Mumbai: 2023 was an eventful year for digital advertising, where AI emerged as a driving force. Marketers also witnessed the rise in the popularity of Connected...
Mumbai: Majority of Indian marketers surveyed consider ad fraud to be a great concern across mobile environments in 2022, according to the latest Industry Pulse Report...
Mumbai: When you look at the evolution of digital advertising, it makes sense that viewability has continued to be a top concern for marketers. The entire...