MUMBAI: From broadcast boardrooms to the streaming screen, Saurabh Pai is now scripting his next chapter at Amazon. The media and strategy specialist has taken on a new role in content strategy at Prime Video & Amazon MGM Studios, marking a pivotal move in his two-decade-long career in content, analytics, and business planning.
Known for bringing a data-driven approach to programming decisions, Pai’s new position comes after a nearly three-year stint at Zee Entertainment Enterprises Ltd., where he served as director of network strategy. There, he played a key role in streamlining content planning across the network’s bouquet of channels, using tools like Looker and deep market insights to sharpen audience segmentation and performance forecasting.
Before Zee, Pai spent close to seven years at Times Television Network, where he wore multiple hats across content and product management. From crafting viewer-first propositions to budgeting and performance tracking, he emerged as a critical thinker with a flair for aligning content with consumer intent.
His career also includes a previous stint at Zee as Research Head for niche channels and product lead for Zee Studio, where his early work shaped how the network approached English-language content in India.
At Prime Video, Pai will help steer content decisions in one of the world’s most dynamic and competitive streaming markets. With streaming giants increasingly leaning on insight-led content curation, his hybrid background in content, data and distribution is expected to play a key role in shaping Amazon’s next wave of originals and acquisitions in India.
One thing’s clear: with this move, Pai isn’t just tuning in, he’s ready to help write the next big streaming script.