Tag: Saurabh Yagnik

  • AXN targets 30 per cent market share with new shows; sees demand from south India

    AXN targets 30 per cent market share with new shows; sees demand from south India

    MUMBAI: Continuing to establish its Live RED strategy from two ends, ie, product to channel and consumers gratification to characteristics is this English Entertainment channel.

    Sony Pictures Networks’ (SPN) AXN a few months ago launched a new brand positioning with a new look and feel catering to the changing audience taste. With a more intelligent action offering, the channel witnessed better performance from the south of India than the overall market. With 40 per cent viewership share coming from Kerala followed by 36 per cent from Hyderabad, AXN India sees its traction coming from the upwardly mobile young people of 15-35 age group.

    To build upon its familiarity and characters, it has initiated a mixed content proposition consisting of new shows and returning shows with new seasons. It is all geared up to air four new shows starting this weekend in their “Fresh From the US” slot. Two brand new shows that have been added to its library are – Bull and MacGyver whereas the other two are new seasons of cult shows – Supernatural and Elementary.

    From taking various steps for its consumer behaviour association to what it stands for, the channel’s efforts at show and characterisation has worked well. It recently rolled out its HD feed, and has numerous advertisers on board from the automobile and ecommerce categories like Pepperfry, Amazon and eBay.

    “Whenever we launch a new show under this slot, we make sure that the character, show premise and the grade of the show helps building our strategy. We want to cater to both influencers for whom it is about bringing new shows hot from the US and to the adapters community who are easing into the English entertainment space. They not only watch new shows but also see certain old shows right from the beginning. So when we bring fresh shows from the US, they are available throughout the year,” said SPN India executive VP and business head English Entertainment cluster Saurabh Yagnik.

    The channel, which currently has a market share of 18-20 per cent,will continue to back its investments to fulfill its vision to get 30 per cent market share by the end of 2017.

    It might also look at producing local content for the viewers though that will not be the core of their strategy. “International shows will be the core for AXN. The viewers come to us for that,” voiced Yagnik. ” If we get into local programming, what we need to be mindful of is the kind of properties we put in the channel today are on top of the line through the production quality. Whatever we do here, we have to deliver to their values and standards. It could be something going forward.”

    The story of the young and quirky Angus MacGyver, with unconventional problem solving abilities & vast scientific knowledge will be highlighted in MacGyver every Saturday at 11 pm.

    Whereas it’s other new show, Bull will air on Sundays at 11 pm. Brilliant, brash and charming Dr. Jason Bull is not just another psychologist but the ultimate puppet master. He Combines psychology, human intuition and high tech data to win in high-stake trials. The show revolves around the ubersuccessful psychologist and his impeccable style.

    AXN is also raising its entertainment quotient on weekends with brand new seasons of iconic shows at 10 pm. The season 12 of Supernatural will be aired on Saturdays whereas detective Sherlock Holmes and Joan Watson in Elementary season 5, will be seen solving mysterious cases every Sunday.

    “At AXN, our aim is to offer a wide range of shows across genres that provide mind rush, edge-of-the-seat entertainment and desirable characters. FFUS is one such property that gives all three. It also helps in building the English GEC category – Getting to watch new shows in good quality on their TV sets certainly discourages viewers from downloading content. It’s a win-win situation,” concluded Yagnik.

  • AXN targets 30 per cent market share with new shows; sees demand from south India

    AXN targets 30 per cent market share with new shows; sees demand from south India

    MUMBAI: Continuing to establish its Live RED strategy from two ends, ie, product to channel and consumers gratification to characteristics is this English Entertainment channel.

    Sony Pictures Networks’ (SPN) AXN a few months ago launched a new brand positioning with a new look and feel catering to the changing audience taste. With a more intelligent action offering, the channel witnessed better performance from the south of India than the overall market. With 40 per cent viewership share coming from Kerala followed by 36 per cent from Hyderabad, AXN India sees its traction coming from the upwardly mobile young people of 15-35 age group.

    To build upon its familiarity and characters, it has initiated a mixed content proposition consisting of new shows and returning shows with new seasons. It is all geared up to air four new shows starting this weekend in their “Fresh From the US” slot. Two brand new shows that have been added to its library are – Bull and MacGyver whereas the other two are new seasons of cult shows – Supernatural and Elementary.

    From taking various steps for its consumer behaviour association to what it stands for, the channel’s efforts at show and characterisation has worked well. It recently rolled out its HD feed, and has numerous advertisers on board from the automobile and ecommerce categories like Pepperfry, Amazon and eBay.

    “Whenever we launch a new show under this slot, we make sure that the character, show premise and the grade of the show helps building our strategy. We want to cater to both influencers for whom it is about bringing new shows hot from the US and to the adapters community who are easing into the English entertainment space. They not only watch new shows but also see certain old shows right from the beginning. So when we bring fresh shows from the US, they are available throughout the year,” said SPN India executive VP and business head English Entertainment cluster Saurabh Yagnik.

    The channel, which currently has a market share of 18-20 per cent,will continue to back its investments to fulfill its vision to get 30 per cent market share by the end of 2017.

    It might also look at producing local content for the viewers though that will not be the core of their strategy. “International shows will be the core for AXN. The viewers come to us for that,” voiced Yagnik. ” If we get into local programming, what we need to be mindful of is the kind of properties we put in the channel today are on top of the line through the production quality. Whatever we do here, we have to deliver to their values and standards. It could be something going forward.”

    The story of the young and quirky Angus MacGyver, with unconventional problem solving abilities & vast scientific knowledge will be highlighted in MacGyver every Saturday at 11 pm.

    Whereas it’s other new show, Bull will air on Sundays at 11 pm. Brilliant, brash and charming Dr. Jason Bull is not just another psychologist but the ultimate puppet master. He Combines psychology, human intuition and high tech data to win in high-stake trials. The show revolves around the ubersuccessful psychologist and his impeccable style.

    AXN is also raising its entertainment quotient on weekends with brand new seasons of iconic shows at 10 pm. The season 12 of Supernatural will be aired on Saturdays whereas detective Sherlock Holmes and Joan Watson in Elementary season 5, will be seen solving mysterious cases every Sunday.

    “At AXN, our aim is to offer a wide range of shows across genres that provide mind rush, edge-of-the-seat entertainment and desirable characters. FFUS is one such property that gives all three. It also helps in building the English GEC category – Getting to watch new shows in good quality on their TV sets certainly discourages viewers from downloading content. It’s a win-win situation,” concluded Yagnik.

  • Sony Le Plex HD launches; destination for acclaimed & blockbuster movie titles

    Sony Le Plex HD launches; destination for acclaimed & blockbuster movie titles

    MUMBAI: Movie buffs are in for a treat as folks at Sony Pictures Network India (SPN) have come up with a premium fun hangout place for Hollywood film lovers. Called Sony Le Plex HD, the channel will be a house to not just from mainstream Hollywood movies but also acclaimed movies. With the brand tagline #WhereYouBelong, the channel is aimed at providing true plex experience on television.

    The channel went live on 23 August.

    SPN already has a English movie channel Sony Pix. After a 3-4 month long research, the network saw a clear need gap wherein the viewers were underserved with acclaimed movie titles. The differentiator amongst the two channels apart from their unique product packaging is unique content properties providing a clear audience demarcation between the two.

    According to SPN India English cluster EVP and business head Saurabh Yagnik, what lacks in the industry is clear distinctions between Hollywood loyalists and casonava. He says, “The two channels have different boundaries true to the consumers need gap. As viewers were not able to watch their loved movies, we thought about coming out with a perfect solution. Building a channel is not just about great titles. There also is a need to build conversations around the product so as to build a brand in mind.”

    Apart from securing deals with existing production studios, this new channel has first output deals with Sony Pictures, Universal Studios, PVR and Lionsgate.

    Sony Le PLEX boasts of 400 plus movie titles that include 200 award winning movies. In their Le Premiere slot, one can catch 52 premieres in 52 weeks of the year with one on every Sunday at 9 pm. The other slots of the channel are The Magicians slot which will showcase the movies and the magic that happens behind the camera of critically acclaimed movies such as The Inglourious Basterds, Schindler’s List, Taxi Driver, Gladiator, Philadelphia and many more.

    The Noon Show which will air movies every Monday to Friday at 1 pm, 9 o’talk aimed at inspiring conversations through listicles. 12 listicles inspired themes will connect the common elements amongst the uncommon audiences driven by a distinguished anchor. And, other spots like The Night Show and Love That Scene.

    “The growth of Hollywood cinema in India has resulted in segmentation of audiences into two distinct categories. One, being the mainstream cinema offering action and special effects movies, while the other is the non-mainstream cinema that focuses on the storyline, plot and the acclaim of the movie. The market for non-mainstream cinema is currently underserved in our country and Sony Le Plex HD aims to cater and own this segment. The channel will not only showcase critically acclaimed films but also build an ambience around them in a way that enables great conversations and will help create a common ground for people to build a community of quality movie lovers,” says Yagnik.

    Zoya Akhtar has been roped in as the community ambassador for the Sony Le Plex community. Akhtar will be talking about few premieres and will build the community. The key premieres will have conversations with her. Her role will be to reach out to all movie lovers and build a tribe that appreciates good cinema. Akhtar will also be seen actively engaging with movie buffs across various social media platforms owned by the channel.

    “Zoya represents contemporary style of filmmaking and have made beautiful movies. She is relatable with our brand and people look at out for her work. We needed a person who can create communities. She is a movies buff and loves conversation around movies. Her persona and the way we perceive our brand have many things in common,” adds the channel head.

    “Great movies and great storytelling is what I constantly chase and this is exactly what Sony Le Plex HD has to offer. It’s that perfect space where movie lovers, including me, can interact with each other over their favourite Hollywood movies. Sony Le Plex HD has an exhaustive list of quality and acclaimed films and the top three that come to my mind are Foxcatcher – which is awesome, Spotlight which is an academy award winner and Ex Machina. The channel is not just about showcasing great movies but will also create a community of movie lovers who will drive great conversations around movies. I am glad to be the Community Ambassador for Sony Le Plex HD and co-create this community of people like me who simply love watching good movies. It is indeed the perfect hangout for all movie lovers,” adds Akhtar.

    The channel is targeted on Hollywood loyalists which they classify to be dreamers, achievers, geeks, artists, etc and certainly don’t have any age boundaries. It is for premium audiences which are young at heart. The channel’s logo has been designed by MediaLuna while Leo Burnett is their creative agency partner.

    SPN rolled out this channel in HD feed because according to them there has been significant price elasticity in country. The audiences are not used to paying for content yet. But the fact that India always works on inflection point between affordability and consumption cannot be neglected. Yagnik opines that SD is about size and scale that you have to build. Its distribution has to be wider which the market needs to support. “There are certain considerations that are to be taken before launching a SD channel. The loyalists can move to SD later on. We had to come up with a differentiator in HD,” adds Yagnik.

    With this channel, Sony plans to cater to the 7 million odd HD subscribers in the country.

    The channel has almost been rolled out on DTH platforms like Airtel, Tata Sky, etc and cable TV services.

    As far as the marketing is concerned, the channel will be marketed extensively in the top 6 metros with various promotions on their own HD network on tv and will leverage print as well as social media to build the channel.

    The channel is already in talks with few premium brands to hop on board for the channel and has a separate sales team in place for the same. “Ideally revenue generation from advertisers and subscription should be 50:50. Though, it depends on the various channels as they are bundled with different networks. But, if you talk about Sony Le Plex HD, we would like to generate revenue more from the subscription than advertisers. For now the hybrid business model is working properly for us,” adds Yagnik.

    If guesstimations are to be believed, the channel will be priced high due to its unique offering at around Rs 50.

    Though, Sony Pix and Sony Le Plex HD will not have same titles, there is a possibility to have simulcasts for a few movies.

    With an array of Hollywood movie channels being launched by various networks, one conclusion that we can arrive at is that there is a clear-cut consumption of English content. The increasing number of schools providing English education, high box office collections, social media conversations, etc clearly shows significant potential for English in India.

    SPN, with this new addition, has a total of approx 700 movie titles under their umbrella. Looking at the current consumption, the English entertainment genre is only going to grow and expand in the coming years.

  • Sony Le Plex HD launches; destination for acclaimed & blockbuster movie titles

    Sony Le Plex HD launches; destination for acclaimed & blockbuster movie titles

    MUMBAI: Movie buffs are in for a treat as folks at Sony Pictures Network India (SPN) have come up with a premium fun hangout place for Hollywood film lovers. Called Sony Le Plex HD, the channel will be a house to not just from mainstream Hollywood movies but also acclaimed movies. With the brand tagline #WhereYouBelong, the channel is aimed at providing true plex experience on television.

    The channel went live on 23 August.

    SPN already has a English movie channel Sony Pix. After a 3-4 month long research, the network saw a clear need gap wherein the viewers were underserved with acclaimed movie titles. The differentiator amongst the two channels apart from their unique product packaging is unique content properties providing a clear audience demarcation between the two.

    According to SPN India English cluster EVP and business head Saurabh Yagnik, what lacks in the industry is clear distinctions between Hollywood loyalists and casonava. He says, “The two channels have different boundaries true to the consumers need gap. As viewers were not able to watch their loved movies, we thought about coming out with a perfect solution. Building a channel is not just about great titles. There also is a need to build conversations around the product so as to build a brand in mind.”

    Apart from securing deals with existing production studios, this new channel has first output deals with Sony Pictures, Universal Studios, PVR and Lionsgate.

    Sony Le PLEX boasts of 400 plus movie titles that include 200 award winning movies. In their Le Premiere slot, one can catch 52 premieres in 52 weeks of the year with one on every Sunday at 9 pm. The other slots of the channel are The Magicians slot which will showcase the movies and the magic that happens behind the camera of critically acclaimed movies such as The Inglourious Basterds, Schindler’s List, Taxi Driver, Gladiator, Philadelphia and many more.

    The Noon Show which will air movies every Monday to Friday at 1 pm, 9 o’talk aimed at inspiring conversations through listicles. 12 listicles inspired themes will connect the common elements amongst the uncommon audiences driven by a distinguished anchor. And, other spots like The Night Show and Love That Scene.

    “The growth of Hollywood cinema in India has resulted in segmentation of audiences into two distinct categories. One, being the mainstream cinema offering action and special effects movies, while the other is the non-mainstream cinema that focuses on the storyline, plot and the acclaim of the movie. The market for non-mainstream cinema is currently underserved in our country and Sony Le Plex HD aims to cater and own this segment. The channel will not only showcase critically acclaimed films but also build an ambience around them in a way that enables great conversations and will help create a common ground for people to build a community of quality movie lovers,” says Yagnik.

    Zoya Akhtar has been roped in as the community ambassador for the Sony Le Plex community. Akhtar will be talking about few premieres and will build the community. The key premieres will have conversations with her. Her role will be to reach out to all movie lovers and build a tribe that appreciates good cinema. Akhtar will also be seen actively engaging with movie buffs across various social media platforms owned by the channel.

    “Zoya represents contemporary style of filmmaking and have made beautiful movies. She is relatable with our brand and people look at out for her work. We needed a person who can create communities. She is a movies buff and loves conversation around movies. Her persona and the way we perceive our brand have many things in common,” adds the channel head.

    “Great movies and great storytelling is what I constantly chase and this is exactly what Sony Le Plex HD has to offer. It’s that perfect space where movie lovers, including me, can interact with each other over their favourite Hollywood movies. Sony Le Plex HD has an exhaustive list of quality and acclaimed films and the top three that come to my mind are Foxcatcher – which is awesome, Spotlight which is an academy award winner and Ex Machina. The channel is not just about showcasing great movies but will also create a community of movie lovers who will drive great conversations around movies. I am glad to be the Community Ambassador for Sony Le Plex HD and co-create this community of people like me who simply love watching good movies. It is indeed the perfect hangout for all movie lovers,” adds Akhtar.

    The channel is targeted on Hollywood loyalists which they classify to be dreamers, achievers, geeks, artists, etc and certainly don’t have any age boundaries. It is for premium audiences which are young at heart. The channel’s logo has been designed by MediaLuna while Leo Burnett is their creative agency partner.

    SPN rolled out this channel in HD feed because according to them there has been significant price elasticity in country. The audiences are not used to paying for content yet. But the fact that India always works on inflection point between affordability and consumption cannot be neglected. Yagnik opines that SD is about size and scale that you have to build. Its distribution has to be wider which the market needs to support. “There are certain considerations that are to be taken before launching a SD channel. The loyalists can move to SD later on. We had to come up with a differentiator in HD,” adds Yagnik.

    With this channel, Sony plans to cater to the 7 million odd HD subscribers in the country.

    The channel has almost been rolled out on DTH platforms like Airtel, Tata Sky, etc and cable TV services.

    As far as the marketing is concerned, the channel will be marketed extensively in the top 6 metros with various promotions on their own HD network on tv and will leverage print as well as social media to build the channel.

    The channel is already in talks with few premium brands to hop on board for the channel and has a separate sales team in place for the same. “Ideally revenue generation from advertisers and subscription should be 50:50. Though, it depends on the various channels as they are bundled with different networks. But, if you talk about Sony Le Plex HD, we would like to generate revenue more from the subscription than advertisers. For now the hybrid business model is working properly for us,” adds Yagnik.

    If guesstimations are to be believed, the channel will be priced high due to its unique offering at around Rs 50.

    Though, Sony Pix and Sony Le Plex HD will not have same titles, there is a possibility to have simulcasts for a few movies.

    With an array of Hollywood movie channels being launched by various networks, one conclusion that we can arrive at is that there is a clear-cut consumption of English content. The increasing number of schools providing English education, high box office collections, social media conversations, etc clearly shows significant potential for English in India.

    SPN, with this new addition, has a total of approx 700 movie titles under their umbrella. Looking at the current consumption, the English entertainment genre is only going to grow and expand in the coming years.

  • Section 377: Films, TV, Online and LGBT content

    Section 377: Films, TV, Online and LGBT content

    MUMBAI: Ten years ago most Indians probably did not know what Section 377  of the Indian Penal Code was all about. But the lobbing around that it has received since then has made it a common-as-garden word in the country today.

    It dates back to 1860 and it criminalises  “voluntarily carnal intercourse against the order of nature (by) any man, woman or animal.” Under it, any member of the already marginalised lesbian, gay, bisexual, transgender (LGBT) community could be sent to jail.

    In 2009, in keeping with the rising LGBT voices, it was declared unconstitutional by the Delhi High Court. Four years later, that decision was overturned by the Supreme Court, which said that its amendment or annulment should be the prerogative of the parliament, not the judiciary. Then on 2 February, 2016, a three-member bench of the Supreme Court said that a five-member bench would review afresh all the petitions that had been filed with it. A decision that was met with resounding applause by an estimated three million publicly declared Indian LGBTs (the number would be higher if one were to consider those who prefer to keep their sexual preferences private).

    Indiantelevision.com decided to take a dekko at how TV channels and other audiovisual media have dealt with those who prefer the same gender.

    Indian news channels have on the whole been objective, giving both sides – those favouring gay and bisexual rights and those against – an equal platform to air their views. Some English news channels have however taken an advocacy position for them. India’s first transgender news anchor Padmini Prakash made her debut on Tamil television recently. A few years ago, India’s first transgender television talk show hostess Rose Venkatesh was seen on Ipapdikku Rose on Star Vijay.

    Hindi GECs on the whole have caricatured and forced stereotypes on audiences – whether it was ‘Maddy’ in Jassi Jaisi Koi Nahi or characters in Pyaar Kii Yeh Ek Kahani. On the unscripted front, cross dressing male actors on various comedy shows have parodied the third gender. Recently, MTV India was bold enough to air an episode of The Big F titled ‘I Kissed A Girl,’ which featured two young girls’ desire for each other and also the first lesbian kiss on Indian television.

    TV audiences either did not watch the episode or thought it was okay for girls to make out and fall in love with each other because no complaints to the Broadcasting Content Complaints Council (BCCC) were announced at least till the time of writing this story. However, a few months back viewers objected to an episode of Grey’s Anatomy featuring a homosexual encounter and complained against the broadcaster Star World to the BCCC. They however have kept mum when episodes of American series like Orange is the New Black, Lost Girl, Orphan Black, Faking It, and How to Get Away with Murder aired, featuring steamy and risqué scenes between members of the same sex.

    “Though TV has tried to experiment with LGBT content, shows like Maryada… Lekin Kab Tak, which dealt with matured relationship between two married gay men, need to come back to the idiot box,” says Sridhar Rangayan, who directed many a Hindi TV series before setting up Solaris Pictures, which makes films with a special focus on queer subjects.

    Rangayan has also been the festival director of the Kashish Mumbai-International Queer Film Festival. This year’s edition, which is to be held from 25 to 29 May 2016, will take a look at the LGBT community in a larger way. “Love is not just romantic love but is also different shades of love. We are bringing in more regional and Indian films this year. We are going to encourage more parents, friends and colleagues to attend this festival,” adds Rangayan.

    Talking about the representation that the community gets in today’s society in India he further adds, “There is a need for happy, affirmative and positive stories or at least a normal portrayal of them. What bothers me and is sickening is this entire image of them taken as caricatures. Shows like Comedy Circus or Comedy Nights with Kapil (now off air) ridicule them and the way they are conceptualised is gross. I don’t know why they can’t have actual transgender actors coming in which can make it look more real for people to watch them.”

    “I don’t think a subject or work or genre works independently. It goes hand-in-hand. In such a scenario, producers need to be sensitive about not using the characters in the show as caricatures just for the sake of it,” expresses Monozygotic co-founder Rajiv Ram. “I also believe that we should watch our sense of humour. Jokes are being cracked on other communities as well, which is not a problem. The problem is the lack of acceptance, knowledge, sensitivity and the mindset of the people in the society.”

    Rangayan believes that Indian TV production houses have been progressive and have been open to deal with stories around various subjects (including those targeting the LGBT community) but the fear of governmental, legal and societal retribution has made them tread cautiously. “The same applies to actors, broadcasters and the entire TV fraternity. We all are just waiting for that spark from the government,” he adds.

    Whether there will be a backlash or not will be tested in the not too distant future. If the gossip rags are to be believed, veteran actor Anil Kapoor has expressed his interest to adapt the American sitcom Modern Family (featuring gay characters as two of the main protagonists) for Indian television.

    “We look for great stories wherever they come from. I believe there are great stories within the gay and lesbian community just like any other and we do seek to tell them within the confines of what is permitted by broadcasting regulations and sensibility. In our youth series Kaisi Yeh Yaarian, we explored stories in this space and told them well and were also well received,” says BBC Worldwide India MD and creative head Myleeta Aga.

    Industry professionals say shows will pass muster as long as certain criterion are kept in mind.

    “The content should comply with the internal decency standards of the regulatory board and the government,” says AXN and Sony Pix business head Saurabh Yagnik.

    “The characters need to be interesting and universal, and the stories need not be written from the western mindset. They need to have an Indian context,” says Sunshine Productions founder Sudhir Sharma. “If you are creating something, which is not relevant to the Indian audiences or from the Indian culture’s point of view, such content will be difficult to digest. I think the government will have an issue only if we get into some edgy controversial topics.”

    Media and creative professionals say the winds of change have been blowing in other mediums and will continue to do so. Hindi cinema, for instance. Films like Margarita with a Straw and Aligarh have gone an inch forward in spreading the right message about the community. Other films like Dostana, Fire, Bomgay, My Brother Nikhil, Honeymoon Travels Pvt Ltd, etc, have portrayed characters partially related to those preferring same sex or from the third gender.

    Online is one medium, which is going to see a flood of LGBT content flowing. Badmshiyaan director recently shared the promo of his soon to be launched series titled All About Section 377. The web series consists of eight episodes produced by Weirdoze and The Creative Gypsy. It features Gulshan Nain, Ankit Bhatia, Mustafa Shaikh and Amit Khanna himself. 

    Yash Raj Films’ youth banner Y-Films has also got into the fray when it launched the music video of India’s first transgender band named 6-pack band. The video features its first song titled as ‘Hum Hai Happy,’ which is a cover version of Pharell Williams’ song, ‘Happy.’

    ALT Entertainment – a Balaji Telefilms company – is believed to be incubating ambitions to launch many a web series targeting LGBT subjects for its soon to be launched OTT platform.

    Khanna echoed many an Indian’s thought at the launch of his web series promo when he said, “The existence of Section 377 itself is frightening. How does someone else get to decide how, when and who, one should love? Basically the right of ‘freedom of choice’ isn’t legal anymore…”

    That is something the five member  Supreme Court bench will have to really ponder on.

  • Section 377: Films, TV, Online and LGBT content

    Section 377: Films, TV, Online and LGBT content

    MUMBAI: Ten years ago most Indians probably did not know what Section 377  of the Indian Penal Code was all about. But the lobbing around that it has received since then has made it a common-as-garden word in the country today.

    It dates back to 1860 and it criminalises  “voluntarily carnal intercourse against the order of nature (by) any man, woman or animal.” Under it, any member of the already marginalised lesbian, gay, bisexual, transgender (LGBT) community could be sent to jail.

    In 2009, in keeping with the rising LGBT voices, it was declared unconstitutional by the Delhi High Court. Four years later, that decision was overturned by the Supreme Court, which said that its amendment or annulment should be the prerogative of the parliament, not the judiciary. Then on 2 February, 2016, a three-member bench of the Supreme Court said that a five-member bench would review afresh all the petitions that had been filed with it. A decision that was met with resounding applause by an estimated three million publicly declared Indian LGBTs (the number would be higher if one were to consider those who prefer to keep their sexual preferences private).

    Indiantelevision.com decided to take a dekko at how TV channels and other audiovisual media have dealt with those who prefer the same gender.

    Indian news channels have on the whole been objective, giving both sides – those favouring gay and bisexual rights and those against – an equal platform to air their views. Some English news channels have however taken an advocacy position for them. India’s first transgender news anchor Padmini Prakash made her debut on Tamil television recently. A few years ago, India’s first transgender television talk show hostess Rose Venkatesh was seen on Ipapdikku Rose on Star Vijay.

    Hindi GECs on the whole have caricatured and forced stereotypes on audiences – whether it was ‘Maddy’ in Jassi Jaisi Koi Nahi or characters in Pyaar Kii Yeh Ek Kahani. On the unscripted front, cross dressing male actors on various comedy shows have parodied the third gender. Recently, MTV India was bold enough to air an episode of The Big F titled ‘I Kissed A Girl,’ which featured two young girls’ desire for each other and also the first lesbian kiss on Indian television.

    TV audiences either did not watch the episode or thought it was okay for girls to make out and fall in love with each other because no complaints to the Broadcasting Content Complaints Council (BCCC) were announced at least till the time of writing this story. However, a few months back viewers objected to an episode of Grey’s Anatomy featuring a homosexual encounter and complained against the broadcaster Star World to the BCCC. They however have kept mum when episodes of American series like Orange is the New Black, Lost Girl, Orphan Black, Faking It, and How to Get Away with Murder aired, featuring steamy and risqué scenes between members of the same sex.

    “Though TV has tried to experiment with LGBT content, shows like Maryada… Lekin Kab Tak, which dealt with matured relationship between two married gay men, need to come back to the idiot box,” says Sridhar Rangayan, who directed many a Hindi TV series before setting up Solaris Pictures, which makes films with a special focus on queer subjects.

    Rangayan has also been the festival director of the Kashish Mumbai-International Queer Film Festival. This year’s edition, which is to be held from 25 to 29 May 2016, will take a look at the LGBT community in a larger way. “Love is not just romantic love but is also different shades of love. We are bringing in more regional and Indian films this year. We are going to encourage more parents, friends and colleagues to attend this festival,” adds Rangayan.

    Talking about the representation that the community gets in today’s society in India he further adds, “There is a need for happy, affirmative and positive stories or at least a normal portrayal of them. What bothers me and is sickening is this entire image of them taken as caricatures. Shows like Comedy Circus or Comedy Nights with Kapil (now off air) ridicule them and the way they are conceptualised is gross. I don’t know why they can’t have actual transgender actors coming in which can make it look more real for people to watch them.”

    “I don’t think a subject or work or genre works independently. It goes hand-in-hand. In such a scenario, producers need to be sensitive about not using the characters in the show as caricatures just for the sake of it,” expresses Monozygotic co-founder Rajiv Ram. “I also believe that we should watch our sense of humour. Jokes are being cracked on other communities as well, which is not a problem. The problem is the lack of acceptance, knowledge, sensitivity and the mindset of the people in the society.”

    Rangayan believes that Indian TV production houses have been progressive and have been open to deal with stories around various subjects (including those targeting the LGBT community) but the fear of governmental, legal and societal retribution has made them tread cautiously. “The same applies to actors, broadcasters and the entire TV fraternity. We all are just waiting for that spark from the government,” he adds.

    Whether there will be a backlash or not will be tested in the not too distant future. If the gossip rags are to be believed, veteran actor Anil Kapoor has expressed his interest to adapt the American sitcom Modern Family (featuring gay characters as two of the main protagonists) for Indian television.

    “We look for great stories wherever they come from. I believe there are great stories within the gay and lesbian community just like any other and we do seek to tell them within the confines of what is permitted by broadcasting regulations and sensibility. In our youth series Kaisi Yeh Yaarian, we explored stories in this space and told them well and were also well received,” says BBC Worldwide India MD and creative head Myleeta Aga.

    Industry professionals say shows will pass muster as long as certain criterion are kept in mind.

    “The content should comply with the internal decency standards of the regulatory board and the government,” says AXN and Sony Pix business head Saurabh Yagnik.

    “The characters need to be interesting and universal, and the stories need not be written from the western mindset. They need to have an Indian context,” says Sunshine Productions founder Sudhir Sharma. “If you are creating something, which is not relevant to the Indian audiences or from the Indian culture’s point of view, such content will be difficult to digest. I think the government will have an issue only if we get into some edgy controversial topics.”

    Media and creative professionals say the winds of change have been blowing in other mediums and will continue to do so. Hindi cinema, for instance. Films like Margarita with a Straw and Aligarh have gone an inch forward in spreading the right message about the community. Other films like Dostana, Fire, Bomgay, My Brother Nikhil, Honeymoon Travels Pvt Ltd, etc, have portrayed characters partially related to those preferring same sex or from the third gender.

    Online is one medium, which is going to see a flood of LGBT content flowing. Badmshiyaan director recently shared the promo of his soon to be launched series titled All About Section 377. The web series consists of eight episodes produced by Weirdoze and The Creative Gypsy. It features Gulshan Nain, Ankit Bhatia, Mustafa Shaikh and Amit Khanna himself. 

    Yash Raj Films’ youth banner Y-Films has also got into the fray when it launched the music video of India’s first transgender band named 6-pack band. The video features its first song titled as ‘Hum Hai Happy,’ which is a cover version of Pharell Williams’ song, ‘Happy.’

    ALT Entertainment – a Balaji Telefilms company – is believed to be incubating ambitions to launch many a web series targeting LGBT subjects for its soon to be launched OTT platform.

    Khanna echoed many an Indian’s thought at the launch of his web series promo when he said, “The existence of Section 377 itself is frightening. How does someone else get to decide how, when and who, one should love? Basically the right of ‘freedom of choice’ isn’t legal anymore…”

    That is something the five member  Supreme Court bench will have to really ponder on.

  • AXN to premiere ‘Sherlock: The Abominable Bride’

    AXN to premiere ‘Sherlock: The Abominable Bride’

    MUMBAI: AXN is starting off 2016 with a special treat for Sherlockians in India. Catch the premiere of the much-awaited special episode from BBC series, Sherlock, entitled, Sherlock: The Abominable Bride, on 9 January, 2016, and watch the repeat on 10 January 2016 at 12 noon only on AXN.

     

    Set in the Victorian London of 1895, this special episode will witness Sherlock Holmes and Dr. Watson in a different era. The world’s most famous detective-duo find themselves amidst a Baker Street of steam trains, hansom cabs and top hats. But some things remain reassuringly the same, such as their friendship, the adventure, the murder… and the dialogue, “The Name is Sherlock Holmes and the address is 221 Baker Street”.

     

    Talking about the premiere of the special episode, Sony PIX & AXN India executive vice-president and business head Saurabh Yagnik says, “Sherlock is an icon worldwide, and AXN is the home to Sherlock in India. The fans here have waited two-long years to see the new episode of this cult show, and we are very excited to be premiering it. In Sherlock: The Abominable Bride, viewers will witness a very different, Victorian version of the contemporary Sherlock. Tuning in to this two-hour special episode will definitely enthral the viewers as they are taken into a different era of mystery and crime-solving. We expect to delight our viewers with this offering because they know, if it’s Sherlock, it has to be on AXN.”

     

    The Sherlock series is written and created by Steven Moffat and Mark Gatiss, and inspired by the works of Sir Arthur Conan Doyle. Before the production of Season 4 kicks off later this year, this special episode will be a treat to the Sherlock fans in India, who can now catch the premiere exclusively on AXN!

     

    Sherlock has become a global phenomenon that we at BBC worldwide are extremely proud of.  AXN India has been a valued partner for Sherlock for the past three seasons and we are very happy to work with them again for Sherlock: The Abominable Bride. We are confident that this special episode will captivate Sherlock fans in India”, adds BBC Worldwide India SVP & GM Myleeta Aga.

  • Sony Pix eyes 10% growth in market share in 2016 riding on big ticket premieres

    Sony Pix eyes 10% growth in market share in 2016 riding on big ticket premieres

    MUMBAI: Armed with a host of big ticket movie premieres, Sony Pictures Networks India’s English movie channel Sony Pix is all set to usher in the new year with a bang. The channel, which commanded a market share of 17 per cent from May to December 2015, is eyeing a 10 per cent growth in share next year.

     

    Sony Pictures Networks India EVP and business head – English cluster Saurabh Yagnik says, “Acquisition costs have also seen a significant increase this year. We are expecting a 10 per cent growth in the market share next year. We plan to sustain the growth that we had this year.”

     

    While the channel has movie deals in place with Sony Pictures Entertainment, Lionsgate, MGM and Disney, it recently also inked a deal with NBCUniversal International Distribution under which it will now have access to movie titles from Universal Pictures. With this new deal in place, the three mega box office blockbusters of 2015 namely Jurassic WorldFast and Furious 7 and Minions will have their television premieres on Sony Pix in 2016.

     

    It may be recalled that Sony Pix saw a re-launch in 2013 with a focus on three pillars namely: investing in content, innovating to break clutter and building brand perception by straddling across the entire Hollywood ecosystem in the country. Though these key points from ‘version 1.0’ remain intact in the organisation structure, the channel in its ‘version 2.0’ avatar, will also be seen focussing on three key filters namely scale, style and talkability.

     

    Touting this as the next phase in the growth of the channel, Yagnik says, “The aim this year was to solidify our position as a leading player in the English movie and entertainment space. The year has been extremely successful for the channel. These three elements will form the core of our strategy for Pix v.2.0. By scale we mean larger than life experiences for our viewers. The style will be our personality that we would be identified with. And by talkability, we mean everything we do will be so well differentiated from the clutter that it would commonly refer to as hatke.”

     

    With Sony Pix v.2.0, the channel aims to catapult the philosophy of the brand statement ‘Stay Amazed’ a notch higher with gripping content of blockbuster movies.

     

    On the content front, the channel has acquired exclusive rights to the biggest franchises like Fast and Furious, Hunger GamesStar Wars, Rocky, James Bond, Spider-man, Twilight and Ironman to name a few.

     

    Version 2.0 will supplement the content with three mega premieres of the highest grossing movies of 2016. WhileJurassic World collected $1.66 billion at the box-office, Paul Walker’s last Fast and Furious 7 saw immense success globally with a collection of $1.5 billion. The animated movie Minions, on the other hand, also crossed the $1 billion mark.

     

    Apart from these, the channel will also premiere big ticket movies like Everest, The Hunger Games Mockingjay Part 2, The Walk, Straight Outta ComptonPaddington, Hotel Translyvania, Goosebumps and Insidious 3amongst others. 

     

    “The movie business is all about watching a library of movies and not watching only new movies. Life with a limited number of movies will be boring and that’s why Sony Pix has innumerable movie titles under their cap. We buy movies just for the channel exclusively, which the other channels won’t have on board currently,” adds Yagnik.

     

    With the rise of the multiplexes, while the gap between the international and Indian theatrical release of movies has narrowed down over the years, piracy affects broadcasters to some extent as movies take at least six to eight months to premiere on television. Nevertheless Yagnik strongly believes that this does not affect the channel as the movies have a strong recall value over the audiences. “The audience will watch it in movie theatres or maybe download it but once the movie airs on television, the fans will still watch it again. The entire television watching audience does not go to the theatres to watch a movie. Typically any movie, which has scale in terms of cast, story, VFX, action or the viewing experience, will work well,” he says.

     

    “Big movies have 60 per cent of revenue coming from the international markets but if the movie is completely set in a particular cultural context then it will not work,” he continues.

     

    Sony Pix is all set to bring the next level of differentiation with its signature ‘pixification’ of three elements namely voice, body and soul of the channel. The channel’s voice has always been a male voice-over. However, in this updated version, the voice-over will have a female’s voice. The channel’s body will behold the flavour of the week, month or day in their promos one at a time. On the other hand, the channel’s soul has a change in its lingo more adept for the youth. “The voice-over is just one of the many new things that the audience will experience on the channel. It is important to create a distinctive identity and soul through pixification of our official properties to make it attractive and a free spirited zesty time,” adds Yagnik.

     

    Summarising Pix v.2.0 as the best in class content powered by an equally inimitable pixification of communication and brand ambience, Yagnik is upbeat on the year ahead.

  • AXN upgrades weekend entertainment with Limitless and season 4 of Elementary

    AXN upgrades weekend entertainment with Limitless and season 4 of Elementary

    MUMBAI: AXN, the English entertainment channel, is bringing two new shows for its ‘Fresh From The U.S.’ slot -Limitless and season 4 of Elementary. Limitless will premiere on 21 November 2015 and can be seen every Saturday at 11 pm and Elementary will air on 22 November at 10 pm.

     

    Talking about the two new shows, Sony PIX & AXN India executive vice-president and business head Saurabh Yagnik said, “In order to cater to the TG who seeks new and latest content that airs day-and-date with the U.S., we had created a specific slot – ‘Fresh From The U.S.’ – wherein we have been programming the freshest shows and their latest seasons over the weekends. This exclusive slot is a perfect getaway for viewers to experience new, fresh stories, never-seen-before on Indian television. With premieres of iconic shows like Limitless and Elementary (Season 4), we continue to live up to the brand promise of providing a thrilling entertainment experience.”

     

    Elementary stars Jonny Lee Miller as detective Sherlock Holmes and Lucy Liu as Dr. Joan Watson. Elementary is the modern-day drama about a crime-solving duo that cracks NYPD’s most impossible cases. In this season, Holmes and Watson must rely upon one another to rebuild their lives, notwithstanding the untimely return of Sherlock’s estranged but wealthy father, Morland Holmes. 

     

    Limitless a spinoff of the 2011 thriller of the same name, features Jake McDorman and Jennifer Carpenter as the leads and is produced by Bradley Cooper, the original main character from the film, plays U.S. Senator Eddie Morra. In the show, protagonist Brian Finch, played by Jake McDorman, is seen discovering the brain-boosting power of the mysterious drug NZT. He is then forced by the FBI into using his extraordinary cognitive abilities to solve complex cases for them. 

     

    Limitless debuted in the US on September 22, 2015. On October 23, 2015, CBS picked up Limitless for a full season of 22 episodes. It airs on CBS every Tuesday night. 

  • Done my bit at AXN, says Sunil Punjabi

    Done my bit at AXN, says Sunil Punjabi

    MUMBAI: In 2012, AXN Network had created a new position to focus on one of its fast-growing markets, leading it was Sunil Punjabi.

    However, Punjabi has decided to move on from the network as AXN Networks India business head and Multi Screen Media EVP. Confirming the news to Indiantelevision.com, Punjabi whose last day in the network is 15 December says, “I thought it was time to move on as I think I have done my bit here. Today AXN is at a good place.”

    In a move to kill piracy, he can be credited for showcasing some programmes like ‘Sherlock’, ‘Top Gear’ and ‘Orphan Black’ in the same week of their UK/ US releases.

    Punjabi , who was based in Mumbai, was responsible for overseeing the day-to-day management of the channel, with the development of business opportunities and channel equity. In May this year, MSM named Pix EVP and business head Saurabh Yagnik as head of the English channels which meant Punjabi was reporting to Yagnik.

    Prior to AXN, Punjabi was CEO at multiplex company Cinemax and also headed the film production and distribution strategy at Fox Star Studios India for two years.

    On his next move, he says, “I have always been on a run. But will take a break till New Year.”