ITV

Tag: Saurabh Dasgupta

  • Kundan Gold Refinery launches campaign for gold coins

    Kundan Gold Refinery launches campaign for gold coins

    MUMBAI: Gold has deep routed significance in the Indian culture, its traditions and is an integral part of religious connotations. It holds an auspicious status in Indian marriages and considered to bring blessings of Goddess Lakshmi for the bride and groom. Therefore, people are more conscious and look for trustworthy sources while purchasing a precious metal as a blessing for the new member of the family.

    Private gold refinery, Kundan Gold Refinery has launched a new brand campaign with the tagline “Bharosa Hai toh Hum Hai”.

    The TV commercial starts with a woman asking her husband to buy gold as a shagun for their daughter-in law, to which husband nodded that he has already bought it. Hearing this, wife gets annoyed and says, he should have consulted her as people, nowadays, sell anything in the name of gold and one must check whether the gold is pure and certified. 

    The husband smiles and brings a box of Kundan Group Gold Coin and emphasises that this is from the government approved refinery with 999.9 percent guaranteed purity and 100 per cent buy back. The wife becomes happy at the husband’s efforts on researching the right product and asks him to gift to their daughter in law. To her surprise, the husband says that it is for her.

    The campaign aims to highlight the brand’s commitment and priority towards quality and customer satisfaction and is launched to strengthen customer trust and make Kundan an ultimate choice for customers.

    Kundan group director Vidit Garg says, “Since the inception of Kundan Gold refinery, we have been committed to providing best-in-class products and services to our customers. Our core priority is to bring right quality products for end customers. Moreover, through the campaign, we have taken an unconventional route and shift the focus to educate customers on the importance of buying a right product at an affordable price.”

    “Trust plays an important role while buying a precious and expensive item like gold, especially when it comes to gifting this bride or groom. As a brand, we have always understood customer requirements and brought products and solutions matching up their expectations in terms of affordability and quality. We are committed putting our customers first by providing unmatchable experience in buying gold coins,” he adds. 

    The campaign was conceptualised by creative agency, C’lab. 

    C’lab national creative director Saurabh Dasgupta mentions, “Gold holds great importance in Indian culture. However, when it comes to gifting gold, people think of only jewellery, we wanted to change that perception and replace it with Kundan coins.”

  • Hyndai i20 ‘casts a spell’ with its new TVC

    Hyndai i20 ‘casts a spell’ with its new TVC

    MUMBAI: Hyundai i20 is going all out with an array of new TVCs across the World Wide Web and television sets. The TVCs in question here is conceptualised by Innocean Worldwide.

    The two commercials for Hyundai i20 ‘The Hyundai i20 casts a spell‘ and ‘A Spy and his ‘Uber Cool‘ drive‘ is completely focused on the car‘s features for the target group in the segment.

    The objective behind the campaign was to drive viewers towards the brand‘s dominance across media and digital platforms simultaneously.

    The ‘Cast a Spell‘ has gone viral and garnered more than seven lakh views on YouTube within a short span of 10 days. The ad film is conceptualised by the creative trio of Saurabh Dasgupta, Allen Charles and George Koshy. The ad film has been aired on TV and digital platforms like YouTube and other social media.

    To view to TVC Click here

    Speaking about the campaign, Innocean Worldwide executive creative director Saurabh Dasgupta said, “The objective was to give an uber twist to a story of a ghost and an i20 driver, by way of the ghost getting spooked by the cars features that were intuitive and seemingly supernatural.”

    The TVC shows a young executive returning from a hard day‘s work when he unassumingly comes across a stunning lady dressed in black standing all alone. By the time he realises that he is next to a cemetery, the lady is shown seated next to him magically and orders him to drive. But at the end of the TV commercial ghost decides to vanish as she came across the car‘s features which offers package of auto headlamps, rain sensing wipers, daytime running lamps and rear parking camera.

    The other ad film ‘A spy and his ‘Uber Cool‘ car‘ film meant for usage on the television medium. It has been premiered on the ongoing telecast of Champions Trophy on ESPN wherein Hyundai is there as a sponsor in its capacity as official partner of ICC. The film has been written by Koustuv Chaterjee ECD at Innocean. Herein the intent is to epitomise the unusual traits of the Uber Cool i20 user.

    To view to TVC Click here

    According to Chaterjee, “This story is one that thrills you. Its pushes the boundaries of uber cool portrayals done so far. The protagonist is a spy who gets the better of his opponents only to find himself racing against odds to keep his appointment with his girl-friend. Tied-up he still manages a getaway in an exciting fashion aided by the superlative innovations in the feature list of the car.”

    Innocean joint managing director Vivek Srivastava

    Commenting on the brand, Innocean Arjun Modayil executive director said, “The brand definitely outshines its competitors like Suzuki Swift, VW Polo etc in terms of appeal and buzz.”

    Putting the overall approach in perspective Innocean joint managing director Vivek Srivastava added, “Our client Hyundai Motor India has adopted a dynamic approach towards enhancing its models/brands appeal. The intent is towards buzz creation and increase brands consideration across in the medium term. Going further the synergised deployment of digital, print, OOH and TV will become the norm for our communication strategies to stay ahead of the curve all through.”