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Tag: Saurabh Gupta

  • Denver scents victory as UAE cricket’s official team partner for Asia Cup

    Denver scents victory as UAE cricket’s official team partner for Asia Cup

    MUMBAI: When cricket fever meets a whiff of confidence, the result is unmistakably bold. Denver, India’s leading men’s fragrance brand, has just struck a fresh note by becoming the official team partner of the UAE Men’s Cricket Team for the upcoming Asia Cup 2025. The 17th edition of the continental championship will light up the UAE from 9–28 September, with eight nations India, Pakistan, Sri Lanka, Bangladesh, Afghanistan, UAE, Oman and Hong Kong battling it out in the T20 International format. With India defending their crown, the tournament promises both high drama and high decibels.

    For Denver, the move isn’t just about logo placement, it’s about stepping onto the global stage. From ruling bathroom shelves across India to now backing cricket on international soil, the brand is using this partnership to celebrate the values it has long championed: success, resilience and achievement.

    Hamilton Sciences Group MD and CEO Saurabh Gupta summed it up: “Denver has always celebrated men who carve their own success story. Partnering with the UAE team at Asia Cup 2025 allows us to take this philosophy global. It’s a proud moment for us and for our consumers who’ve made Denver one of India’s most loved fragrance brands.”

    The tie-up also signals Denver’s expanding footprint in the Middle East, a region where cricket fandom runs deep and brand recognition is fast growing. For the Emirates Cricket Board (ECB), the association is equally symbolic. ECB COO Subhan Ahmad said: “Denver, with Indian origins and global aspirations, resonates with our values and the spirit of cricket. We’re confident this partnership will inspire fans across borders.”

    As the countdown to Asia Cup 2025 begins, Denver’s entry into cricket sponsorship isn’t just a brand play, it’s a reminder that ambition smells sweeter when mixed with sport, passion, and a dash of international flair.

  • Kiara’s scent of a woman moment as she joins Vanesa as brand ambassador

    Kiara’s scent of a woman moment as she joins Vanesa as brand ambassador

    MUMBAI: Kiara Advani has added another feather to her stylish cap this time with a hint of floral and a splash of amber. The movie actress has been named the new face of premium fragrance brand Vanesa, stepping into a role that celebrates individuality, grace and modern femininity.

    With her effortless poise and magnetic screen presence, Kiara’s journey mirrors the brand’s ethos: empowering women to embrace their true selves, unapologetically. Her signature scent preferences fresh and floral by day, warm and musky by night are now set to inspire a new chapter in Vanesa’s fragrance story.

    Expressing her excitement, Kiara Advani said,  “I’m beyond thrilled to be associated with Vanesa. For me, confidence is about embracing my true self, owning my strengths and vulnerabilities, and walking through life with authenticity. This is what makes working with Vanesa so special, as the brand celebrates individuality, and that’s something I truly believe in.”

    Hamilton Sciences Pvt. Ltd MD & CEO Saurabh Gupta said, “We are delighted to welcome Kiara Advani to the Vanesa family. Kiara embodies the essence of our brand with her elegance, charm, and relatable appeal. Her journey and personality perfectly align with Vanesa’s philosophy of celebrating individuality and modern femininity. We believe this collaboration will inspire women to embrace their individuality with confidence.”

    The move signals Vanesa’s intent to expand its emotional resonance with young Indian women who see fragrance as an extension of identity. Building on its legacy, which began with former ambassador Kareena Kapoor Khan, the brand is evolving with a fresh, contemporary appeal.

    As the face of Vanesa, Kiara is expected to front new campaigns and inspire a fragrance collection that captures the many moods of the modern woman bold, beautiful and completely herself.

  • Mahesh Babu shares the key to humility amidst stardom in latest Denver ad

    Mahesh Babu shares the key to humility amidst stardom in latest Denver ad

    Mumbai:  Denver has released an inspiring new phase of its ‘success’ campaign, starring the megastar Mahesh Babu. In a time when achievements are given more importance over values, this campaign encourages a shift in perspective, redefining success to be more than just accomplishments. The brand film shares an important message through a simple yet impactful narrative.

    Babu is the epitome of success. A self-made man and a symbol of humility and empathy, he underscores the importance of respecting everyone, regardless of their societal status in the brand film. Through his dialogue, “A person’s thinking determines their place in society; success should not go to your head,” Mahesh Babu urges viewers to reconsider their attitudes toward others and adopt a mindset of equality and compassion. The brand film redefines how successful individuals let their aura (scent) reflect their achievements while remaining humble.

    Hamilton Sciences Private Limited CEO & MD Saurabh Gupta said, “Our latest ‘success’ campaign with the Superstar Mahesh Babu reminds our audience that true success is measured not just by achievements but by the ability to stay grounded and humble. Mahesh showcases this balance, sharing the message that no matter how high we rise, our values and humility keep us rooted. We are proud to collaborate with someone who inspires us to reach for the stars while keeping our feet firmly on the ground.”

    Babu, talking about the campaign, said, “Perfume is an essential part of grooming, which demonstrates discipline, and attention to detail, qualities that contribute to personal and professional success. However, success is also defined by our behaviour with others. Denver’s ‘Scent of Success’ campaign aligns perfectly with these values, and I’m honoured to be a part of it.”

     

     

  • ZEUX Innovation redefines design leadership with groundbreaking workshop series

    ZEUX Innovation redefines design leadership with groundbreaking workshop series

    Mumbai: ZEUX Innovation, a UX design and innovation firm, sets a new benchmark with the launch of its Design Leadership Workshop series for design professionals seeking to elevate their leadership skills and impact. Headquartered in Mumbai, ZEUX operates with an outcome-based focus and approach, creating frictionless digital experiences across sectors. Through its Design Leadership Workshops, the firm aims to cultivate design leadership and innovation, empowering participants with the skills and mindset to transition from executing design tasks to leading strategic initiatives.

    The workshops are a call to action for UX Designers, creative directors, design managers, product designers, and founders who face challenges in clearly defining design problems, thinking strategically within the design ecosystem, communicating design ideas effectively, and embracing disruption to drive innovation. ZEUX’s initiative seeks to address these common struggles, providing professionals with the tools and insights needed to navigate and lead in the ever-evolving landscape of design.

    Led by  ZEUX Innovation co-founder Saurabh Gupta and an expert in UX design and innovation, the workshops are generating a strong interest. An alumnus of the National Institute of Design, Saurabh has trained more than 8,000 people across the globe. With over twenty years of experience, he conducts workshops to develop design leadership and innovation, introducing participants to his ABCD framework: Articulating the problem, Big-picture thinking, Clear communication, and Delivering disruption. Leveraging his long track record of providing successful UX solutions for both startups and Fortune 500 businesses, he is a renowned mentor for aspiring leaders owing to his experience in effortlessly integrating design and innovation into company culture.

    The workshops maintain a limited capacity of 26 participants per session to ensure an interactive and immersive experience. This approach attracted design professionals from diverse backgrounds, including UX, Product, and Visual Design, as well as, founders and project leaders seeking to enhance their design leadership capabilities.

    Reflecting on the success of the UX design workshops, Saurabh Gupta expressed “We are thrilled by the overwhelming success of our Design Leadership Workshop. It underscores the growing demand for strategic design leadership skills in today’s competitive landscape. Our commitment to fostering design excellence and innovation remains unwavering. We are expanding our workshop series to meet the needs of design professionals seeking to drive meaningful change through design.”

    These workshops have received overwhelmingly positive feedback from participants, who commended the sessions for their insightful content and practical applicability.  The attendees found immense value in the program’s practical framework and fresh perspectives on problem definition in design, strategic thinking, communication clarity enhancement, and leveraging disruption for innovation and growth.

    In response to participant requests for a more comprehensive program, ZEUX is also exploring the possibility of introducing a multi-day residential certificate program. This extended format would enable a deeper exploration of key concepts and foster stronger connections among participants.

    Sharing his experience, Capgemini a UX design manager Sandesh Mandlik, expressed gratitude for the exceptional workshop, highlighting its enlightening presentation and the blend of theory and practical exercises. Karthik Chaganty, a senior design specialist at Dream 11, found the curriculum inspiring, with relevant lectures and engaging activities driving home the concepts. Nandini Bhosale, UI/UX designer, TCS, shared that as a young designer, hearing Saurabh decode the mindset and perspective required for leadership was invaluable. She noted that the workshop advanced her career by 2-3 years. Khushboo Shah, founder of Studio Juxta, found the sessions insightful, covering overlooked UX aspects with simplified topics, and expressed excitement to implement the knowledge gained in their design process. Overall, the workshop provided a comprehensive and immersive learning experience, leaving attendees eager to apply their learnings.

    ZEUX Innovation remains steadfast in its dedication to fostering design excellence and innovation. With plans to deliver unique and practical content in an engaging format, ZEUX aims to further solidify its position as a leader in equipping designers with the skills and perspectives necessary for driving meaningful change through design.

  • Denver features Shah Rukh Khan in their new campaign

    Denver features Shah Rukh Khan in their new campaign

    Mumbai: India’s prestigious men’s brand Denver, has launched an inspiring extension of their ‘success’ campaign featuring megastar and brand ambassador Shah Rukh Khan. In an era where achievements often overshadow virtues, this campaign inspires a paradigm shift, redefining success beyond mere accomplishments. The brand film delivers a poignant message through a simple yet powerful narrative.

    Bollywood Badshah, Shahrukh Khan is prominently known as G O A T (Greatest of all times) and true icon of success. As a self-made man, who had come from a humble background has redefined all measures of success. Centering around him, as a symbol of humility and empathy, the film emphasizes the importance of treating everyone with respect regardless of their societal status. Through his dialogue, “Insaan chota ya bada apni soch se hota hai (a person’s thinking decides their place in society), success should not go to your head,” Shah Rukh encourages viewers to reflect on their own attitudes towards others and to embrace a mindset of equality and compassion. Overall, the brand film effectively redefines how successful people let their aura (scent) speak of their achievements while staying humble.

    Hamilton Sciences Pvt Ltd MD & CEO Saurabh Gupta said, “As a brand committed to enhancing lives through fragrance, we believe in the power of success intertwined with humility. With this campaign, we aim to spark conversations that remind individuals that true success is marked by kindness, and empathy. Shah Rukh Khan, who is the epitome of success and modesty, is the right fit to deliver our brand message. Like our fragrances, success is not about showing off but about embracing everyone with grace.”

    Shah Rukh Khan has been associated with deodorant brand Denver as its brand ambassador for seven years. Over the years, the brand has emerged as the most preferred fragrance in the country. It further envisions evolving into an all-encompassing grooming brand for men over the next few years.

    Denver, as a brand, embodies the essence of a real man. Rooted in the virtues of gentleness and humility, Denver stands as a testament to hard work and authenticity. A true Denver man is not defined merely by his strength or achievements but by his character and values. Just as Denver has consistently supported and reflected the personality of its wearer, the brand itself upholds the qualities of a genuine gentleman: kind-hearted yet determined, modest yet ambitious. In a world that often celebrates superficiality, Denver remains committed to celebrating the depth and integrity of the modern man.

  • Envy onboards Bollywood’s youth icon Varun Dhawan as its brand ambassador

    Envy onboards Bollywood’s youth icon Varun Dhawan as its brand ambassador

    Mumbai: Envy, one of India’s leading premium fragrance brands, ropes in Bollywood celebrity Varun Dhawan as its brand ambassador. His bold and dynamic personality and adventurous spirit mirror the brand’s ‘let them envy’ approach.

    Envy is known for its deodorants and perfumes with exclusive French fragrances. It intends to scale further and strengthen its position as a youth-favorite brand. Roping in Dhawan as its brand ambassador is a part of its long-term expansion plan. Through this strategic move, Envy intends to bolster its brand promotion initiatives. As a part of this association, Dhawan will feature in the brand’s upcoming multi-channel campaigns and marketing initiatives, including TVCs and social media campaigns.

    Dhawan is a youth icon, and his ‘no compromising’ attitude perfectly aligns with Envy’s DNA, making him the right fit as a brand ambassador. His style and boundless energy complement Envy’s commitment to youthfulness and mission of providing exceptional fragrance to its customers.

    Hamilton Sciences Pvt. Ltd. MD Saurabh Gupta said, “At Envy, we believe fragrances can impact positively on one’s confidence leaving others envious. Varun Dhawan is a perfect fit for our brand as our products appeal to the youth, and who better than Varun to represent today’s youth and their attitude. His energy, ambition, and unwavering confidence perfectly align with our brand values. The script demanded someone with a good sense of humor and vitality, and Varun effortlessly brings dynamism and energy to the brand. We are confident that this association will be a game-changer, propelling Envy to new heights.”

    Envy is committed to expanding its product portfolio, backed by extensive R&D efforts. We are looking to double our market share within this year. Its parent company, Hamilton Sciences  Pvt. Ltd., is growing significantly and supporting Envy’s vision of providing Indian consumers with superior products.

    Through this association with Dhawan, the brand aims to amplify its brand visibility and engagement initiatives. Additionally, it intends to increase sales, expand its customer base, and solidify its market positioning. 

  • Garage Group elevates Abhishek Misra as AVP instructional design and e-learning

    Garage Group elevates Abhishek Misra as AVP instructional design and e-learning

    Mumbai: Garage Group, a full-service digital creative agency, is pleased to announce the elevation of Abhishek Misra as assistant vice president (AVP) for instructional design and e-learning. Previously heading the operations at Garage Group, Abhishek brings a wealth of experience in developing and implementing market strategies targeting key sectors and managing new businesses.

    Notably, Garage Group has recently ventured into the burgeoning e-learning and instructional design vertical, leveraging its robust capabilities. Abhishek’s expertise will play a pivotal role in driving strategic development, quality assurance, team leadership, performance analysis, stakeholder communication, compliance, and budget management in the innovative education domain. His expertise extends beyond theoretical knowledge in instructional design and e-learning because of his prior experience in the education vertical before he joined Garage; it encompasses a practical understanding of how to leverage technology, pedagogical methods, and learner engagement strategies to deliver meaningful educational outcomes.

    Commenting on his new role, Abhishek Misra said – “I’ve spent nearly six incredible years at Garage Group, which has been the highlight of my career. With Ms. Anjali Chauhan and Mr. Saurabh Gupta as my mentors, I’ve not only grown as a professional but enriched my personal growth. With great pride, I embrace this new role and I’m confident that I can navigate its unique challenges and thrive. My vision is to further elevate our E-Learning and Instructional Design capabilities, delivering innovative and transformative educational experiences that will shape the future of learning.”

    Garage Group co-founder and managing partner Anjali Chauhan said: “Mr Abhishek Misra has been an integral part of the Garage family for over half a decade. His intrapreneurial mindset and commitment have played a pivotal role in shaping Garage’s journey, particularly in pioneering the e-learning and instructional design verticals. Mr. Abhishek’s promotion to the role of AVP in our Instructional Design and E-Learning vertical is a testament to his passion for innovative education solutions that align perfectly with our mission to transform the learning experience.

    As AVP, he will play a pivotal role in driving the organisation’s mission forward, spearheading initiatives that will further revolutionise how we deliver and facilitate learning experiences. We are excited about the journey ahead with Misra leading the way.”

    Garage Group is a full-service creative agency offering services in creative, digital media, social media, video production, OOH, DOOH, ITES, e-learning, and instructional design. The company has expanded into Garage Productions, Garage Media, and Garage Music. Garage Group’s mission is to deliver innovative and effective solutions to its clients while building lasting relationships.

  • “The digital creative industry’s landscape is in perpetual flux”: Garage Group’s Saurabh Gupta

    “The digital creative industry’s landscape is in perpetual flux”: Garage Group’s Saurabh Gupta

    Mumbai: Digital media, music production, and creative marketing are vibrant and interconnected facets of the entertainment and advertising industries. Digital media encompasses online content, including videos and interactive experiences. Music production involves creating and arranging music tracks, often for media projects. Creative marketing focuses on innovative campaigns to engage audiences and promote brands. Together, these elements play pivotal roles in shaping modern entertainment and advertising strategies, leveraging technology and creativity to captivate and engage audiences in an ever-evolving digital landscape.

    Garage Group is a creative agency founded in 2015 by Saurabh Gupta and Anjali Chauhan. They offer services in creative, digital media, social media, video production, and more. Garage recently underwent a transformation, uniting various groups under Garage Collective to foster collaboration and innovation. They have a history of working with brands like Sony, Microsoft, Oppo, etc., aiming to revolutionise the creative industry.

    In an email conversation with Garage Group founder and MD Saurabh Gupta, Indiantelevision.com delved deeper into Garage Group’s evolution, maintaining creative excellence, their vision and mission, etc.

    Saurabh Gupta is from Kanpur, the eastern business hub. He began his career at a young age and has spent the last 12 years working with various MNCs and big brands in leadership roles such as Reliance Entertainment Digital and Percept Media as a business head of innovations and new initiatives. In 2015, he founded Garage Productions, which was primarily a film production house focusing on short format and new-age content. With increasing demand, this evolved into a full-service digital creative agency with an in-house production facility, the first of its kind in India.

    Edited Excerpts:

    On the journey of Garage Group’s evolution from its inception in 2015 to the diverse range of verticals it encompasses today

    Since its inception in 2015, Garage Group has evolved into a versatile digital creative agency with a diverse portfolio of verticals. The journey has been marked by notable milestones and challenges. Initially, establishing a unique identity in a competitive landscape was a significant hurdle. However, our dedication to strategies and a client-centric approach propelled us forward. Collaborations with esteemed brands like Sony and Microsoft elevated our reputation. Geographic expansion to multiple locations enabled us to better serve clients and seize new opportunities. Looking ahead, our focus remains on sustained growth, technological integration, and nurturing creativity to surmount challenges and lead the industry.

    On the introduction of Garage Collective driving synergy among Garage Music, Garage Productions, and Garage Media

    By converging talents across these verticals, we unlock innovative possibilities. For instance, music produced under Garage Music can seamlessly enhance video content created by Garage Productions, while Garage Media magnifies the reach of both. This consolidation bolsters creativity, resource utilisation, and the overall impact of our offerings, propelling Garage Group to new heights as a unified creative force.

    On Garage Group setting itself apart from, in a competitive landscape with numerous creative agencies and your USP that consistently draws clients to choose Garage Group for their creative needs

    Amid a sea of creative agencies, Garage Group distinguishes itself through its Unique Selling Proposition (USP): a fusion of innovation, collaboration, and tailored solutions. Our deep commitment to crafting innovative campaigns while maintaining a collaborative relationship with clients stands at the core of our success. Moreover, our multi-vertical approach allows for comprehensive solutions under one roof, streamlining the creative process and offering clients a holistic experience. This holistic blend of innovation, collaboration, and diverse services consistently attracts clients to choose Garage Group as their preferred creative partner.

    On highlighting a project that you consider particularly innovative or impactful, and its stand-out factor

    The campaign generated a cascade of engagement, sharing heartfelt stories and forming a supportive community. This project’s innovation lies in its capacity to align with Caprese’s goals while resonating deeply with the audience. The success of this campaign underscores Garage Group’s prowess in delivering impactful campaigns that meld meaning with creativity, driving both emotional connection and tangible results.

    On Garage Group ensuring consistent creative excellence across different regions with its presence in multiple locations

    Maintaining creative excellence across multiple regions is a cornerstone of our operation. We achieve this through standardised processes, clear communication, and a unified creative vision. Regular cross-regional collaboration ensures knowledge transfer and shared best practices. Local teams are empowered to infuse cultural nuances into campaigns while adhering to Garage Group’s overarching standards. Moreover, technological tools enable remote collaboration and efficient resource allocation. This approach ensures that clients experience the same high-caliber creativity and results from Garage Group’s services, regardless of their location.

    On the key trends that you’ve observed in the digital creative industry and Garage Group adapting to stay at the forefront of these trends

    The digital creative industry’s landscape is in perpetual flux. We remain at the forefront by keenly observing trends. Interactive content, augmented reality, and data-driven personalisation have gained traction.

    By being agile and proactive, Garage Group consistently innovates and maintains its standing as a trendsetter in the digital creative realm.

    On seeing the landscape of digital media, music production, and creative marketing evolving in the next few years and the role that Garage Group aims to play in shaping this evolution

    The coming years will witness transformative shifts in digital media, music production, and creative marketing. These changes will be driven by AI integration, immersive experiences, and enhanced data analytics. Garage Group aim is to be a proactive influencer, embracing these changes to offer pioneering solutions. We envision leading collaborations that amplify cross-disciplinary synergies, and pioneering experiences that captivate audiences. Our mission is to drive these industries forward, continually redefining the boundaries of creativity and technology while nurturing meaningful connections between brands and consumers.

    On their vision & mission for the next three years

    We’re committed to empowering our teams, fostering a culture of constant learning, and pushing creative boundaries. Through these efforts, Garage Group aims to be a driving force in shaping the future of digital media, music production, and creative marketing, consistently exceeding client expectations and setting industry standards.

  • Denver teams up with Sourav Gangul

    Denver teams up with Sourav Gangul

    Mumbai: Denver, a prestigious men’s brand renowned for its captivating fragrances in India and abroad, is super thrilled to announce cricket legend and global youth icon Sourav Ganguly as the face of its upcoming TVC. This endorsement represents a major advancement for Denver, as it aims to enhance its reach and awareness among its target audience.

    Denver has been synonymous with excellence, carving a niche as the preferred choice for the youth and professionals of the nation. With an unwavering commitment to providing products that exude elegance and sophistication, Denver’s products have become a symbol of aspiration and self-assuredness.

    Ganguly, a self-made legend and global success icon, is the name that resonates with determination, dedication, and triumph, and embodies the spirit of Denver’s brand values. As a remarkable individual celebrated for his unwavering commitment, he truly exemplifies the essence of real success through hard work, passion, and dedication. His journey is an inspiration that encapsulates the very essence of Denver – “The Real Scent of Success.”

    On that note, Ganguly expressed his enthusiasm about the partnership, saying, “I am honoured endorsing Denver, a brand that echoes the essence of success. Much like in cricket, where persistence and passion lead to victory, Denver has succeeded in the world of fragrances and grooming. I believe this endorsement will resonate with people who strive for excellence in all aspects of their lives.”

    “We are overjoyed to welcome Sourav Ganguly into the Denver family. Sourav Ganguly is more than just a cricket icon; he is globally acclaimed as a symbol of hard work, determination, and the pursuit of excellence. He is a self-made legend who has carved his own path. With his immense popularity, both on and off the field, and his unparalleled connection with cricket fans and youth, we believe that no one else could represent Denver’s commitment to success as effectively as him. This partnership is an exciting chapter in Denver’s journey as we continue to inspire and empower our consumers,” said HSPL MD & CEO Saurabh Gupta.

    Denver brand manager Aditya Yadav said, “We are extremely excited about this new endorsement, as a fan myself it was a real pleasure working with him, with his fandom and followership, we are looking forward to manifold Denver’s reach and TOMA. It is certainly going to be a victorious milestone for us.”

    The upcoming TVC is set to capture the hearts of millions as Ganguly’s story intertwines with Denver’s legacy of success. The campaign promises to be a celebration of aspiration, dedication, and the realization that true success is a journey that resonates with each one of us.

  • Vanesa launches TVC featuring Kareena Kapoor Khan

    Vanesa launches TVC featuring Kareena Kapoor Khan

    Mumbai: Vanesa Body Deodorants has launched its new TVC underlining the brand’s inherent style and confidence quotient. The TVC features its brand ambassador Kareena Kapoor Khan. 

    With Women’s Day just around the corner, the video celebrates the liberating quality of self-love and confidence by showing Kareena confidently and gracefully walking through a glamorous setting, accentuating the qualities that both she and the brand stand for.

    The creative agency behind the making of the TVC is The Shop. Produced by Passion Film India, the 30-second long video is directed by Vivek Das Chaudhary. The TVC will be broadcasted on many prominent TV channels like E24, Music Studio, Star Sport, Zing, B4U Music, and ETC.  

    Denver – Vanesa Body Deodorants director Saurabh Gupta said, “We are thrilled to have launched this TVC in tandem with none other than Kareena Kapoor Khan. There is no denying that Kareena is one of the biggest names in Bollywood today. With her absolute aplomb and élan, she symbolises all the qualities that Vanesa stands for. From glamour and beauty to utmost confidence, she has portrayed all of these qualities through her versatile and multifaceted career. Needless to say, we couldn’t have found a more perfect representative for our brand.”

    Kareena Kapoor Khan added, “Vanesa is a brand I prefer using and also one which I recommend to others. Its range of fragrances is perfect for women who do not just want to smell great, but also feel good from within while enjoying their life or striving for success. It is this combination of confidence and style that I tried to bring out through my role in the TVC and with my endorsement of Vanesa at large."