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Tag: Saurabh Kushwah

  • Z5 zips open micro-drama app, Bullet

    Z5 zips open micro-drama app, Bullet

    MUMBAI: Zee Entertainment Enterprises (Z) has gone all-in on short-form content, announcing a strategic partnership with content start-up Bullet.

    The aim?

    To launch India’s inaugural micro-drama app, delivering high-intensity, bite-sized entertainment straight to your mobile, no faffing about. 

    This new venture sees Z, a bona fide content and technology powerhouse, team up with serial entrepreneurs Azim Lalani and Saurabh Kushwah, the brains behind Bullet.  Their creation promises fast-paced, creator-driven content, served up in snappy, vertical episodes – perfect for the TikTok generation with attention spans shorter than a Mumbai rickshaw driver’s temper. 

    Bullet, cunningly nestled within the Z5 ecosystem, plans to leverage its massive user base to pump out “masala-paced plots and emotional punch”4. Think binge-watching, but quicker than a bullet.  And because variety is the spice of life, it’ll be available across languages, drawing on Z’s rich content vault. 

    “As the digital ecosystem grows exponentially, we are constantly identifying several value-accretive opportunities to drive scale,” purred a company spokesperson for Z.  “Our strategic partnership with Bullet aims to build a competitive advantage for the future by identifying innovative formats and scaling them through our platforms to drive stronger monetization.”  Sounds like they’re ready to make a packet.

    Azim Lalani, co-founder & chief business officer at Bullet, waxed lyrical about the “next big shift” in content consumption, noting the influx of short-form content. “With snacky content increasingly capturing the audiences’ short attention span and keeping them engaged, the next wave of content consumption will encompass creators that nurture the ability to deliver intrigue and emotions in bite-sized formats,” he quipped.
     
    Meanwhile, Saurabh Kushwah, Bullet’s co-founder and chief technology & product officer, promised an app that not only “entertains but also enables,” boasting “gamified layers, AI-backed content ops, and a creator-first ecosystem.” 

    Sounds like they’re not just playing games, but building a whole new playground.

    This isn’t just about micro-dramas; it’s about Z cementing its place as a “content and technology company,” adapting to evolving trends faster than a politician changes their mind.  With Z5’s cutting-edge tech and consumer insights, Bullet is primed to hit the bullseye.

  • Azim Lalani co-founds Bullet, hopes to fire up the two-minute microdrama revolution

    Azim Lalani co-founds Bullet, hopes to fire up the two-minute microdrama revolution

    MUMBAI — Azim Lalani, the digital maverick who’s seen it all from India Today to Fanory, (a career of more than a score years) has now strapped on a new role — co-founder and chief business officer at Bullet, a mobile-first microdrama OTT platform that promises to shoot cinematic stories straight to your phone in under two minutes.

    With a sharp eye on Gen Z and a regional-first, multilingual content play, Bullet isn’t just banking on binge culture — it’s reinventing it. Backed by tokenomics and built on blockchain, the platform wants to do more than stream — it aims to spark a creator economy explosion.

    “As CBO, I’ll be driving business strategy, growth partnerships, content, and monetisation,” Lalani said. “We’re not just building a platform — we’re architecting a storytelling ecosystem that’s sustainable, scalable and rooted in innovation.”

    He gave a shoutout to co-founder and CTPO Saurabh Kushwah for leading the tech charge, and thanked the leadership at Zee Entertainment Enterprises for supporting new-age innovation.

    Lalani’s previous innings include launching Fanory to help creators go direct-to-fan with coin-based monetisation, leading Money9 at TV9, and steering convergence and brand solutions at Network18. Prior to that he did time at India Today, Rediff and Indian Express. 

    Now with Bullet, he’s loading the chamber with big ambitions — where every story is sharp, short, and shot with purpose. Creators, got a drama to drop? The stage is yours — but make it snappy.