MUMBAI: Publicis Groupe India’s full-funnel digital agency Saatchi Propagate has enhanced its leadership team by appointing Saurabh Mankhand as EVP & Head of Consumer Experience.
Saurabh will spearhead the agency’s Consumer Experience (CX) practice, focused on integrating strategy, data, content, platform innovation, and emerging technologies to deliver measurable impact for brands. He will also play a key role in promoting Publicis Groupe’s unique ‘Power of One’ model to unlock new opportunities and strengthen client partnerships.
Marking his return to Publicis Groupe India, Saurabh brings over two decades of experience in driving integrated marketing strategies, digital innovation, and business transformation. He has led mandates for brands including Unilever, Jio, Vodafone, and IBM, while building teams and service lines across e-commerce, B2B, and consumer sectors. Prior to this, he served at OLIVER+ as the Business Head for eCommerce & Technology Services. He has also held leadership roles at Indigo Consulting and Ogilvy India.
Reporting into Saatchi & Saatchi India, BBH India, and Saatchi Propagate India CEO Paritosh Srivastava, Saurabh will work closely with Saatchi Propagate India EVP & Business Head, Prachi Bali and Saatchi & Saatchi India, BBH India and Saatchi Propagate India, Group Chief Strategy Officer, Snehasis Bose.
Speaking on the appointment, Srivastava said, “Saatchi Propagate India has been on an amazing growth journey over the last few years. Today, we are amongst the top digital agencies in the country, working with some of the major national and international brands. To keep this momentum going, we are strengthening our capabilities with a focus on owning the entire CX journey. Saurabh’s deep expertise in this space makes him the perfect partner to lead us into this next phase. With Snehasis, Saurabh and Prachi at the helm, Saatchi Propagate India is ready for its next phase of growth.”
Mankhand added, “The future of brand growth is about creating predictive, personalised experiences through a seamless convergence of strategy, data, and platform innovation across the entire omni-channel ecosystem. This has placed CX at the very core of the business, and I’m excited to join the team at Saatchi Propagate India, who are already deeply engaged with clients on these strategic journeys. My focus will be on enhancing our collective ability to deliver proactive CX solutions that not only meet modern customer expectations but deliver the significant, measurable growth our clients demand.”