India has a crazy following for cricket. And this love and passion often get expressed through what is called ‘fan-giri’. The films are trying to capture this through multiple stories – deewangi for our favourite stars, and deewangi for our favourite game. We are really lucky and super delighted that Abhinay Deo came on board. Only he could’ve captured this madness in the scale and spirit that it finally came out.”

  • Cycle Pure Agarbathi’s #PrayForEveryone film goes viral

    Cycle Pure Agarbathi’s #PrayForEveryone film goes viral

    Mumbai : In catastrophic times such as the one our world is going through currently, everyone from the Pope to the common man is in need of a prayer. Little wonder then that a universal prayer initiative by Cycle Pure Agarbathi to #PrayForEveryone, has gone viral on social media platforms.

    With this short video, the brand is urging people to join hands together in this global pandemic and pray for the wellbeing of all beings. Amitabh Bachchan, Saurav Ganguly, Ramesh Aravind along with various other notable celebrities from cinema and sports have come forward and extended their support to Cycle’s this initiative.

    While Covid-19 has created havoc around the world and panic is the prevailing sentiment, people are seeking solace and hope in prayers. This short film is doing rounds for its #PrayForEveryone appeal.

    The video has received over seven million views on Instagram, Facebook, and YouTube collectively in a week’s time. The video has also been shared by over xx people on various social media platforms including WhatsApp.

    “Our intention was to spread hope and positivity, with a simple, universal prayer. At Cycle, we believe in the healing power of collective prayer and its ability to provide well-being. For this, we chose the timeless prayer ‘Sarve Bhavantu Sukinah’ meaning, ‘May all beings be happy’. The fact that the film has gone viral is proof that today everyone is praying for everyone. Everyone has a reason to pray. We pray this pandemic passes soon,” said Cycle Pure Agarbatti MD Arjun Ranga.

    A sure indicator of the universal appeal of the video is that many people from different walks of life have come together and extended their support to the video by sharing it rapidly. While Cycle Pure Agarbathi has been actively working at the on-ground level to help Covid patients and aid the medical requirements, the video is to reinstate the hope and spread positivity among the people of India during these difficult times.

  • BCCI postpones IPL until further notice

    BCCI postpones IPL until further notice

    MUMBAI: The 2020 edition of the Indian Premier League (IPL) has been postponed until further notice due to the COVID-19 pandemic, announced the Board of Control for Cricket in India (BCCI) after the government extended the lockdown till 3 May,

    IPL chief operating officer Hemang Amin informed all the franchise owners about the decision to cancel..

    Media reports said that BCCI was likely to postpone IPL indefinitely following a conference call between the office-bearers. After the lock-down was extended, a conference call attended by BCCI president Sourav Ganguly, secretary Jay Shah, and treasurer Arun Thakur, among others, was held to deliberate on the situation.  

    Earlier, the mega sporting event was called off until 15 April.  

    Star India, which broadcasts the IPL on its network as well as Hotstar, has invested heavily on the tournament broadcast. Star won the rights for the IPL from Sony in 2017 for a period of five years with a whopping $2.55 billion sum. With its huge reach of channels in various languages, the IPL has grown in the last two seasons. For now, the company has not commented on the impact this will have on its overall finances as well as the ad revenues it hoped to recover through the rich tournament.

  • IPL 2020 on the brink of cancellation

    IPL 2020 on the brink of cancellation

    MUMBAI: As the pandemic Covid-19 keeps spreading unabated, the hope of even a delayed Indian Premier League (IPL) 2020 is fading away. Even as the BCCI has been tight-lipped about the richest cricket tournament in the world, a report in Indian Express says that the entire event is likely to be cancelled.

    According to the newspaper, the BCCI is waiting for an official announcement from the government regarding visas. Since a chunk of the players come from foreign countries, the lack of international flights will be a barrier in getting them here. For now, the government has suspended all foreign visas till 15 April.

    Currently, the country is on a 21-day lockdown till 15 April. Once the first phase of lockdown is called off, the BCCI will meet with the franchise owners to take a decision. According to Indian Express, there will be status quo on the auctions when the sport resumes next year. Initially, there was to be a mega-auction in 2021 which will not happen now.

    The report, citing a source from the IPL administration, spoke of the worries of maintaining social distancing in the stadium. Rather than risk it, a suspension is the better option. With even the June Tokyo Olympics called off for this year, the IPL will not take any chances.

    Until now, various authorities such as BCCI president Saurav Ganguly kept mentioning that the IPL may see a shorter version this year but would not be called off. The league was supposed to commence on 29 March.

    Star India, which broadcasts the IPL on its network as well as Hotstar, has invested heavily on the tournament broadcast. Star won the rights for the IPL from Sony in 2017 for a period of five years with a whopping $2.55 billion sum. With its huge reach of channels in various languages, the IPL has grown in the last two seasons. For now, the company has not commented on the impact this will have on its overall finances as well as the ad revenues it hoped to recover through the rich tournament.

  • BCCI sweetens the pot for bidders of India rights

    BCCI sweetens the pot for bidders of India rights

    MUMBAI: In a move that seems to be aimed at luring big spenders from the broadcasting industry, Board of Control for Cricket in India (BCCI) CEO Rahul Johri, at an event in Mumbai, announced that a detailed calendar of the Indian cricket team’s touring programme from 2019 to 2023 would be made available to the public. The announcement could come as a big relief for broadcasters that are planning to bid for the upcoming BCCI rights on 27 March 2018.

    Johri said, “There is a four-year FTP (future tours programme) cycle that we follow. The BCCI has negotiated the FTP cycle for the Indian team from 2019 to 2023. For the first time, five years in advance, you’ll have a day-date wise calender of the Indian team’s programme.”

    Dsport is not bidding for the rights in the upcoming online auction while Star India and Sony have their hands full with other leagues and tournament rights.

    Recently, the BCCI also introduced central contracts for Indian cricketers. Two new categories were introduced: category A+ introduced for senior men and category C for senior women.

    Speaking about the decision, Johri said: “We are proud that the Indian cricket team is the best in the world in all the formats. The women’s team reached the final of the World Cup, the U-19 team won the World Cup. So, we have to give them the best infrastructure and the best support.”

    He added that the best part about the central contracts, which were announced earlier this week, was the focus on domestic cricket because that is the bedrock of the Indian cricket. “Until now, the domestic players would get the actual compensation after one-and-a-half-years. What has been done now is the match fee of the domestic cricketers has been raised from Rs 10,000 to Rs 35,000 per day. And they get the match fee after playing the games. Domestic players’ earnings are not dependent on the number of games team India plays. That is where the change will come,” he added. 

    Also Read :

    Dsport not in the running for BCCI’s media rights

    IPL gets 34 major brands on board this season

    Mumbai Indians gets Goibibo as principal sponsor for IPL 2018

  • Sporty Solutionz inks media rights deal with MCL

    Sporty Solutionz inks media rights deal with MCL

    MUMBAI: Media rights business company Sporty Solutionz has acquired the exclusive rights to market the MCL media rights worldwide.

     

    Sporty Solutionz has entered into a multi-year deal with the MCL’s Dubai-based promoters GM Sports. The deal to distribute the MCL media rights in the global market is priced at multi-million dollars.

     

    Master Champions League has a 10-year understanding with the Emirates Cricket Board to stage Masters 20-20 league in the UAE. The first edition of the league, slated between 20 January and 13 February, 2016, will feature global cricket stars like Saurav Ganguly, Brian Lara, Kumar Sangakkara, Virender Sehwag, Brett Lee, Jacques Kallis and Adam Gilchrist. The league features six teams involving 90 cricket stars.

     

    Sporty Solutionz chief executive Ashish Chadha says, “The MCL is going to feature a big number of the all-time cricket greats. The league is not just generating tremendous interest in the native countries of these megastars, but this galaxy of cricket stars to be in action in the MCL is also creating a buzz the world over. The dynamics of cricket bazaar are changing. MCL is adding a new chapter to this. The league is going to be watched in four continents. Sporty Solutionz’s endeavor is to ensure MCL’s reach to every single cricket lover the world over.”

     

    “We have got the global icons of cricket together to create a world class cricket league. Sporty Solutionz has a global reach in the sports media rights market. We are confident our relationship will set new benchmarks for cricket viewership. The league will be beamed across the globe,” says GM Sports chief executive director Sam Khan. 

  • Star Sports Pro Kabaddi League signs Allu Arjun as brand ambassador

    Star Sports Pro Kabaddi League signs Allu Arjun as brand ambassador

    MUMBAI: Star Sports Pro Kabaddi League, which opened to packed stadiums through its first leg in Mumbai, has now set its sight on the south. In a move to captivate the southern market, it has roped in Telugu cinema’s reigning star Allu Arjun as its brand ambassador in the two Telugu states namely Telangana and Andhra Pradesh.

     

    The actor, who has won multiple awards for his work, will promote the sport and the league for the millions of Kabaddi enthusiasts in the Telugu speaking states. The Gachibowli Indoor Stadium in Hyderabad will host the eight city franchise league from 4-7 August 2015. 

     

    Talking about the development, Star Sports head Nitin Kukreja said, “At Star, we are committed to reinvent the great Indian sport of Kabaddi and set it in today’s context. The task is to make the game relevant and aspirational for the millions of young and passionate fans across India. Allu Arjun is an actor par excellence and a youth icon with following that cuts across all sections of the society. We believe he is the apt ambassador of the sport in this geography and are confident that this association will further the sport of Kabaddi in the region.”

     

    This season of Star Sports Pro Kabaddi has created a place of pride for the National Anthem. Every day during the league, eminent personalities, local musicians and bands sing the anthem in a manner that captures the essence of the entire country. One of India’s biggest superstar, Amitabh Bachchan sang the National Anthem on 18 July followed by Sunidhi Chauhan on the second day in Mumbai and Saurav Ganguly on the opening day in Kolkata. Arjun will be performing the National Anthem on Day 1 when Hyderabad hosts its first ever Kabaddi game on 4 August.

     

    Speaking on the occasion, Arjun said, “Kabaddi is a true Indian sport and Star Sports Pro Kabaddi has helped the game gain its due recognition in the country. I am truly honoured and proud to be singing the National Anthem at the start of the Hyderabad leg of Star Sports Pro Kabaddi. Being a physical fitness enthusiast, I am excited to associate with the league and will help promote the great Indian sport across the region.”

     

    Star Sports Pro Kabaddi is being broadcast in five languages- Kannada, Telugu and Marathi along with English and Hindi, across eight channels of the Star network as well as on Hotstar. The league is currently on air in Telugu on Maa Movies.

     

    MAA TV chairman N Prasad said, “Season one of the Star Sports Pro Kabaddi successfully established Kabaddi in the mainstream, breaking it out of its hinterland niche and transforming it into a sport enjoyed just as much by an urban audience. We are happy to partner with Star Sports to broaden Kabaddi’s appeal even further by taking it closer to fans in Telugu States. We believe Kabaddi, being an aspirational contact sport, has a lot of potential and is set to become very popular.”

     

    The Indian game of Kabaddi is also being telecast to a huge global audience in over 100 countries, including viewers in the United States, United Kingdom, Middle East and Latin America. It also has commentary from the field of play, a never seen before phenomena in Indian sports, actively engaging their role on camera.

  • & Pictures to premiere documentary on cricket ‘Beyond All Boundaries’

    & Pictures to premiere documentary on cricket ‘Beyond All Boundaries’

    MUMBAI: Cricket is nothing less than a religion in India and to build on the recent Cricket World Cup phenomenon, &pictures, India’s premium Hindi movie channel, post the successful presentation of Amir Khan’s unreleased film ‘Chale Chalo’ has set itself apart by airing the glorious documentary – Beyond All Boundaries directed by Sushrut Jain. The channel, known to raise the bar with its differentiated offering each time has scheduled this gripping tale of three ordinary Indians and their love for an extraordinary sport. The film touching the life of three ardent cricket fans Sudhir Kumar Chaudhury –the biggest Sachin Tendulkar fan, Prithvi Shaw – the young prodigy in Indian cricket, and Akshaya Surve – a talented young female cricketer who dreams of making it to the Indian women’s team will premiere on Saturday, 14 March at 2:20 pm.

     

    Speaking of the World Television premiere of Beyond All Boundaries, Zee Hindi Movie Channels deputy business head Ruchir Tiwari stated, “At &pictures, we are constantly innovating the content we provide to our audience and with Beyond All Boundaries we had an opportunity to showcase something unusual and inspiring. India being a cricket-loving country, this documentary is a tribute to them and give viewers a glimpse into the sport. We plan to bring more such unique films that are entertaining, distinctive and engaging.”

     

    Beyond All Boundaries featuring prominent cricket players such as Saurav Ganguly along with Yuvraj singh is co-produced and skillfully narrated by Kunal Nayyar famous for his nerdy astrophysicist character ‘Raj Koothrappali’ from the successful American sitcom The Big Bang Theory. The film describes cricket as a metaphor for life in India encapsulating the emotions of cricket fans during 2011 World Cup. The film effectively depicts an ordinary fan’s addiction to the game, the desperation for winning a World Cup after 28 long years and the breathless excitement during the last overs of a match. The film also beautifully captures the purest form of devotion from the three lead protagonists to their beloved game.

  • Cricket meets bollywood in the city of joy

    Cricket meets bollywood in the city of joy

    MUMBAI: It’s not every day that one gets a chance to see legends meet. This special occasion was witnessed on the sets of Shoojit Sircar’s Piku in Kolkata recently. The city of joy was abuzz with excitement as the Prince of Kolkata, cricketer Sourav Ganguly, met the star of the millennium Amitabh Bachchan. Ganguly was accompanied by his wife Dona Ganguly. Both self confessed Bachchan fans were delighted for a chance to interact with him.

    ‘Dada’ as he is commonly called, wished to meet his favourite star as soon as he knew the actor was in the city for the film’s shoot. Having met on several occasions earlier too, the couple couldn’t contain their enthusiasm during the visit. The well known cricketer wore a white polo shirt with denims while Dona looked graceful in a traditional Bengali sari. Bachchan Senior was in his Piku look, with a Nehru jacket and a pot belly.

    According to a member of the unit, “The couple was very glad to have met their favourite star. They had a great time together speaking about his character and the movie. Amit ji played a perfect host for Sourav and Dona and also interacted briefly with the film crew.”

     For the Bengal Tiger Sourav Ganguly, it was a day well spent with the legendary actor. After speaking to Big B, the cricketer is excited about the film and is looking forward to its release.
    With incredible performances by a talented cast, Piku is set to take 2015 by storm.