Tag: Saurabh Kapoor

TVS iQube’s launches #AchchiShuruwat campaign

Mumbai: TVS iQube has launched its latest integrated marketing campaign, #AchchiShuruwat, translating to ‘A Good Start’.

Rooted in the philosophy of fresh beginnings and sustainable living, the campaign showcases the TVS iQube not only as a mode of transportation, but as a transformative lifestyle choice. Since its launch in 2020, TVS iQube has stood for quality, comfort, connectivity, and affordability. In the last few years, it has crossed several milestones, embodying one’s independence and aspirations.

At the heart of #AchchiShuruwat lies the belief that every journey, especially those towards realizing great dreams, begins with a promise of a new dawn – a promise embodied by TVS iQube. It symbolizes independence, aspiration, and the pursuit of personal and economic growth while fostering a sense of community and connectivity among riders.

Commenting on the campaign, TVS Motor Company VP marketing & EV business Saurabh Kapoor said, “With #AchchiShuruwat, we aim to position the TVS iQube not just as a mode of transport, but as a partner in the pursuit of dreams. We believe that every journey, no matter how small, holds the potential for a good start – a fresh, hopeful beginning towards a brighter tomorrow. TVSM will continue to partner our customers in their journey of success, by making trustworthy and superior electric mobility experience more accessible.”

TVS iQube is inspired by three fundamental principles: Giving customers the POWER OF CHOICE for range, connected capabilities and colours; Complete PEACE OF MIND around vehicle safety by adhering to latest norms and overall purchase experience leading to promise of delivery and the SIMPLICITY OF OPERATING the TVS iQube which is impactful yet hassle free. This will enable electric mobility accessibility to everyone and further establish TVS iQube’s proposition of being India’s favourite family EV. Currently, the TVS iQube Electric scooters are available in 434 cities and 651 dealerships across India.

July 16, 2024
Redefining inner beauty with ‘Beauty Within’ by Wellbeing Nutrition

Mumbai: In the midst of our busy lives, there’s something truly special waiting to be discovered – a kind of beauty that starts deep inside you. Wellbeing Nutrition is excited to introduce a new campaign that changes the way we think about looking beautiful. This campaign is all about taking care of not just your body, but also your inner self. The journey to true beauty commences with nurturing your inner self.

Redefining what beauty means:

This campaign isn’t just about promoting products – it’s about getting young folks excited to try something new. It’s like a call to take care of yourself and understand how important it is to nourish both your body and your soul with the right kind of nutrition.

Embracing Wellbeing Nutrition’s idea:

When it comes to feeling truly beautiful, time doesn’t matter. Wellbeing Nutrition is here to show how looking after your inner beauty can be easy. This campaign is like a friendly guide for anyone who’s starting to think about self-care or for those who’ve already begun their journey.

The short film that comes with this campaign shows everyday life and the little things that make us who we are. It proves that eating right doesn’t need to be complicated – it’s something you can do even when you’re on the move.

“The ‘Beauty from Within’ campaign is a hymn to the genuine beauty that resides within every soul. At Wellbeing Nutrition, we are driven by a mission to empower the youth to embark on a journey within. By nourishing themselves with proper nutrition and self-care, they can discover a timeless beauty that shines through their very being.” – Wellbeing Nutrition co-founder Saurabh Kapoor.

September 18, 2023
Cheil India wins TVS X biz; thrills Dubai with launch

Mumbai: Cheil India has won the creative duties of TVS X in a multi-agency pitch. The 360-degree mandate includes strategy, planning and creative direction for this new two-wheeler which pegs TVS as a leader in fast-growing EV market in India.

Cheil India orchestrated a mega event for the launch of TVS X on the largest canvas in the world, Burj Khalifa, Dubai. TVS X is a top-of-the-line and the most advanced electric two-wheeler to have hit the Indian market that will transform the future of electric mobility in the country. Post this launch, Cheil’s electrifying campaign called THRILLECTRIC shifts gears to make TVS X stand out in the crowded digital world among the thrill seekers who want a very different riding experience than what most two-wheeler EVs offer in India. Taking a 360-degree approach, Cheil is focused on building an exclusive patronage this vehicle will command.

Commenting on the win, TVS Motor Company vice president marketing– EV business Saurabh Kapoor said, “The on boarding of Cheil India as the creative agency marked the culmination of our search for a partner who could help us launch our new futuristic two-wheeler and create a new unexplored category globally. Cheil India’s integrated capabilities combined with their in-depth expertise in auto and the consumer durable sector helped us take our decision to partner with them. We look forward to creating exciting and meaningful campaigns through this association.”

The exciting launch on Burj Khalifa was followed by the release of the brand film. The film showcases the thrill the new TVS X promises with its very futuristic design, power-packed performance, and advanced connected technology. The film creates the world of modern metropolitan target audience who look for an ultimate riding experience and not just another commuter EV.

Cheil India chief growth officer Neeraj Bassi said, “In our pursuit to grow our new business portfolio, we are keen to partner with marquee Indian brands who are making a mark globally to deliver gold-standard work in the industry and with the ambitious plans that TVS Motor Company has for the EV category, it was a great match. The addition of TVS motor company coalesces our auto expertise as we look forward to leveraging our creative, media, data, activation, and retail capabilities to create work that creates value for the clients and resonates with the consumers.”

September 12, 2023
Hashtag Orange expands operations in Mumbai

MUMBAI: With the vision of offering the best and most relevant ‘insight’ driven digital solutions in India, Hashtag Orange – insights-driven digital solutions agency, today announced its business expansion in Mumbai. Headquartered out of Delhi – NCR, the firm has witnessed exponential growth in the last couple of years of its operations and has successfully accumulated a portfolio of impressive clientele.

As part of its market strategy, Hashtag Orange has expanded in Mumbai to cater to its existing as well as potential clientele based out of the financial capital of the country. The Mumbai office would have full-service capabilities of the firm including performance marketing and will work closely with the headquarters for insight-driven digital offerings of the agency.

Speaking on the expansion, Hashtag Orange co-founder Saurabh Kapoor said, “As we continue to expand our business offerings and digital solutions portfolio, market expansion becomes a crucial part of our growth strategy. Mumbai is the financial hub of the country and our presence in the market would be instrumental in the success story of our firm.”

Hashtag Orange co-founder Mukesh Vij said, “Mumbai will be an exciting chapter in our journey here in India and our presence in the market will significantly boost Hashtag Orange’s Y-o-Y growth rate. Mumbai has huge potential, both in terms of business growth and available talent pool and will be a defining milestone for the firm’s future.”

With Mumbai being operational, Hashtag Orange now has an overall talent pool of more than 45 employees across specialized verticals such as social media strategy/ content, paid media – Facebook/ Google, SEO, SEM, Influencer strategy & execution, development and maintenance of digital assets among others.

In a short span of just over a year, Hashtag Orange has successfully managed to venture into various categories including Fashion, Beauty, Online Gaming, Food to name a few and is aggressively foraying into newer spaces in the market.

March 6, 2020
Hashtag Orange enables The Moms Co. to achieve phenomenal business growth in India

New Delhi: With the vision of offering the best and most relevant ‘insight’ driven digital solutions in India, Hashtag Orange – insights-driven digital solutions agency, today announced unprecedented business growth and expansion for its partner – The Moms Co., a baby and mother care e-commerce brand headquartered out of Gurgaon. Owing to Hashtag Orange’s innovative digital solutions, The Moms Co.’s Google ROI has improved by 100% over the last one year. Further to that, Facebook Revenue for the brand has grown by 350% in the same period with an 80% improvement in ROI.

The company has also expanded in new categories including solutions for Pigmentation, Damaged Hair, Dark Circles and Acne among others in 2019.

The Moms Co.’s online audience has been extremely receptive to the digital communication and creatives from the brand which has led to increased footfall and online engagement growth for the brand in 2019. Hashtag Orange was mandated with paid media marketing and creatives led engagement for the brand and the agency successfully generated & sustained unprecedented awareness, engagement and brand recall for the company in the market.

Speaking on the achievement, Malika Sadani, Founder & CEO of The Moms Co. said, “As we continue to expand our product portfolio and offerings in India, 2019 has proven to be a pivotal year in our journey. Owing to our terrific value proposition, exceptional digital marketing, and innovative creative engagement, we have had incredible revenue growth so far. We will continue to gain momentum in 2020 as we continue our stride towards being a fast-growing 100cr digitally native FMCG.”

Saurabh Kapoor, CEO & co-founder of Hashtag Orange said, “Hashtag Orange is an ‘insight’ driven digital solutions agency that believes in tailored solutions for the myriad needs of clients. The Moms Co. has a very well-defined audience group and we employed focused marketing and creative tools to best engage with the target group. Our strategy is always ‘insight’ driven and the spectacular growth for The Moms Co. in 2019 is a testament to our expertise in the domain.”

Rajat Khullar, Director – Media & Business at Hashtag Orange said, “Hashtag Orange has a strong and seasoned media team that understands & assesses business requirements of our clientele and delivers customized solutions according to the same. Our efforts have been extremely effective for The Moms Co. and our strategy has ensured optimum engagement & brand recall for the company in the market.”

January 15, 2020
The Man Company breaks stereotypes of a ‘gentleman’ with #GentlemanInYou

MUMBAI: Emami-backed men’s grooming startup ‘The Man Company’ has challenged the stereotypes associated with being a ‘gentleman’ as a part of its first brand campaign #GentlemanInYou. Created and conceptualised by Hashtag Orange, the campaign reveals a number of common but wrong notions associated with traits of a perfect gentleman.

The campaign kickstarted with a post on job opening on LinkedIn where the brand is hiring for the role of a ‘perfect gentleman’. While the post got immediate traction across all channels with interesting comments, there was still a question mark pertaining to the job description of the profile.

The search further continued on-ground through a vox pop which interestingly revealed that the traits of a gentleman are not gender agnostic in approach and are believed to be majorly about how one treats women, how they are supposed to behave in a professional environment and their outlook. The campaign established the fact that, unlike popular belief, a gentleman can have flaws, he can be vulnerable and wear his heart on his sleeve. The broader aim for the campaign was to bring together men who in their own way are modern gentlemen and are evolving/ providing an alternative to the definition. The brand has been successful in redefining the modern gentleman and has highlighted the flaws of our society with a simple approach.

Hashtag Orange CEO and founder Saurabh Kapoor said, “Over the years, the socially accepted traits of a gentleman have been twisted to a great degree. Social insights reveal that a man’s conduct with women is believed to be the core parameter of defining one as a gentleman. This campaign was conceptualised to break such stereotypes and redefine the modern gentleman to highlight the real traits of a true gentleman. The idea of this campaign is simple and extremely relatable and therefore, it has garnered phenomenal engagement among the audiences.”

Founder Hitesh Dhingra quoted on the campaign approach, "The modern-age man, as we perceive, is vulnerable and open to imperfections. We, as a brand, strongly believe that stereotypes around gender roles are meant to be redefined, even if it comes to redefining who is a gentleman. This reflects our brand ideology and principles which encourage men to be the best version of themselves."

February 7, 2019