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Tag: Saurabh Jain

  • HoABL soars high with dazzling Nagpur sebut

    HoABL soars high with dazzling Nagpur sebut

    MUMBAI: The House of Abhinandan Lodha (HoABL), India’s largest branded plotted land developer, announced its grand arrival in Nagpur with a show-stopping aerial display over the city’s iconic Futala Lake.

    On 4 November 2025, three paramotor pilots painted the skies with massive banners, heralding HoABL’s foray into the Orange City and teasing its upcoming project, Nagpur Marina. Inspired by waterfront living, the development promises over 40 world-class amenities designed to bring together leisure, wellness, and celebration, a first-of-its-kind lifestyle for Nagpur.

    “Nagpur is fast becoming a powerhouse in Maharashtra’s growth story,” said HoABL CEO Samujjwal Ghosh. “Our entry here marks not just a new project, but a new chapter in how land is experienced, as a legacy built on trust, transparency and enduring value.”

    With its central location and growing connectivity through the Samruddhi Mahamarg and Smart City initiatives, Nagpur’s rise as a hub for premium living perfectly mirrors HoABL’s philosophy of creating spaces that breathe and evolve.

    Adding to the creative flair, chief marketing officer Saurabh Jain said the lake display reflected HoABL’s approach to “turn land into lifestyle” through immersive brand experiences.

    As the skies over Futala shimmered with banners and buzz, HoABL’s message was crystal clear, Nagpur’s real estate story just took flight.

  • Apeksha Harihar joins HCL Tech as organisation change management & communications manager

    Apeksha Harihar joins HCL Tech as organisation change management & communications manager

    MUMBAI:  She’s young,  she’s smart and she’s made a mark in the digital world. Digital marketing and communication specialist Apeksha Harihar has taken on a new role as organisation change management & communications manager at HCL Tech. 

    With over six years of experience in digital content creation and marketing, Apeksha brings a wealth of expertise to the position, including skills in change management, stakeholder analysis, and strategic communications.

    Apeksha, a graduate of Jai Hind College with a bachelor’s degree in mass media (journalism), has an impressive career trajectory. She served as the editor of Social Samosa, India’s leading online social media marketing publication, and has spearheaded digital strategies for prominent brands like Pepsi, HDFC, and Nestlé. Her portfolio includes roles in social media marketing, website transformation, and digital project management in India and Germany.

    In her new role at HCL Tech, Apeksha will lead change management initiatives, craft communication strategies, and align program activities to drive organisational transformation. Her recent experiences include sales and CRM at Tebubio and website migration projects with Media Kanzlei.

  • Swiggy aces moment marketing during ICC Cricket World Cup 2023 semi-final teaming up with Havas Media India

    Swiggy aces moment marketing during ICC Cricket World Cup 2023 semi-final teaming up with Havas Media India

    Mumbai: Set against the thrilling backdrop of the crucial India vs New Zealand ICC Men’s Cricket World Cup 2023 semi-finals, Swiggy yet again leveraged a highpoint of the game with the most appropriate moment marketing strategy.

    Capturing the essence of the nail-biting match, Swiggy teaming up with Havas Media India executed a TV-based moment marketing innovation, strategically timed during Virat Kohli’s pursuit of his 50th Century.

    As Kohli achieved this historic milestone, Swiggy launched a moment of marketing communication on TV channels declaring, “History has been delivered, shall we deliver the sweets?” This contextual aston was strategically placed on prominent news channels in key regions like Hindi speaking markets, Maharashtra, Karnataka, Tamil Nadu, West Bengal, and more. Optimising news channels as the medium ensured the message reached audiences at the precise moment when the breaking news was unfolding.

    Swiggy general manager Jijo Thomas said, “Capturing & retaining the top-of-mind space amongst your target audience is an uphill task and an always-on-battle. As marketers we are always on the lookout to find innovative, clutter breaking yet cost-efficient solutions for the same.

    Leveraging the highly anticipated, arguably one of the biggest moments in cricketing history; Virat Kohli’s 50th international century via moment marketing amongst many others was one such sweet spot we identified & amplified. There are times when everything falls into place, being able to time to perfection & etch your brand with an iconic global sporting & highest streamed event ever, was one such remarkable landmark in Swiggy’s brand building journey.

    Special thanks to Havas Media in helping us push boundaries and redefine marketing rules, one campaign at a time this CWC.”

    Talking about the innovation, Havas Media India South president  Saurabh Jain stated, “As Swiggy’s extensive World Cup campaign enters its final leg, these moment marketing innovations have yielded meaningful results for the brand. Aligning lightning-fast deliveries with cricket fervor has been groundbreaking, and we look forward to continuing this success in the years to come.”

  • Harpic’s #MomWaliDiwali campaign celebrates family bonds

    Harpic’s #MomWaliDiwali campaign celebrates family bonds

    Mumbai: Harpic Bathroom Cleaner, India’s leading bathroom cleaning brand released its first-ever festive campaign #MomWaliDiwali, inspiring families to play a bigger role in getting homes ready for the upcoming festival of lights. The heartwarming campaign highlights how each member can support the homemaker in this process, especially when it comes to bathroom cleaning.

    Diwali cleaning is a ritual India takes very seriously and the entire family comes together to take part in the activity under the supervision of the homemaker who is the protagonist and adds to perfection everywhere (Mom’s perfect touch). However, when it comes to cleaning a bathroom, which is the most tedious job of all, homemakers are usually left alone to complete the job. The joy of the celebrations can be manifold if the family pitches in to help her in this job as well.

    Reckitt regional marketing director, South Asia – hygiene Saurabh Jain said, “Harpic, popular for its direct communication with consumers, has adopted a unique approach to the festive season this year. In a new direction for the brand, Harpic Bathroom Cleaner through #MomWaliDiwali, showcases the importance of a mother’s touch in achieving perfection in every task, and the role families can play to ease her work around the house, especially during Diwali cleaning. The heartwarming brand film aims to bring families together in the most mundane task of cleaning. We are excited to see how consumers receive the film, an effort to create a unique brand recall moment amongst them.”

    The campaign video beautifully captures the significance of a mother’s touch in achieving perfection in every task, big or small, while encouraging family members to assist mothers with exhausting tasks like bathroom cleaning.  It features a daughter, son, and father struggling at tasks like making laddoos, picking right clothes for Diwali, and putting up lights in preparation for Diwali, however, with the mother’s magical touch, they are able to complete the tasks successfully. When the mother is later seen attempting to clean the bathroom, the son, daughter and father intervene to help, using the Harpic Bathroom Cleaner, making the mother smile in awe of her family.

    Harpic is synonymous with clean and hygienic bathrooms and an essential tool that every homemaker relies on. Harpic Bathroom Cleaner gives 10X better cleaning^ with less effort when compared to ordinary detergents and kills 99.9% germs*, leaving behind shiny, and clean bathrooms with a pleasant fragrance, reinstating its proposition of #HarpicDegaSaath. The brand campaign video is available on Harpic’s official YouTube page and is being run on YouTube, Meta and Disney+ Hotstar.

    *Kills 99.9% germs post 5 minutes of contact time with diluted or neat product

    ^Vs ordinary detergent powders under standard test conditions

  • ‘Robots’ to premiere on Star Movies this Friday night at 9

    ‘Robots’ to premiere on Star Movies this Friday night at 9

    MUMBAI: This Friday, let the family fun begin!!! Star Movies presents a heart-warming story of an ambitious robot from a small town, which has a gift of inventing things and a hope of moving beyond his quaint surroundings. Tune in to the exclusive premiere of the fun filled animation film “Robots” starring Ewan McGregor, Mel Brooks, Halle Berry, Greg Kinnear, Amanda Bynes, Drew Carey and Robin Williams this Friday, December 22nd at 9 p.m. only on Star Movies.

     

    The pixel-happy production company Blue Sky follows its successful feature Ice Age with more animated antics in Robots. Rodney Copperbottom (voiced by Ewan McGregor) is a talented inventor who hopes to make his fortune by moving to Robot City and working among the nuts and bolts of the robotics industry. Rodney fantasizes about building robots for his boyhood hero and master inventor Big Weld (Mel Brooks), but when he meets him, Rodney’s dream threatens to turn rusty.

     

    Big Weld reveals that his company is now being run by the evil Phineas T. Ratchet (Greg Kinnear), a merciless moneymaker who wants to rid the world of the antiquated robots that clutter up the streets of Robot City. This leaves Rodney’s aspirations needing a major oil change, and with little chance of finding work, he feels about as useful as a broken spare part.

     

    So he takes to the streets, where he finds some unlikely salvation in a group of robots lead by Fender (Robin Williams). Fender urges Rodney to help save them from the scrap heap, while Ratchet and his company create threatening new policies on robot reconstruction. The ensuing action leads to a breathtaking set of adventures in the futuristic city.

    A fun, dizzying delight, ROBOTS benefits from the many voices of Robin Williams, who is the perfect comic foil to Ewan McGregor’s central character. The special effects are masterfully handled, and the rendering of Robot City is a true sight to behold. Robots presents fast-paced animated entertainment at its finest.

    So tune in to the exclusive premiere of Robots, this Friday night, December 22nd at 9 p.m. only on Star Movies.

  • ‘Spymate’ to premiere this friday night at 9 on Star Movies

    ‘Spymate’ to premiere this friday night at 9 on Star Movies

    MUMBAI: When his partner decides to leave the secret agent business, chimpanzee spy Minkey is left to his own devices. Unsure of what to do with his time, Minkey joins the circus, where he quickly becomes a very popular attraction.

    After 10 years of lying low, Minkey is called on by his former partner, whose own daughter has been kidnapped. Together, will this unusual human-monkey secret-agent team be able to solve the case? Find out this Friday night, December 29th at 9 p.m. on the exclusive premiere of “Spymate” only on Star Movies!!!

    Minkey, a super-spy primate, and his partner Mike were the two best spies in the business. For years, they made every mission possible… But when Mike retired to raise his baby girl, Amelia, he never predicted that life would come full circle.

     

    Ten years later, Amelia — who has invented a revolutionary chemical drill — is kidnapped and whisked off to Japan by her hero, Dr. Farley, who is planning a highly dangerous experiment that could cause a massive earthquake and destroy the entire world. Mike and Minkey partner up one last time for their most important mission ever: saving Amelia — and the world — from the clutches of the evil Dr. Farley.

    So tune in to the exclusive premiere of Spymate, this Friday night, December 29th at 9 p.m. only on Star Movies.