Tag: Saurabh Gupta

Cartoon Network Enterprises & Vanesa Care ink licensing deal for Superman deos

MUMBAI: Cartoon Network Enterprises (CNE), the licensing and merchandising arm of Turner International India, has inked a strategic partnership with personal care manufacturer Vanesa Care to bring Superman branded deodorants.

The tie-up has introduced its first ever ‘Denver Superman’ deodorants in two variants – ‘Superman Power’ and ‘Superman Strength.’ The deos are priced at Rs 250 and are available at major departmental and online stores across the country.

Turner International India SVP and managing director – South Asia Siddharth Jain added, “Cartoon Network Enterprises has recently been appointed as the master licensee for the Warner Bros. Consumer Products (WBCP) portfolio for South Asia. This deal with Vanesa Group will expand the WBCP brands and Superman into new and exciting categories and draw consumer excitement.”

Vanesa Care CMO Saurabh Gupta said, “We are glad to be associated with Cartoon Network Enterprises. Our vision is to focus on innovation and always to give a world class product, which has never been introduced in the Indian market before. It is all about understanding the Indian consumer’s needs and offer them the best. We will continue to expand our product portfolio by increasing the number of relevant products in the market.”

Significantly, even after tough market competition, Vanesa Care’s Denver deo has been performing consistently and growing at 35 per cent year-on-year with innovation across category, according to the company.

The Denver Superman Power deodorant has an intense yet soothing, masculine yet gentle fragrance imbibing the characteristics of Superman.

September 22, 2015
LIQVD Asia sets shop in Delhi; appoints Saurabh Gupta as biz head

MUMBAI: Empirical multi-ethnic marketing company LIQVD Asia is setting up its office at Gurgaon in Delhi NCR. The company has appointed Saurabh Gupta as its business head.

Gupta is entrusted with the responsibility to provide holistic digital solutions for all clients of LIQVD Asia in the region. Prior to this, he was in charge of the digital wing of Allied Media Corp.

LIQVD Asia managing director Arnab Mitra said, “We’re thrilled to welcome Saurabh on board. Saurabh’s immense experience in the space and progressive approach to innovate aligns perfectly with our business plans. We are sure he is the right person for our commitments to our clients in the region.”

Gupta added, “LIQVD Asia has been on an assertive and progressive path and I would only love to contribute my bit to its growth exploring the constantly evolving in the digital landscape. I strongly believe that with LIQVD Asia’s culture and leadership one cannot but eagerly look forward to a tremendous learning experience.”

Gupta’s expertise lies in digital media brand solutions, online and mobile gaming, VAS, digital activation and online publishing. He has previously worked in companies like Wipro, Lakshya Consulting, Games2win India, Zapak Digital Entertainment and Allied Media Corp.

August 11, 2015
Allied Media bags digital mandate for Phive Rivers

MUMBAI: Allied Media, the media planning, evaluation and buying agency of Percept, has won the digital and mainline mandate for Phive Rivers, an international premium fashion brand for leather bags as its media agency of record (AoR).

This mandate covers mainline and digital requirements of all the brand campaigns in India. The account will be handled from the agency’s Delhi office.

Phive Rivers wanted a dedicated agency to re-emphasise its focus on the digital medium. Allied Media bagged the account following the multi agency pitch process. The agency has commenced work on the account and has already put a team in place to service the fashion brand.

The brand has a clear vision about digital and has decided to use digital media as part of its overall marketing strategy for future and to further strengthen its position in the affordable luxury segment.

Phive Rivers commercial director India operations Mohit Gill said, “Allied Media’s enthusiasm, patience and innovative ideas made us choose them as our digital agency. The agency will have a vital role to play in repositioning the brand’s thought further as we grow. It will also work towards making Phive Rivers as people’s first choice when it comes to fashionable leather bags.”

“It’s not about digital marketing but about a new perspective to marketing in the digital age. As more and more customers embrace digital, we need to recalibrate marketing plans. This association with Phive Rivers will give us another opportunity to break the myth while we take the brand to greater heights,” added Allied Media CEO Shripad Kulkarni.

Allied Media Digital business head Saurabh Gupta mentioned, “The team at Allied Media has designed a very niche digital strategy keeping in mind the ever growing fashion conscious consumer in India. We are looking to achieve a leadership position in the fashion market for the brand with the help of an interesting communication approach. All of us at Allied Media are very excited about this partnership and are hoping for a long fruitful association with the brand.”

August 1, 2014
Allied Media appoints Saurabh Gupta in his new role as business head

MUMBAI: In his new role as business head, digital media Saurabh will be responsible for providing holistic digital solutions for all clients of Percept Media and also only Digital direct clients. He would be taking care of India region, and integrate digital in the marcom solutions of all Percept Group clients.

With his experience of almost 10 years in the industry, he has worked with renowned companies like Reliance Entertainment Digital and Wipro Technologies. He played a major role in Zapak Digital as national sales head and has serviced brands like PepsiCo (Change the Game Campaign and Pepsi T20 Football), Mountain Dew (Dew Extreme Tours, Hrithik launch and MTV Roadies Integration), Michelin Tires (Malaysia Pilot Experience, Lemans), Airtel (F1 Online Activity) and many more

He is a professional with qualitative experience in brand building, business development, sales, process implementation, client servicing and team management.

Allied Media CEO Shripad Kulkarni said, “It’s not about digital marketing but a fresh way of looking at marketing to digital savvy customers of our clients. So, we will have two digital teams – a digital strategy team which is a part of the core strategy team of Percept Media and a business team”.

On the digital strategy, business head – digital Saurabh Gupta added, “Digital media behaves in a very different form factors according to businesses and categories. But, most businesses are shortsighted and consider digital media as only a marcom instrument. We are here to change the way brands perceive digital as a medium and transform the entire marketing making it a catalyst to achieve business objective and transform the brand life stage. Our digital strategy blueprint will be: digital led business re-engineering customised for brands.”

September 20, 2013